Marketing Manager Jobs

Marketing Manager
UK

The median Marketing Manager salary in the UK is £45,000 per year according to job vacancies posted during the 6 months to 1 June 2024.

The first table below provides salary benchmarking and summary statistics including a comparison to same period in the previous 2 years.

6 months to
1 Jun 2024
Same period 2023 Same period 2022
Rank 841 828 1104
Rank change year-on-year -13 +276 -331
Permanent jobs requiring a Marketing Manager 66 119 158
As % of all permanent jobs advertised in the UK 0.063% 0.13% 0.094%
As % of the Job Titles category 0.066% 0.14% 0.097%
Number of salaries quoted 50 79 111
10th Percentile £30,000 £36,250 £38,000
25th Percentile £36,500 £41,250 £46,250
Median annual salary (50th Percentile) £45,000 £55,000 £52,500
Median % change year-on-year -18.18% +4.76% +16.02%
75th Percentile £63,750 £65,875 £67,500
90th Percentile £70,375 £87,500 £81,250
UK excluding London median annual salary £45,000 £41,000 £50,000
% change year-on-year +9.76% -18.00% +33.33%

All Permanent IT Job Vacancies
UK

The following table is for comparison with the above and includes summary statistics for all permanent IT job vacancies. Most job vacancies include a discernible job title that can be normalized. As such, the figures in the second row provide an indication of the number of permanent jobs in our overall sample.

Permanent vacancies in the UK with a recognized job title 99,552 86,380 162,088
% of permanent jobs with a recognized job title 94.85% 91.27% 96.05%
Number of salaries quoted 70,786 55,655 84,889
10th Percentile £28,500 £32,500 £32,500
25th Percentile £38,500 £45,000 £42,625
Median annual salary (50th Percentile) £52,500 £60,000 £60,000
Median % change year-on-year -12.50% - +9.09%
75th Percentile £70,000 £80,000 £78,750
90th Percentile £90,000 £100,000 £95,000
UK excluding London median annual salary £50,000 £53,500 £50,244
% change year-on-year -6.54% +6.48% +5.78%

Marketing Manager
Job Vacancy Trend

Job postings that featured Marketing Manager in the job title as a proportion of all IT jobs advertised.

Job vacancy trend for Marketing Manager in the UK

Marketing Manager
Salary Trend

3-month moving average salary quoted in jobs citing Marketing Manager.

Salary trend for Marketing Manager in the UK

Marketing Manager
Salary Histogram

Salary distribution for jobs citing Marketing Manager over the 6 months to 1 June 2024.

Salary histogram for Marketing Manager in the UK

Marketing Manager
Top 13 Job Locations

The table below looks at the demand and provides a guide to the median salaries quoted in IT jobs citing Marketing Manager within the UK over the 6 months to 1 June 2024. The 'Rank Change' column provides an indication of the change in demand within each location based on the same 6 month period last year.

Location Rank Change
on Same Period
Last Year
Matching
Permanent
IT Job Ads
Median Salary
Past 6 Months
Median Salary
% Change
on Same Period
Last Year
Live
Jobs
England -13 59 £47,500 -16.67% 83
UK excluding London -34 45 £45,000 +9.76% 70
Work from Home +24 23 £37,500 -24.24% 33
South West -16 16 £30,000 -34.96% 9
London +61 13 £55,000 -15.38% 16
South East -12 10 £62,500 +52.44% 19
North of England +34 9 £45,000 +28.57% 25
Midlands - 9 £85,000 - 9
North West -5 7 £45,000 +28.57% 14
East Midlands - 5 £85,000 - 5
West Midlands - 4 - - 4
Yorkshire - 2 - - 10
East of England -11 1 £47,500 +26.67% 4

Marketing Manager Skill Set
Top 30 Co-occurring Skills and Capabilities

For the 6 months to 1 June 2024, Marketing Manager job roles required the following skills and capabilities in order of popularity. The figures indicate the absolute number co-occurrences and as a proportion of all permanent job ads featuring Marketing Manager in the job title.

1 66 (100.00%) Marketing
2 30 (45.45%) Marketing Strategy
3 20 (30.30%) Digital Marketing
4 15 (22.73%) CRM
4 15 (22.73%) Social Media
5 14 (21.21%) B2B
6 13 (19.70%) Analytics
7 12 (18.18%) Project Management
8 10 (15.15%) Product Marketing
8 10 (15.15%) Microsoft Excel
9 9 (13.64%) Microsoft
9 9 (13.64%) Customer Experience
10 8 (12.12%) Business Development
10 8 (12.12%) Analytical Skills
10 8 (12.12%) Brand Awareness
10 8 (12.12%) Lead Generation
11 7 (10.61%) Google
11 7 (10.61%) Retail
11 7 (10.61%) Pay per click
11 7 (10.61%) SEO
11 7 (10.61%) Collaborative Working
12 6 (9.09%) Roadmaps
12 6 (9.09%) Social Skills
12 6 (9.09%) Accessibility
12 6 (9.09%) Advertising
12 6 (9.09%) Coaching
13 5 (7.58%) Network Marketing
13 5 (7.58%) Fintech
13 5 (7.58%) Stakeholder Engagement
13 5 (7.58%) Tableau

Marketing Manager Skill Set
Co-occurring Skills and Capabilities by Category

The follow tables expand on the table above by listing co-occurrences grouped by category. The same employment type, locality and period is covered with up to 20 co-occurrences shown in each of the following categories:

Application Platforms
1 2 (3.03%) CMS
Applications
1 10 (15.15%) Microsoft Excel
2 1 (1.52%) Microsoft Office
2 1 (1.52%) Microsoft PowerPoint
Business Applications
1 1 (1.52%) Dynamics CRM
Cloud Services
1 4 (6.06%) Google Ads
1 4 (6.06%) Google Tag Manager
2 3 (4.55%) Facebook Ads
2 3 (4.55%) Google Analytics
3 2 (3.03%) SaaS
4 1 (1.52%) Asana
4 1 (1.52%) Basecamp
4 1 (1.52%) Dynamics 365
4 1 (1.52%) Microsoft Advertising
4 1 (1.52%) Power Automate
4 1 (1.52%) Power Platform
4 1 (1.52%) Smartsheet
Database & Business Intelligence
1 5 (7.58%) Tableau
2 1 (1.52%) Power BI
2 1 (1.52%) Relational Database
Development Applications
1 1 (1.52%) JIRA
General
1 66 (100.00%) Marketing
2 8 (12.12%) Analytical Skills
2 8 (12.12%) Brand Awareness
3 7 (10.61%) Retail
4 6 (9.09%) Advertising
4 6 (9.09%) Social Skills
5 4 (6.06%) Finance
6 2 (3.03%) Inclusion and Diversity
6 2 (3.03%) Organisational Skills
6 2 (3.03%) Pharmaceutical
7 1 (1.52%) Telecoms
Libraries, Frameworks & Software Standards
1 4 (6.06%) HTML
2 1 (1.52%) .NET
2 1 (1.52%) CSS
Miscellaneous
1 15 (22.73%) Social Media
2 5 (7.58%) Onboarding
2 5 (7.58%) Self-Motivation
3 4 (6.06%) Media Streaming
4 1 (1.52%) Algorithms
4 1 (1.52%) Marketing Technology
4 1 (1.52%) Photography
4 1 (1.52%) Tandem
Operating Systems
1 1 (1.52%) Android
1 1 (1.52%) Apple iOS
Processes & Methodologies
1 30 (45.45%) Marketing Strategy
2 20 (30.30%) Digital Marketing
3 15 (22.73%) CRM
4 14 (21.21%) B2B
5 13 (19.70%) Analytics
6 12 (18.18%) Project Management
7 10 (15.15%) Product Marketing
8 9 (13.64%) Customer Experience
9 8 (12.12%) Business Development
9 8 (12.12%) Lead Generation
10 7 (10.61%) Collaborative Working
10 7 (10.61%) Pay per click
10 7 (10.61%) SEO
11 6 (9.09%) Coaching
11 6 (9.09%) Roadmaps
12 5 (7.58%) Continuous Improvement
12 5 (7.58%) Fintech
12 5 (7.58%) Network Marketing
12 5 (7.58%) Stakeholder Engagement
12 5 (7.58%) Stakeholder Management
Programming Languages
1 3 (4.55%) SQL
2 1 (1.52%) JavaScript
Qualifications
1 1 (1.52%) Degree
Quality Assurance & Compliance
1 6 (9.09%) Accessibility
2 1 (1.52%) GDPR
2 1 (1.52%) QA
Vendors
1 9 (13.64%) Microsoft
2 7 (10.61%) Google
3 5 (7.58%) ATG
3 5 (7.58%) TikTok
4 4 (6.06%) Facebook
5 2 (3.03%) Instagram
5 2 (3.03%) Pinterest
6 1 (1.52%) HubSpot
6 1 (1.52%) Twitter
6 1 (1.52%) YouTube