Marketing Contracts in Scotland

Marketing
UK > Scotland

The table below looks at the prevalence of the term Marketing in contract job vacancies advertised in Scotland. Included is a benchmarking guide to the contractor rates offered in vacancies that have cited Marketing over the 6 months to 1 June 2024 with a comparison to the same period over the previous 2 years.

6 months to
1 Jun 2024
Same period 2023 Same period 2022
Rank 107 150 145
Rank change year-on-year +43 -5 -9
Contract jobs citing Marketing 19 13 27
As % of all contract jobs advertised in Scotland 0.89% 0.49% 0.79%
As % of the General category 1.38% 0.72% 1.13%
Number of daily rates quoted 10 9 22
10th Percentile £138 £420 £366
25th Percentile £325 £463 £438
Median daily rate (50th Percentile) £500 £513 £600
Median % change year-on-year -2.44% -14.58% +41.18%
75th Percentile £588 £588 £688
90th Percentile - £705 £745
UK median daily rate £475 £515 £525
% change year-on-year -7.77% -1.90% +10.53%
Number of hourly rates quoted 0 0 1
10th Percentile - - -
25th Percentile - - £40.25
Median hourly rate - - £40.50
75th Percentile - - £40.75
90th Percentile - - -
UK median hourly rate £34.50 £41.50 £37.50
% change year-on-year -16.87% +10.67% +20.97%

All General Skills
Scotland

Marketing is in the General Skills category. The following table is for comparison with the above and provides summary statistics for all contract job vacancies advertised in Scotland with a requirement for common skills.

Contract vacancies with a requirement for common skills 1,374 1,797 2,398
As % of all contract IT jobs advertised in Scotland 64.12% 67.13% 70.47%
Number of daily rates quoted 828 1,286 1,734
10th Percentile £178 £225 £230
25th Percentile £333 £400 £388
Median daily rate (50th Percentile) £450 £475 £475
Median % change year-on-year -5.26% - +11.76%
75th Percentile £561 £554 £550
90th Percentile £638 £644 £625
UK median daily rate £525 £550 £540
% change year-on-year -4.55% +1.85% +8.00%
Number of hourly rates quoted 77 28 46
10th Percentile £12.18 £12.62 £15.04
25th Percentile £14.50 £14.17 £17.50
Median hourly rate £18.13 £19.88 £32.14
Median % change year-on-year -8.80% -38.15% +83.66%
75th Percentile £48.00 £58.75 £47.25
90th Percentile £67.00 £67.22 £53.75
UK median hourly rate £30.00 £32.30 £22.50
% change year-on-year -7.12% +43.56% +4.65%

Marketing
Job Vacancy Trend in Scotland

Job postings citing Marketing as a proportion of all IT jobs advertised in Scotland.

Job vacancy trend for Marketing in Scotland

Marketing
Contractor Daily Rate Trend in Scotland

3-month moving average daily rate quoted in jobs citing Marketing in Scotland.

Daily rate trend for Marketing in Scotland

Marketing
Daily Rate Histogram in Scotland

Daily rate distribution for jobs citing Marketing in Scotland over the 6 months to 1 June 2024.

Daily rate histogram for Marketing in Scotland

Marketing
Contractor Hourly Rate Trend in Scotland

3-month moving average hourly rates quoted in jobs citing Marketing in Scotland.

Hourly rate trend for Marketing in Scotland

Marketing
Contract Job Locations in Scotland

The table below looks at the demand and provides a guide to the median contractor rates quoted in IT jobs citing Marketing within the Scotland region over the 6 months to 1 June 2024. The 'Rank Change' column provides an indication of the change in demand within each location based on the same 6 month period last year.

Location Rank Change
on Same Period
Last Year
Matching
Contract
IT Job Ads
Median
Daily Rate
Past 6 Months
Median Daily Rate
% Change
on Same Period
Last Year
Live
Jobs
Edinburgh +25 10 £140 -72.68% 21
Glasgow - 8 £575 - 27
Dundee - 1 - - 5
Marketing
UK

Marketing
Co-occurring Skills and Capabilities in Scotland by Category

The follow tables expand on the table above by listing co-occurrences grouped by category. The same employment type, locality and period is covered with up to 20 co-occurrences shown in each of the following categories:

Application Platforms
1 4 (21.05%) Confluence
2 1 (5.26%) CMS
2 1 (5.26%) SharePoint
2 1 (5.26%) WordPress
Applications
1 4 (21.05%) Microsoft Excel
2 1 (5.26%) Acrobat
2 1 (5.26%) Adobe Creative Suite
2 1 (5.26%) Microsoft Office
Cloud Services
1 3 (15.79%) Power Platform
2 2 (10.53%) Adverity
2 2 (10.53%) Canva
2 2 (10.53%) GCP
2 2 (10.53%) Google Data Studio
2 2 (10.53%) Google Sheets
2 2 (10.53%) Sprout Social
3 1 (5.26%) Adobe Creative Cloud
3 1 (5.26%) Microsoft 365
3 1 (5.26%) Power Automate
Communications & Networking
1 1 (5.26%) Intranet
Database & Business Intelligence
1 3 (15.79%) Power BI
2 2 (10.53%) BigQuery
2 2 (10.53%) Tableau
Development Applications
1 4 (21.05%) JIRA
General
1 14 (73.68%) Public Sector
2 8 (42.11%) Finance
2 8 (42.11%) Social Skills
3 6 (31.58%) Electronics
3 6 (31.58%) Manufacturing
3 6 (31.58%) Telecoms
4 3 (15.79%) Analytical Skills
5 2 (10.53%) Organisational Skills
6 1 (5.26%) Inclusion and Diversity
6 1 (5.26%) Mandarin Language
6 1 (5.26%) Publishing
Job Titles
1 5 (26.32%) Product Manager
2 4 (21.05%) Analyst
3 2 (10.53%) Senior
3 2 (10.53%) Social Media Analyst
3 2 (10.53%) Social Media Manager
4 1 (5.26%) Automation Analyst
4 1 (5.26%) Business Analyst
4 1 (5.26%) Communications Assistant
4 1 (5.26%) Coordinator
4 1 (5.26%) Data Insight Analyst
4 1 (5.26%) Digital Content Editor
4 1 (5.26%) Digital Editor
4 1 (5.26%) Insight Data Analyst
4 1 (5.26%) Power BI Analyst
4 1 (5.26%) Resource Analyst
4 1 (5.26%) Resource Planner
4 1 (5.26%) Senior Communications Officer
4 1 (5.26%) Senior Manager
4 1 (5.26%) Support Engineer
4 1 (5.26%) Support Technician
Libraries, Frameworks & Software Standards
1 2 (10.53%) Regular Expression
2 1 (5.26%) CSS
2 1 (5.26%) HTML
2 1 (5.26%) XML
Miscellaneous
1 7 (36.84%) Social Media
2 2 (10.53%) iPhone
2 2 (10.53%) Video Conferencing
2 2 (10.53%) Video Editing
3 1 (5.26%) Algorithms
3 1 (5.26%) Management Information System
Operating Systems
1 2 (10.53%) Windows
1 2 (10.53%) Windows 10
Processes & Methodologies
1 9 (47.37%) Business Intelligence
2 6 (31.58%) Digital Marketing
2 6 (31.58%) Programme Management
3 5 (26.32%) Analytics
3 5 (26.32%) Performance Metrics
4 4 (21.05%) Agile
4 4 (21.05%) Backlog Management
4 4 (21.05%) Business Case
4 4 (21.05%) DevOps
4 4 (21.05%) Epics
4 4 (21.05%) Product Backlog
4 4 (21.05%) Product Management
4 4 (21.05%) Project Management
4 4 (21.05%) Roadmaps
4 4 (21.05%) Service Design
4 4 (21.05%) Strategic Roadmap
4 4 (21.05%) User Research
4 4 (21.05%) User Stories
5 2 (10.53%) Data Collection
5 2 (10.53%) SEO
Programming Languages
1 2 (10.53%) Python
1 2 (10.53%) SQL
Qualifications
1 6 (31.58%) SC Cleared
1 6 (31.58%) Security Cleared
2 2 (10.53%) Degree
Quality Assurance & Compliance
1 1 (5.26%) Accessibility
1 1 (5.26%) Disclosure Scotland
1 1 (5.26%) QA
1 1 (5.26%) SLA
Vendors
1 6 (31.58%) SAP
2 4 (21.05%) Adobe
2 4 (21.05%) Facebook
2 4 (21.05%) Instagram
2 4 (21.05%) Twitter
2 4 (21.05%) YouTube
3 2 (10.53%) Brandwatch
3 2 (10.53%) Google
3 2 (10.53%) Hootsuite
3 2 (10.53%) HP
3 2 (10.53%) Microsoft
3 2 (10.53%) Samsung