Market Research Job Trends in the North West

Market Research
England > North West

The table below provides summary statistics and salary benchmarking for jobs advertised in the North West requiring Market Research skills. It covers vacancies from the 6 months leading up to 15 September 2025, with comparisons to the same periods in the previous two years.

6 months to
15 Sep 2025
Same period 2024 Same period 2023
Rank 216 222 212
Rank change year-on-year +6 -10 +104
Permanent jobs citing Market Research 20 23 4
As % of all permanent jobs advertised in the North West 0.39% 0.30% 0.086%
As % of the Processes & Methodologies category 0.44% 0.38% 0.091%
Number of salaries quoted 15 6 2
10th Percentile £36,250 £43,750 £36,125
25th Percentile £42,500 £45,625 £41,563
Median annual salary (50th Percentile) £50,000 £51,477 £53,750
Median % change year-on-year -2.87% -4.23% +34.38%
75th Percentile £72,500 £60,009 £66,563
90th Percentile £80,500 £61,110 £72,375
England median annual salary £50,000 £57,500 £65,000
% change year-on-year -13.04% -11.54% -

All Process and Methodology Skills
North West

Market Research falls under the Processes and Methodologies category. For comparison with the information above, the following table provides summary statistics for all permanent job vacancies requiring process or methodology skills in the North West.

Permanent vacancies with a requirement for process or methodology skills 4,558 5,980 4,403
As % of all permanent jobs advertised in the North West 89.41% 77.54% 94.75%
Number of salaries quoted 2,158 3,468 3,224
10th Percentile £27,712 £30,000 £31,250
25th Percentile £35,000 £40,000 £41,688
Median annual salary (50th Percentile) £50,000 £50,500 £55,000
Median % change year-on-year -0.99% -8.18% +4.76%
75th Percentile £65,000 £65,000 £70,000
90th Percentile £80,000 £79,338 £82,500
England median annual salary £55,000 £57,500 £62,004
% change year-on-year -4.35% -7.26% +3.34%

Market Research
Job Vacancy Trend in the North West

Job postings citing Market Research as a proportion of all IT jobs advertised in the North West.

Job vacancy trend for Market Research in the North West

Market Research
Salary Trend in the North West

Salary distribution trend for jobs in the North West citing Market Research.

Salary distribution trend for jobs in the North West citing Market Research

Market Research
Salary Histogram in the North West

Salary distribution for jobs citing Market Research in the North West over the 6 months to 15 September 2025.

Salary histogram for Market Research in the North West

Market Research
Job Locations in the North West

The table below looks at the demand and provides a guide to the median salaries quoted in IT jobs citing Market Research within the North West region over the 6 months to 15 September 2025. The 'Rank Change' column provides an indication of the change in demand within each location based on the same 6 month period last year.

Location Rank Change
on Same Period
Last Year
Matching
Permanent
IT Job Ads
Median Salary
Past 6 Months
Median Salary
% Change
on Same Period
Last Year
Live
Jobs
Manchester +35 16 £62,500 +38.89% 13
Cheshire -15 4 £37,500 -29.18% 5
Market Research
England

Market Research
Co-occurring Skills and Capabilities in the North West by Category

The follow tables expand on the table above by listing co-occurrences grouped by category. The same employment type, locality and period is covered with up to 20 co-occurrences shown in each of the following categories:

Application Platforms
1 2 (10.00%) Confluence
Applications
1 1 (5.00%) Microsoft Office
Business Applications
1 1 (5.00%) NetSuite
Cloud Services
1 3 (15.00%) AWS
2 2 (10.00%) Amazon SQS
2 2 (10.00%) AWS CloudFormation
2 2 (10.00%) AWS Lambda
2 2 (10.00%) Serverless
3 1 (5.00%) SaaS
Database & Business Intelligence
1 2 (10.00%) Amazon RDS
2 1 (5.00%) Electronic Patient Records
Development Applications
1 2 (10.00%) JIRA
General
1 14 (70.00%) Social Skills
2 10 (50.00%) Analytical Skills
2 10 (50.00%) Marketing
3 9 (45.00%) Finance
4 5 (25.00%) Organisational Skills
5 4 (20.00%) Arabic Language
5 4 (20.00%) German Language
5 4 (20.00%) Italian Language
5 4 (20.00%) Manufacturing
5 4 (20.00%) Presentation Skills
6 3 (15.00%) Retail
7 1 (5.00%) Digital Health
7 1 (5.00%) Digital Healthcare
7 1 (5.00%) Electronics
7 1 (5.00%) Health Technology
Job Titles
1 5 (25.00%) Vendor Manager
2 4 (20.00%) Analyst
2 4 (20.00%) Market Analyst
3 3 (15.00%) Lead
3 3 (15.00%) Salesperson
4 2 (10.00%) Product Manager
4 2 (10.00%) Technical Leader
5 1 (5.00%) Data Scientist
5 1 (5.00%) Head of Marketing
5 1 (5.00%) Head of Product Marketing
5 1 (5.00%) Product Lead
5 1 (5.00%) Senior
Libraries, Frameworks & Software Standards
1 2 (10.00%) AngularJS
1 2 (10.00%) Laravel
1 2 (10.00%) Serverless Framework
1 2 (10.00%) Vue
2 1 (5.00%) PySpark
Miscellaneous
1 9 (45.00%) Social Media
2 5 (25.00%) Self-Motivation
2 5 (25.00%) Team-Oriented Environment
3 3 (15.00%) Digital Signage
4 1 (5.00%) Enterprise Software
4 1 (5.00%) NHS
Operating Systems
1 5 (25.00%) Windows
Processes & Methodologies
1 13 (65.00%) Problem-Solving
2 11 (55.00%) Decision-Making
3 6 (30.00%) Continuous Improvement
3 6 (30.00%) Performance Metrics
3 6 (30.00%) Supply Chain Management
4 5 (25.00%) Actionable Insight
4 5 (25.00%) Budgeting
4 5 (25.00%) Business Intelligence
4 5 (25.00%) Collaborative Working
4 5 (25.00%) Contingency Planning
4 5 (25.00%) Contract Management
4 5 (25.00%) Contract Negotiation
4 5 (25.00%) Cost Control
4 5 (25.00%) Financial Analysis
4 5 (25.00%) Order Management
4 5 (25.00%) Service Delivery
4 5 (25.00%) Supplier Management
4 5 (25.00%) Time Management
5 4 (20.00%) Analytical Thinking
5 4 (20.00%) Market Segmentation
Programming Languages
1 3 (15.00%) SQL
2 2 (10.00%) JavaScript
2 2 (10.00%) PHP
2 2 (10.00%) TypeScript
3 1 (5.00%) Python
Qualifications
1 9 (45.00%) DBS Check
1 9 (45.00%) Degree
1 9 (45.00%) Master's Degree
Quality Assurance & Compliance
1 1 (5.00%) Data Quality
1 1 (5.00%) QA
Systems Management
1 2 (10.00%) Terraform
Vendors
1 1 (5.00%) Microsoft