Market Research Job Trends in the North West

Market Research
England > North West

The table below provides summary statistics and salary benchmarking for jobs advertised in the North West requiring Market Research skills. It covers permanent job vacancies from the 6 months leading up to 8 October 2026, with comparisons to the same periods in the previous two years.

6 months to
8 Oct 2026
Same period 2025 Same period 2024
Rank 249 223 212
Rank change year-on-year -26 -11 -6
Permanent jobs citing Market Research 12 16 26
As % of all permanent jobs in the North West 0.093% 0.31% 0.35%
As % of the Processes & Methodologies category 0.13% 0.34% 0.44%
Number of salaries quoted 5 12 6
10th Percentile - £36,250 £43,750
25th Percentile £30,000 £39,063 £45,625
Median annual salary (50th Percentile) £45,497 £50,000 £51,477
Median % change year-on-year -9.01% -2.87% +47.08%
75th Percentile £55,000 £57,188 £60,009
90th Percentile - £67,125 £61,110
England median annual salary £45,000 £45,000 £55,000
% change year-on-year - -18.18% -22.81%

All Process & Methodology Skills
North West

Market Research falls under the Processes and Methodologies category. For comparison with the information above, the following table provides summary statistics for all permanent job vacancies requiring process or methodology skills in the North West.

Permanent vacancies with a requirement for process or methodology skills 9,353 4,691 5,939
As % of all permanent jobs advertised in the North West 72.84% 89.47% 79.92%
Number of salaries quoted 6,966 2,204 3,130
10th Percentile £30,000 £27,500 £30,975
25th Percentile £41,250 £35,000 £40,000
Median annual salary (50th Percentile) £55,000 £50,000 £50,309
Median % change year-on-year +10.00% -0.61% -8.53%
75th Percentile £75,000 £65,000 £65,000
90th Percentile £90,000 £80,000 £78,750
England median annual salary £60,000 £55,000 £60,000
% change year-on-year +9.09% -8.33% -1.64%

Market Research
Job Vacancy Trend in the North West

Historical trend showing the proportion of permanent IT job postings citing Market Research relative to all permanent IT jobs advertised in the North West.

Market Research job vacancy trend in the North West

Market Research
Salary Trend in the North West

Salary distribution trend for jobs in the North West citing Market Research.

Salary distribution trend for jobs in the North West citing Market Research

Market Research
Salary Histogram in the North West

Salary distribution for jobs citing Market Research in the North West over the 6 months to 8 October 2026.

Salary histogram for Market Research in the North West

Market Research
Job Locations in the North West

The table below looks at the demand and provides a guide to the median salaries quoted in IT jobs citing Market Research within the North West region over the 6 months to 8 October 2026. The 'Rank Change' column provides an indication of the change in demand within each location based on the same 6 month period last year.

Location Rank Change
on Same Period
Last Year
Matching
Permanent
IT Job Ads
Median Salary
Past 6 Months
Median Salary
% Change
on Same Period
Last Year
Live
Jobs
Manchester -47 10 £40,000 -23.81% 11
Cheshire +12 1 - - 3
Lancashire - 1 £45,497 -
Market Research
England

Market Research
Co-Occurring Skills & Capabilities in the North West by Category

The following tables expand on the one above by listing co-occurrences grouped by category. They cover the same employment type, locality and period, with up to 20 co-occurrences shown in each category:

Applications
1 3 (25.00%) Microsoft Office
Cloud Services
1 2 (16.67%) Microsoft Purview
1 2 (16.67%) Power Platform
2 1 (8.33%) SaaS
Database & Business Intelligence
1 2 (16.67%) Power BI
2 1 (8.33%) Big Data
General
1 8 (66.67%) Marketing
2 7 (58.33%) Finance
3 6 (50.00%) Analytical Skills
4 5 (41.67%) Social Skills
5 3 (25.00%) Inclusion and Diversity
6 2 (16.67%) Brand Awareness
6 2 (16.67%) Retail
7 1 (8.33%) Banking
7 1 (8.33%) Influencing Skills
7 1 (8.33%) Public Sector
Job Titles
1 5 (41.67%) Business Development Manager
1 5 (41.67%) Business Manager
1 5 (41.67%) Development Manager
2 2 (16.67%) Data Manager
2 2 (16.67%) Marketing Executive
2 2 (16.67%) Vendor Manager
3 1 (8.33%) Account Executive
3 1 (8.33%) Senior
3 1 (8.33%) Senior Manager
3 1 (8.33%) Senior Strategy Manager
3 1 (8.33%) Strategy Manager
3 1 (8.33%) User Researcher
Miscellaneous
1 2 (16.67%) Blog
1 2 (16.67%) Cyberattack
1 2 (16.67%) Self-Motivation
1 2 (16.67%) Social Media
2 1 (8.33%) Onboarding
Processes & Methodologies
1 6 (50.00%) Problem-Solving
2 5 (41.67%) AI
2 5 (41.67%) Business Development
2 5 (41.67%) Decision-Making
3 4 (33.33%) CRM
3 4 (33.33%) Lead Generation
4 3 (25.00%) Business Strategy
4 3 (25.00%) Programme Management
4 3 (25.00%) Roadmaps
4 3 (25.00%) SEO
5 2 (16.67%) Agile
5 2 (16.67%) Collaborative Culture
5 2 (16.67%) Content Strategy
5 2 (16.67%) Customer Experience
5 2 (16.67%) Data Security
5 2 (16.67%) Product Roadmap
5 2 (16.67%) Quality Management
5 2 (16.67%) Storytelling
5 2 (16.67%) Thought Leadership
5 2 (16.67%) User-Centered Design (UCD)
Qualifications
1 5 (41.67%) Degree
Quality Assurance & Compliance
1 2 (16.67%) Accessibility
1 2 (16.67%) Data Quality
1 2 (16.67%) GDPR
2 1 (8.33%) Actionable Recommendations
Vendors
1 3 (25.00%) Microsoft
2 2 (16.67%) Facebook
2 2 (16.67%) HubSpot
3 1 (8.33%) Samsung
3 1 (8.33%) TikTok