Market Research Job Trends in the North West

Market Research
England > North West

The table below provides summary statistics and salary benchmarking for jobs advertised in the North West requiring Market Research skills. It covers permanent job vacancies from the 6 months leading up to 10 January 2026, with comparisons to the same periods in the previous two years.

6 months to
10 Jan 2026
Same period 2025 Same period 2024
Rank 174 173 187
Rank change year-on-year -1 +14 +109
Permanent jobs citing Market Research 6 31 11
As % of all permanent jobs in the North West 0.095% 0.61% 0.25%
As % of the Processes & Methodologies category 0.12% 0.67% 0.29%
Number of salaries quoted 6 9 9
10th Percentile - £44,500 £31,800
25th Percentile £41,250 £47,500 £32,500
Median annual salary (50th Percentile) £42,500 £61,110 £35,000
Median % change year-on-year -30.45% +74.60% -26.32%
75th Percentile £52,188 £67,500 £41,250
90th Percentile £61,250 £81,000 £53,250
England median annual salary £45,000 £56,250 £73,750
% change year-on-year -20.00% -23.73% +13.46%

All Process & Methodology Skills
North West

Market Research falls under the Processes and Methodologies category. For comparison with the information above, the following table provides summary statistics for all permanent job vacancies requiring process or methodology skills in the North West.

Permanent vacancies with a requirement for process or methodology skills 5,128 4,593 3,854
As % of all permanent jobs advertised in the North West 81.36% 90.97% 87.43%
Number of salaries quoted 2,500 2,247 2,985
10th Percentile £28,000 £32,114 £30,500
25th Percentile £35,000 £40,000 £40,000
Median annual salary (50th Percentile) £50,000 £52,000 £52,500
Median % change year-on-year -3.85% -0.95% -4.55%
75th Percentile £65,000 £66,250 £68,750
90th Percentile £81,250 £80,000 £82,500
England median annual salary £55,000 £60,000 £60,000
% change year-on-year -8.33% - -4.00%

Market Research
Job Vacancy Trend in the North West

Historical trend showing the proportion of permanent IT job postings citing Market Research relative to all permanent IT jobs advertised in the North West.

Market Research job vacancy trend in the North West

Market Research
Salary Trend in the North West

Salary distribution trend for jobs in the North West citing Market Research.

Salary distribution trend for jobs in the North West citing Market Research

Market Research
Salary Histogram in the North West

Salary distribution for jobs citing Market Research in the North West over the 6 months to 10 January 2026.

Salary histogram for Market Research in the North West

Market Research
Job Locations in the North West

The table below looks at the demand and provides a guide to the median salaries quoted in IT jobs citing Market Research within the North West region over the 6 months to 10 January 2026. The 'Rank Change' column provides an indication of the change in demand within each location based on the same 6 month period last year.

Location Rank Change
on Same Period
Last Year
Matching
Permanent
IT Job Ads
Median Salary
Past 6 Months
Median Salary
% Change
on Same Period
Last Year
Live
Jobs
Manchester +4 5 £42,500 -10.53% 4
Cheshire -18 1 £50,000 -23.08% 3
Market Research
England

Market Research
Co-Occurring Skills & Capabilities in the North West by Category

The following tables expand on the one above by listing co-occurrences grouped by category. They cover the same employment type, locality and period, with up to 20 co-occurrences shown in each category:

Business Applications
1 1 (16.67%) NetSuite
Cloud Services
1 1 (16.67%) AWS
General
1 4 (66.67%) Public Sector
1 4 (66.67%) Social Skills
2 1 (16.67%) Analytical Skills
2 1 (16.67%) Marketing
Job Titles
1 4 (66.67%) Sales Manager
1 4 (66.67%) Technical Manager
1 4 (66.67%) Technical Sales Manager
2 1 (16.67%) Data Scientist
2 1 (16.67%) Senior
Libraries, Frameworks & Software Standards
1 1 (16.67%) PySpark
Miscellaneous
1 4 (66.67%) IoT
Processes & Methodologies
1 5 (83.33%) Business Development
1 5 (83.33%) CRM
1 5 (83.33%) Telesales
2 4 (66.67%) Cybersecurity
2 4 (66.67%) Facilities Management
3 2 (33.33%) Coaching
3 2 (33.33%) Problem-Solving
4 1 (16.67%) Actionable Insight
4 1 (16.67%) B2B
4 1 (16.67%) B2B Sales
4 1 (16.67%) Data Science
4 1 (16.67%) Data Validation
4 1 (16.67%) Decision-Making
4 1 (16.67%) Lead Generation
4 1 (16.67%) Marketing Strategy
4 1 (16.67%) Mentoring
4 1 (16.67%) Outbound Marketing
4 1 (16.67%) Performance Management
4 1 (16.67%) Strategic Thinking
4 1 (16.67%) Validation
Programming Languages
1 1 (16.67%) Python
1 1 (16.67%) SQL
Quality Assurance & Compliance
1 1 (16.67%) Data Quality