Market Research Job Trends in the North West

Market Research
England > North West

The table below provides summary statistics and salary benchmarking for jobs advertised in the North West requiring Market Research skills. It covers permanent job vacancies from the 6 months leading up to 16 October 2025, with comparisons to the same periods in the previous two years.

6 months to
16 Oct 2025
Same period 2024 Same period 2023
Rank 215 208 199
Rank change year-on-year -7 -9 +107
Permanent jobs citing Market Research 12 27 7
As % of all permanent jobs in the North West 0.25% 0.38% 0.17%
As % of the Processes & Methodologies category 0.28% 0.47% 0.18%
Number of salaries quoted 9 7 7
10th Percentile £39,250 £44,000 -
25th Percentile £41,250 £46,250 £32,500
Median annual salary (50th Percentile) £50,000 £52,954 £35,000
Median % change year-on-year -5.58% +51.30% -12.50%
75th Percentile £63,750 £61,110 £39,375
90th Percentile £70,500 £90,666 £55,250
England median annual salary £45,000 £55,000 £67,500
% change year-on-year -18.18% -18.52% +3.85%

All Process and Methodology Skills
North West

Market Research falls under the Processes and Methodologies category. For comparison with the information above, the following table provides summary statistics for all permanent job vacancies requiring process or methodology skills in the North West.

Permanent vacancies with a requirement for process or methodology skills 4,229 5,774 3,968
As % of all permanent jobs advertised in the North West 88.14% 80.50% 94.54%
Number of salaries quoted 2,201 2,949 3,056
10th Percentile £27,000 £31,250 £31,250
25th Percentile £35,000 £40,000 £42,500
Median annual salary (50th Percentile) £50,000 £52,000 £55,000
Median % change year-on-year -3.85% -5.45% +4.76%
75th Percentile £65,000 £65,000 £70,000
90th Percentile £80,000 £78,750 £82,500
England median annual salary £55,000 £60,000 £60,800
% change year-on-year -8.33% -1.32% +1.33%

Market Research
Job Vacancy Trend in the North West

Historical trend showing the proportion of permanent IT job postings citing Market Research relative to all permanent IT jobs advertised in the North West.

Market Research job vacancy trend in the North West

Market Research
Salary Trend in the North West

Salary distribution trend for jobs in the North West citing Market Research.

Salary distribution trend for jobs in the North West citing Market Research

Market Research
Salary Histogram in the North West

Salary distribution for jobs citing Market Research in the North West over the 6 months to 16 October 2025.

Salary histogram for Market Research in the North West

Market Research
Job Locations in the North West

The table below looks at the demand and provides a guide to the median salaries quoted in IT jobs citing Market Research within the North West region over the 6 months to 16 October 2025. The 'Rank Change' column provides an indication of the change in demand within each location based on the same 6 month period last year.

Location Rank Change
on Same Period
Last Year
Matching
Permanent
IT Job Ads
Median Salary
Past 6 Months
Median Salary
% Change
on Same Period
Last Year
Live
Jobs
Manchester +23 10 £55,000 +22.22% 16
Cheshire -27 2 £43,750 -52.17%
Market Research
England

Market Research
Co-Occurring Skills & Capabilities in the North West by Category

The following tables expand on the one above by listing co-occurrences grouped by category. They cover the same employment type, locality and period, with up to 20 co-occurrences shown in each category:

Application Platforms
1 2 (16.67%) Confluence
Applications
1 1 (8.33%) Microsoft Office
Business Applications
1 1 (8.33%) NetSuite
Cloud Services
1 1 (8.33%) AWS
Database & Business Intelligence
1 1 (8.33%) Electronic Patient Records
Development Applications
1 2 (16.67%) JIRA
General
1 9 (75.00%) Social Skills
2 7 (58.33%) Marketing
3 5 (41.67%) Analytical Skills
4 4 (33.33%) Arabic Language
4 4 (33.33%) Finance
4 4 (33.33%) German Language
4 4 (33.33%) Italian Language
4 4 (33.33%) Presentation Skills
5 2 (16.67%) Manufacturing
5 2 (16.67%) Public Sector
6 1 (8.33%) Digital Health
6 1 (8.33%) Digital Healthcare
6 1 (8.33%) Electronics
6 1 (8.33%) Health Technology
6 1 (8.33%) Retail
Job Titles
1 4 (33.33%) Analyst
1 4 (33.33%) Market Analyst
2 2 (16.67%) Product Manager
2 2 (16.67%) Sales Manager
2 2 (16.67%) Technical Manager
2 2 (16.67%) Technical Sales Manager
3 1 (8.33%) Data Scientist
3 1 (8.33%) Lead
3 1 (8.33%) Product Lead
3 1 (8.33%) Salesperson
3 1 (8.33%) Senior
Libraries, Frameworks & Software Standards
1 1 (8.33%) PySpark
Miscellaneous
1 4 (33.33%) Social Media
2 2 (16.67%) IoT
3 1 (8.33%) Digital Signage
3 1 (8.33%) Enterprise Software
3 1 (8.33%) NHS
Processes & Methodologies
1 6 (50.00%) Decision-Making
1 6 (50.00%) Problem-Solving
2 5 (41.67%) Actionable Insight
3 4 (33.33%) Analytical Thinking
3 4 (33.33%) Business Intelligence
3 4 (33.33%) CRM
3 4 (33.33%) Economics
3 4 (33.33%) Market Segmentation
3 4 (33.33%) Trend Analysis
4 3 (25.00%) Business Development
4 3 (25.00%) Roadmaps
4 3 (25.00%) Telesales
5 2 (16.67%) B2B
5 2 (16.67%) Cybersecurity
5 2 (16.67%) Facilities Management
5 2 (16.67%) Product Management
5 2 (16.67%) Product Requirements
5 2 (16.67%) Product Roadmap
5 2 (16.67%) Product Strategy
5 2 (16.67%) Validation
Programming Languages
1 1 (8.33%) Python
1 1 (8.33%) SQL
Qualifications
1 4 (33.33%) DBS Check
1 4 (33.33%) Degree
1 4 (33.33%) Master's Degree
Quality Assurance & Compliance
1 1 (8.33%) Data Quality
1 1 (8.33%) QA
Vendors
1 1 (8.33%) Microsoft