Head of Performance Intelligence (AI/Automation)
- Hiring Organisation
- Central Employment Agency (North East) Limited
- Location
- Newcastle Upon Tyne, Tyne and Wear, North East, United Kingdom
- Employment Type
- Permanent
- Salary
- £55,000
into clear commercial advantage - improving efficiency, effectiveness, and results across channels. You will not run campaigns. You will shape how decisions are made, using insight, modelling, and experimentation to drive measurable growth for our clients. This is a senior, strategic role for someone who understands both advanced analytics … truth for performance reporting • Lead attribution modelling and performance interpretation (accepting real-world limitations) • Translate complex data into clear, actionable insight for channel leads and clients • Design and deploy AI-driven models and automations to: o Identify high-performing audiences, creatives, keywords and content themes ...