Advertising
UK
The table below looks at the prevalence of the term Advertising in contract job vacancies. Included is a benchmarking guide to the contractor rates offered in vacancies that have cited Advertising over the 6 months to 9 June 2024 with a comparison to the same period over the previous 2 years.
| 6 months to 9 Jun 2024 |
Same period 2023 | Same period 2022 | |
|---|---|---|---|
| Rank | 448 | 398 | 543 |
| Rank change year-on-year | -50 | +145 | -28 |
| Contract jobs citing Advertising | 154 | 311 | 327 |
| As % of all contract jobs advertised in the UK | 0.36% | 0.56% | 0.37% |
| As % of the General category | 0.62% | 0.96% | 0.65% |
| Number of daily rates quoted | 91 | 228 | 241 |
| 10th Percentile | £200 | £263 | £308 |
| 25th Percentile | £263 | £400 | £413 |
| Median daily rate (50th Percentile) | £400 | £500 | £525 |
| Median % change year-on-year | -20.00% | -4.76% | +23.53% |
| 75th Percentile | £544 | £606 | £619 |
| 90th Percentile | £600 | £694 | £700 |
| UK excluding London median daily rate | £363 | £456 | £550 |
| % change year-on-year | -20.55% | -17.05% | +57.14% |
| Number of hourly rates quoted | 16 | 16 | 13 |
| 10th Percentile | £6.57 | £21.48 | £20.25 |
| 25th Percentile | £16.19 | £35.00 | £32.50 |
| Median hourly rate | £45.75 | £45.25 | £39.50 |
| Median % change year-on-year | +1.10% | +14.56% | -15.05% |
| 75th Percentile | £50.18 | £52.19 | £50.00 |
| 90th Percentile | £66.25 | £61.25 | £61.35 |
| UK excluding London median hourly rate | £15.98 | £46.50 | £17.00 |
| % change year-on-year | -65.64% | +173.53% | -68.81% |
All General Skills
UK
Advertising is in the General Skills category. The following table is for comparison with the above and provides summary statistics for all contract job vacancies with a requirement for common skills.
| Contract vacancies with a requirement for common skills | 24,780 | 32,506 | 49,948 |
| As % of all contract IT jobs advertised in the UK | 57.20% | 58.50% | 56.98% |
| Number of daily rates quoted | 15,533 | 22,548 | 34,737 |
| 10th Percentile | £275 | £313 | £325 |
| 25th Percentile | £413 | £438 | £431 |
| Median daily rate (50th Percentile) | £525 | £550 | £540 |
| Median % change year-on-year | -4.55% | +1.85% | +8.00% |
| 75th Percentile | £650 | £675 | £650 |
| 90th Percentile | £769 | £780 | £750 |
| UK excluding London median daily rate | £490 | £500 | £475 |
| % change year-on-year | -2.00% | +5.26% | +7.95% |
| Number of hourly rates quoted | 1,999 | 996 | 1,400 |
| 10th Percentile | £12.78 | £13.41 | £12.50 |
| 25th Percentile | £15.50 | £17.50 | £15.25 |
| Median hourly rate | £30.12 | £32.00 | £22.50 |
| Median % change year-on-year | -5.88% | +42.22% | +6.89% |
| 75th Percentile | £52.50 | £61.25 | £47.50 |
| 90th Percentile | £67.40 | £71.89 | £60.00 |
| UK excluding London median hourly rate | £28.42 | £27.50 | £19.50 |
| % change year-on-year | +3.35% | +41.03% | +2.63% |
Advertising
Job Vacancy Trend
Job postings citing Advertising as a proportion of all IT jobs advertised.
Advertising
Contractor Daily Rate Trend
3-month moving average daily rate quoted in jobs citing Advertising.
Advertising
Daily Rate Histogram
Daily rate distribution for jobs citing Advertising over the 6 months to 9 June 2024.
Advertising
Contractor Hourly Rate Trend
3-month moving average hourly rates quoted in jobs citing Advertising.
Advertising
Hourly Rate Histogram
Hourly rate distribution of jobs citing Advertising over the 6 months to 9 June 2024.
Advertising
Top 14 Contract Locations
The table below looks at the demand and provides a guide to the median contractor rates quoted in IT jobs citing Advertising within the UK over the 6 months to 9 June 2024. The 'Rank Change' column provides an indication of the change in demand within each location based on the same 6 month period last year.
| Location | Rank Change on Same Period Last Year |
Matching Contract IT Job Ads |
Median Daily Rate Past 6 Months |
Median Daily Rate % Change on Same Period Last Year |
Live Jobs |
|---|---|---|---|---|---|
| England | -23 | 151 | £400 | -17.10% | 705 |
| London | +17 | 99 | £400 | -20.00% | 293 |
| UK excluding London | -25 | 50 | £363 | -20.55% | 446 |
| Work from Home | +5 | 36 | £420 | -19.23% | 301 |
| South East | +6 | 17 | £350 | -6.04% | 105 |
| South West | -1 | 10 | £345 | -23.33% | 79 |
| North of England | +25 | 9 | £425 | +30.77% | 108 |
| Midlands | -20 | 8 | £260 | -58.40% | 87 |
| East of England | -1 | 6 | £400 | -5.88% | 45 |
| North West | +11 | 4 | £325 | -0.76% | 75 |
| West Midlands | -12 | 4 | £255 | -62.57% | 50 |
| East Midlands | - | 4 | £500 | - | 37 |
| Yorkshire | +13 | 3 | £475 | +46.15% | 28 |
| North East | +14 | 2 | £325 | +96.97% | 8 |
Advertising
Co-occurring Skills and Capabilities by Category
The follow tables expand on the table above by listing co-occurrences grouped by category. The same employment type, locality and period is covered with up to 20 co-occurrences shown in each of the following categories:
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