Marketing Analyst Jobs

Marketing Analyst
UK

The median Marketing Analyst salary in the UK is £47,500 per year according to job vacancies posted during the 6 months to 1 June 2024.

The first table below provides salary benchmarking and summary statistics including a comparison to same period in the previous 2 years.

6 months to
1 Jun 2024
Same period 2023 Same period 2022
Rank 885 880 1202
Rank change year-on-year -5 +322 -312
Permanent jobs requiring a Marketing Analyst 22 67 59
As % of all permanent jobs advertised in the UK 0.021% 0.071% 0.035%
As % of the Job Titles category 0.022% 0.078% 0.036%
Number of salaries quoted 15 52 22
10th Percentile £33,400 - £26,625
25th Percentile £40,000 £35,500 £36,250
Median annual salary (50th Percentile) £47,500 £41,250 £44,750
Median % change year-on-year +15.15% -7.82% +7.83%
75th Percentile £76,250 £54,063 £80,000
90th Percentile £81,250 £57,931 £85,000
UK excluding London median annual salary £47,500 £39,000 £37,116
% change year-on-year +21.79% +5.08% -10.57%

All Permanent IT Job Vacancies
UK

The following table is for comparison with the above and includes summary statistics for all permanent IT job vacancies. Most job vacancies include a discernible job title that can be normalized. As such, the figures in the second row provide an indication of the number of permanent jobs in our overall sample.

Permanent vacancies in the UK with a recognized job title 99,552 86,380 162,088
% of permanent jobs with a recognized job title 94.85% 91.27% 96.05%
Number of salaries quoted 70,786 55,655 84,889
10th Percentile £28,500 £32,500 £32,500
25th Percentile £38,500 £45,000 £42,625
Median annual salary (50th Percentile) £52,500 £60,000 £60,000
Median % change year-on-year -12.50% - +9.09%
75th Percentile £70,000 £80,000 £78,750
90th Percentile £90,000 £100,000 £95,000
UK excluding London median annual salary £50,000 £53,500 £50,244
% change year-on-year -6.54% +6.48% +5.78%

Marketing Analyst
Job Vacancy Trend

Job postings that featured Marketing Analyst in the job title as a proportion of all IT jobs advertised.

Job vacancy trend for Marketing Analyst in the UK

Marketing Analyst
Salary Trend

3-month moving average salary quoted in jobs citing Marketing Analyst.

Salary trend for Marketing Analyst in the UK

Marketing Analyst
Salary Histogram

Salary distribution for jobs citing Marketing Analyst over the 6 months to 1 June 2024.

Salary histogram for Marketing Analyst in the UK

Marketing Analyst
Top 13 Job Locations

The table below looks at the demand and provides a guide to the median salaries quoted in IT jobs citing Marketing Analyst within the UK over the 6 months to 1 June 2024. The 'Rank Change' column provides an indication of the change in demand within each location based on the same 6 month period last year.

Location Rank Change
on Same Period
Last Year
Matching
Permanent
IT Job Ads
Median Salary
Past 6 Months
Median Salary
% Change
on Same Period
Last Year
Live
Jobs
England -4 22 £47,500 +19.50% 17
UK excluding London -54 17 £47,500 +21.79% 5
Work from Home +31 8 £45,000 -18.01% 9
London +91 5 £57,500 +27.78% 12
North of England +31 5 £40,000 -27.12% 2
East of England +3 5 £77,500 +19.23%
Yorkshire +63 4 £37,500 -31.67% 2
South East -4 4 £39,000 -5.45% 2
Midlands -33 2 £43,750 +15.13% 1
North West -6 1 £40,000 -27.12%
East Midlands -20 1 £47,500 +31.03% 1
South West -27 1 - -
West Midlands -32 1 £40,001 +5.26%

Marketing Analyst Skill Set
Top 30 Co-occurring Skills and Capabilities

For the 6 months to 1 June 2024, Marketing Analyst job roles required the following skills and capabilities in order of popularity. The figures indicate the absolute number co-occurrences and as a proportion of all permanent job ads featuring Marketing Analyst in the job title.

1 22 (100.00%) Marketing
2 12 (54.55%) Analytics
3 11 (50.00%) Visualisation
3 11 (50.00%) SQL
4 10 (45.45%) Analytical Skills
5 8 (36.36%) Python
5 8 (36.36%) Data Analysis
5 8 (36.36%) Retail
6 7 (31.82%) Marketing Strategy
7 6 (27.27%) Marketing Analytics
7 6 (27.27%) Actionable Insight
8 5 (22.73%) IoT
8 5 (22.73%) Stakeholder Management
8 5 (22.73%) Artificial Intelligence
8 5 (22.73%) Finance
8 5 (22.73%) Data Visualisation
8 5 (22.73%) Robotics
9 4 (18.18%) Market Research
9 4 (18.18%) Legal
9 4 (18.18%) Business Intelligence
9 4 (18.18%) Project Management
9 4 (18.18%) CRM
9 4 (18.18%) Google
9 4 (18.18%) Social Skills
10 3 (13.64%) Decision-Making
10 3 (13.64%) Prototyping
10 3 (13.64%) Power Platform
10 3 (13.64%) Influencing Skills
10 3 (13.64%) Power BI
10 3 (13.64%) Business Forecasting

Marketing Analyst Skill Set
Co-occurring Skills and Capabilities by Category

The follow tables expand on the table above by listing co-occurrences grouped by category. The same employment type, locality and period is covered with up to 20 co-occurrences shown in each of the following categories:

Application Platforms
1 1 (4.55%) ArcGIS
1 1 (4.55%) SAS
Applications
1 2 (9.09%) Microsoft Excel
2 1 (4.55%) Microsoft Office
2 1 (4.55%) SPSS
Business Applications
1 1 (4.55%) Dynamics CRM
Cloud Services
1 3 (13.64%) Power Platform
2 2 (9.09%) Google Analytics
3 1 (4.55%) Adobe Analytics
3 1 (4.55%) Salesforce Sales Cloud
Database & Business Intelligence
1 3 (13.64%) Power BI
1 3 (13.64%) Tableau
2 1 (4.55%) Data Mining
2 1 (4.55%) Relational Database
General
1 22 (100.00%) Marketing
2 10 (45.45%) Analytical Skills
3 8 (36.36%) Retail
4 5 (22.73%) Finance
5 4 (18.18%) Legal
5 4 (18.18%) Social Skills
6 3 (13.64%) Influencing Skills
7 1 (4.55%) Advertising
7 1 (4.55%) Inclusion and Diversity
7 1 (4.55%) Presentation Skills
7 1 (4.55%) Publishing
Libraries, Frameworks & Software Standards
1 1 (4.55%) Pandas
Miscellaneous
1 5 (22.73%) IoT
1 5 (22.73%) Robotics
2 1 (4.55%) Analytical Mindset
2 1 (4.55%) Blog
2 1 (4.55%) Digital Media
2 1 (4.55%) Social Media
2 1 (4.55%) Team-Oriented Environment
Processes & Methodologies
1 12 (54.55%) Analytics
2 11 (50.00%) Visualisation
3 8 (36.36%) Data Analysis
4 7 (31.82%) Marketing Strategy
5 6 (27.27%) Actionable Insight
5 6 (27.27%) Marketing Analytics
6 5 (22.73%) Artificial Intelligence
6 5 (22.73%) Data Visualisation
6 5 (22.73%) Stakeholder Management
7 4 (18.18%) Business Intelligence
7 4 (18.18%) CRM
7 4 (18.18%) Market Research
7 4 (18.18%) Project Management
8 3 (13.64%) Business Forecasting
8 3 (13.64%) Decision-Making
8 3 (13.64%) Digital Marketing
8 3 (13.64%) E-Commerce
8 3 (13.64%) Logistics
8 3 (13.64%) Root Cause Analysis
8 3 (13.64%) Statistics
Programming Languages
1 11 (50.00%) SQL
2 8 (36.36%) Python
3 1 (4.55%) R
Qualifications
1 3 (13.64%) Degree
Quality Assurance & Compliance
1 1 (4.55%) GDPR
Vendors
1 4 (18.18%) Google
2 3 (13.64%) Salesforce
3 2 (9.09%) Pardot
4 1 (4.55%) Adobe
4 1 (4.55%) Alteryx
4 1 (4.55%) Databricks
4 1 (4.55%) SAP