Marketing Analyst Contracts

Marketing Analyst
UK

The median Marketing Analyst daily rate in the UK is £379 according to job vacancies posted during the 6 months to 1 June 2024.

The first table below provides contractor rate benchmarking and summary statistics including a comparison to same period in the previous 2 years.

6 months to
1 Jun 2024
Same period 2023 Same period 2022
Rank 553 663 800
Rank change year-on-year +110 +137 -112
Contract jobs requiring a Marketing Analyst 22 19 38
As % of all contract jobs advertised in the UK 0.051% 0.034% 0.043%
As % of the Job Titles category 0.055% 0.036% 0.045%
Number of daily rates quoted 14 16 23
10th Percentile £246 £456 £354
25th Percentile £343 £463 £388
Median daily rate (50th Percentile) £379 £500 £450
Median % change year-on-year -24.25% +11.11% +12.50%
75th Percentile £516 £538 £575
90th Percentile £578 - -
UK excluding London median daily rate £375 - £400
% change year-on-year - - +8.11%
Number of hourly rates quoted 1 2 3
10th Percentile - £22.88 -
25th Percentile £26.50 £23.44 -
Median hourly rate £28.00 £26.25 £31.85
Median % change year-on-year +6.67% -17.58% +41.56%
75th Percentile £29.50 £28.44 £34.30
90th Percentile - £28.63 £35.77
UK excluding London median hourly rate - - £31.85

All Contract IT Job Vacancies
UK

The following table is for comparison with the above and includes summary statistics for all contract IT job vacancies. Most job vacancies include a discernible job title that can be normalized. As such, the figures in the second row provide an indication of the number of contract jobs in our overall sample.

Contract vacancies in the UK with a recognized job title 39,969 53,015 83,520
% of contract IT jobs with a recognized job title 92.83% 94.58% 95.35%
Number of daily rates quoted 25,870 37,031 58,844
10th Percentile £280 £313 £315
25th Percentile £409 £425 £425
Median daily rate (50th Percentile) £525 £540 £525
Median % change year-on-year -2.78% +2.86% +7.69%
75th Percentile £638 £650 £638
90th Percentile £750 £750 £738
UK excluding London median daily rate £488 £500 £475
% change year-on-year -2.50% +5.26% +10.21%
Number of hourly rates quoted 2,841 1,476 1,963
10th Percentile £12.86 £14.25 £12.50
25th Percentile £16.30 £19.06 £15.90
Median hourly rate £37.50 £45.00 £24.50
Median % change year-on-year -16.67% +83.67% +12.28%
75th Percentile £61.60 £65.75 £49.33
90th Percentile £73.75 £76.13 £65.00
UK excluding London median hourly rate £40.00 £42.50 £20.00
% change year-on-year -5.88% +112.50% +5.26%

Marketing Analyst
Job Vacancy Trend

Job postings that featured Marketing Analyst in the job title as a proportion of all IT jobs advertised.

Job vacancy trend for Marketing Analyst in the UK

Marketing Analyst
Contractor Daily Rate Trend

3-month moving average daily rate quoted in jobs citing Marketing Analyst.

Daily rate trend for Marketing Analyst in the UK

Marketing Analyst
Daily Rate Histogram

Daily rate distribution for jobs citing Marketing Analyst over the 6 months to 1 June 2024.

Daily rate histogram for Marketing Analyst in the UK

Marketing Analyst
Contractor Hourly Rate Trend

3-month moving average hourly rates quoted in jobs citing Marketing Analyst.

Hourly rate trend for Marketing Analyst in the UK

Marketing Analyst
Top 10 Contract Locations

The table below looks at the demand and provides a guide to the median contractor rates quoted in IT jobs citing Marketing Analyst within the UK over the 6 months to 1 June 2024. The 'Rank Change' column provides an indication of the change in demand within each location based on the same 6 month period last year.

Location Rank Change
on Same Period
Last Year
Matching
Contract
IT Job Ads
Median
Daily Rate
Past 6 Months
Median Daily Rate
% Change
on Same Period
Last Year
Live
Jobs
England +85 18 £375 -25.00% 18
Work from Home +121 12 £500 +5.26% 9
UK excluding London - 10 £375 - 5
London +82 7 £429 -14.25% 13
Yorkshire - 4 - - 2
North of England - 4 - - 2
South East - 3 £225 - 2
East Midlands - 2 £375 - 1
Midlands - 2 £375 - 1
East of England - 1 £450 -

Marketing Analyst Skill Set
Top 30 Co-occurring Skills and Capabilities

For the 6 months to 1 June 2024, Marketing Analyst contract job roles required the following skills and capabilities in order of popularity. The figures indicate the absolute number co-occurrences and as a proportion of all contract job ads featuring Marketing Analyst in the job title.

1 22 (100.00%) Marketing
2 10 (45.45%) SQL
2 10 (45.45%) CRM
3 8 (36.36%) Tableau
3 8 (36.36%) Analytics
4 7 (31.82%) Actionable Insight
4 7 (31.82%) Retail
4 7 (31.82%) Visualisation
5 6 (27.27%) Data Visualisation
6 5 (22.73%) Database Marketing
6 5 (22.73%) Microsoft Excel
6 5 (22.73%) Business Intelligence
6 5 (22.73%) Customer Insight
7 4 (18.18%) PMO
7 4 (18.18%) Data Science
7 4 (18.18%) Advertising
7 4 (18.18%) B2B
7 4 (18.18%) Python
7 4 (18.18%) Agile
8 3 (13.64%) Data Integration
8 3 (13.64%) Business Analysis
8 3 (13.64%) Salesforce
8 3 (13.64%) Project Management
8 3 (13.64%) Social Skills
8 3 (13.64%) Product Ownership
8 3 (13.64%) A/B Testing
8 3 (13.64%) Analytical Skills
8 3 (13.64%) Dashboard Development
9 2 (9.09%) Marketing Analytics
9 2 (9.09%) Propensity Modelling

Marketing Analyst Skill Set
Co-occurring Skills and Capabilities by Category

The follow tables expand on the table above by listing co-occurrences grouped by category. The same employment type, locality and period is covered with up to 20 co-occurrences shown in each of the following categories:

Application Platforms
1 2 (9.09%) SAS
Applications
1 5 (22.73%) Microsoft Excel
Business Applications
1 1 (4.55%) Dynamics CRM
Cloud Services
1 2 (9.09%) Power Platform
2 1 (4.55%) Adverity
2 1 (4.55%) AWS
2 1 (4.55%) Bloomreach
2 1 (4.55%) Google Analytics
2 1 (4.55%) Snowflake
Database & Business Intelligence
1 8 (36.36%) Tableau
2 2 (9.09%) Looker
2 2 (9.09%) Power BI
3 1 (4.55%) Data Warehouse
General
1 22 (100.00%) Marketing
2 7 (31.82%) Retail
3 4 (18.18%) Advertising
4 3 (13.64%) Analytical Skills
4 3 (13.64%) Social Skills
5 2 (9.09%) Billing
5 2 (9.09%) German Language
5 2 (9.09%) Telecoms
Miscellaneous
1 3 (13.64%) Product Ownership
2 2 (9.09%) Digital Media
2 2 (9.09%) Onboarding
3 1 (4.55%) Data Protection Act
3 1 (4.55%) Mobile App
3 1 (4.55%) Social Media
Processes & Methodologies
1 10 (45.45%) CRM
2 8 (36.36%) Analytics
3 7 (31.82%) Actionable Insight
3 7 (31.82%) Visualisation
4 6 (27.27%) Data Visualisation
5 5 (22.73%) Business Intelligence
5 5 (22.73%) Customer Insight
5 5 (22.73%) Database Marketing
6 4 (18.18%) Agile
6 4 (18.18%) B2B
6 4 (18.18%) Data Science
7 3 (13.64%) A/B Testing
7 3 (13.64%) Business Analysis
7 3 (13.64%) Dashboard Development
7 3 (13.64%) Data Integration
7 3 (13.64%) Project Management
8 2 (9.09%) Data Ingestion
8 2 (9.09%) Marketing Analytics
8 2 (9.09%) Marketing Automation
8 2 (9.09%) Propensity Modelling
Programming Languages
1 10 (45.45%) SQL
2 4 (18.18%) Python
3 1 (4.55%) R
Qualifications
1 2 (9.09%) Degree
2 1 (4.55%) PhD
2 1 (4.55%) Postgraduate
Quality Assurance & Compliance
1 4 (18.18%) PMO
2 1 (4.55%) Actionable Recommendations
2 1 (4.55%) Data Quality
Vendors
1 3 (13.64%) Salesforce
2 2 (9.09%) Adobe
2 2 (9.09%) Cadence
2 2 (9.09%) Databricks
2 2 (9.09%) Salesforce Marketing Cloud
3 1 (4.55%) Google
3 1 (4.55%) Optimizely