Marketing
UK
The table below looks at the prevalence of the term Marketing in contract job vacancies. Included is a benchmarking guide to the contractor rates offered in vacancies that have cited Marketing over the 6 months to 18 May 2024 with a comparison to the same period over the previous 2 years.
| 6 months to 18 May 2024 |
Same period 2023 | Same period 2022 | |
|---|---|---|---|
| Rank | 78 | 118 | 106 |
| Rank change year-on-year | +40 | -12 | -25 |
| Contract jobs citing Marketing | 1,166 | 1,258 | 2,206 |
| As % of all contract jobs advertised in the UK | 2.74% | 2.21% | 2.52% |
| As % of the General category | 4.72% | 3.78% | 4.46% |
| Number of daily rates quoted | 676 | 849 | 1,525 |
| 10th Percentile | £219 | £238 | £313 |
| 25th Percentile | £336 | £400 | £420 |
| Median daily rate (50th Percentile) | £475 | £525 | £525 |
| Median % change year-on-year | -9.52% | - | +10.53% |
| 75th Percentile | £613 | £638 | £638 |
| 90th Percentile | £775 | £725 | £738 |
| UK excluding London median daily rate | £500 | £520 | £484 |
| % change year-on-year | -3.85% | +7.49% | +1.84% |
| Number of hourly rates quoted | 78 | 38 | 46 |
| 10th Percentile | £13.44 | £21.57 | £20.65 |
| 25th Percentile | £17.28 | £23.31 | £29.25 |
| Median hourly rate | £34.00 | £38.00 | £38.75 |
| Median % change year-on-year | -10.53% | -1.94% | +29.17% |
| 75th Percentile | £44.50 | £52.56 | £50.94 |
| 90th Percentile | £68.75 | £63.75 | £62.75 |
| UK excluding London median hourly rate | £21.10 | £60.00 | £31.85 |
| % change year-on-year | -64.83% | +88.38% | +24.90% |
All General Skills
UK
Marketing is in the General Skills category. The following table is for comparison with the above and provides summary statistics for all contract job vacancies with a requirement for common skills.
| Contract vacancies with a requirement for common skills | 24,687 | 33,324 | 49,490 |
| As % of all contract IT jobs advertised in the UK | 57.98% | 58.52% | 56.53% |
| Number of daily rates quoted | 15,577 | 23,107 | 34,304 |
| 10th Percentile | £275 | £313 | £320 |
| 25th Percentile | £413 | £443 | £425 |
| Median daily rate (50th Percentile) | £525 | £550 | £538 |
| Median % change year-on-year | -4.55% | +2.33% | +7.50% |
| 75th Percentile | £650 | £675 | £650 |
| 90th Percentile | £775 | £775 | £750 |
| UK excluding London median daily rate | £496 | £500 | £475 |
| % change year-on-year | -0.80% | +5.26% | +8.94% |
| Number of hourly rates quoted | 1,927 | 1,007 | 1,407 |
| 10th Percentile | £12.75 | £13.41 | £12.50 |
| 25th Percentile | £15.41 | £17.74 | £15.00 |
| Median hourly rate | £30.00 | £32.50 | £22.50 |
| Median % change year-on-year | -7.69% | +44.44% | - |
| 75th Percentile | £52.50 | £61.25 | £47.50 |
| 90th Percentile | £66.45 | £72.50 | £60.00 |
| UK excluding London median hourly rate | £28.00 | £29.00 | £19.00 |
| % change year-on-year | -3.45% | +52.63% | -2.56% |
Marketing
Job Vacancy Trend
Job postings citing Marketing as a proportion of all IT jobs advertised.
Marketing
Contractor Daily Rate Trend
3-month moving average daily rate quoted in jobs citing Marketing.
Marketing
Daily Rate Histogram
Daily rate distribution for jobs citing Marketing over the 6 months to 18 May 2024.
Marketing
Contractor Hourly Rate Trend
3-month moving average hourly rates quoted in jobs citing Marketing.
Marketing
Hourly Rate Histogram
Hourly rate distribution of jobs citing Marketing over the 6 months to 18 May 2024.
Marketing
Top 17 Contract Locations
The table below looks at the demand and provides a guide to the median contractor rates quoted in IT jobs citing Marketing within the UK over the 6 months to 18 May 2024. The 'Rank Change' column provides an indication of the change in demand within each location based on the same 6 month period last year.
| Location | Rank Change on Same Period Last Year |
Matching Contract IT Job Ads |
Median Daily Rate Past 6 Months |
Median Daily Rate % Change on Same Period Last Year |
Live Jobs |
|---|---|---|---|---|---|
| England | +30 | 1,071 | £469 | -10.71% | 2,854 |
| London | +47 | 589 | £450 | -12.62% | 1,344 |
| UK excluding London | +33 | 454 | £500 | -3.85% | 1,733 |
| Work from Home | +34 | 390 | £500 | -4.76% | 1,301 |
| South East | +14 | 176 | £413 | -2.94% | 554 |
| South West | -20 | 78 | £625 | +4.17% | 156 |
| North of England | +46 | 68 | £500 | - | 509 |
| East of England | +33 | 60 | £375 | -26.83% | 148 |
| Midlands | +1 | 39 | £475 | -9.52% | 273 |
| North West | +26 | 37 | £500 | +1.52% | 303 |
| West Midlands | +10 | 28 | £500 | -9.09% | 155 |
| Yorkshire | +19 | 25 | £450 | -14.29% | 165 |
| Scotland | +43 | 14 | £500 | -5.88% | 79 |
| Wales | +28 | 11 | £600 | +108.70% | 33 |
| East Midlands | +5 | 10 | £375 | -3.23% | 118 |
| Northern Ireland | - | 8 | - | - | 19 |
| North East | +16 | 5 | £533 | - | 46 |
Marketing
Co-occurring Skills and Capabilities by Category
The follow tables expand on the table above by listing co-occurrences grouped by category. The same employment type, locality and period is covered with up to 20 co-occurrences shown in each of the following categories:
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