Advertising Contracts with Work from Home Options

Advertising
UK > Work from Home

The table below looks at the prevalence of the term Advertising in contract job vacancies with an option to work from home (WFH). Included is a benchmarking guide to the contractor rates offered in vacancies that have cited Advertising over the 6 months to 2 June 2024 with a comparison to the same period over the previous 2 years.

6 months to
2 Jun 2024
Same period 2023 Same period 2022
Rank 310 310 478
Rank change year-on-year 0 +168 -49
Contract jobs citing Advertising 39 150 149
As % of all contract jobs with a WFH option 0.27% 0.62% 0.34%
As % of the General category 0.45% 1.05% 0.61%
Number of daily rates quoted 26 107 108
10th Percentile £244 £319 £363
25th Percentile £300 £445 £413
Median daily rate (50th Percentile) £420 £525 £500
Median % change year-on-year -20.00% +5.00% +16.28%
75th Percentile £575 £625 £588
90th Percentile £656 £705 £666
UK median daily rate £400 £500 £525
% change year-on-year -20.00% -4.76% +22.09%
Number of hourly rates quoted 1 5 0
10th Percentile - £29.35 -
25th Percentile £6.57 £41.50 -
Median hourly rate £7.85 £50.00 -
Median % change year-on-year -84.30% - -
75th Percentile £9.14 £68.75 -
90th Percentile - £76.40 -
UK median hourly rate £45.75 £43.00 £39.50
% change year-on-year +6.40% +8.86% -15.05%

All General Skills
Work from Home

Advertising is in the General Skills category. The following table is for comparison with the above and provides summary statistics for all contract job vacancies with a WFH option and a requirement for common skills.

Contract vacancies with a requirement for common skills 8,615 14,219 24,287
As % of all contract jobs with a WFH option 58.83% 58.66% 54.92%
Number of daily rates quoted 5,648 10,044 17,734
10th Percentile £325 £363 £354
25th Percentile £425 £450 £438
Median daily rate (50th Percentile) £538 £550 £525
Median % change year-on-year -2.27% +4.76% +5.00%
75th Percentile £650 £675 £638
90th Percentile £775 £775 £743
UK median daily rate £525 £550 £540
% change year-on-year -4.55% +1.85% +8.00%
Number of hourly rates quoted 461 321 334
10th Percentile £14.00 £18.63 £13.58
25th Percentile £22.50 £25.71 £19.50
Median hourly rate £38.12 £50.00 £33.45
Median % change year-on-year -23.76% +49.48% +48.67%
75th Percentile £52.50 £67.50 £49.25
90th Percentile £72.50 £78.75 £65.29
UK median hourly rate £30.00 £32.40 £22.50
% change year-on-year -7.41% +44.00% +4.65%

Advertising
Trend for Jobs with a WFH Option

Job vacancies with a work from home option citing Advertising as a proportion of all IT jobs advertised.

Advertising trend for jobs with a WFH option

Advertising
Daily Rate Trend for Jobs with a WFH Option

3-month moving average daily rate quoted in job vacancies with a work from home option citing Advertising.

Advertising daily rate for jobs with a WFH option

Advertising
Daily Rate Histogram for Jobs with a WFH Option

Daily rate distribution for jobs with a work from home option citing Advertising over the 6 months to 2 June 2024.

Advertising daily rate histogram for jobs with a WFH option

Advertising
Hourly Rate Trend for Jobs with a WFH Option

3-month moving average hourly rate quoted in job vacancies with a work from home option citing Advertising.

Advertising hourly rate for jobs with a WFH option

Advertising
Co-occurring Skills and Capabilities with WFH Options by Category

The follow tables expand on the table above by listing co-occurrences grouped by category. The same employment type, locality and period is covered with up to 20 co-occurrences shown in each of the following categories:

Application Platforms
1 2 (5.13%) SharePoint
Applications
1 4 (10.26%) Microsoft Excel
1 4 (10.26%) Microsoft PowerPoint
2 1 (2.56%) Microsoft Office
2 1 (2.56%) MS Visio
Cloud Services
1 5 (12.82%) GCP
1 5 (12.82%) Google Analytics
1 5 (12.82%) Power Platform
2 4 (10.26%) Adobe Analytics
2 4 (10.26%) Azure
3 3 (7.69%) AWS
4 2 (5.13%) Microsoft 365
5 1 (2.56%) AWS Lambda
5 1 (2.56%) Entra ID
5 1 (2.56%) Figma
5 1 (2.56%) Serverless
5 1 (2.56%) WhatsApp
Communications & Networking
1 2 (5.13%) Firewall
2 1 (2.56%) DNS
2 1 (2.56%) HTTP
2 1 (2.56%) Internet
2 1 (2.56%) Intrusion Detection
2 1 (2.56%) Network Security
2 1 (2.56%) VPN
Database & Business Intelligence
1 5 (12.82%) Power BI
2 4 (10.26%) BigQuery
2 4 (10.26%) Looker
2 4 (10.26%) Tableau
3 2 (5.13%) SQL Server
4 1 (2.56%) Amazon Redshift
4 1 (2.56%) Data Lake
4 1 (2.56%) Data Warehouse
4 1 (2.56%) Metadata
4 1 (2.56%) SQL Server Analysis Services
4 1 (2.56%) SQL Server Integration Services
4 1 (2.56%) SQL Server Reporting Services
Development Applications
1 4 (10.26%) Postman
General
1 17 (43.59%) Marketing
2 11 (28.21%) Finance
3 10 (25.64%) Social Skills
4 8 (20.51%) Retail
5 5 (12.82%) Banking
6 4 (10.26%) Analytical Skills
6 4 (10.26%) Automotive
7 3 (7.69%) French Language
7 3 (7.69%) Legal
7 3 (7.69%) Organisational Skills
7 3 (7.69%) Publishing
8 2 (5.13%) German Language
8 2 (5.13%) Italian Language
8 2 (5.13%) Public Sector
9 1 (2.56%) Fire and Rescue
9 1 (2.56%) Manufacturing
9 1 (2.56%) Pharmaceutical
9 1 (2.56%) Police
Job Titles
1 6 (15.38%) Analyst
2 4 (10.26%) Account Manager
2 4 (10.26%) Architect
2 4 (10.26%) Lead
3 3 (7.69%) Senior
4 2 (5.13%) .NET Developer
4 2 (5.13%) Communications Manager
4 2 (5.13%) Data Architect
4 2 (5.13%) Developer
4 2 (5.13%) Project Manager
4 2 (5.13%) Support Officer
5 1 (2.56%) Analytics Manager
5 1 (2.56%) Automation Test Lead
5 1 (2.56%) Data Engineer
5 1 (2.56%) Digital Architect
5 1 (2.56%) Mac Administrator
5 1 (2.56%) Pricing Manager
5 1 (2.56%) Senior Technologist
5 1 (2.56%) Service Desk Support
5 1 (2.56%) Technologist
Libraries, Frameworks & Software Standards
1 5 (12.82%) CSS
1 5 (12.82%) HTML
2 4 (10.26%) DOM
2 4 (10.26%) jQuery
2 4 (10.26%) JSON
2 4 (10.26%) Node.js
2 4 (10.26%) Swagger
3 3 (7.69%) ATL
4 2 (5.13%) .NET
5 1 (2.56%) .NET Framework
5 1 (2.56%) Ionic Framework
5 1 (2.56%) PyTorch
5 1 (2.56%) RESTful
5 1 (2.56%) TensorFlow
Miscellaneous
1 7 (17.95%) Management Information System
2 5 (12.82%) Marketing Technology
3 4 (10.26%) Onboarding
4 3 (7.69%) Self-Motivation
5 2 (5.13%) Data Protection Act
5 2 (5.13%) Digital Media
5 2 (5.13%) Social Media
5 2 (5.13%) Video Editing
6 1 (2.56%) Algorithms
6 1 (2.56%) Embedded Systems
6 1 (2.56%) Mobile App
6 1 (2.56%) Photography
6 1 (2.56%) Product Ownership
6 1 (2.56%) Taxonomies
6 1 (2.56%) Virtual Team
Processes & Methodologies
1 11 (28.21%) Analytics
2 8 (20.51%) Agile
3 7 (17.95%) Problem-Solving
4 5 (12.82%) Business Intelligence
4 5 (12.82%) Data Analytics
4 5 (12.82%) Event-Driven
4 5 (12.82%) Machine Learning
5 4 (10.26%) Data Collection
5 4 (10.26%) Data Ingestion
5 4 (10.26%) Digital Analytics
5 4 (10.26%) DOM Manipulation/Scripting
5 4 (10.26%) Tag Management
5 4 (10.26%) Web Analytics
6 3 (7.69%) Computer Science
6 3 (7.69%) Copywriting
6 3 (7.69%) ITIL
6 3 (7.69%) Roadmaps
6 3 (7.69%) Web Development
6 3 (7.69%) Workflow
7 2 (5.13%) Impact Assessments
Programming Languages
1 7 (17.95%) JavaScript
2 6 (15.38%) Python
3 3 (7.69%) SQL
4 2 (5.13%) C#
5 1 (2.56%) Java
5 1 (2.56%) T-SQL
Qualifications
1 4 (10.26%) Degree
2 3 (7.69%) Security Cleared
3 2 (5.13%) Computer Science Degree
3 2 (5.13%) DV Cleared
3 2 (5.13%) Master's Degree
4 1 (2.56%) DBS Check
4 1 (2.56%) SC Cleared
Quality Assurance & Compliance
1 4 (10.26%) QA
2 2 (5.13%) PMO
2 2 (5.13%) SLA
3 1 (2.56%) Data Quality
3 1 (2.56%) ISO/IEC 27001
3 1 (2.56%) NIST
3 1 (2.56%) PCI DSS
System Software
1 1 (2.56%) Active Directory
Systems Management
1 1 (2.56%) Jamf Pro
Vendors
1 9 (23.08%) Microsoft
2 7 (17.95%) Google
3 4 (10.26%) Adobe
3 4 (10.26%) Ensighten
3 4 (10.26%) Monetate
3 4 (10.26%) Omniture
3 4 (10.26%) Optimizely
3 4 (10.26%) Tealium
4 3 (7.69%) Apple
4 3 (7.69%) Twitter
5 2 (5.13%) Instagram
6 1 (2.56%) Facebook
6 1 (2.56%) HP
6 1 (2.56%) IBM
6 1 (2.56%) mParticle
6 1 (2.56%) Palo Alto
6 1 (2.56%) ServiceNow