Content Writing
UK

The following table provides summary statistics for permanent job vacancies with a requirement for Content Writing skills. Included is a benchmarking guide to the salaries offered in vacancies that have cited Content Writing over the 6 months to 20 May 2024 with a comparison to the same period in the previous 2 years.

6 months to
20 May 2024
Same period 2023 Same period 2022
Rank 823 919 1164
Rank change year-on-year +96 +245 -271
Permanent jobs citing Content Writing 61 56 78
As % of all permanent jobs advertised in the UK 0.061% 0.056% 0.048%
As % of the Processes & Methodologies category 0.072% 0.059% 0.050%
Number of salaries quoted 48 10 26
10th Percentile £22,025 £25,500 £25,750
25th Percentile £26,250 £34,625 £35,250
Median annual salary (50th Percentile) £31,500 £50,000 £39,619
Median % change year-on-year -37.00% +26.20% -12.93%
75th Percentile £37,500 £65,938 £60,289
90th Percentile £39,397 £75,000 £69,375
UK excluding London median annual salary £31,500 £26,000 -
% change year-on-year +21.15% - -

All Process and Methodology Skills
UK

Content Writing is in the Processes and Methodologies category. The following table is for comparison with the above and provides summary statistics for all permanent job vacancies with a requirement for process or methodology skills.

Permanent vacancies with a requirement for process or methodology skills 85,108 95,066 155,930
As % of all permanent jobs advertised in the UK 85.18% 95.58% 95.78%
Number of salaries quoted 59,794 56,135 83,138
10th Percentile £29,071 £34,000 £33,645
25th Percentile £40,000 £45,000 £43,750
Median annual salary (50th Percentile) £55,000 £61,180 £60,000
Median % change year-on-year -10.10% +1.97% +9.09%
75th Percentile £72,500 £81,250 £80,000
90th Percentile £92,500 £100,000 £96,250
UK excluding London median annual salary £50,000 £55,000 £52,500
% change year-on-year -9.09% +4.76% +10.53%

Content Writing
Job Vacancy Trend

Job postings citing Content Writing as a proportion of all IT jobs advertised.

Job vacancy trend for Content Writing in the UK

Content Writing
Salary Trend

3-month moving average salary quoted in jobs citing Content Writing.

Salary trend for Content Writing in the UK

Content Writing
Salary Histogram

Salary distribution for jobs citing Content Writing over the 6 months to 20 May 2024.

Salary histogram for Content Writing in the UK

Content Writing
Top 14 Job Locations

The table below looks at the demand and provides a guide to the median salaries quoted in IT jobs citing Content Writing within the UK over the 6 months to 20 May 2024. The 'Rank Change' column provides an indication of the change in demand within each location based on the same 6 month period last year.

Location Rank Change
on Same Period
Last Year
Matching
Permanent
IT Job Ads
Median Salary
Past 6 Months
Median Salary
% Change
on Same Period
Last Year
Live
Jobs
England +86 55 £31,500 -37.00% 33
UK excluding London +1 44 £31,500 +21.15% 23
Work from Home +100 22 £32,500 -54.39% 20
London +108 15 £45,000 -10.00% 12
North of England +48 15 £27,500 - 10
South East - 13 £27,500 - 7
North West - 8 £26,750 - 5
Yorkshire - 7 £31,500 - 4
Midlands -2 6 £37,500 +20.97% 4
Scotland - 6 £32,500 -
West Midlands +17 5 £37,500 +20.97% 2
East of England -20 3 £31,500 - 2
South West -23 1 £37,500 +44.23%
East Midlands - 1 - - 2

Content Writing
Co-occurring Skills and Capabilities by Category

The follow tables expand on the table above by listing co-occurrences grouped by category. The same employment type, locality and period is covered with up to 20 co-occurrences shown in each of the following categories:

Application Platforms
1 6 (9.84%) CMS
1 6 (9.84%) WordPress
2 1 (1.64%) Confluence
Applications
1 8 (13.11%) Microsoft Office
2 5 (8.20%) Microsoft PowerPoint
3 3 (4.92%) Adobe Illustrator
3 3 (4.92%) Photoshop
4 1 (1.64%) Microsoft Excel
Business Applications
1 3 (4.92%) Shopify
Cloud Services
1 11 (18.03%) Google Analytics
2 3 (4.92%) Adobe Creative Cloud
2 3 (4.92%) Canva
2 3 (4.92%) Google Ads
3 2 (3.28%) SaaS
4 1 (1.64%) MailChimp
4 1 (1.64%) Miro
4 1 (1.64%) WhatsApp
Database & Business Intelligence
1 1 (1.64%) Metadata
Development Applications
1 2 (3.28%) JIRA
2 1 (1.64%) Git
General
1 49 (80.33%) Marketing
2 14 (22.95%) Finance
3 13 (21.31%) Advertising
4 11 (18.03%) Social Skills
5 10 (16.39%) Organisational Skills
6 9 (14.75%) French Language
6 9 (14.75%) Publishing
7 8 (13.11%) Banking
8 4 (6.56%) Law
8 4 (6.56%) Manufacturing
9 3 (4.92%) Billing
9 3 (4.92%) Telecoms
10 2 (3.28%) Back Office
11 1 (1.64%) Brand Awareness
11 1 (1.64%) Multimedia
11 1 (1.64%) Police
Job Titles
1 12 (19.67%) Content Manager
2 8 (13.11%) Copywriter
3 5 (8.20%) SEO Copywriter
4 4 (6.56%) C++ Software Engineer
4 4 (6.56%) Content Coordinator
4 4 (6.56%) Coordinator
4 4 (6.56%) Developer
4 4 (6.56%) Software Engineer
5 3 (4.92%) Front-End Developer (Client-Side Developer)
6 2 (3.28%) Bid Writer
6 2 (3.28%) Content Designer
6 2 (3.28%) Designer
6 2 (3.28%) Marketing Executive
6 2 (3.28%) Senior
7 1 (1.64%) Creative Copywriter
7 1 (1.64%) Digital Content Manager
7 1 (1.64%) Documentation Author
7 1 (1.64%) Full Stack JavaScript Developer
7 1 (1.64%) HTML CSS Developer
7 1 (1.64%) Lead
Libraries, Frameworks & Software Standards
1 6 (9.84%) HTML
2 5 (8.20%) CSS
3 4 (6.56%) DirectX
3 4 (6.56%) OpenGL
3 4 (6.56%) WebGL
3 4 (6.56%) WPF
4 3 (4.92%) HTML5
Miscellaneous
1 32 (52.46%) Social Media
2 17 (27.87%) Blog
3 8 (13.11%) Algorithms
4 4 (6.56%) Video Editing
5 2 (3.28%) Animation
5 2 (3.28%) Graphic Design
6 1 (1.64%) Driving Licence
6 1 (1.64%) Podcast
6 1 (1.64%) Public Cloud
6 1 (1.64%) Wiki
Operating Systems
1 1 (1.64%) Linux
Processes & Methodologies
1 34 (55.74%) SEO
2 16 (26.23%) Copywriting
3 15 (24.59%) B2B
4 12 (19.67%) Analytics
4 12 (19.67%) Digital Marketing
4 12 (19.67%) Project Management
5 10 (16.39%) Business Strategy
6 9 (14.75%) Critical Thinking
7 8 (13.11%) B2C
7 8 (13.11%) Content Management
7 8 (13.11%) E-Commerce
7 8 (13.11%) Economics
7 8 (13.11%) Marketing Strategy
8 7 (11.48%) Content Strategy
8 7 (11.48%) Time Management
9 6 (9.84%) Thought Leadership
10 5 (8.20%) Content Development
10 5 (8.20%) Lead Generation
11 4 (6.56%) Chemistry
11 4 (6.56%) User Experience
Programming Languages
1 4 (6.56%) C
1 4 (6.56%) C#
1 4 (6.56%) C++
2 1 (1.64%) JavaScript
Qualifications
1 24 (39.34%) Degree
2 1 (1.64%) Computer Science Degree
Quality Assurance & Compliance
1 1 (1.64%) GDPR
Vendors
1 11 (18.03%) Google
2 6 (9.84%) Adobe
3 4 (6.56%) Progress
4 3 (4.92%) Twitter
5 2 (3.28%) Facebook
6 1 (1.64%) Hootsuite
6 1 (1.64%) YouTube