Advertising
UK

The table below looks at the prevalence of the term Advertising in permanent job vacancies. Included is a benchmarking guide to the salaries offered in vacancies that have cited Advertising over the 6 months to 9 May 2024 with a comparison to the same period over the previous 2 years.

6 months to
9 May 2024
Same period 2023 Same period 2022
Rank 296 426 207
Rank change year-on-year +130 -219 +87
Permanent jobs citing Advertising 974 733 3,139
As % of all permanent jobs advertised in the UK 0.98% 0.72% 2.00%
As % of the General category 1.64% 1.06% 3.12%
Number of salaries quoted 665 596 1,376
10th Percentile £23,600 £27,000 £31,375
25th Percentile £32,500 £38,500 £42,500
Median annual salary (50th Percentile) £47,500 £52,500 £55,000
Median % change year-on-year -9.52% -4.55% -
75th Percentile £67,500 £71,250 £76,250
90th Percentile £80,750 £90,000 £90,125
UK excluding London median annual salary £42,500 £45,000 £45,000
% change year-on-year -5.56% - -5.26%

All General Skills
UK

Advertising is in the General Skills category. The following table is for comparison with the above and provides summary statistics for all permanent job vacancies with a requirement for common skills.

Permanent vacancies with a requirement for common skills 59,215 69,122 100,670
As % of all permanent jobs advertised in the UK 59.75% 68.21% 64.16%
Number of salaries quoted 39,629 37,296 50,752
10th Percentile £27,500 £32,500 £32,500
25th Percentile £36,250 £43,162 £42,500
Median annual salary (50th Percentile) £52,500 £60,000 £60,000
Median % change year-on-year -12.50% - +9.09%
75th Percentile £72,500 £82,500 £80,000
90th Percentile £92,500 £102,000 £97,500
UK excluding London median annual salary £47,500 £52,500 £50,000
% change year-on-year -9.52% +5.00% +5.26%

Advertising
Job Vacancy Trend

Job postings citing Advertising as a proportion of all IT jobs advertised.

Job vacancy trend for Advertising in the UK

Advertising
Salary Trend

3-month moving average salary quoted in jobs citing Advertising.

Salary trend for Advertising in the UK

Advertising
Salary Histogram

Salary distribution for jobs citing Advertising over the 6 months to 9 May 2024.

Salary histogram for Advertising in the UK

Advertising
Top 16 Job Locations

The table below looks at the demand and provides a guide to the median salaries quoted in IT jobs citing Advertising within the UK over the 6 months to 9 May 2024. The 'Rank Change' column provides an indication of the change in demand within each location based on the same 6 month period last year.

Location Rank Change
on Same Period
Last Year
Matching
Permanent
IT Job Ads
Median Salary
Past 6 Months
Median Salary
% Change
on Same Period
Last Year
Live
Jobs
England +180 930 £47,500 -13.64% 609
Work from Home +132 533 £47,500 -13.64% 314
UK excluding London +137 531 £42,500 -5.56% 389
London +110 415 £65,000 +8.33% 248
South East +91 210 £49,000 +8.89% 103
North of England +126 117 £42,500 -27.66% 114
North West +65 88 £42,500 -33.33% 65
South West +20 83 £35,000 -22.22% 46
Midlands +38 67 £40,000 -20.00% 77
West Midlands +39 37 £40,000 -29.20% 48
East Midlands +5 29 £35,000 +9.38% 29
East of England +23 28 £43,500 +58.18% 37
Yorkshire +99 17 £36,067 -34.28% 37
Scotland -54 13 £32,500 -16.13% 16
Wales -57 13 £39,000 - 11
North East +7 12 £42,500 - 14

Advertising
Co-occurring Skills and Capabilities by Category

The follow tables expand on the table above by listing co-occurrences grouped by category. The same employment type, locality and period is covered with up to 20 co-occurrences shown in each of the following categories:

Application Platforms
1 24 (2.46%) WordPress
2 21 (2.16%) SharePoint
3 15 (1.54%) CMS
3 15 (1.54%) Microsoft Exchange
4 6 (0.62%) Confluence
5 5 (0.51%) Umbraco
6 3 (0.31%) Joomla!
7 2 (0.21%) Apache Spark
7 2 (0.21%) SAS
8 1 (0.10%) Site Server
Applications
1 71 (7.29%) Microsoft Office
2 48 (4.93%) Microsoft Excel
3 44 (4.52%) Photoshop
4 27 (2.77%) Adobe Illustrator
5 24 (2.46%) Microsoft PowerPoint
6 23 (2.36%) InDesign
7 15 (1.54%) Adobe After Effects
8 14 (1.44%) Adobe Premiere
9 9 (0.92%) Adobe Creative Suite
10 4 (0.41%) 3ds Max
10 4 (0.41%) MS Visio
11 3 (0.31%) Final Cut Pro
11 3 (0.31%) InVision
11 3 (0.31%) ProjectWise
11 3 (0.31%) Sketch
11 3 (0.31%) Spreadsheet
12 2 (0.21%) AutoCAD
12 2 (0.21%) SPSS
13 1 (0.10%) CINEMA 4D
13 1 (0.10%) Microsoft Project
Business Applications
1 9 (0.92%) Shopify
2 3 (0.31%) Dynamics AX
3 2 (0.21%) Dynamics CRM
3 2 (0.21%) Farmplan
3 2 (0.21%) KEYPrime
3 2 (0.21%) Oracle Applications
4 1 (0.10%) Dynamics NAV
4 1 (0.10%) JDE EnterpriseOne
Cloud Services
1 149 (15.30%) Azure
2 56 (5.75%) Microsoft 365
3 43 (4.41%) Google Analytics
4 41 (4.21%) Power Platform
5 38 (3.90%) AWS
5 38 (3.90%) Google Ads
6 24 (2.46%) SaaS
7 20 (2.05%) Microsoft Advertising
8 12 (1.23%) Canva
9 9 (0.92%) Entra ID
9 9 (0.92%) Serverless
10 8 (0.82%) Azure DevOps
10 8 (0.82%) Google Workspace
11 7 (0.72%) Collibra
11 7 (0.72%) MailChimp
12 6 (0.62%) Facebook Ads
13 5 (0.51%) Amazon Cognito
13 5 (0.51%) GCP
14 4 (0.41%) Amazon CloudWatch
14 4 (0.41%) OneDrive
Communications & Networking
1 186 (19.10%) Broadband
2 14 (1.44%) Firewall
3 13 (1.33%) LAN
3 13 (1.33%) SAN
4 7 (0.72%) VPN
4 7 (0.72%) WAN
5 6 (0.62%) SMS
6 5 (0.51%) Wi-Fi
7 4 (0.41%) HTTP
8 3 (0.31%) DHCP
8 3 (0.31%) DNS
8 3 (0.31%) Intrusion Detection
9 2 (0.21%) Internet
9 2 (0.21%) Intranet
9 2 (0.21%) MPLS
9 2 (0.21%) Network Security
9 2 (0.21%) SNA
9 2 (0.21%) Unified Communications
9 2 (0.21%) VoIP
9 2 (0.21%) WLAN
Database & Business Intelligence
1 81 (8.32%) SQL Server
2 44 (4.52%) Azure SQL Database
3 38 (3.90%) Power BI
4 22 (2.26%) Tableau
5 17 (1.75%) Looker
6 14 (1.44%) PostgreSQL
7 6 (0.62%) Data Warehouse
7 6 (0.62%) Relational Database
8 5 (0.51%) Big Data
8 5 (0.51%) DynamoDB
8 5 (0.51%) EDMS
9 4 (0.41%) MySQL
9 4 (0.41%) SQL Server Reporting Services
10 3 (0.31%) Elasticsearch
10 3 (0.31%) MongoDB
11 2 (0.21%) BusinessObjects
11 2 (0.21%) NoSQL
11 2 (0.21%) Qlik Sense
11 2 (0.21%) RDBMS
12 1 (0.10%) DBAmp
Development Applications
1 14 (1.44%) Git
2 12 (1.23%) JIRA
3 4 (0.41%) Postman
4 3 (0.31%) Android Studio
5 2 (0.21%) GitLab
5 2 (0.21%) LabVIEW
6 1 (0.10%) Artifactory
6 1 (0.10%) Bitbucket
6 1 (0.10%) Cucumber
6 1 (0.10%) Jenkins
6 1 (0.10%) JUnit
6 1 (0.10%) Selenium
6 1 (0.10%) webpack
6 1 (0.10%) WiX
General
1 489 (50.21%) Marketing
2 253 (25.98%) Social Skills
3 140 (14.37%) Analytical Skills
4 114 (11.70%) Finance
5 88 (9.03%) Retail
6 54 (5.54%) German Language
7 51 (5.24%) Organisational Skills
8 39 (4.00%) Presentation Skills
9 35 (3.59%) Inclusion and Diversity
10 33 (3.39%) Manufacturing
11 29 (2.98%) Games
12 25 (2.57%) Legal
13 20 (2.05%) Brand Awareness
14 18 (1.85%) Mandarin Language
15 14 (1.44%) Banking
16 13 (1.33%) Law
17 11 (1.13%) Publishing
18 7 (0.72%) Aerospace
18 7 (0.72%) Prime Brokerage
19 6 (0.62%) Automotive
Job Titles
1 216 (22.18%) Lead
2 141 (14.48%) Developer
3 92 (9.45%) .NET Developer
4 86 (8.83%) Senior
5 67 (6.88%) Analyst
6 53 (5.44%) Graduate
7 43 (4.41%) Designer
8 34 (3.49%) IT Support
9 28 (2.87%) Infrastructure Engineer
9 28 (2.87%) Project Manager
10 23 (2.36%) C# Developer
11 22 (2.26%) Architect
11 22 (2.26%) Software Engineer
12 21 (2.16%) Solutions Architect
13 20 (2.05%) Azure Developer
13 20 (2.05%) C# .NET Developer
14 17 (1.75%) Business Analyst
14 17 (1.75%) Consultant
14 17 (1.75%) Senior Software Engineer
15 16 (1.64%) Coordinator
Libraries, Frameworks & Software Standards
1 107 (10.99%) HTML
2 104 (10.68%) .NET
3 89 (9.14%) HTML5
4 81 (8.32%) CSS
5 68 (6.98%) CSS3
6 67 (6.88%) .NET Core
7 66 (6.78%) ASP.NET
7 66 (6.78%) Blazor
8 65 (6.67%) ASP.NET MVC
9 45 (4.62%) Entity Framework
10 29 (2.98%) React
11 24 (2.46%) AngularJS
12 23 (2.36%) RESTful
13 22 (2.26%) EDI
14 21 (2.16%) ASP.NET Web API
14 21 (2.16%) LINQ
15 10 (1.03%) Node.js
16 7 (0.72%) Spring Boot
17 6 (0.62%) Kafka
17 6 (0.62%) Laravel
Miscellaneous
1 200 (20.53%) Marketing Technology
2 132 (13.55%) Social Media
3 84 (8.62%) Self-Motivation
4 63 (6.47%) Photography
5 61 (6.26%) Analytical Mindset
6 29 (2.98%) Greenfield Project
7 22 (2.26%) Digital Media
7 22 (2.26%) Enterprise Software
8 17 (1.75%) Blog
9 16 (1.64%) Onboarding
10 13 (1.33%) Graphic Design
10 13 (1.33%) Management Information System
11 12 (1.23%) Algorithms
11 12 (1.23%) Driving Licence
11 12 (1.23%) Video Editing
12 9 (0.92%) Animation
12 9 (0.92%) Blockchain
12 9 (0.92%) Product Ownership
13 8 (0.82%) Data Centre
13 8 (0.82%) Derivative
Operating Systems
1 49 (5.03%) Windows
2 21 (2.16%) Windows 10
3 20 (2.05%) Windows Server
4 11 (1.13%) Linux
5 4 (0.41%) Android
5 4 (0.41%) Windows 7
6 3 (0.31%) Ubuntu
7 2 (0.21%) VMS
8 1 (0.10%) Mac OS
8 1 (0.10%) Windows Server 2016
8 1 (0.10%) Windows Server 2019
Processes & Methodologies
1 285 (29.26%) Analytics
2 231 (23.72%) Digital Marketing
3 200 (20.53%) Agile
4 193 (19.82%) Data Strategy
5 188 (19.30%) Business Case
5 188 (19.30%) Use Case
6 186 (19.10%) Data Collection
6 186 (19.10%) Process Improvement
7 185 (18.99%) Matrix Organization
8 184 (18.89%) Regulatory Change
9 108 (11.09%) Full Stack Development
10 90 (9.24%) Problem-Solving
11 88 (9.03%) Project Management
12 65 (6.67%) MVC
13 57 (5.85%) Mathematics
13 57 (5.85%) Pay per click
14 56 (5.75%) Strategic Planning
15 50 (5.13%) Business Intelligence
15 50 (5.13%) TDD
16 45 (4.62%) BDD
Programming Languages
1 108 (11.09%) JavaScript
2 100 (10.27%) C#
2 100 (10.27%) SQL
3 48 (4.93%) Python
4 19 (1.95%) Java
5 17 (1.75%) TypeScript
6 16 (1.64%) PowerShell
7 10 (1.03%) PHP
8 8 (0.82%) R
9 7 (0.72%) VB
9 7 (0.72%) VB.NET
10 6 (0.62%) C++
11 3 (0.31%) Bash
11 3 (0.31%) C
11 3 (0.31%) Go
12 2 (0.21%) Scala
13 1 (0.10%) Google Apps Script
13 1 (0.10%) Rust
13 1 (0.10%) SOQL
13 1 (0.10%) VBA
Qualifications
1 153 (15.71%) Degree
2 59 (6.06%) DBS Check
3 12 (1.23%) Computer Science Degree
4 8 (0.82%) Security Cleared
5 7 (0.72%) ITIL Certification
5 7 (0.72%) Master's Degree
6 6 (0.62%) PMI Certification
7 5 (0.51%) CISM
7 5 (0.51%) CISSP
8 4 (0.41%) CISA
8 4 (0.41%) HNC
8 4 (0.41%) SC Cleared
9 3 (0.31%) CIPD
9 3 (0.31%) PhD
10 2 (0.21%) CCSA
10 2 (0.21%) GIAC
10 2 (0.21%) HND
10 2 (0.21%) Postgraduate
10 2 (0.21%) SANS
11 1 (0.10%) Numerate Degree
Quality Assurance & Compliance
1 13 (1.33%) SLA
2 11 (1.13%) Accessibility
2 11 (1.13%) Data Quality
3 9 (0.92%) Actionable Recommendations
4 7 (0.72%) ISO/IEC 27001
5 6 (0.62%) GDPR
6 5 (0.51%) NIST
7 4 (0.41%) Cyber Essentials
7 4 (0.41%) GRC
7 4 (0.41%) ISO 22301
7 4 (0.41%) ISO 9001
7 4 (0.41%) QA
8 3 (0.31%) California Consumer Privacy Act
8 3 (0.31%) COBIT
8 3 (0.31%) PCI DSS
9 2 (0.21%) FISMA
9 2 (0.21%) GLBA
9 2 (0.21%) HIPAA
9 2 (0.21%) Sarbanes-Oxley
10 1 (0.10%) SOC 2
System Software
1 27 (2.77%) Active Directory
2 13 (1.33%) Docker
3 10 (1.03%) VMware Infrastructure
4 8 (0.82%) vSphere
5 6 (0.62%) Hyper-V
6 3 (0.31%) KVM
7 2 (0.21%) Embedded Firmware
7 2 (0.21%) Firmware
7 2 (0.21%) Virtual Desktop
7 2 (0.21%) Virtual Machines
8 1 (0.10%) OpenAM
8 1 (0.10%) VMware ESXi
Systems Management
1 12 (1.23%) Kubernetes
2 11 (1.13%) SCCM
3 10 (1.03%) Terraform
4 6 (0.62%) Microsoft Intune
5 4 (0.41%) WSUS
6 3 (0.31%) Ansible
6 3 (0.31%) EMC NetWorker
6 3 (0.31%) Progress Chef
6 3 (0.31%) Puppet
7 2 (0.21%) CASB
8 1 (0.10%) Grafana
8 1 (0.10%) Istio
8 1 (0.10%) Jamf Pro
8 1 (0.10%) Kibana
8 1 (0.10%) logstash
Vendors
1 218 (22.38%) Microsoft
2 79 (8.11%) Google
3 70 (7.19%) Facebook
4 46 (4.72%) Adobe
5 28 (2.87%) VMware
6 27 (2.77%) YouTube
7 20 (2.05%) Apple
8 18 (1.85%) Instagram
9 12 (1.23%) TikTok
10 9 (0.92%) Twitter
11 8 (0.82%) Alteryx
11 8 (0.82%) Salesforce
12 7 (0.72%) Informatica
12 7 (0.72%) Oracle
13 6 (0.62%) EMC
13 6 (0.62%) HubSpot
13 6 (0.62%) Teradata
14 4 (0.41%) Palo Alto
14 4 (0.41%) Pinterest
14 4 (0.41%) Progress