Customer Journey Mapping
UK

The following table provides summary statistics for permanent job vacancies with a requirement for Customer Journey Map skills. Included is a benchmarking guide to the salaries offered in vacancies that have cited Customer Journey Map over the 6 months to 20 May 2024 with a comparison to the same period in the previous 2 years.

6 months to
20 May 2024
Same period 2023 Same period 2022
Rank 800 891 1078
Rank change year-on-year +91 +187 -195
Permanent jobs citing Customer Journey Map 84 84 164
As % of all permanent jobs advertised in the UK 0.084% 0.084% 0.10%
As % of the Processes & Methodologies category 0.099% 0.088% 0.11%
Number of salaries quoted 27 16 72
10th Percentile £46,000 £44,875 £46,375
25th Percentile £51,250 £62,500 £51,250
Median annual salary (50th Percentile) £85,000 £70,000 £60,000
Median % change year-on-year +21.43% +16.67% +33.33%
75th Percentile £88,750 £96,250 £62,500
90th Percentile £100,000 £108,125 £65,000
UK excluding London median annual salary £49,000 £70,000 £52,500
% change year-on-year -30.00% +33.33% +16.67%

All Process and Methodology Skills
UK

Customer Journey Map is in the Processes and Methodologies category. The following table is for comparison with the above and provides summary statistics for all permanent job vacancies with a requirement for process or methodology skills.

Permanent vacancies with a requirement for process or methodology skills 85,108 95,066 155,930
As % of all permanent jobs advertised in the UK 85.18% 95.58% 95.78%
Number of salaries quoted 59,794 56,135 83,138
10th Percentile £29,071 £34,000 £33,645
25th Percentile £40,000 £45,000 £43,750
Median annual salary (50th Percentile) £55,000 £61,180 £60,000
Median % change year-on-year -10.10% +1.97% +9.09%
75th Percentile £72,500 £81,250 £80,000
90th Percentile £92,500 £100,000 £96,250
UK excluding London median annual salary £50,000 £55,000 £52,500
% change year-on-year -9.09% +4.76% +10.53%

Customer Journey Map
Job Vacancy Trend

Job postings citing Customer Journey Map as a proportion of all IT jobs advertised.

Job vacancy trend for Customer Journey Map in the UK

Customer Journey Map
Salary Trend

3-month moving average salary quoted in jobs citing Customer Journey Map.

Salary trend for Customer Journey Map in the UK

Customer Journey Map
Salary Histogram

Salary distribution for jobs citing Customer Journey Map over the 6 months to 20 May 2024.

Salary histogram for Customer Journey Map in the UK

Customer Journey Map
Top 10 Job Locations

The table below looks at the demand and provides a guide to the median salaries quoted in IT jobs citing Customer Journey Map within the UK over the 6 months to 20 May 2024. The 'Rank Change' column provides an indication of the change in demand within each location based on the same 6 month period last year.

Location Rank Change
on Same Period
Last Year
Matching
Permanent
IT Job Ads
Median Salary
Past 6 Months
Median Salary
% Change
on Same Period
Last Year
Live
Jobs
England +85 80 £87,500 +25.00% 18
London +116 50 £87,500 -5.41% 13
Work from Home +110 44 £70,000 +3.70% 9
UK excluding London -15 30 £49,000 -30.00% 7
South East +13 24 - - 3
East Midlands - 4 £49,000 -
Midlands - 4 £49,000 -
Yorkshire +82 1 £35,413 -49.41%
North of England +29 1 £35,413 -61.72% 3
South West - 1 - -

Customer Journey Map
Co-occurring Skills and Capabilities by Category

The follow tables expand on the table above by listing co-occurrences grouped by category. The same employment type, locality and period is covered with up to 20 co-occurrences shown in each of the following categories:

Applications
1 4 (4.76%) Sketch
2 1 (1.19%) Microsoft Office
Business Applications
1 29 (34.52%) Endur
Cloud Services
1 16 (19.05%) Power Platform
2 4 (4.76%) Adobe Creative Cloud
2 4 (4.76%) Figma
3 1 (1.19%) Smartsheet
Database & Business Intelligence
1 16 (19.05%) Power BI
2 1 (1.19%) Data Mining
Development Applications
1 1 (1.19%) JIRA
1 1 (1.19%) Team Foundation Server
General
1 35 (41.67%) Analytical Skills
2 33 (39.29%) Retail
3 31 (36.90%) Marketing
4 30 (35.71%) Inclusion and Diversity
5 21 (25.00%) Brand Awareness
6 14 (16.67%) Telecoms
7 7 (8.33%) Publishing
8 5 (5.95%) Finance
8 5 (5.95%) Social Skills
9 4 (4.76%) Legal
10 3 (3.57%) Presentation Skills
11 1 (1.19%) Aviation
11 1 (1.19%) Influencing Skills
11 1 (1.19%) Public Sector
Job Titles
1 32 (38.10%) Senior
2 20 (23.81%) Product Owner
3 18 (21.43%) Product Manager
4 17 (20.24%) Analyst
5 16 (19.05%) Senior Manager
5 16 (19.05%) Senior Product Manager
6 14 (16.67%) Business Analyst
6 14 (16.67%) Customer Experience Manager
6 14 (16.67%) Senior Analyst
6 14 (16.67%) Senior Business Analyst
7 13 (15.48%) Endur Analyst
7 13 (15.48%) Endur Business Analyst
7 13 (15.48%) ETRM Business Analyst
7 13 (15.48%) OpenLink Analyst
7 13 (15.48%) OpenLink Business Analyst
8 7 (8.33%) Lead
9 5 (5.95%) Designer
10 4 (4.76%) UX Designer
11 2 (2.38%) Digital Product Owner
11 2 (2.38%) OpenLink Manager
Miscellaneous
1 66 (78.57%) Product Ownership
2 4 (4.76%) Reinsurance
3 2 (2.38%) Low-Code
3 2 (2.38%) Self-Motivation
4 1 (1.19%) Data Structures
4 1 (1.19%) Driving Licence
4 1 (1.19%) Onboarding
4 1 (1.19%) PMI
4 1 (1.19%) Virtual Team
Operating Systems
1 1 (1.19%) Windows
1 1 (1.19%) Windows Vista
Processes & Methodologies
1 84 (100.00%) Journey Map
2 54 (64.29%) Customer Experience
3 51 (60.71%) Roadmaps
4 46 (54.76%) Product Vision
5 45 (53.57%) Agile
6 34 (40.48%) Backlog Prioritisation
6 34 (40.48%) Wireframes
7 33 (39.29%) Design Thinking
8 31 (36.90%) Strategic Roadmap
9 30 (35.71%) User Research
10 29 (34.52%) Business Transformation
10 29 (34.52%) ETRM
10 29 (34.52%) Ideation Sessions
11 25 (29.76%) Prototyping
12 24 (28.57%) CRM
12 24 (28.57%) Marketing Strategy
13 22 (26.19%) User Stories
14 21 (25.00%) B2B
14 21 (25.00%) Market Research
14 21 (25.00%) Order to Cash
Programming Languages
1 17 (20.24%) SQL
2 14 (16.67%) C
3 1 (1.19%) Data Analysis Expressions
3 1 (1.19%) Python
Qualifications
1 31 (36.90%) Degree
2 1 (1.19%) CSPO
2 1 (1.19%) PMI Certification
Quality Assurance & Compliance
1 1 (1.19%) Data Quality
1 1 (1.19%) GDPR
1 1 (1.19%) QA
Vendors
1 4 (4.76%) Adobe
2 1 (1.19%) Databricks
2 1 (1.19%) Microsoft
2 1 (1.19%) Salesforce
2 1 (1.19%) SAP