Digital Marketing Manager Jobs

Digital Marketing Manager
UK

The median Digital Marketing Manager salary in the UK is £52,500 per year according to job vacancies posted during the 6 months to 20 May 2024.

The first table below provides salary benchmarking and summary statistics including a comparison to same period in the previous 2 years.

6 months to
20 May 2024
Same period 2023 Same period 2022
Rank 871 944 1209
Rank change year-on-year +73 +265 -331
Permanent jobs requiring a Digital Marketing Manager 13 31 33
As % of all permanent jobs advertised in the UK 0.013% 0.031% 0.020%
As % of the Job Titles category 0.014% 0.034% 0.021%
Number of salaries quoted 11 23 29
10th Percentile £32,500 £32,800 £33,750
25th Percentile £41,250 £36,250 £41,250
Median annual salary (50th Percentile) £52,500 £42,500 £50,000
Median % change year-on-year +23.53% -15.00% +29.03%
75th Percentile £57,500 £54,000 £60,000
90th Percentile £61,250 £72,500 £75,000
UK excluding London median annual salary £42,500 £40,000 £47,500
% change year-on-year +6.25% -15.79% +35.71%

All Permanent IT Job Vacancies
UK

The following table is for comparison with the above and includes summary statistics for all permanent IT job vacancies. Most job vacancies include a discernible job title that can be normalized. As such, the figures in the second row provide an indication of the number of permanent jobs in our overall sample.

Permanent vacancies in the UK with a recognized job title 94,627 91,047 156,403
% of permanent jobs with a recognized job title 94.71% 91.54% 96.08%
Number of salaries quoted 67,562 57,571 85,106
10th Percentile £28,500 £32,500 £32,500
25th Percentile £38,500 £45,000 £42,500
Median annual salary (50th Percentile) £52,500 £60,000 £60,000
Median % change year-on-year -12.50% - +9.09%
75th Percentile £70,750 £80,000 £78,750
90th Percentile £90,000 £100,000 £95,000
UK excluding London median annual salary £50,000 £53,000 £50,000
% change year-on-year -5.66% +6.00% +5.26%

Digital Marketing Manager
Job Vacancy Trend

Job postings that featured Digital Marketing Manager in the job title as a proportion of all IT jobs advertised.

Job vacancy trend for Digital Marketing Manager in the UK

Digital Marketing Manager
Salary Trend

3-month moving average salary quoted in jobs citing Digital Marketing Manager.

Salary trend for Digital Marketing Manager in the UK

Digital Marketing Manager
Salary Histogram

Salary distribution for jobs citing Digital Marketing Manager over the 6 months to 20 May 2024.

Salary histogram for Digital Marketing Manager in the UK

Digital Marketing Manager
Top 11 Job Locations

The table below looks at the demand and provides a guide to the median salaries quoted in IT jobs citing Digital Marketing Manager within the UK over the 6 months to 20 May 2024. The 'Rank Change' column provides an indication of the change in demand within each location based on the same 6 month period last year.

Location Rank Change
on Same Period
Last Year
Matching
Permanent
IT Job Ads
Median Salary
Past 6 Months
Median Salary
% Change
on Same Period
Last Year
Live
Jobs
England +72 13 £52,500 +23.53% 16
Work from Home +80 8 £55,000 +37.50% 6
UK excluding London -12 8 £42,500 +6.25% 11
London +95 5 £55,000 -3.51% 8
East Midlands - 3 £35,000 -
Midlands - 3 £35,000 -
South East +12 2 - - 3
East of England +6 1 £47,500 +31.94%
South West -25 1 £45,000 +15.38% 2
North West - 1 £40,000 - 4
North of England - 1 £40,000 - 6

Digital Marketing Manager Skill Set
Top 30 Co-occurring Skills and Capabilities

For the 6 months to 20 May 2024, Digital Marketing Manager job roles required the following skills and capabilities in order of popularity. The figures indicate the absolute number co-occurrences and as a proportion of all permanent job ads featuring Digital Marketing Manager in the job title.

1 13 (100.00%) Marketing
1 13 (100.00%) Digital Marketing
2 5 (38.46%) Marketing Strategy
2 5 (38.46%) SEO
3 4 (30.77%) Advertising
3 4 (30.77%) B2B
3 4 (30.77%) Re-Platforming
4 3 (23.08%) Google Ads
4 3 (23.08%) Analytics
4 3 (23.08%) Google
4 3 (23.08%) Email Marketing
4 3 (23.08%) Social Media
4 3 (23.08%) Pay per click
5 2 (15.38%) Facebook
5 2 (15.38%) Google Analytics
5 2 (15.38%) Performance Analysis
5 2 (15.38%) Algorithms
5 2 (15.38%) Brand Awareness
5 2 (15.38%) Creative Thinking
5 2 (15.38%) Strategic Thinking
5 2 (15.38%) Facebook Ads
5 2 (15.38%) Lead Generation
6 1 (7.69%) Customer Acquisition
6 1 (7.69%) Paid Search
6 1 (7.69%) Customer Experience
6 1 (7.69%) Customer Service
6 1 (7.69%) Budgeting
6 1 (7.69%) Instagram
6 1 (7.69%) Social Skills
6 1 (7.69%) Microsoft Advertising

Digital Marketing Manager Skill Set
Co-occurring Skills and Capabilities by Category

The follow tables expand on the table above by listing co-occurrences grouped by category. The same employment type, locality and period is covered with up to 20 co-occurrences shown in each of the following categories:

Applications
1 1 (7.69%) Adobe Creative Suite
1 1 (7.69%) Adobe Illustrator
1 1 (7.69%) Microsoft Excel
1 1 (7.69%) Photoshop
Cloud Services
1 3 (23.08%) Google Ads
2 2 (15.38%) Facebook Ads
2 2 (15.38%) Google Analytics
3 1 (7.69%) Google Tag Manager
3 1 (7.69%) Microsoft Advertising
General
1 13 (100.00%) Marketing
2 4 (30.77%) Advertising
3 2 (15.38%) Brand Awareness
4 1 (7.69%) Analytical Skills
4 1 (7.69%) Finance
4 1 (7.69%) Social Skills
4 1 (7.69%) Telecoms
Libraries, Frameworks & Software Standards
1 1 (7.69%) HTML
Miscellaneous
1 3 (23.08%) Social Media
2 2 (15.38%) Algorithms
3 1 (7.69%) Blog
3 1 (7.69%) Video Editing
Processes & Methodologies
1 13 (100.00%) Digital Marketing
2 5 (38.46%) Marketing Strategy
2 5 (38.46%) SEO
3 4 (30.77%) B2B
3 4 (30.77%) Re-Platforming
4 3 (23.08%) Analytics
4 3 (23.08%) Email Marketing
4 3 (23.08%) Pay per click
5 2 (15.38%) Creative Thinking
5 2 (15.38%) Lead Generation
5 2 (15.38%) Performance Analysis
5 2 (15.38%) Strategic Thinking
6 1 (7.69%) Budgeting
6 1 (7.69%) Channel Management
6 1 (7.69%) Customer Experience
6 1 (7.69%) Customer Service
6 1 (7.69%) Line Management
6 1 (7.69%) Marketing Automation
6 1 (7.69%) Paid Search
6 1 (7.69%) User Experience
Programming Languages
1 1 (7.69%) SQL
Vendors
1 3 (23.08%) Google
2 2 (15.38%) Facebook
3 1 (7.69%) Adobe
3 1 (7.69%) Instagram
3 1 (7.69%) Microsoft