Propensity Modelling
UK

The following table provides summary statistics for permanent job vacancies with a requirement for Propensity Modelling skills. Included is a benchmarking guide to the salaries offered in vacancies that have cited Propensity Modelling over the 6 months to 20 May 2024 with a comparison to the same period in the previous 2 years.

6 months to
20 May 2024
Same period 2023 Same period 2022
Rank 672 914 1214
Rank change year-on-year +242 +300 -285
Permanent jobs citing Propensity Modelling 216 61 28
As % of all permanent jobs advertised in the UK 0.22% 0.061% 0.017%
As % of the Processes & Methodologies category 0.25% 0.064% 0.018%
Number of salaries quoted 170 61 5
10th Percentile £52,500 - £32,000
25th Percentile £61,250 £75,000 £35,000
Median annual salary (50th Percentile) £80,000 £90,000 £55,000
Median % change year-on-year -11.11% +63.64% +6.80%
75th Percentile £95,000 £97,500 £61,250
90th Percentile £96,885 £115,000 £65,000
UK excluding London median annual salary £80,000 £90,000 £43,750
% change year-on-year -11.11% +105.71% +9.38%

All Process and Methodology Skills
UK

Propensity Modelling is in the Processes and Methodologies category. The following table is for comparison with the above and provides summary statistics for all permanent job vacancies with a requirement for process or methodology skills.

Permanent vacancies with a requirement for process or methodology skills 85,108 95,066 155,930
As % of all permanent jobs advertised in the UK 85.18% 95.58% 95.78%
Number of salaries quoted 59,794 56,135 83,138
10th Percentile £29,071 £34,000 £33,645
25th Percentile £40,000 £45,000 £43,750
Median annual salary (50th Percentile) £55,000 £61,180 £60,000
Median % change year-on-year -10.10% +1.97% +9.09%
75th Percentile £72,500 £81,250 £80,000
90th Percentile £92,500 £100,000 £96,250
UK excluding London median annual salary £50,000 £55,000 £52,500
% change year-on-year -9.09% +4.76% +10.53%

Propensity Modelling
Job Vacancy Trend

Job postings citing Propensity Modelling as a proportion of all IT jobs advertised.

Job vacancy trend for Propensity Modelling in the UK

Propensity Modelling
Salary Trend

3-month moving average salary quoted in jobs citing Propensity Modelling.

Salary trend for Propensity Modelling in the UK

Propensity Modelling
Salary Histogram

Salary distribution for jobs citing Propensity Modelling over the 6 months to 20 May 2024.

Salary histogram for Propensity Modelling in the UK

Propensity Modelling
Top 12 Job Locations

The table below looks at the demand and provides a guide to the median salaries quoted in IT jobs citing Propensity Modelling within the UK over the 6 months to 20 May 2024. The 'Rank Change' column provides an indication of the change in demand within each location based on the same 6 month period last year.

Location Rank Change
on Same Period
Last Year
Matching
Permanent
IT Job Ads
Median Salary
Past 6 Months
Median Salary
% Change
on Same Period
Last Year
Live
Jobs
England +236 213 £80,000 -11.11% 20
UK excluding London +101 169 £80,000 -11.11% 13
South East +106 156 £80,000 -11.11% 6
Work from Home +137 56 £92,778 +27.97% 1
London +154 47 £100,000 +25.00% 9
North of England +40 6 £62,500 -3.85% 1
Yorkshire +84 4 £73,889 +13.68% 1
Scotland - 3 £92,778 -
South West - 2 £92,778 -
West Midlands - 2 £55,000 - 4
Midlands - 2 £55,000 - 6
North West - 2 £62,500 -

Propensity Modelling
Co-occurring Skills and Capabilities by Category

The follow tables expand on the table above by listing co-occurrences grouped by category. The same employment type, locality and period is covered with up to 20 co-occurrences shown in each of the following categories:

Application Platforms
1 7 (3.24%) SAS
2 1 (0.46%) Adobe Experience Manager
Cloud Services
1 6 (2.78%) Adobe Analytics
1 6 (2.78%) Google Analytics
2 4 (1.85%) GCP
Communications & Networking
1 4 (1.85%) SMS
Database & Business Intelligence
1 76 (35.19%) NoSQL
2 45 (20.83%) Tableau
3 33 (15.28%) SQL Server
4 4 (1.85%) BigQuery
Development Applications
1 146 (67.59%) Git
2 54 (25.00%) Cypress.io
2 54 (25.00%) Selenium
3 21 (9.72%) SoapUI
General
1 53 (24.54%) Social Skills
2 13 (6.02%) Banking
3 12 (5.56%) Finance
4 6 (2.78%) Marketing
5 4 (1.85%) Financial Institution
6 1 (0.46%) Analytical Skills
6 1 (0.46%) Corporate Banking
6 1 (0.46%) Investment Banking
6 1 (0.46%) Retail
6 1 (0.46%) Retail Banking
Job Titles
1 118 (54.63%) Developer
2 96 (44.44%) Senior
3 67 (31.02%) Software Developer
4 62 (28.70%) Data Scientist
5 61 (28.24%) Lead
6 53 (24.54%) Senior Data Scientist
7 46 (21.30%) Senior Developer
8 36 (16.67%) Front-End Developer (Client-Side Developer)
9 30 (13.89%) Development Team Leader
9 30 (13.89%) Software Development Team Leader
9 30 (13.89%) Software Team Leader
9 30 (13.89%) Team Leader
10 25 (11.57%) Senior Software Developer
11 24 (11.11%) Lead Developer
11 24 (11.11%) Lead Software Developer
12 19 (8.80%) Senior Front-End Developer
13 15 (6.94%) Artificial Intelligence Developer
14 13 (6.02%) Mobile Developer
15 7 (3.24%) Lead Data Scientist
16 4 (1.85%) Insight Analyst
Libraries, Frameworks & Software Standards
1 109 (50.46%) React
2 76 (35.19%) .NET
3 54 (25.00%) Jest
4 52 (24.07%) Pandas
5 45 (20.83%) PySpark
5 45 (20.83%) scikit-learn
5 45 (20.83%) TensorFlow
6 33 (15.28%) CSS
6 33 (15.28%) CSS3
6 33 (15.28%) HTML
6 33 (15.28%) HTML5
7 12 (5.56%) React Native
8 2 (0.93%) REST
Miscellaneous
1 55 (25.46%) Algorithms
2 7 (3.24%) Data Structures
3 6 (2.78%) Clustering
4 3 (1.39%) Product Ownership
5 1 (0.46%) Credit Risk
Processes & Methodologies
1 184 (85.19%) Artificial Intelligence
2 128 (59.26%) Agile
3 110 (50.93%) Computer Science
4 95 (43.98%) Machine Learning
5 62 (28.70%) Data Science
6 57 (26.39%) Customer Experience
7 56 (25.93%) Mathematics
8 55 (25.46%) Predictive Modelling
9 53 (24.54%) Decision-Making
10 52 (24.07%) Generative AI
10 52 (24.07%) Natural Language Processing
11 46 (21.30%) Physics
11 46 (21.30%) Statistics
12 45 (20.83%) Data Munging
12 45 (20.83%) Demand Forecasting
12 45 (20.83%) MLOps
12 45 (20.83%) Neural Network
12 45 (20.83%) Root Cause Analysis
12 45 (20.83%) Storytelling
12 45 (20.83%) WFM
Programming Languages
1 140 (64.81%) C#
2 109 (50.46%) JavaScript
2 109 (50.46%) TypeScript
3 87 (40.28%) SQL
4 72 (33.33%) Python
5 33 (15.28%) PHP
6 17 (7.87%) R
7 2 (0.93%) Apex Code
8 1 (0.46%) MATLAB
Qualifications
1 177 (81.94%) Degree
2 77 (35.65%) Computer Science Degree
3 55 (25.46%) Master's Degree
4 45 (20.83%) DBS Check
5 10 (4.63%) PhD
Quality Assurance & Compliance
1 33 (15.28%) WCAG
2 1 (0.46%) IFRS
2 1 (0.46%) IFRS 9
System Software
1 131 (60.65%) Docker
Systems Management
1 131 (60.65%) Kubernetes
Vendors
1 45 (20.83%) Databricks
2 12 (5.56%) Xamarin
3 7 (3.24%) Adobe
4 6 (2.78%) Coremetrics
4 6 (2.78%) Google
5 2 (0.93%) Salesforce