Marketing Contracts

Marketing
UK

The table below looks at the prevalence of the term Marketing in contract job vacancies. Included is a benchmarking guide to the contractor rates offered in vacancies that have cited Marketing over the 6 months to 6 June 2024 with a comparison to the same period over the previous 2 years.

6 months to
6 Jun 2024
Same period 2023 Same period 2022
Rank 81 116 111
Rank change year-on-year +35 -5 -29
Contract jobs citing Marketing 1,143 1,213 2,165
As % of all contract jobs advertised in the UK 2.63% 2.17% 2.45%
As % of the General category 4.59% 3.71% 4.31%
Number of daily rates quoted 651 814 1,496
10th Percentile £220 £225 £313
25th Percentile £325 £388 £417
Median daily rate (50th Percentile) £463 £514 £525
Median % change year-on-year -9.98% -2.14% +10.53%
75th Percentile £613 £637 £638
90th Percentile £775 £725 £725
UK excluding London median daily rate £500 £500 £488
% change year-on-year - +2.56% +4.84%
Number of hourly rates quoted 90 41 46
10th Percentile £14.40 £21.25 £20.65
25th Percentile £18.67 £24.25 £29.75
Median hourly rate £34.00 £42.50 £37.50
Median % change year-on-year -20.00% +13.33% +12.14%
75th Percentile £43.75 £54.50 £47.50
90th Percentile £68.83 £65.00 £61.10
UK excluding London median hourly rate £25.00 £60.00 £31.85
% change year-on-year -58.33% +88.38% -15.07%

All General Skills
UK

Marketing is in the General Skills category. The following table is for comparison with the above and provides summary statistics for all contract job vacancies with a requirement for common skills.

Contract vacancies with a requirement for common skills 24,899 32,724 50,244
As % of all contract IT jobs advertised in the UK 57.37% 58.55% 56.91%
Number of daily rates quoted 15,625 22,703 34,940
10th Percentile £275 £313 £325
25th Percentile £413 £438 £431
Median daily rate (50th Percentile) £525 £550 £540
Median % change year-on-year -4.55% +1.85% +8.00%
75th Percentile £650 £675 £650
90th Percentile £769 £781 £750
UK excluding London median daily rate £490 £500 £475
% change year-on-year -2.00% +5.26% +7.95%
Number of hourly rates quoted 1,992 980 1,408
10th Percentile £12.78 £13.41 £12.50
25th Percentile £15.50 £17.44 £15.00
Median hourly rate £30.00 £32.30 £22.50
Median % change year-on-year -7.12% +43.56% +5.88%
75th Percentile £52.50 £61.25 £47.40
90th Percentile £67.31 £72.50 £60.00
UK excluding London median hourly rate £28.34 £27.84 £19.50
% change year-on-year +1.78% +42.77% +2.63%

Marketing
Job Vacancy Trend

Job postings citing Marketing as a proportion of all IT jobs advertised.

Job vacancy trend for Marketing in the UK

Marketing
Contractor Daily Rate Trend

3-month moving average daily rate quoted in jobs citing Marketing.

Daily rate trend for Marketing in the UK

Marketing
Daily Rate Histogram

Daily rate distribution for jobs citing Marketing over the 6 months to 6 June 2024.

Daily rate histogram for Marketing in the UK

Marketing
Contractor Hourly Rate Trend

3-month moving average hourly rates quoted in jobs citing Marketing.

Hourly rate trend for Marketing in the UK

Marketing
Hourly Rate Histogram

Hourly rate distribution of jobs citing Marketing over the 6 months to 6 June 2024.

Hourly rate histogram for Marketing in the UK

Marketing
Top 17 Contract Locations

The table below looks at the demand and provides a guide to the median contractor rates quoted in IT jobs citing Marketing within the UK over the 6 months to 6 June 2024. The 'Rank Change' column provides an indication of the change in demand within each location based on the same 6 month period last year.

Location Rank Change
on Same Period
Last Year
Matching
Contract
IT Job Ads
Median
Daily Rate
Past 6 Months
Median Daily Rate
% Change
on Same Period
Last Year
Live
Jobs
England +28 1,050 £460 -10.24% 2,538
London +48 578 £450 -10.00% 1,010
UK excluding London +32 459 £500 - 1,534
Work from Home +34 359 £488 -5.34% 1,180
South East +3 176 £425 +6.25% 366
South West -20 79 £625 +3.09% 152
North of England +30 66 £450 -10.00% 509
East of England +36 57 £375 -28.57% 162
Midlands +1 43 £473 -7.35% 280
North West +16 34 £500 +3.09% 317
West Midlands +2 31 £475 -9.52% 152
Yorkshire +14 26 £450 -14.29% 143
Scotland +46 19 £500 -2.44% 66
Wales +26 11 £600 +43.28% 30
East Midlands +3 11 £375 -3.23% 129
Northern Ireland - 8 £140 - 17
North East +13 5 £533 +33.13% 52

Marketing
Co-occurring Skills and Capabilities by Category

The follow tables expand on the table above by listing co-occurrences grouped by category. The same employment type, locality and period is covered with up to 20 co-occurrences shown in each of the following categories:

Application Platforms
1 52 (4.55%) SharePoint
2 44 (3.85%) CMS
3 15 (1.31%) Confluence
4 11 (0.96%) Adobe Experience Manager
5 9 (0.79%) Microsoft Exchange
6 8 (0.70%) SAS
7 7 (0.61%) Apache Spark
8 6 (0.52%) Drupal
9 5 (0.44%) Headless CMS
10 4 (0.35%) Sitecore CMS
11 3 (0.26%) Apache
11 3 (0.26%) Jupyter
11 3 (0.26%) Umbraco
12 2 (0.17%) Anypoint
12 2 (0.17%) Apache Airflow
12 2 (0.17%) EPiServer
12 2 (0.17%) OpenStack
12 2 (0.17%) WordPress
13 1 (0.087%) Kentico
13 1 (0.087%) Skype for Business
Applications
1 58 (5.07%) Microsoft Excel
2 47 (4.11%) Microsoft Office
3 41 (3.59%) Microsoft PowerPoint
4 36 (3.15%) Photoshop
5 27 (2.36%) Adobe Illustrator
6 19 (1.66%) Adobe After Effects
7 16 (1.40%) Adobe Creative Suite
8 15 (1.31%) MS Visio
9 13 (1.14%) InDesign
10 12 (1.05%) Acrobat
10 12 (1.05%) Adobe Premiere
11 10 (0.87%) Microsoft Project
12 3 (0.26%) CINEMA 4D
12 3 (0.26%) Trello
13 2 (0.17%) Spreadsheet
14 1 (0.087%) AutoCAD
14 1 (0.087%) Chatbot
14 1 (0.087%) InVision
14 1 (0.087%) Maya
14 1 (0.087%) SPSS
Business Applications
1 42 (3.67%) Dynamics CRM
2 25 (2.19%) Shopify
3 14 (1.22%) Adobe Campaign
4 12 (1.05%) Salesforce CRM
5 9 (0.79%) Sparx Enterprise Architect
6 6 (0.52%) Eloqua
6 6 (0.52%) Workfront
7 5 (0.44%) Unica
8 4 (0.35%) FastStats
9 3 (0.26%) SAP PLM
10 2 (0.17%) Sprinklr
11 1 (0.087%) Dynamics AX
11 1 (0.087%) OpenCart
11 1 (0.087%) SAP ERP
11 1 (0.087%) SAP S/4HANA
Cloud Services
1 121 (10.59%) Azure
2 85 (7.44%) Power Platform
3 53 (4.64%) AWS
4 52 (4.55%) Dynamics 365
5 50 (4.37%) Microsoft 365
6 41 (3.59%) SaaS
7 29 (2.54%) Google Analytics
8 26 (2.27%) GCP
9 25 (2.19%) Figma
10 23 (2.01%) Azure DevOps
11 22 (1.92%) BigCommerce
12 17 (1.49%) PaaS
13 14 (1.22%) Power Automate
14 12 (1.05%) Adobe Creative Cloud
14 12 (1.05%) Cloud Computing
14 12 (1.05%) Salesforce Sales Cloud
15 11 (0.96%) Serverless
15 11 (0.96%) WhatsApp
16 10 (0.87%) Azure Data Factory
16 10 (0.87%) Entra ID
Communications & Networking
1 17 (1.49%) Firewall
2 14 (1.22%) Internet
3 9 (0.79%) 3G
3 9 (0.79%) 4G
3 9 (0.79%) FTP
4 8 (0.70%) Network Security
4 8 (0.70%) VPN
5 6 (0.52%) HTTP
5 6 (0.52%) Intranet
5 6 (0.52%) SMS
5 6 (0.52%) Wi-Fi
5 6 (0.52%) Wireless
6 5 (0.44%) 5G
6 5 (0.44%) Cisco ISE
6 5 (0.44%) TCP/IP
7 4 (0.35%) LAN
8 3 (0.26%) SSH
8 3 (0.26%) SSL
8 3 (0.26%) VoIP
8 3 (0.26%) WAN
Database & Business Intelligence
1 62 (5.42%) Power BI
2 33 (2.89%) Tableau
3 27 (2.36%) Metadata
4 24 (2.10%) NoSQL
5 23 (2.01%) Data Vault
6 22 (1.92%) SQL Server
7 15 (1.31%) Metadata Repository
8 11 (0.96%) Big Data
8 11 (0.96%) Relational Database
9 10 (0.87%) Data Warehouse
9 10 (0.87%) Looker
9 10 (0.87%) PostgreSQL
10 9 (0.79%) Electronic Patient Records
11 8 (0.70%) BigQuery
11 8 (0.70%) SQL Server Integration Services
12 7 (0.61%) MySQL
13 6 (0.52%) Ingres
13 6 (0.52%) Pentaho
13 6 (0.52%) Qlik Sense
13 6 (0.52%) QlikView
Development Applications
1 49 (4.29%) JIRA
2 31 (2.71%) Git
3 10 (0.87%) git-flow
4 8 (0.70%) Postman
5 7 (0.61%) Dreamweaver
5 7 (0.61%) Rational DOORS
5 7 (0.61%) Visual Studio
6 6 (0.52%) Jenkins
7 5 (0.44%) ERwin
7 5 (0.44%) Maven
8 4 (0.35%) GitLab
9 3 (0.26%) Cypress.io
9 3 (0.26%) NUnit
9 3 (0.26%) Visual Studio Code
10 2 (0.17%) Ant
10 2 (0.17%) gulp
10 2 (0.17%) SQL Server Management Studio (SSMS)
10 2 (0.17%) webpack
11 1 (0.087%) Deequ
11 1 (0.087%) Visual Website Optimizer
General
1 440 (38.50%) Finance
2 387 (33.86%) Social Skills
3 303 (26.51%) Manufacturing
4 297 (25.98%) Public Sector
5 296 (25.90%) Telecoms
6 280 (24.50%) Electronics
7 149 (13.04%) Analytical Skills
8 121 (10.59%) Retail
9 50 (4.37%) Advertising
9 50 (4.37%) Presentation Skills
10 48 (4.20%) Legal
11 37 (3.24%) Organisational Skills
12 33 (2.89%) Influencing Skills
13 27 (2.36%) German Language
14 24 (2.10%) Publishing
15 21 (1.84%) Banking
16 20 (1.75%) Inclusion and Diversity
16 20 (1.75%) Law
17 18 (1.57%) French Language
18 17 (1.49%) Games
Job Titles
1 119 (10.41%) Analyst
2 105 (9.19%) Architect
3 97 (8.49%) Senior
4 93 (8.14%) Lead
5 89 (7.79%) Project Manager
6 72 (6.30%) Developer
7 71 (6.21%) Consultant
8 55 (4.81%) Designer
9 45 (3.94%) Marketing Manager
10 42 (3.67%) Business Analyst
11 34 (2.97%) Support Engineer
12 33 (2.89%) Data Architect
13 28 (2.45%) Salesforce Developer
14 27 (2.36%) Solutions Architect
15 26 (2.27%) Senior Manager
16 23 (2.01%) Product Manager
17 22 (1.92%) Dynamics 365 Consultant
17 22 (1.92%) Network Engineer
18 21 (1.84%) Azure Engineer
18 21 (1.84%) Business Manager
Libraries, Frameworks & Software Standards
1 60 (5.25%) HTML
2 58 (5.07%) CSS
3 28 (2.45%) React
4 21 (1.84%) Node.js
5 19 (1.66%) VML
6 17 (1.49%) Sass
7 16 (1.40%) JSON
8 15 (1.31%) Web Services
9 14 (1.22%) .NET
9 14 (1.22%) Lightning Web Components
10 13 (1.14%) jQuery
11 11 (0.96%) AngularJS
11 11 (0.96%) Redux
11 11 (0.96%) REST
11 11 (0.96%) XML
12 10 (0.87%) Jest
12 10 (0.87%) LESS
12 10 (0.87%) OpenFin
12 10 (0.87%) PySpark
12 10 (0.87%) WebSockets
Miscellaneous
1 73 (6.39%) Social Media
2 49 (4.29%) Product Ownership
3 36 (3.15%) Management Information System
3 36 (3.15%) NHS
4 32 (2.80%) Data Protection Act
5 27 (2.36%) Marketing Technology
6 26 (2.27%) Self-Motivation
7 23 (2.01%) Onboarding
8 21 (1.84%) Reference Data
9 17 (1.49%) Enterprise Software
9 17 (1.49%) FMCG
10 16 (1.40%) Animation
10 16 (1.40%) Digital Media
11 15 (1.31%) Data Centre
11 15 (1.31%) Graphic Design
12 14 (1.22%) Photography
13 12 (1.05%) Mobile App
14 11 (0.96%) Greenfield Project
14 11 (0.96%) Video Editing
15 10 (0.87%) Analytical Mindset
Operating Systems
1 75 (6.56%) Windows
2 29 (2.54%) Linux
3 21 (1.84%) Windows 10
4 15 (1.31%) Unix
5 6 (0.52%) Windows Server
6 4 (0.35%) Android
6 4 (0.35%) Apple iOS
6 4 (0.35%) Windows 7
7 2 (0.17%) Mac OS
8 1 (0.087%) Mac OS X
8 1 (0.087%) Windows Server 2008
8 1 (0.087%) Windows Server 2012
8 1 (0.087%) Windows Server 2019
Processes & Methodologies
1 376 (32.90%) Digital Marketing
2 337 (29.48%) Business Intelligence
3 293 (25.63%) Programme Management
4 193 (16.89%) Problem-Solving
5 179 (15.66%) Agile
6 168 (14.70%) Project Management
7 145 (12.69%) Analytics
8 131 (11.46%) CRM
9 125 (10.94%) Stakeholder Management
10 94 (8.22%) User Experience
11 82 (7.17%) B2B
12 78 (6.82%) Customer Experience
13 73 (6.39%) Data Modelling
14 71 (6.21%) Customer Service
14 71 (6.21%) Decision-Making
15 70 (6.12%) Continuous Improvement
16 68 (5.95%) E-Commerce
17 64 (5.60%) Time Management
18 57 (4.99%) Roadmaps
19 56 (4.90%) DevOps
Programming Languages
1 108 (9.45%) SQL
2 84 (7.35%) Python
3 73 (6.39%) JavaScript
4 33 (2.89%) TypeScript
5 28 (2.45%) Java
6 21 (1.84%) PowerShell
7 19 (1.66%) C#
8 14 (1.22%) Apex Code
9 11 (0.96%) R
10 8 (0.70%) T-SQL
11 7 (0.61%) Bash
11 7 (0.61%) Kusto Query Language
12 4 (0.35%) C
12 4 (0.35%) Data Analysis Expressions
13 3 (0.26%) PHP
13 3 (0.26%) Scala
13 3 (0.26%) SOQL
13 3 (0.26%) VBScript
14 2 (0.17%) Go
14 2 (0.17%) Rust
Qualifications
1 188 (16.45%) Degree
2 131 (11.46%) Security Cleared
3 86 (7.52%) SC Cleared
4 50 (4.37%) DV Cleared
5 46 (4.02%) Master's Degree
6 25 (2.19%) PMP
7 20 (1.75%) PMI Certification
8 18 (1.57%) Computer Science Degree
9 13 (1.14%) Microsoft Certification
10 12 (1.05%) Cisco Certification
10 12 (1.05%) PhD
11 8 (0.70%) CISSP
11 8 (0.70%) ITIL Certification
11 8 (0.70%) MBA
12 7 (0.61%) BPSS Clearance
12 7 (0.61%) ISEB
13 5 (0.44%) Azure Certification
13 5 (0.44%) CCIE
13 5 (0.44%) CESG Certified Professional
13 5 (0.44%) ISTQB
Quality Assurance & Compliance
1 39 (3.41%) QA
2 36 (3.15%) GDPR
3 33 (2.89%) Accessibility
4 30 (2.62%) SLA
5 28 (2.45%) PMO
6 21 (1.84%) Data Quality
7 8 (0.70%) Actionable Recommendations
7 8 (0.70%) HL7
7 8 (0.70%) PCI DSS
8 5 (0.44%) ISO/IEC 27001
8 5 (0.44%) JSP 440
8 5 (0.44%) RMADS
9 4 (0.35%) NIST
10 1 (0.087%) Disclosure Scotland
10 1 (0.087%) ISO 9000
10 1 (0.087%) P3O
System Software
1 23 (2.01%) Active Directory
2 12 (1.05%) Docker
3 9 (0.79%) VMware Infrastructure
4 5 (0.44%) Hyper-V
4 5 (0.44%) NFS
5 4 (0.35%) HDFS
6 3 (0.26%) VMware NSX
7 2 (0.17%) Virtual Machines
7 2 (0.17%) VMware ESXi
7 2 (0.17%) vSphere
8 1 (0.087%) Firmware
Systems Management
1 10 (0.87%) Kubernetes
1 10 (0.87%) Terraform
2 6 (0.52%) Microsoft Intune
2 6 (0.52%) Puppet
3 5 (0.44%) Progress Chef
4 4 (0.35%) SCCM
5 3 (0.26%) Ansible
6 2 (0.17%) Active Directory Federation Services
6 2 (0.17%) AirWatch
6 2 (0.17%) Grafana
6 2 (0.17%) Nessus
6 2 (0.17%) vCenter Server
7 1 (0.087%) EMC NetWorker
7 1 (0.087%) Prometheus
7 1 (0.087%) Salt
7 1 (0.087%) Single Sign-On
7 1 (0.087%) vRealize
7 1 (0.087%) vRealize Orchestrator
7 1 (0.087%) VxRail
7 1 (0.087%) WMI
Vendors
1 312 (27.30%) SAP
2 201 (17.59%) Microsoft
3 117 (10.24%) Salesforce
4 112 (9.80%) Adobe
5 55 (4.81%) Google
6 37 (3.24%) Salesforce Marketing Cloud
7 24 (2.10%) Sitecore
8 21 (1.84%) Dell
8 21 (1.84%) Facebook
9 19 (1.66%) Cisco
10 18 (1.57%) Databricks
11 15 (1.31%) Optimizely
11 15 (1.31%) Pardot
12 14 (1.22%) Sparx
12 14 (1.22%) Twitter
13 13 (1.14%) Marketo
13 13 (1.14%) Oracle
13 13 (1.14%) ServiceNow
14 12 (1.05%) Intel
14 12 (1.05%) VMware