Digital Content Manager Job Trends

Digital Content Manager
UK

The median Digital Content Manager salary in the UK is £82,500 per year, according to job vacancies posted during the 6 months leading to 7 November 2025.

The table below compares current salary benchmarking and summary statistics with the previous two years.

6 months to
7 Nov 2025
Same period 2024 Same period 2023
Rank 657 737 736
Rank change year-on-year +80 -1 +371
Permanent jobs requiring a Digital Content Manager 9 5 1
As % of all permanent jobs in the UK 0.018% 0.007% 0.002%
As % of the Job Titles category 0.020% 0.008% 0.002%
Number of salaries quoted 1 0 1
10th Percentile - - -
25th Percentile £81,250 - -
Median annual salary (50th Percentile) £82,500 - £55,000
Median % change year-on-year - - -4.35%
75th Percentile £83,750 - -
90th Percentile - - -
UK excluding London median annual salary - - £55,000
% change year-on-year - - -4.35%

All Permanent IT Job Vacancies
UK

For comparison with the information above, the following table provides summary statistics for all permanent IT job vacancies. Most job vacancies include a discernible job title that can be normalized. As such, the figures in the second row provide an indication of the number of permanent jobs in our overall sample.

Permanent vacancies in the UK with a recognized job title 45,700 64,689 50,755
% of permanent jobs with a recognized job title 90.10% 95.04% 95.50%
Number of salaries quoted 28,478 36,679 39,389
10th Percentile £28,250 £31,250 £31,500
25th Percentile £35,000 £42,219 £42,631
Median annual salary (50th Percentile) £52,500 £57,500 £60,000
Median % change year-on-year -8.70% -4.17% -
75th Percentile £73,750 £75,000 £80,000
90th Percentile £92,500 £95,000 £97,500
UK excluding London median annual salary £46,000 £50,000 £52,500
% change year-on-year -8.00% -4.76% -

Digital Content Manager
Job Vacancy Trend

Historical trend showing the proportion of permanent IT job postings featuring 'Digital Content Manager' in the job title relative to all permanent IT jobs advertised.

Digital Content Manager job vacancy trend in the UK

Digital Content Manager
Salary Trend

Salary distribution trend for Digital Content Manager job vacancies in the UK.

Salary distribution trend for Digital Content Manager job vacancies in the UK

Digital Content Manager
Top 3 Job Locations

The table below looks at the demand and provides a guide to the median salaries quoted in IT jobs citing Digital Content Manager within the UK over the 6 months to 7 November 2025. The 'Rank Change' column provides an indication of the change in demand within each location based on the same 6 month period last year.

Location Rank Change
on Same Period
Last Year
Matching
Permanent
IT Job Ads
Median Salary
Past 6 Months
Median Salary
% Change
on Same Period
Last Year
Live
Jobs
England +101 3 £82,500 - 9
Work from Home +61 3 - - 2
London - 3 £82,500 - 7

Digital Content Manager Skill Set
Top 30 Co-Occurring Skills & Capabilities

For the 6 months to 7 November 2025, Digital Content Manager job roles required the following skills and capabilities in order of popularity. The figures indicate the absolute number of co-occurrences and as a proportion of all permanent job ads featuring Digital Content Manager in the job title.

1 6 (66.67%) Digital Content Management
1 6 (66.67%) SEO
2 5 (55.56%) CRM
2 5 (55.56%) Google
2 5 (55.56%) Storytelling
2 5 (55.56%) Strategic Thinking
3 4 (44.44%) Budget Management
3 4 (44.44%) CMS
3 4 (44.44%) Decision-Making
3 4 (44.44%) Project Management
4 3 (33.33%) Accessibility
4 3 (33.33%) B2B
4 3 (33.33%) B2C
4 3 (33.33%) Business Forecasting
4 3 (33.33%) Content Strategy
4 3 (33.33%) Copywriting
4 3 (33.33%) Digital Marketing
4 3 (33.33%) E-Commerce
4 3 (33.33%) Time Management
5 2 (22.22%) Agile
5 2 (22.22%) Analytics
5 2 (22.22%) Canva
5 2 (22.22%) Photoshop
6 1 (11.11%) AI
6 1 (11.11%) Backlog Management
6 1 (11.11%) Business Analysis
6 1 (11.11%) Collaborative Working
6 1 (11.11%) Content Management
6 1 (11.11%) Cost Management
6 1 (11.11%) Creative Strategy

Digital Content Manager Skill Set
Co-Occurring Skills & Capabilities by Category

The following tables expand on the one above by listing co-occurrences grouped by category. They cover the same employment type, locality and period, with up to 20 co-occurrences shown in each category:

Application Platforms
1 4 (44.44%) CMS
Applications
1 2 (22.22%) Photoshop
Cloud Services
1 2 (22.22%) Canva
2 1 (11.11%) Google Analytics
2 1 (11.11%) Sprout Social
General
1 6 (66.67%) Social Skills
2 5 (55.56%) Marketing
3 3 (33.33%) Retail
4 2 (22.22%) Advertising
4 2 (22.22%) Inclusion and Diversity
5 1 (11.11%) Aerospace
5 1 (11.11%) Analytical Skills
5 1 (11.11%) Influencing Skills
5 1 (11.11%) Legal
5 1 (11.11%) Local Government
5 1 (11.11%) Organisational Skills
5 1 (11.11%) Publishing
Libraries, Frameworks & Software Standards
1 1 (11.11%) XML
Miscellaneous
1 7 (77.78%) Social Media
2 1 (11.11%) Animation
2 1 (11.11%) Digital Media
2 1 (11.11%) Video Editing
Processes & Methodologies
1 6 (66.67%) Digital Content Management
1 6 (66.67%) SEO
2 5 (55.56%) CRM
2 5 (55.56%) Storytelling
2 5 (55.56%) Strategic Thinking
3 4 (44.44%) Budget Management
3 4 (44.44%) Decision-Making
3 4 (44.44%) Project Management
4 3 (33.33%) B2B
4 3 (33.33%) B2C
4 3 (33.33%) Business Forecasting
4 3 (33.33%) Content Strategy
4 3 (33.33%) Copywriting
4 3 (33.33%) Digital Marketing
4 3 (33.33%) E-Commerce
4 3 (33.33%) Time Management
5 2 (22.22%) Agile
5 2 (22.22%) Analytics
6 1 (11.11%) AI
6 1 (11.11%) Content Management
Qualifications
1 1 (11.11%) Degree
1 1 (11.11%) DV Cleared
1 1 (11.11%) PMI Certification
1 1 (11.11%) PMP
1 1 (11.11%) SC Cleared
1 1 (11.11%) Security Cleared
Quality Assurance & Compliance
1 3 (33.33%) Accessibility
Vendors
1 5 (55.56%) Google
2 1 (11.11%) dotdigital
2 1 (11.11%) Facebook
2 1 (11.11%) Hootsuite
2 1 (11.11%) HubSpot
2 1 (11.11%) Instagram
2 1 (11.11%) Pinterest
2 1 (11.11%) Salesforce
2 1 (11.11%) TikTok
2 1 (11.11%) YouTube