Web Analyst
Salford, England, United Kingdom
Forward Role Recruitment
ll be responsible for tracking performance, improving attribution models, and ensuring accurate data collection to help optimise both marketing and product strategies. Managing web analytics and tracking systems, ensuring accurate data collection through Google Analytics (GA4) and Google Tag Manager (GTM). Work closely with marketing … to provide insights that enhance customer acquisition and retention. Improving conversion rates through A/B testing and CRO initiatives, using AB Tasty and Google Analytics to monitor, analyse and evaluate the performance or tests and experiments. Implement and maintain cookie consent frameworks, ensuring compliance with data protection … Monitor key digital performance metrics, identify trends, and provide data-driven recommendations. Skills & Experience: Proven experience in a similar Web/Digital/Growth Analytics role or CRO role Expertise in GA4 and GTM is essential Strong communication skills with the ability to collaborate across teams. Use of data More ❯
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