Digital Content Manager

Job summary

We're looking for an experienced applicant to join our website redevelopment project and spearhead the creation and execution of our digital content strategy.

As a Community and Mental Health Trust, our key audiences have a wide range of physical and mental health requirements. This diversity provides you with a unique opportunity to design and deliver content that prioritises inclusivity and accessibility. Our goal is to create a web presence that provides clarity for all and promotes access to healthcare for vulnerable communities in Berkshire and the surrounding counties.

Alongside exceptional planning and execution skills, you'll be expected to demonstrate an ability to comprehend and effectively communicate complex information, oversee the quality control of content produced by the project team, and maintain consistency across our digital platforms.

You'll also play a key role in shaping the information architecture of the website and will need a comprehensive understanding of website structure, labelling, navigation and search requirements.

The successful applicant will need a recognised qualification in marketing, communications or a related field, or extensive experience of working in a content strategy role and will have high standards of written and spoken English.

This post allows you to predominantly work from home but will require you to travel into our main Berkshire sites when needed.

Main duties of the job

Reporting to our Head of Digital Marketing & Communications, and working in collaboration with our Digital Communications Officers, Content Strategy Manager and external suppliers, you will:

• Liaise with internal and external stakeholders to identify content needs and requirements, develop content strategies, and define objectives

• Produce and deliver content plans for digital platforms, taking the lead on planning, delivery and evaluation

• Commission and/or create effective content and multi-media, including graphics, photography and video/animations, and distribute them via the website Content Management System

• Coordinate and support project team members and provide guidance for other teams on how to plan and deliver effective content

• Monitor content performance and produce monthly reports summarising activity and making recommendations for improvements

• Issue regular project updates and communications to engage different stakeholders in the project

About us

Berkshire Healthcare NHS Foundation Trust is a specialist mental health and community health services trust. Rated 'outstanding' by the CQC, we're committed to providing the best possible care to people across Berkshire.

We value diversity and are proud to be a Stonewall Top 100 Employer.We work hard to create an inclusive environment where you'll be supported by friendly and professional colleagues to flourish.

Our values at Berkshire Healthcare:

• Caring for and about you is our top priority
• Committed to providing good quality, safe services
• Working Together with you to develop innovative solutions

We welcome people who share these values to come and work for us.

Benefits of working for us include:

• Flexible working options to support work-life balance
• 27 days' annual leave rising with service + opportunity to buy and sell
• Generous NHS pension scheme
• Excellent learning and career development opportunities
• 'Cycle to Work' and car leasing scheme including electric vehicles
• Access to a range of wellbeing tools and services
• Discounts at hundreds of popular retailers and restaurants
• Staff networks for race, diversity, disabilities, the environment and armed forces community to support equality
• Generous maternity, paternity, adoption and special leave
• Free parking across Trust sites

If you share our values and would like to come and work for us, please submit your application as soon as possible as we'll occasionally close roles early that have a high number of applications.