Head of CRM

Head of CRM - Up to £60,000 + Benefits | Hybrid Role

Are you an experienced CRM leader looking to shift gears in your career? DCS Tech is excited to partner with a leading Motor Finance company searching for a Head of CRM to drive their customer engagement strategy. This is a chance to make your mark in a fast-growing sector, where you'll be crucial in enhancing customer acquisition and retention.

What You'll Do:

• Craft and Execute Winning CRM Strategies: Develop and implement dynamic CRM strategies that increase conversion rates and boost both new acquisitions and customer retention.
• Lead a Growing Team: Mentor and inspire a small CRM team, with the opportunity to scale as the business grows. You'll foster a culture of innovation and collaboration.
• Drive Campaign Success: Partner with cross-functional teams across marketing, content, and product to design, launch, and manage successful CRM campaigns.
• Leverage Data & Insights: Analyze CRM activities, focusing on performance and customer insights to continuously improve the customer journey.
• Boost Customer Lifetime Value: Develop strategies that increase Customer Lifetime Value (LCV), building stronger, long-lasting relationships in motor finance.
• Own All CRM Channels: Take charge of activating and optimizing CRM channels, ensuring you're reaching your audience with tailored messages at the right time.
• Enhance Omnichannel Experience: Work alongside stakeholders to deliver a seamless, integrated customer experience across all touchpoints, both digital and in-person.
• Innovate with CRM Tools: Use cutting-edge tools and data analytics to enhance customer engagement and satisfaction.
• Stay Ahead of Trends: Continuously seek new ways to innovate, staying up-to-date with industry trends and best practices in motor finance CRM.
• Bonus points if you have experience with tools like CDPs (e.g., Segment) and CRM platforms like Mailjet or Mautic!

What You'll Bring:

• Proven CRM Leadership: A track record of leading CRM efforts that deliver growth and engagement.
• Customer-Centric Expertise: Strong experience in increasing customer lifetime value, nurturing prospects, and generating eCommerce sales through CRM initiatives.
• Leadership Skills: The ability to inspire and lead teams towards common goals while creating a positive and productive environment.
• Analytical Problem-Solver: A detail-oriented mindset with a keen eye for identifying and solving challenges.
• Tech-Savvy: Ability to communicate and implement technical and digital solutions that enhance CRM processes.
• Innovative Thinking: You're always on the lookout for new ideas and opportunities to push boundaries in CRM.
• Communication Pro: Outstanding communication and interpersonal skills, with the ability to build strong relationships with internal and external stakeholders.

The Details:

Salary: Up to £60,000 per annum

Location: Blackburn

Working Model: Hybrid (4 days onsite)

Employment: Full-time, permanent

*Please note this role requires full UK RTW - no sponsorship is offered!

All applicants must be based in the UK to be considered!*

DCS Recruitment and all associated companies are committed to creating a working environment where diversity is celebrated and everyone is treated fairly, regardless of gender, gender identity, disability, ethnic origin, religion or belief, sexual orientation, marital or transgender status, age, or nationality