Head of Demand Generation

Head of Demand Generation – SaaS – Enterprise Sales – Remote first business – work from wherever you are in the UK.
Superb SaaS business where growth over the last decade has been amazing and global! Modern, polished business with great values – join a passionate, dynamic team!
£60,000 - £70,000 Salary plus 5% bonus, work from home, amazing benefits, fantastic extensive company events AND 34 days holiday.
We are looking for a do-er that can manage, be hands on with ABM and think bigger and longer term and develop strategy. An ideas leader who is solutions based and can organise, improve and develop the department / team / process. Take this business to the next level, help them become a market leader!

This is an exciting role and outstanding opportunity for a hands-on leader who has strong background in a B2B demand generation role ideally in a SaaS business. You will be responsible for building and scaling the global demand generation engine for this amazing modern tech business.

What we need is someone hands-on, data-driven and innovative who can design and execute integrated campaigns across multiple channels. You need to drive predictable pipeline growth, expand the existing customer base, and mobilise partners. You will lead a high-performing team, manage a significant budget, and be a key stakeholder!

Duval are recruiting exclusive for this ace business, they offer amazing growth, wonderful values, remote working, fantastic culture. More information below, or speak to Jasmine!

Responsibilities:

• Develop and execute a comprehensive demand generation strategy across all channels (ABM, email, paid media, content, SEO/SEM, social, events, partners, etc.).
• Manage the demand generation budget and allocate resources effectively across different initiatives.
• Lead, mentor, and develop the demand generation team, fostering a culture of collaboration, innovation, and data-driven decision-making.
• Oversee the implementation and optimization of marketing automation and other demand generation technologies.
• Collaborate closely with sales, product, and customer success teams to ensure alignment and maximise pipeline impact.
• Track, measure, and analyse demand generation performance metrics, providing regular reports and insights to the leadership team.
• Stay up-to-date on industry best practices, emerging technologies, and competitive landscape to inform the demand generation strategy.
• Develop and implement customer marketing programs to drive upsells, cross-sells, and advocacy.
• Build and manage engagement with key partners to drive lead generation and revenue growth.

We are looking for:

• 8+ years of experience in B2B demand generation, with at least 3+ years in a leadership role, preferably in a high-growth SaaS environment.
• Proven track record of building and scaling demand generation programs that deliver measurable results (pipeline growth, lead generation, revenue contribution).
• Deep understanding of account-based marketing (ABM) principles and best practices. Experience developing and executing successful ABM programs, particularly in the enterprise segment.
• Deep understanding of the SaaS business model, sales cycles, and marketing dynamics. Experience working with SaaS metrics and analytics.
• Proven experience developing and executing global marketing campaigns, with a strong understanding of localization best practices.
• Significant experience working with channel partners, resellers, and referral programs. Demonstrated ability to develop and implement effective partner marketing strategies.
• Experience developing and executing customer marketing programs to drive upsells, cross-sells, and advocacy

Fantastic benefits include remote first working, emphasis on learning and development and career progression, 23 days holiday (plus bank holidays) with 1 more day each year, volunteering days, company bonus plus healthcare and incentive plan after 12 months.

If you’re a proven leader with the required experience, what are you waiting for? Applications to Jasmine!