B2B Practice Lead (Marketo/Braze)

B2B Practice Lead - Marketo/Braze

Our client is seeking an experience B2B Practice Lead with previous hands on experience in Braze/Marketo to to join a forward-thinking company at the forefront of digital marketing innovation. Our client expertise leverages cutting-edge technologies to deliver exceptional marketing solutions that drive growth for their partners who operate globally. Our client is looking to pay £100,000 to £110,000 to be based in London one day per week plus corporate benefits including up to 20% bonus.

Thy are seeking a dynamic and experienced B2B Practice Lead with expertise in Marketo or Braze to spearhead our practice in digital marketing. This leadership role requires a strategic thinker with a strong background in pre-sales, customer data platforms (CDPs), and an in-depth understanding of digital marketing, analytics, campaign planning, and user experience (UX).

Key Responsibilities:

• Lead the development and execution of our B2B digital marketing strategies using Marketo or Braze.
• Collaborate with sales and marketing teams to identify opportunities for pre-sales engagement and customer success.
• Drive the adoption and integration of CDPs within marketing strategies to enhance customer insights and engagement.
• Oversee campaign planning and execution, ensuring alignment with business objectives and optimal user experiences.
• Stay abreast of industry trends and best practices to maintain our competitive edge and provide thought leadership to clients.
• Mentor and develop a high-performing team, fostering a culture of innovation and collaboration.

Core skill set to be considered:

• Proven experience in a leadership role within a B2B digital marketing environment, specifically with Marketo or Braze.
• Strong pre-sales experience, with a track record of successfully driving customer engagement and satisfaction.
• In-depth knowledge of customer data platforms (CDPs) and their application in digital marketing.
• Expertise in digital marketing strategies, analytics, campaign planning, and UX design principles.
• Excellent communication and interpersonal skills, with the ability to build relationships with clients and stakeholders at all levels.
• Strong analytical skills, with the ability to leverage data to inform decision-making and strategy.

B2B Practice Lead - Marketo/Braze