Multi-Channel Marketing Apprentice

As an apprentice, you’ll work at a company and get hands-on experience. You’ll gain new skills and work alongside experienced staff.

What you’ll do at work

Content Creation and Management:

• Develop SEO-optimised landing pages in conjunction with our sales team to promote our products and services
• Create straight product information pages
• Design pages that define problems and explain how we provide solutions
• Write content tailored to our marketing personas, ensuring it resonates with their motivations and needs
• Produce social media posts explaining product benefits to end users

Social Media Management:

• Manage and grow Facebook, LinkedIn, and Mastodon pages, ensuring brand consistency and alignment with marketing objectives across all platforms
• Drive traffic to landing pages and key blog/KB articles by strategically using social media posts to boost engagement and increase brand awareness
• Foster engagement by actively participating in conversations, responding to comments, and sharing insights with the sales team to strengthen relationships with the audience
• Monitor social media conversations for recurring pain points or trends, and communicate findings to the sales team to inform strategy and improve customer engagement

Market Monitoring and Intelligence:

• Follow hosting-related topics on Mastodon and other relevant platforms to gather insights on market trends and customer pain points
• Report relevant information to the sales team
• Highlight areas where we can offer solutions
• Identify unmet market needs and propose new solutions to address these gaps

Performance Metrics and Analysis:

• Track the effectiveness of landing pages and social media campaigns
• Provide actionable insights into what works and what can be improved.
• Implement strategies to maximise engagement and conversions

Customer Engagement:

• Understand motivations behind choosing Managed VPS and Enscale services by analysing customer personas
• Engage with social media users discussing issues we can solve, sharing tailored responses that highlight our expertise
• Monitor discussions on Facebook, Mastodon, and LinkedIn, providing valuable input where relevant and sharing market trends with sales

Onboarding Kit:

• Work with our sales team to create an informative and engaging onboarding kit for customers
• Ensure all contact details for all departments are listed

• Communication skills
• Attention to detail
• Organisation skills

• Maths and English GCSE or equivalent, grade 4-9 (Desired)