Aftersales Marketing and Business Planning Apprentice

Main Tasks and Responsibilities

1. Marketing Reporting
CRM is a key marketing tool as our audience are current Nissan owners. Detailed reporting is crucial to optimize performance and increase ROI through better targeting and messaging. Additionally, as we strengthen our digital customer journey, reporting improvements on paid media campaigns, website performance, online check ins and online booking are vital. The role will take ownership of culminating the various data from third party sources (Contact Advantage, Indicia, OMD media agency, Google Analytics etc), and you will be required to update, amend and create new reporting dashboards to help us analyse data in a quicker and simpler way. Examples of the regular reports are below:

• o Welcome CRM Programme – Accessories Reporting
  General CRM inc. Campaign, Accessories Mailers etc.
• Owners Platform on Nissan.co.uk Website
• Media inc. Always On PPC and Campaign channels
• Online Booking Tool
• Tableau ALPFA Service Retention
• 2. Business Reporting
  Daily business financial reporting is crucial to the department’s success. Our daily performance report indicates how we are tracking against our financial targets for both parts and accessories and calculates a run rated landing position based on current sales. You will need to provide support to the business planning team on regular reports such as:
  Working Day Summary Report
• Customer Demand Report
• Parts Sell Out Reports
• Accessories Sales Reporting
• Ad hoc PRISM reports – parts, servicing, accessories

3. Retention
One of our main focuses of FY25 is to improve the number of customers returning to our dealerships for servicing and repair work. ALPFA is a digital tool built in Tableau that provides insight into campaign success, and detailed retention insight by vehicle, age, model, segment and dealer territory. It will be your role to work with the team to track monthly retention performance and identify opportunities for customer targeting and dealer implementation.

4. Marketing Asset Management
Assist with responding to any dealer questions on reports, campaigns, creative and assets. Be the main point of contact for all regular communications with Lutterworth, Nissan’s logistics warehouse. This includes requesting Part Numbers for new printed materials, booking in assets to Lutterworth, dealer auto allocations and stock reporting.

5. Website Management
Support the Aftersales Marketing team in the creation of customer facing marketing campaigns, from brief to delivery. Assist the team with updating the Ownership section of Nissan.co.uk. That could include creating briefs for larger scale changes or raising job tickets for smaller amends. This side of the role will work closely with our creative, media and website agencies, as well as the Aftersales product teams.

• Communication skills
• IT skills
• Attention to detail
• Organisation skills
• Customer care skills
• Problem solving skills
• Presentation skills
• Administrative skills
• Number skills
• Analytical skills
• Logical
• Team working
• Creative
• Initiative
• Non judgemental
• Patience

• English GCSE, grade 4/C and above (Essential)
• Math GCSE, grade 4/C and above (Essential)