Data Analyst (Marketing)

Marketing & Sales Data Analyst required for a progressive manufacturing & retail business.

An exciting opportunity has arisen for a Data Analyst to join a small, friendly marketing team based near Swaffham. This role is ideal for a data-driven professional with a background in digital marketing or marketing analytics, looking to shape the future of measurement and insights within a progressive and dynamic local business.

The ideal candidate will have at least 12 months' experience in a similar analytical role, although entry-level graduate candidates with a strong aptitude for statistics, analytics or measurements & insights are also welcome to apply.

Key Responsibilities for this Marketing Data Analyst role:

• Working closely with the Head of Marketing, design, collate and interpret datasets and performance reports, continually improving depth of insight to grow the business.
• Manage the PPC account, undertaking daily budget and performance decisions based on keywords, ad copy and campaigns across Google and Meta (Bing and Programmatic)
• Reviewing marketing channel and sales conversion performance by customer type, product, seasonality and cost dynamics
• Provide daily, weekly and monthly dashboard updates for the marketing team and senior stakeholders
• Champion the performance forecasting process by preparing datasets, based on historic performance and future ambitions
• Monitor and review targets for the PPC channel to support the formulation of SEO and paid social targets
• Highlight correlations, trends and insights based on a wide range of data sources using the in-house ERP system, Google Analytics and other digital tools (e.g. Screaming Frog, SE Ranking).

Experience & Skills Required for this Performance Analyst role:

• A bachelor’s degree or equivalent qualification in Data Analytics, Marketing, Business, or related subjects containing statistical training
• Strong analytical mindset with the ability to gather and interpret data to generate insights
• Familiarity with advertising and analytics platforms (e.g., Google Analytics, Google Ads, Meta Ads)
• Excel proficiency: Advanced skills required, including macros, pivot tables, formulas, and data visualization.
• Effective communication, writing, and teamwork skills to collaborate across teams
• A positive attitude and eagerness to learn and grow in a fast-paced environment

Rewards and Benefits being offered:

• Salary up to £30,000
• Contributory pension
• Health Shield payment Scheme
• Death in service payment (twice annual salary)
• Holiday entitlement that increases with length of service
• The opportunity to work for a company that is driven by it values and recognises that its people play a crucial role in its success

If you are looking to grow your career in marketing and data analytics with a forward-thinking company, we would love to hear from you.