Demand Generation Manager
Blackburn, Lancashire, North West, United Kingdom
Hybrid / WFH Options
Hybrid / WFH Options
Forward Role
target specific audience segments more effectively. Channels and KPIs management : Implement campaigns across a variety of channels including social media, search engines (SEO and PPC), email marketing, and content marketing to maximise reach and engagement. Track key performance indicators such as conversion rates, click-through rates, lead quality scores … and cost per lead to measure the effectiveness of lead generation strategies. Reporting : Generate comprehensive reports detailing campaign performance, lead generation effectiveness, and ROI to inform senior stakeholders. Efficiency and Cost-Effectiveness : Focus on refining marketing strategies to lower the cost per lead and cost per acquisition … Advertising Platforms : Experience with Google AdWords and Microsoft Advertising (formerly Bing Ads) is important for executing and optimising pay-per-click (PPC) campaigns across search engines to drive targeted traffic and leads. Office Suite Skills : Proficiency in Microsoft Suite and Google Workspace (formerly G Suite) is required more »
Employment Type: Permanent, Work From Home
Salary: £40,000
Posted: