Salesforce CRM Data Specialist
Potters Bar, Hertfordshire, South East, United Kingdom
Canada Life Group (UK) Ltd (The)
annuities propositions, and providing collective fund solutions to third party customers. Job Summary • Reporting to the Head of B2B Marketing, the Salesforce CRM Data Specialist will play a pivotal role in delivering on Canada Life's marketing strategy to become data and insight led. • You'll take … ownership of the CRM channel, collaborating with the data and insight team and marketing function to deploy the insight and deliver strategic objectives. • In addition, you'll own the B2B data infrastructure and be building and managing data selections to translate briefs into data and CRM activities. • This … campaigns through smarter targeting and implementation of an overarching email channel strategy. What You'll Do • Directly responsible for owning and managing the B2B CRM tool (Salesforce Pardot), managing and maintaining the B2B data infrastructure and understanding marketing requirements and existing data sources to optimise data accuracy more »
Employment Type: Part Time
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