Product Owner
Leicester, England, United Kingdom
UST
Product Owner We are seeking an experienced and hands-on Product Owner combines strategic oversight with technical understanding to ensure that digital tracking and analytics implementations align with business goals. About the role Working within the online team, as a Product Owner, you will be responsible for driving digital roadmaps to support our Digital Marketing team and their future … and Martech initiatives for the UK, International and the Total Platform Key responsibilities Define Tracking Strategy Align GTM implementation with business KPIs and digital marketing goals. Ensure tracking supports analytics, conversion optimization, and user behavior insights. Manage Tagging Requirements Gather and prioritize tagging needs from stakeholders (marketing, analytics, compliance). Translate business requirements into clear tagging specifications. Oversee … Continuously review tag performance and data quality. Recommend improvements to enhance tracking efficiency and business insights. Technical Skills Understanding of GTM Tags, triggers, variables, data layer, and debugging tools. Analytics Knowledge Familiarity with Google Analytics (GA4), conversion tracking, and event-based data collection. Experience working with Facebook CAPI Project Management Agile methodologies, backlog prioritization, stakeholder communication. Privacy More ❯
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