Marketing
UK
The table below looks at the prevalence of the term Marketing in contract job vacancies. Included is a benchmarking guide to the contractor rates offered in vacancies that have cited Marketing over the 6 months to 1 June 2024 with a comparison to the same period over the previous 2 years.
| 6 months to 1 Jun 2024 |
Same period 2023 | Same period 2022 | |
|---|---|---|---|
| Rank | 81 | 118 | 110 |
| Rank change year-on-year | +37 | -8 | -30 |
| Contract jobs citing Marketing | 1,133 | 1,219 | 2,149 |
| As % of all contract jobs advertised in the UK | 2.63% | 2.17% | 2.45% |
| As % of the General category | 4.58% | 3.72% | 4.32% |
| Number of daily rates quoted | 644 | 814 | 1,478 |
| 10th Percentile | £220 | £232 | £313 |
| 25th Percentile | £334 | £398 | £419 |
| Median daily rate (50th Percentile) | £475 | £515 | £525 |
| Median % change year-on-year | -7.77% | -1.90% | +10.53% |
| 75th Percentile | £613 | £638 | £638 |
| 90th Percentile | £775 | £725 | £738 |
| UK excluding London median daily rate | £500 | £502 | £488 |
| % change year-on-year | -0.40% | +2.97% | +3.17% |
| Number of hourly rates quoted | 88 | 41 | 47 |
| 10th Percentile | £14.20 | £21.25 | £20.69 |
| 25th Percentile | £18.64 | £24.25 | £29.25 |
| Median hourly rate | £34.50 | £41.50 | £37.50 |
| Median % change year-on-year | -16.87% | +10.67% | +20.97% |
| 75th Percentile | £45.19 | £54.50 | £47.50 |
| 90th Percentile | £68.98 | £65.00 | £61.03 |
| UK excluding London median hourly rate | £25.00 | £60.00 | £31.85 |
| % change year-on-year | -58.33% | +88.38% | +12.74% |
All General Skills
UK
Marketing is in the General Skills category. The following table is for comparison with the above and provides summary statistics for all contract job vacancies with a requirement for common skills.
| Contract vacancies with a requirement for common skills | 24,753 | 32,807 | 49,724 |
| As % of all contract IT jobs advertised in the UK | 57.49% | 58.53% | 56.77% |
| Number of daily rates quoted | 15,550 | 22,755 | 34,565 |
| 10th Percentile | £275 | £313 | £325 |
| 25th Percentile | £413 | £438 | £430 |
| Median daily rate (50th Percentile) | £525 | £550 | £540 |
| Median % change year-on-year | -4.55% | +1.85% | +8.00% |
| 75th Percentile | £650 | £675 | £650 |
| 90th Percentile | £763 | £775 | £750 |
| UK excluding London median daily rate | £490 | £500 | £475 |
| % change year-on-year | -2.00% | +5.26% | +8.45% |
| Number of hourly rates quoted | 1,984 | 981 | 1,390 |
| 10th Percentile | £12.78 | £13.41 | £12.50 |
| 25th Percentile | £15.50 | £17.50 | £15.00 |
| Median hourly rate | £30.00 | £32.30 | £22.50 |
| Median % change year-on-year | -7.12% | +43.56% | +4.65% |
| 75th Percentile | £52.50 | £61.25 | £47.36 |
| 90th Percentile | £67.38 | £72.50 | £60.00 |
| UK excluding London median hourly rate | £28.42 | £27.84 | £19.50 |
| % change year-on-year | +2.08% | +42.77% | +2.63% |
Marketing
Job Vacancy Trend
Job postings citing Marketing as a proportion of all IT jobs advertised.
Marketing
Contractor Daily Rate Trend
3-month moving average daily rate quoted in jobs citing Marketing.
Marketing
Daily Rate Histogram
Daily rate distribution for jobs citing Marketing over the 6 months to 1 June 2024.
Marketing
Contractor Hourly Rate Trend
3-month moving average hourly rates quoted in jobs citing Marketing.
Marketing
Hourly Rate Histogram
Hourly rate distribution of jobs citing Marketing over the 6 months to 1 June 2024.
Marketing
Top 17 Contract Locations
The table below looks at the demand and provides a guide to the median contractor rates quoted in IT jobs citing Marketing within the UK over the 6 months to 1 June 2024. The 'Rank Change' column provides an indication of the change in demand within each location based on the same 6 month period last year.
| Location | Rank Change on Same Period Last Year |
Matching Contract IT Job Ads |
Median Daily Rate Past 6 Months |
Median Daily Rate % Change on Same Period Last Year |
Live Jobs |
|---|---|---|---|---|---|
| England | +27 | 1,038 | £463 | -10.19% | 2,805 |
| London | +51 | 573 | £450 | -12.20% | 1,209 |
| UK excluding London | +33 | 452 | £500 | -0.40% | 1,585 |
| Work from Home | +34 | 360 | £500 | -4.76% | 1,205 |
| South East | +1 | 175 | £425 | +4.29% | 417 |
| South West | -16 | 78 | £625 | +3.09% | 164 |
| North of England | +27 | 64 | £450 | -10.00% | 503 |
| East of England | +30 | 57 | £375 | -28.57% | 147 |
| Midlands | +6 | 41 | £475 | -6.86% | 276 |
| North West | +21 | 33 | £500 | +3.09% | 307 |
| West Midlands | +6 | 29 | £500 | -4.76% | 145 |
| Yorkshire | +19 | 25 | £450 | -14.29% | 154 |
| Scotland | +43 | 19 | £500 | -2.44% | 65 |
| Wales | +27 | 11 | £600 | +43.28% | 30 |
| East Midlands | +4 | 11 | £375 | -3.23% | 133 |
| Northern Ireland | - | 7 | £95 | - | 22 |
| North East | +14 | 5 | £533 | +33.13% | 47 |
Marketing
Co-occurring Skills and Capabilities by Category
The follow tables expand on the table above by listing co-occurrences grouped by category. The same employment type, locality and period is covered with up to 20 co-occurrences shown in each of the following categories:
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