Data-Driven Marketing
UK
The following table provides summary statistics for permanent job vacancies with a requirement for Data-Driven Marketing skills. Included is a benchmarking guide to the salaries offered in vacancies that have cited Data-Driven Marketing over the 6 months to 2 June 2024 with a comparison to the same period in the previous 2 years.
| 6 months to 2 Jun 2024 |
Same period 2023 | Same period 2022 | |
|---|---|---|---|
| Rank | 897 | 919 | 1204 |
| Rank change year-on-year | +22 | +285 | -265 |
| Permanent jobs citing Data-Driven Marketing | 8 | 27 | 60 |
| As % of all permanent jobs advertised in the UK | 0.008% | 0.028% | 0.035% |
| As % of the Processes & Methodologies category | 0.009% | 0.030% | 0.037% |
| Number of salaries quoted | 4 | 24 | 15 |
| 10th Percentile | - | £46,250 | - |
| 25th Percentile | £45,000 | £51,833 | £38,000 |
| Median annual salary (50th Percentile) | £55,000 | £54,882 | £42,500 |
| Median % change year-on-year | +0.22% | +29.13% | -48.48% |
| 75th Percentile | £72,500 | £65,000 | £79,375 |
| 90th Percentile | - | - | £83,000 |
| UK excluding London median annual salary | £45,001 | £54,882 | £80,000 |
| % change year-on-year | -18.00% | -31.40% | - |
All Process and Methodology Skills
UK
Data-Driven Marketing is in the Processes and Methodologies category. The following table is for comparison with the above and provides summary statistics for all permanent job vacancies with a requirement for process or methodology skills.
| Permanent vacancies with a requirement for process or methodology skills | 87,980 | 90,493 | 162,202 |
| As % of all permanent jobs advertised in the UK | 83.59% | 95.46% | 95.93% |
| Number of salaries quoted | 61,356 | 54,578 | 82,967 |
| 10th Percentile | £29,284 | £34,000 | £33,500 |
| 25th Percentile | £40,000 | £45,000 | £43,750 |
| Median annual salary (50th Percentile) | £55,000 | £60,899 | £60,000 |
| Median % change year-on-year | -9.69% | +1.50% | +9.09% |
| 75th Percentile | £72,500 | £81,250 | £80,000 |
| 90th Percentile | £92,500 | £100,000 | £96,250 |
| UK excluding London median annual salary | £50,000 | £55,000 | £52,500 |
| % change year-on-year | -9.09% | +4.76% | +9.38% |
Data-Driven Marketing
Job Vacancy Trend
Job postings citing Data-Driven Marketing as a proportion of all IT jobs advertised.
Data-Driven Marketing
Salary Trend
3-month moving average salary quoted in jobs citing Data-Driven Marketing.
Data-Driven Marketing
Salary Histogram
Salary distribution for jobs citing Data-Driven Marketing over the 6 months to 2 June 2024.
Data-Driven Marketing
Top 8 Job Locations
The table below looks at the demand and provides a guide to the median salaries quoted in IT jobs citing Data-Driven Marketing within the UK over the 6 months to 2 June 2024. The 'Rank Change' column provides an indication of the change in demand within each location based on the same 6 month period last year.
| Location | Rank Change on Same Period Last Year |
Matching Permanent IT Job Ads |
Median Salary Past 6 Months |
Median Salary % Change on Same Period Last Year |
Live Jobs |
|---|---|---|---|---|---|
| England | +54 | 8 | £55,000 | -2.12% | 8 |
| Work from Home | +40 | 6 | £45,001 | -18.00% | 4 |
| UK excluding London | -44 | 6 | £45,001 | -18.00% | 3 |
| North of England | +31 | 4 | - | - | |
| North West | -12 | 4 | - | - | |
| London | +98 | 2 | £65,000 | - | 6 |
| East Midlands | - | 2 | £45,001 | - | 1 |
| Midlands | - | 2 | £45,001 | - | 1 |
Data-Driven Marketing
Co-occurring Skills and Capabilities by Category
The follow tables expand on the table above by listing co-occurrences grouped by category. The same employment type, locality and period is covered with up to 20 co-occurrences shown in each of the following categories: