Paid Search Jobs

Paid Search
UK

The following table provides summary statistics for permanent job vacancies with a requirement for Paid Search skills. Included is a benchmarking guide to the salaries offered in vacancies that have cited Paid Search over the 6 months to 8 June 2024 with a comparison to the same period in the previous 2 years.

6 months to
8 Jun 2024
Same period 2023 Same period 2022
Rank 861 890 1223
Rank change year-on-year +29 +333 -348
Permanent jobs citing Paid Search 48 30 62
As % of all permanent jobs advertised in the UK 0.044% 0.032% 0.036%
As % of the Processes & Methodologies category 0.053% 0.034% 0.038%
Number of salaries quoted 40 20 38
10th Percentile £27,500 £24,975 £24,250
25th Percentile £31,500 £34,625 £27,125
Median annual salary (50th Percentile) £40,000 £50,000 £37,750
Median % change year-on-year -20.00% +32.45% +7.86%
75th Percentile £56,250 £64,375 £45,000
90th Percentile £62,500 £83,875 £60,250
UK excluding London median annual salary £41,250 £29,000 £27,500
% change year-on-year +42.24% +5.45% -21.43%

All Process and Methodology Skills
UK

Paid Search is in the Processes and Methodologies category. The following table is for comparison with the above and provides summary statistics for all permanent job vacancies with a requirement for process or methodology skills.

Permanent vacancies with a requirement for process or methodology skills 89,730 89,109 165,036
As % of all permanent jobs advertised in the UK 82.98% 95.44% 95.91%
Number of salaries quoted 62,034 53,947 83,947
10th Percentile £29,500 £34,000 £33,500
25th Percentile £40,000 £45,000 £44,000
Median annual salary (50th Percentile) £55,000 £60,800 £60,000
Median % change year-on-year -9.54% +1.33% +9.09%
75th Percentile £72,500 £81,250 £80,000
90th Percentile £92,500 £100,000 £96,250
UK excluding London median annual salary £50,000 £55,000 £52,500
% change year-on-year -9.09% +4.76% +9.38%

Paid Search
Job Vacancy Trend

Job postings citing Paid Search as a proportion of all IT jobs advertised.

Job vacancy trend for Paid Search in the UK

Paid Search
Salary Trend

3-month moving average salary quoted in jobs citing Paid Search.

Salary trend for Paid Search in the UK

Paid Search
Salary Histogram

Salary distribution for jobs citing Paid Search over the 6 months to 8 June 2024.

Salary histogram for Paid Search in the UK

Paid Search
Top 10 Job Locations

The table below looks at the demand and provides a guide to the median salaries quoted in IT jobs citing Paid Search within the UK over the 6 months to 8 June 2024. The 'Rank Change' column provides an indication of the change in demand within each location based on the same 6 month period last year.

Location Rank Change
on Same Period
Last Year
Matching
Permanent
IT Job Ads
Median Salary
Past 6 Months
Median Salary
% Change
on Same Period
Last Year
Live
Jobs
England +29 46 £41,250 -17.50% 123
UK excluding London -5 41 £41,250 +42.24% 72
North of England - 37 £42,500 - 30
North West - 30 £41,250 - 23
Work from Home +71 28 £42,500 -34.62% 55
London +58 7 £37,500 -26.83% 45
Yorkshire - 7 £42,500 - 5
Wales - 2 £37,000 - 1
South West -33 1 £47,500 +26.67% 13
South East - 1 - - 11

Paid Search
Co-occurring Skills and Capabilities by Category

The follow tables expand on the table above by listing co-occurrences grouped by category. The same employment type, locality and period is covered with up to 20 co-occurrences shown in each of the following categories:

Application Platforms
1 1 (2.08%) CMS
1 1 (2.08%) WordPress
Applications
1 17 (35.42%) Microsoft Excel
2 3 (6.25%) Microsoft PowerPoint
Business Applications
1 4 (8.33%) Shopify
Cloud Services
1 29 (60.42%) Google Ads
2 27 (56.25%) Google Analytics
3 11 (22.92%) Facebook Ads
4 7 (14.58%) Google Data Studio
5 5 (10.42%) Google Tag Manager
6 3 (6.25%) Microsoft Advertising
7 2 (4.17%) Amazon Ads
7 2 (4.17%) Google Docs
7 2 (4.17%) Microsoft 365
8 1 (2.08%) SaaS
Database & Business Intelligence
1 4 (8.33%) Looker
2 2 (4.17%) Tableau
3 1 (2.08%) Mixpanel
General
1 42 (87.50%) Marketing
2 26 (54.17%) Advertising
3 12 (25.00%) Analytical Skills
4 7 (14.58%) Retail
5 5 (10.42%) Finance
6 4 (8.33%) Presentation Skills
7 3 (6.25%) Digital Healthcare
7 3 (6.25%) Social Skills
Job Titles
1 8 (16.67%) Paid Search Manager
1 8 (16.67%) Search Manager
2 7 (14.58%) Senior
3 6 (12.50%) Senior Manager
4 5 (10.42%) Marketing Manager
4 5 (10.42%) Paid Search Executive
4 5 (10.42%) PPC Manager
5 4 (8.33%) Digital Marketing Manager
5 4 (8.33%) E-Commerce Manager
6 2 (4.17%) Analyst
6 2 (4.17%) Lead
6 2 (4.17%) PPC Specialist
7 1 (2.08%) Head of Digital
7 1 (2.08%) Head of Digital Marketing
7 1 (2.08%) Head of Marketing
7 1 (2.08%) PPC Executive
7 1 (2.08%) Senior Data Warehouse Specialist
7 1 (2.08%) Senior E-Commerce Manager
Libraries, Frameworks & Software Standards
1 8 (16.67%) HTML
2 1 (2.08%) CSS
Miscellaneous
1 15 (31.25%) Social Media
2 4 (8.33%) Graphic Design
3 3 (6.25%) Analytical Mindset
4 2 (4.17%) Digital Media
4 2 (4.17%) Photography
Processes & Methodologies
1 34 (70.83%) Analytics
2 33 (68.75%) Pay per click
3 26 (54.17%) Digital Marketing
4 10 (20.83%) Display Advertising
4 10 (20.83%) E-Commerce
5 9 (18.75%) Product Marketing
6 8 (16.67%) Artificial Intelligence
6 8 (16.67%) Conversion Rate Optimisation
7 7 (14.58%) Line Management
7 7 (14.58%) Marketing Strategy
7 7 (14.58%) Roadmaps
8 6 (12.50%) A/B Testing
9 5 (10.42%) Affiliate Marketing
9 5 (10.42%) Budgeting and Forecasting
9 5 (10.42%) People Management
9 5 (10.42%) Problem-Solving
9 5 (10.42%) Product Strategy
9 5 (10.42%) SEO
9 5 (10.42%) Web Development
10 4 (8.33%) Product Management
Programming Languages
1 4 (8.33%) SQL
Qualifications
1 7 (14.58%) Degree
Vendors
1 47 (97.92%) Google
2 17 (35.42%) Facebook
3 14 (29.17%) Microsoft
4 6 (12.50%) Twitter
5 5 (10.42%) Instagram
6 1 (2.08%) Apple
6 1 (2.08%) HubSpot
6 1 (2.08%) Pardot
6 1 (2.08%) Salesforce
6 1 (2.08%) TikTok
6 1 (2.08%) YouTube