Digital Marketing Contracts in the West Midlands

Digital Marketing
England > West Midlands

The table below provides summary statistics for contract job vacancies advertised in the West Midlands requiring Digital Marketing skills. It includes a benchmarking guide to the contractor rates offered in vacancies that cited Digital Marketing over the 6 months leading up to 12 June 2024, comparing them to the same period in the previous two years.

6 months to
12 Jun 2024
Same period 2023 Same period 2022
Rank 105 120 157
Rank change year-on-year +15 +37 -24
Contract jobs citing Digital Marketing 6 9 20
As % of all contract jobs advertised in the West Midlands 0.29% 0.41% 0.56%
As % of the Processes & Methodologies category 0.36% 0.46% 0.62%
Number of daily rates quoted 6 4 19
10th Percentile £214 £581 £363
25th Percentile £280 £601 £513
Median daily rate (50th Percentile) £459 £650 £550
Median % change year-on-year -29.46% +18.18% -24.14%
75th Percentile £609 £688 £663
90th Percentile £650 - £730
England median daily rate £466 £525 £525
% change year-on-year -11.19% - +5.00%
Number of hourly rates quoted 0 1 0
Median hourly rate - £42.50 -
England median hourly rate £27.50 £62.50 £28.38
% change year-on-year -56.00% +120.23% -11.31%

All Process and Methodology Skills
West Midlands

Digital Marketing falls under the Processes and Methodologies category. For comparison with the information above, the following table provides summary statistics for all contract job vacancies requiring process or methodology skills in the West Midlands.

Contract vacancies with a requirement for process or methodology skills 1,667 1,939 3,218
As % of all contract IT jobs advertised in the West Midlands 81.64% 87.62% 90.17%
Number of daily rates quoted 1,104 1,316 2,338
10th Percentile £265 £263 £275
25th Percentile £363 £400 £400
Median daily rate (50th Percentile) £500 £520 £495
Median % change year-on-year -3.85% +5.00% +16.53%
75th Percentile £625 £620 £586
90th Percentile £731 £700 £675
England median daily rate £525 £550 £550
% change year-on-year -4.55% - +10.00%
Number of hourly rates quoted 118 51 58
10th Percentile £11.11 £12.50 £12.18
25th Percentile £14.31 £14.03 £13.90
Median hourly rate £22.50 £22.50 £17.25
Median % change year-on-year - +30.43% +15.00%
75th Percentile £40.38 £28.75 £19.97
90th Percentile £58.75 £47.50 £24.50
England median hourly rate £37.50 £36.00 £25.68
% change year-on-year +4.17% +40.19% +14.13%

Digital Marketing
Job Vacancy Trend in the West Midlands

Job postings citing Digital Marketing as a proportion of all IT jobs advertised in the West Midlands.

Job vacancy trend for Digital Marketing in the West Midlands

Digital Marketing
Contractor Daily Rate Trend in the West Midlands

3-month moving average daily rate quoted in jobs citing Digital Marketing in the West Midlands.

Daily rate trend for Digital Marketing in the West Midlands

Digital Marketing
Daily Rate Histogram in the West Midlands

Daily rate distribution for jobs citing Digital Marketing in the West Midlands over the 6 months to 12 June 2024.

Daily rate histogram for Digital Marketing in the West Midlands

Digital Marketing
Contractor Hourly Rate Trend in the West Midlands

3-month moving average hourly rates quoted in jobs citing Digital Marketing in the West Midlands.

Hourly rate trend for Digital Marketing in the West Midlands

Digital Marketing
Contract Job Locations in the West Midlands

The table below looks at the demand and provides a guide to the median contractor rates quoted in IT jobs citing Digital Marketing within the West Midlands region over the 6 months to 12 June 2024. The 'Rank Change' column provides an indication of the change in demand within each location based on the same 6 month period last year.

Location Rank Change
on Same Period
Last Year
Matching
Contract
IT Job Ads
Median
Daily Rate
Past 6 Months
Median Daily Rate
% Change
on Same Period
Last Year
Live
Jobs
Solihull - 3 £447 - 2
Walsall - 1 £250 -
Digital Marketing
England

Digital Marketing
Co-occurring Skills and Capabilities in the West Midlands by Category

The follow tables expand on the table above by listing co-occurrences grouped by category. The same employment type, locality and period is covered with up to 20 co-occurrences shown in each of the following categories:

Application Platforms
1 2 (33.33%) CMS
Applications
1 2 (33.33%) Microsoft Office
Cloud Services
1 1 (16.67%) Cloud Computing
1 1 (16.67%) SaaS
General
1 6 (100.00%) Marketing
2 3 (50.00%) Public Sector
3 2 (33.33%) Analytical Skills
3 2 (33.33%) Electronics
3 2 (33.33%) Finance
3 2 (33.33%) Manufacturing
3 2 (33.33%) Social Skills
3 2 (33.33%) Telecoms
Job Titles
1 2 (33.33%) Architect
1 2 (33.33%) Consultant
1 2 (33.33%) E-Commerce Consultant
1 2 (33.33%) Technical Architect
1 2 (33.33%) Web Consultant
2 1 (16.67%) Digital Marketing Specialist
2 1 (16.67%) Marketing Specialist
2 1 (16.67%) Solutions Architect
2 1 (16.67%) Technical Solutions Architect
Miscellaneous
1 2 (33.33%) Social Media
Operating Systems
1 2 (33.33%) Android
1 2 (33.33%) Apple iOS
1 2 (33.33%) Windows
Processes & Methodologies
1 2 (33.33%) Analytics
1 2 (33.33%) Architectural Design
1 2 (33.33%) Business Intelligence
1 2 (33.33%) Collaborative Working
1 2 (33.33%) Content Strategy
1 2 (33.33%) Digital Strategy
1 2 (33.33%) E-Commerce
1 2 (33.33%) Marketing Strategy
1 2 (33.33%) Performance Metrics
1 2 (33.33%) Personalization
1 2 (33.33%) Problem-Solving
1 2 (33.33%) Programme Management
1 2 (33.33%) SEO
1 2 (33.33%) Strategic Thinking
1 2 (33.33%) Thought Leadership
1 2 (33.33%) TOGAF
1 2 (33.33%) Web Analytics
2 1 (16.67%) CRM
2 1 (16.67%) Cybersecurity
2 1 (16.67%) Office Automation
Qualifications
1 2 (33.33%) BPSS Clearance
1 2 (33.33%) Degree
1 2 (33.33%) SC Cleared
1 2 (33.33%) Security Cleared
1 2 (33.33%) TOGAF Certification
Systems Management
1 2 (33.33%) AirWatch
1 2 (33.33%) SCCM
Vendors
1 2 (33.33%) Apple
1 2 (33.33%) Microsoft
1 2 (33.33%) Samsung
1 2 (33.33%) SAP
1 2 (33.33%) VMware
2 1 (16.67%) HubSpot