Digital Analyst
UK

The median Digital Analyst salary in the UK is £45,249 per year according to job vacancies posted during the 6 months to 18 May 2024.

The first table below provides salary benchmarking and summary statistics including a comparison to same period in the previous 2 years.

6 months to
18 May 2024
Same period 2023 Same period 2022
Rank 670 693 812
Rank change year-on-year +23 +119 -102
Permanent jobs requiring a Digital Analyst 222 293 460
As % of all permanent jobs advertised in the UK 0.22% 0.30% 0.29%
As % of the Job Titles category 0.23% 0.32% 0.30%
Number of salaries quoted 209 129 314
10th Percentile £27,500 £37,500 £34,661
25th Percentile £35,000 £41,250 £45,000
Median annual salary (50th Percentile) £45,249 £52,500 £51,000
Median % change year-on-year -13.81% +2.94% +9.09%
75th Percentile £47,772 £62,500 £63,750
90th Percentile £58,900 £67,750 £77,125
UK excluding London median annual salary £45,249 £52,500 £47,500
% change year-on-year -13.81% +10.53% +5.56%

All Permanent IT Job Vacancies
UK

The following table is for comparison with the above and includes summary statistics for all permanent IT job vacancies. Most job vacancies include a discernible job title that can be normalized. As such, the figures in the second row provide an indication of the number of permanent jobs in our overall sample.

Permanent vacancies in the UK with a recognized job title 94,593 90,744 154,424
% of permanent jobs with a recognized job title 94.69% 91.51% 96.08%
Number of salaries quoted 67,603 57,335 84,442
10th Percentile £28,500 £32,500 £32,500
25th Percentile £38,500 £45,000 £42,521
Median annual salary (50th Percentile) £52,500 £60,000 £60,000
Median % change year-on-year -12.50% - +9.09%
75th Percentile £71,000 £80,000 £78,750
90th Percentile £90,000 £100,000 £95,000
UK excluding London median annual salary £50,000 £53,000 £50,000
% change year-on-year -5.66% +6.00% +5.26%

Digital Analyst
Job Vacancy Trend

Job postings that featured Digital Analyst in the job title as a proportion of all IT jobs advertised.

Job vacancy trend for Digital Analyst in the UK

Digital Analyst
Salary Trend

3-month moving average salary quoted in jobs citing Digital Analyst.

Salary trend for Digital Analyst in the UK

Digital Analyst
Salary Histogram

Salary distribution for jobs citing Digital Analyst over the 6 months to 18 May 2024.

Salary histogram for Digital Analyst in the UK

Digital Analyst
Top 16 Job Locations

The table below looks at the demand and provides a guide to the median salaries quoted in IT jobs citing Digital Analyst within the UK over the 6 months to 18 May 2024. The 'Rank Change' column provides an indication of the change in demand within each location based on the same 6 month period last year.

Location Rank Change
on Same Period
Last Year
Matching
Permanent
IT Job Ads
Median Salary
Past 6 Months
Median Salary
% Change
on Same Period
Last Year
Live
Jobs
England +29 206 £45,249 -13.81% 39
UK excluding London -39 178 £45,249 -13.81% 19
Work from Home +12 110 £45,249 +3.06% 25
North of England +13 76 £45,249 -13.81% 5
Midlands +38 56 £35,000 -15.66% 4
West Midlands +57 48 £35,000 -6.67% 2
North West +35 40 £45,249 -13.81% 2
London +68 38 £49,500 -10.81% 21
Yorkshire +3 24 £45,249 -9.50% 2
South East -24 19 £47,250 -19.57% 8
Wales +16 13 £33,000 -26.67% 1
North East - 12 £45,249 - 1
South West -22 11 £50,000 -7.83%
East Midlands -5 8 £32,000 -34.69% 2
East of England +2 2 £72,500 +45.00%
Scotland -65 1 £45,000 +10.16%

Digital Analyst Skill Set
Top 30 Co-occurring Skills and Capabilities

For the 6 months to 18 May 2024, Digital Analyst job roles required the following skills and capabilities in order of popularity. The figures indicate the absolute number co-occurrences and as a proportion of all permanent job ads featuring Digital Analyst in the job title.

1 110 (49.55%) Analytics
2 95 (42.79%) Agile
3 92 (41.44%) Mentoring
4 91 (40.99%) Visualisation
5 78 (35.14%) Dashboard Development
6 77 (34.68%) SQL
7 75 (33.78%) BigQuery
8 74 (33.33%) Decision-Making
9 72 (32.43%) Data Collection
10 70 (31.53%) User Research
10 70 (31.53%) Coaching
11 48 (21.62%) Digital Forensics
12 32 (14.41%) Marketing
13 31 (13.96%) Social Skills
14 25 (11.26%) Google
15 24 (10.81%) Google Analytics
16 23 (10.36%) Adobe
17 21 (9.46%) Degree
17 21 (9.46%) ISO/IEC 17025
18 20 (9.01%) Digital Analytics
19 19 (8.56%) Digital Marketing
20 18 (8.11%) Project Management
20 18 (8.11%) Data Visualisation
21 17 (7.66%) Tableau
21 17 (7.66%) Case Management
21 17 (7.66%) Analytical Skills
21 17 (7.66%) PRINCE2
21 17 (7.66%) ISO 9001
22 14 (6.31%) Data Analysis
22 14 (6.31%) EnCase

Digital Analyst Skill Set
Co-occurring Skills and Capabilities by Category

The follow tables expand on the table above by listing co-occurrences grouped by category. The same employment type, locality and period is covered with up to 20 co-occurrences shown in each of the following categories:

Application Platforms
1 9 (4.05%) CMS
Applications
1 6 (2.70%) Microsoft PowerPoint
2 4 (1.80%) Trello
3 2 (0.90%) Microsoft Excel
3 2 (0.90%) Microsoft Office
Business Applications
1 1 (0.45%) Dynamics CRM
Cloud Services
1 24 (10.81%) Google Analytics
2 12 (5.41%) Google Tag Manager
3 11 (4.95%) Power Platform
4 8 (3.60%) Adobe Analytics
5 6 (2.70%) SaaS
6 4 (1.80%) Canva
6 4 (1.80%) GCP
7 3 (1.35%) Contentsquare
7 3 (1.35%) Siteimprove
8 2 (0.90%) Google Data Studio
8 2 (0.90%) WhatsApp
9 1 (0.45%) AWS
9 1 (0.45%) Dynamics 365
9 1 (0.45%) Microsoft 365
Communications & Networking
1 6 (2.70%) Wi-Fi
2 1 (0.45%) SMS
Database & Business Intelligence
1 75 (33.78%) BigQuery
2 17 (7.66%) Tableau
3 11 (4.95%) Power BI
4 7 (3.15%) Looker
5 4 (1.80%) QlikView
6 3 (1.35%) Power Query
7 2 (0.90%) Relational Database
8 1 (0.45%) SQL Server Reporting Services
8 1 (0.45%) Tableau Desktop
Development Applications
1 4 (1.80%) JIRA
General
1 32 (14.41%) Marketing
2 31 (13.96%) Social Skills
3 17 (7.66%) Analytical Skills
4 13 (5.86%) Police
5 10 (4.50%) Retail
6 9 (4.05%) Local Government
7 7 (3.15%) Finance
8 6 (2.70%) Public Sector
8 6 (2.70%) Public Speaking
9 5 (2.25%) Legal
9 5 (2.25%) Presentation Skills
10 4 (1.80%) Law
11 3 (1.35%) Electronics
11 3 (1.35%) Inclusion and Diversity
12 1 (0.45%) Aerospace
12 1 (0.45%) Banking
Libraries, Frameworks & Software Standards
1 5 (2.25%) CSS
1 5 (2.25%) HTML
2 3 (1.35%) Pandas
3 2 (0.90%) .NET
Miscellaneous
1 6 (2.70%) Product Ownership
1 6 (2.70%) Social Media
2 2 (0.90%) Marketing Technology
2 2 (0.90%) Onboarding
3 1 (0.45%) Blog
3 1 (0.45%) CMDB
3 1 (0.45%) Digital Media
3 1 (0.45%) Enterprise Software
3 1 (0.45%) Life Science
3 1 (0.45%) PDA
3 1 (0.45%) Renewable Energy
3 1 (0.45%) Smart Energy
3 1 (0.45%) Video on Demand
3 1 (0.45%) Virtual Reality
Operating Systems
1 6 (2.70%) Mac OS
1 6 (2.70%) Windows
Processes & Methodologies
1 110 (49.55%) Analytics
2 95 (42.79%) Agile
3 92 (41.44%) Mentoring
4 91 (40.99%) Visualisation
5 78 (35.14%) Dashboard Development
6 74 (33.33%) Decision-Making
7 72 (32.43%) Data Collection
8 70 (31.53%) Coaching
8 70 (31.53%) User Research
9 48 (21.62%) Digital Forensics
10 20 (9.01%) Digital Analytics
11 19 (8.56%) Digital Marketing
12 18 (8.11%) Data Visualisation
12 18 (8.11%) Project Management
13 17 (7.66%) Case Management
13 17 (7.66%) PRINCE2
14 14 (6.31%) Data Analysis
14 14 (6.31%) Forensic Analysis
14 14 (6.31%) User Experience
14 14 (6.31%) Waterfall
Programming Languages
1 77 (34.68%) SQL
2 5 (2.25%) Python
3 3 (1.35%) R
4 2 (0.90%) Data Analysis Expressions
4 2 (0.90%) JavaScript
Qualifications
1 21 (9.46%) Degree
2 10 (4.50%) Security Cleared
3 1 (0.45%) APMP
3 1 (0.45%) BPSS Clearance
3 1 (0.45%) Master's Degree
Quality Assurance & Compliance
1 21 (9.46%) ISO/IEC 17025
2 17 (7.66%) ISO 9001
3 9 (4.05%) ISO/IEC 27001
4 7 (3.15%) Actionable Recommendations
5 3 (1.35%) QA
Systems Management
1 14 (6.31%) EnCase
Vendors
1 25 (11.26%) Google
2 23 (10.36%) Adobe
3 9 (4.05%) Cellebrite
4 8 (3.60%) Microsoft
5 6 (2.70%) Apple
6 5 (2.25%) Glassbox
7 3 (1.35%) Splunk
8 2 (0.90%) Canon
8 2 (0.90%) TikTok
8 2 (0.90%) Xerox
9 1 (0.45%) Capita
9 1 (0.45%) Ensighten
9 1 (0.45%) Facebook
9 1 (0.45%) Hotjar
9 1 (0.45%) MicroStrategy
9 1 (0.45%) Salesforce
9 1 (0.45%) Snapchat