Digital Marketing
UK

The following table provides summary statistics for permanent job vacancies with a requirement for Digital Marketing skills. Included is a benchmarking guide to the salaries offered in vacancies that have cited Digital Marketing over the 6 months to 18 May 2024 with a comparison to the same period in the previous 2 years.

6 months to
18 May 2024
Same period 2023 Same period 2022
Rank 343 428 338
Rank change year-on-year +85 -90 -113
Permanent jobs citing Digital Marketing 833 725 1,928
As % of all permanent jobs advertised in the UK 0.83% 0.73% 1.20%
As % of the Processes & Methodologies category 0.98% 0.76% 1.25%
Number of salaries quoted 495 498 1,016
10th Percentile £26,250 £28,750 £26,750
25th Percentile £31,250 £38,188 £37,500
Median annual salary (50th Percentile) £41,500 £50,000 £50,000
Median % change year-on-year -17.00% - -9.09%
75th Percentile £57,000 £68,750 £65,000
90th Percentile £73,750 £85,000 £86,875
UK excluding London median annual salary £35,000 £45,000 £45,000
% change year-on-year -22.22% - -

All Process and Methodology Skills
UK

Digital Marketing is in the Processes and Methodologies category. The following table is for comparison with the above and provides summary statistics for all permanent job vacancies with a requirement for process or methodology skills.

Permanent vacancies with a requirement for process or methodology skills 85,135 94,784 153,905
As % of all permanent jobs advertised in the UK 85.22% 95.58% 95.76%
Number of salaries quoted 59,872 55,911 82,488
10th Percentile £29,089 £34,000 £33,635
25th Percentile £40,000 £45,000 £43,750
Median annual salary (50th Percentile) £55,000 £61,180 £60,000
Median % change year-on-year -10.10% +1.97% +9.09%
75th Percentile £72,500 £81,250 £80,000
90th Percentile £92,500 £100,000 £96,250
UK excluding London median annual salary £50,000 £55,000 £52,500
% change year-on-year -9.09% +4.76% +9.38%

Digital Marketing
Job Vacancy Trend

Job postings citing Digital Marketing as a proportion of all IT jobs advertised.

Job vacancy trend for Digital Marketing in the UK

Digital Marketing
Salary Trend

3-month moving average salary quoted in jobs citing Digital Marketing.

Salary trend for Digital Marketing in the UK

Digital Marketing
Salary Histogram

Salary distribution for jobs citing Digital Marketing over the 6 months to 18 May 2024.

Salary histogram for Digital Marketing in the UK

Digital Marketing
Top 17 Job Locations

The table below looks at the demand and provides a guide to the median salaries quoted in IT jobs citing Digital Marketing within the UK over the 6 months to 18 May 2024. The 'Rank Change' column provides an indication of the change in demand within each location based on the same 6 month period last year.

Location Rank Change
on Same Period
Last Year
Matching
Permanent
IT Job Ads
Median Salary
Past 6 Months
Median Salary
% Change
on Same Period
Last Year
Live
Jobs
England +98 765 £42,500 -15.00% 582
UK excluding London +68 542 £35,000 -22.22% 383
Work from Home +137 451 £45,000 -16.67% 291
London +91 254 £55,000 -12.00% 265
South East +68 233 £35,000 -22.22% 121
North of England +133 117 £42,500 - 122
Midlands +43 88 £35,000 -17.65% 69
North West +70 81 £42,500 -5.56% 69
West Midlands +38 51 £35,000 -30.00% 34
South West -84 39 £45,000 -4.26% 23
East Midlands +19 37 £35,000 -10.26% 35
Yorkshire +100 34 £41,500 +31.75% 47
Northern Ireland - 27 £35,000 - 2
Scotland -88 19 £50,000 +25.00% 18
East of England +4 15 £35,000 -41.67% 38
Wales +5 4 £36,000 -31.43% 3
North East -5 2 £43,750 -16.67% 8

Digital Marketing
Co-occurring Skills and Capabilities by Category

The follow tables expand on the table above by listing co-occurrences grouped by category. The same employment type, locality and period is covered with up to 20 co-occurrences shown in each of the following categories:

Application Platforms
1 60 (7.20%) CMS
2 51 (6.12%) WordPress
3 33 (3.96%) SharePoint
4 10 (1.20%) Microsoft Exchange
5 9 (1.08%) Drupal
6 8 (0.96%) Joomla!
6 8 (0.96%) Umbraco
7 7 (0.84%) Apache Spark
8 6 (0.72%) Apache
8 6 (0.72%) nginx
9 4 (0.48%) Confluence
9 4 (0.48%) IIS
10 2 (0.24%) Kentico
11 1 (0.12%) Adobe Experience Manager
11 1 (0.12%) EPiServer
11 1 (0.12%) SAS
Applications
1 47 (5.64%) Microsoft Excel
2 44 (5.28%) Microsoft Office
3 25 (3.00%) Microsoft PowerPoint
4 22 (2.64%) Photoshop
5 18 (2.16%) Adobe Illustrator
6 13 (1.56%) Adobe Creative Suite
7 10 (1.20%) InDesign
8 9 (1.08%) Adobe After Effects
9 8 (0.96%) Trello
10 6 (0.72%) OrCAD
11 5 (0.60%) InfoPath
12 4 (0.48%) Doxygen
12 4 (0.48%) Spreadsheet
13 3 (0.36%) Adobe XD
13 3 (0.36%) Blender
13 3 (0.36%) CINEMA 4D
13 3 (0.36%) Sketch
14 2 (0.24%) Adobe Premiere
14 2 (0.24%) FileZilla
14 2 (0.24%) Fusion 360
Business Applications
1 20 (2.40%) Shopify
2 17 (2.04%) Magento
3 7 (0.84%) Dynamics CRM
4 5 (0.60%) Payment Gateway
5 3 (0.36%) Sage 200
5 3 (0.36%) SAP CX
6 2 (0.24%) Salesforce CRM
7 1 (0.12%) SAP CRM
Cloud Services
1 79 (9.48%) Google Analytics
2 41 (4.92%) Power Platform
3 38 (4.56%) Azure
4 34 (4.08%) AWS
5 31 (3.72%) Google Ads
5 31 (3.72%) Microsoft 365
6 23 (2.76%) Figma
7 21 (2.52%) SaaS
8 13 (1.56%) Canva
9 12 (1.44%) Azure DevOps
9 12 (1.44%) GitHub
10 11 (1.32%) Cloud Computing
10 11 (1.32%) GCP
11 10 (1.20%) Power Automate
12 9 (1.08%) Adobe Creative Cloud
13 8 (0.96%) OneDrive
14 7 (0.84%) Adobe Analytics
14 7 (0.84%) MailChimp
14 7 (0.84%) PaaS
15 6 (0.72%) Google Tag Manager
Communications & Networking
1 184 (22.09%) Broadband
2 18 (2.16%) HTTP
3 15 (1.80%) MQTT
4 14 (1.68%) DNS
5 10 (1.20%) Modbus
5 10 (1.20%) Wireless
6 8 (0.96%) LTE
6 8 (0.96%) TCP/IP
7 7 (0.84%) Bluetooth
7 7 (0.84%) Ethernet
7 7 (0.84%) FTP
7 7 (0.84%) Intranet
7 7 (0.84%) Wi-Fi
8 6 (0.72%) 3G
8 6 (0.72%) 4G
8 6 (0.72%) GPRS
8 6 (0.72%) LoRaWAN
8 6 (0.72%) Network Security
9 4 (0.48%) RS-485
10 3 (0.36%) Internet
Database & Business Intelligence
1 41 (4.92%) Power BI
2 22 (2.64%) PostgreSQL
2 22 (2.64%) Tableau
3 12 (1.44%) Looker
4 9 (1.08%) MongoDB
5 7 (0.84%) SQLite
6 6 (0.72%) GIS
6 6 (0.72%) Redis
7 5 (0.60%) Data Lake
7 5 (0.60%) Hadoop
7 5 (0.60%) MySQL
7 5 (0.60%) Relational Database
7 5 (0.60%) SQL Server
8 4 (0.48%) Amazon Aurora
8 4 (0.48%) Amazon Redshift
8 4 (0.48%) BigQuery
9 3 (0.36%) Big Data
10 2 (0.24%) Data Warehouse
10 2 (0.24%) Metadata
11 1 (0.12%) Power Query
Development Applications
1 34 (4.08%) Git
2 28 (3.36%) JIRA
3 17 (2.04%) Visual Studio
4 15 (1.80%) Subversion
5 11 (1.32%) Eclipse
6 10 (1.20%) Jenkins
7 5 (0.60%) Maven
8 4 (0.48%) Bitbucket
8 4 (0.48%) GitLab
9 3 (0.36%) Selenium
10 2 (0.24%) CircleCI
10 2 (0.24%) LabVIEW
10 2 (0.24%) Visual Studio Code
10 2 (0.24%) WebDriver
11 1 (0.12%) Appium
11 1 (0.12%) Postman
11 1 (0.12%) REST Assured
11 1 (0.12%) Serenity BDD
11 1 (0.12%) SpecFlow
11 1 (0.12%) webpack
General
1 833 (100.00%) Marketing
2 236 (28.33%) Finance
3 233 (27.97%) Advertising
4 215 (25.81%) Social Skills
5 187 (22.45%) Telecoms
6 174 (20.89%) Manufacturing
6 174 (20.89%) Public Sector
7 171 (20.53%) Electronics
8 118 (14.17%) Analytical Skills
9 58 (6.96%) Organisational Skills
9 58 (6.96%) Retail
10 35 (4.20%) Brand Awareness
11 26 (3.12%) French Language
11 26 (3.12%) Publishing
12 23 (2.76%) Presentation Skills
13 20 (2.40%) Inclusion and Diversity
14 14 (1.68%) Law
15 12 (1.44%) Legal
16 10 (1.20%) Games
17 8 (0.96%) Banking
Job Titles
1 215 (25.81%) Lead
2 77 (9.24%) Developer
3 58 (6.96%) Analyst
4 48 (5.76%) Senior
5 35 (4.20%) Project Manager
6 30 (3.60%) Designer
7 27 (3.24%) Digital Executive
7 27 (3.24%) Digital Project Manager
7 27 (3.24%) Support Engineer
8 24 (2.88%) Electronics Engineer
9 23 (2.76%) Marketing Manager
10 22 (2.64%) Software Engineer
11 20 (2.40%) Junior
12 19 (2.28%) Digital Analyst
12 19 (2.28%) Web Developer
13 18 (2.16%) Embedded Engineer
14 17 (2.04%) Customer Engineer
14 17 (2.04%) Customer Support Engineer
14 17 (2.04%) Data Analyst
14 17 (2.04%) Web Manager
Libraries, Frameworks & Software Standards
1 96 (11.52%) HTML
2 81 (9.72%) CSS
3 25 (3.00%) .NET
3 25 (3.00%) React
4 23 (2.76%) AngularJS
5 18 (2.16%) Flask
6 14 (1.68%) Laravel
7 13 (1.56%) Django
8 11 (1.32%) HTML5
8 11 (1.32%) Svelte
8 11 (1.32%) Vue
9 10 (1.20%) ASP.NET
9 10 (1.20%) Tailwind CSS
10 9 (1.08%) .NET Framework
10 9 (1.08%) HTML5 Canvas
11 8 (0.96%) Node.js
12 7 (0.84%) jQuery
12 7 (0.84%) Qt
13 6 (0.72%) LDAP
13 6 (0.72%) WCF
Miscellaneous
1 194 (23.29%) Marketing Technology
2 131 (15.73%) Social Media
3 29 (3.48%) Blog
4 24 (2.88%) Graphic Design
5 23 (2.76%) Algorithms
6 22 (2.64%) IoT
7 21 (2.52%) Product Ownership
8 18 (2.16%) Self-Motivation
9 16 (1.92%) Embedded Systems
10 12 (1.44%) FPGA
10 12 (1.44%) Mobile App
11 11 (1.32%) Digital Media
11 11 (1.32%) NHS
11 11 (1.32%) Onboarding
11 11 (1.32%) Photography
12 10 (1.20%) Management Information System
12 10 (1.20%) Video Editing
13 9 (1.08%) Blockchain
13 9 (1.08%) FMCG
13 9 (1.08%) VHDL
Operating Systems
1 52 (6.24%) Linux
2 44 (5.28%) Windows
3 4 (0.48%) VMS
4 3 (0.36%) Embedded Linux
4 3 (0.36%) Windows Server
5 2 (0.24%) Android
5 2 (0.24%) Apple iOS
6 1 (0.12%) Windows 10
Processes & Methodologies
1 368 (44.18%) Analytics
2 199 (23.89%) Business Intelligence
3 193 (23.17%) Matrix Organization
4 191 (22.93%) Process Improvement
5 189 (22.69%) Data Strategy
6 187 (22.45%) Data Collection
7 185 (22.21%) Use Case
8 184 (22.09%) Business Case
8 184 (22.09%) Regulatory Change
9 171 (20.53%) Programme Management
10 130 (15.61%) SEO
11 107 (12.85%) Problem-Solving
12 99 (11.88%) Project Management
13 97 (11.64%) E-Commerce
14 96 (11.52%) User Experience
15 84 (10.08%) Customer Experience
16 83 (9.96%) Marketing Strategy
17 78 (9.36%) CRM
18 67 (8.04%) B2B
19 66 (7.92%) Software Engineering
Programming Languages
1 77 (9.24%) JavaScript
2 74 (8.88%) SQL
3 68 (8.16%) Python
4 60 (7.20%) C
5 42 (5.04%) PHP
6 39 (4.68%) C++
7 37 (4.44%) C#
8 19 (2.28%) Java
8 19 (2.28%) TypeScript
9 16 (1.92%) Embedded C
10 15 (1.80%) PowerShell
11 9 (1.08%) R
12 8 (0.96%) Bash
12 8 (0.96%) Embedded C++
12 8 (0.96%) Go
13 6 (0.72%) MATLAB
14 5 (0.60%) Assembly Language
14 5 (0.60%) T-SQL
15 4 (0.48%) Bicep
15 4 (0.48%) VBA
Qualifications
1 179 (21.49%) Degree
2 22 (2.64%) Computer Science Degree
3 14 (1.68%) Master's Degree
4 5 (0.60%) DBS Check
5 4 (0.48%) CISSP
5 4 (0.48%) MBA
6 3 (0.36%) Microsoft Certification
6 3 (0.36%) PMI Certification
7 2 (0.24%) AWS Certification
7 2 (0.24%) Azure Certification
7 2 (0.24%) BPSS Clearance
7 2 (0.24%) CIPD
7 2 (0.24%) HND
7 2 (0.24%) PRINCE2 Certification
7 2 (0.24%) Security Cleared
8 1 (0.12%) HNC
8 1 (0.12%) MCSA
8 1 (0.12%) SC Cleared
8 1 (0.12%) VMware Certified Professional (VCP)
Quality Assurance & Compliance
1 29 (3.48%) QA
2 18 (2.16%) Accessibility
3 12 (1.44%) Actionable Recommendations
4 8 (0.96%) GDPR
5 7 (0.84%) Data Quality
6 4 (0.48%) IEC 61131
6 4 (0.48%) JTAG
7 2 (0.24%) ISO 9001
8 1 (0.12%) ISO 26262
8 1 (0.12%) ISO 9000
8 1 (0.12%) ISO/IEC 27001
8 1 (0.12%) ISO/IEC 27002 (supersedes ISO/IEC 17799)
8 1 (0.12%) ISO/IEC 27005
8 1 (0.12%) MISRA
8 1 (0.12%) PMO
8 1 (0.12%) SLA
System Software
1 34 (4.08%) Firmware
2 13 (1.56%) Embedded Firmware
3 12 (1.44%) Docker
4 3 (0.36%) NFS
5 2 (0.24%) Hyper-V
5 2 (0.24%) VMware Infrastructure
6 1 (0.12%) Active Directory
6 1 (0.12%) Virtual Machines
6 1 (0.12%) VMware NSX
6 1 (0.12%) vSphere
Systems Management
1 12 (1.44%) Terraform
2 4 (0.48%) Active Directory Federation Services
3 2 (0.24%) Argo
3 2 (0.24%) Kubernetes
4 1 (0.12%) Microsoft Intune
4 1 (0.12%) SCCM
4 1 (0.12%) systemd
4 1 (0.12%) Systems Management Server (SMS)
4 1 (0.12%) vCenter Server
4 1 (0.12%) vRealize
Vendors
1 174 (20.89%) SAP
2 116 (13.93%) Google
3 106 (12.73%) Microsoft
4 54 (6.48%) Adobe
5 23 (2.76%) Facebook
6 19 (2.28%) Instagram
7 16 (1.92%) Salesforce
8 15 (1.80%) TikTok
9 14 (1.68%) Ahrefs
10 10 (1.20%) EMC
10 10 (1.20%) Twitter
11 9 (1.08%) HubSpot
12 7 (0.84%) NVIDIA
12 7 (0.84%) WooCommerce
12 7 (0.84%) YouTube
13 6 (0.72%) Screaming Frog
14 5 (0.60%) Glassbox
15 4 (0.48%) dotdigital
15 4 (0.48%) Pinterest
15 4 (0.48%) Snapchat