Digital Analyst Jobs

Digital Analyst
UK

The median Digital Analyst salary in the UK is £45,249 per year, according to job vacancies posted during the 6 months leading to 13 June 2024.

The table below provides salary benchmarking and summary statistics, comparing them to the same period in the previous two years.

6 months to
13 Jun 2024
Same period 2023 Same period 2022
Rank 674 640 829
Rank change year-on-year -34 +189 -89
Permanent jobs requiring a Digital Analyst 232 284 467
As % of all permanent jobs advertised in the UK 0.21% 0.31% 0.27%
As % of the Job Titles category 0.22% 0.34% 0.28%
Number of salaries quoted 216 122 316
10th Percentile £27,500 £37,500 £35,000
25th Percentile £35,000 £41,250 £45,000
Median annual salary (50th Percentile) £45,249 £52,500 £52,226
Median % change year-on-year -13.81% +0.52% +9.95%
75th Percentile £47,772 £63,750 £65,000
90th Percentile £57,500 £68,750 £76,875
UK excluding London median annual salary £45,249 £50,000 £47,500
% change year-on-year -9.50% +5.26% +5.56%

All Permanent IT Job Vacancies
UK

For comparison with the information above, the following table provides summary statistics for all permanent IT job vacancies. Most job vacancies include a discernible job title that can be normalized. As such, the figures in the second row provide an indication of the number of permanent jobs in our overall sample.

Permanent vacancies in the UK with a recognized job title 104,121 84,323 165,675
% of permanent jobs with a recognized job title 94.77% 91.19% 95.89%
Number of salaries quoted 73,469 54,972 85,174
10th Percentile £28,500 £32,500 £32,500
25th Percentile £38,603 £45,000 £42,750
Median annual salary (50th Percentile) £52,500 £60,000 £60,000
Median % change year-on-year -12.50% - +9.09%
75th Percentile £70,000 £80,000 £78,750
90th Percentile £90,000 £100,000 £95,000
UK excluding London median annual salary £50,000 £53,519 £50,296
% change year-on-year -6.58% +6.41% +5.89%

Digital Analyst
Job Vacancy Trend

Job postings that featured Digital Analyst in the job title as a proportion of all IT jobs advertised.

Job vacancy trend for Digital Analyst in the UK

Digital Analyst
Salary Trend

3-month moving average salary quoted in jobs citing Digital Analyst.

Salary trend for Digital Analyst in the UK

Digital Analyst
Salary Histogram

Salary distribution for jobs citing Digital Analyst over the 6 months to 13 June 2024.

Salary histogram for Digital Analyst in the UK

Digital Analyst
Top 16 Job Locations

The table below looks at the demand and provides a guide to the median salaries quoted in IT jobs citing Digital Analyst within the UK over the 6 months to 13 June 2024. The 'Rank Change' column provides an indication of the change in demand within each location based on the same 6 month period last year.

Location Rank Change
on Same Period
Last Year
Matching
Permanent
IT Job Ads
Median Salary
Past 6 Months
Median Salary
% Change
on Same Period
Last Year
Live
Jobs
England -7 216 £45,249 -17.73% 28
UK excluding London -43 189 £45,249 -9.50% 12
Work from Home -44 102 £45,249 +0.55% 13
North of England -16 83 £45,249 -9.50% 7
Midlands +11 56 £35,000 -7.89%
West Midlands +33 46 £35,000 -6.67%
North West +14 44 £45,249 -13.81% 6
London +59 39 £49,083 -12.35% 13
Yorkshire -12 27 £45,249 -4.74% 1
South East -51 21 £47,250 -17.83% 3
Wales +23 13 £33,000 -45.00%
South West -33 13 £50,000 -4.76% 2
North East - 12 £45,249 -
East Midlands -23 10 £30,000 -21.05%
East of England -12 2 £72,500 +45.00%
Scotland -70 1 £45,000 +10.16%

Digital Analyst Skill Set
Top 30 Co-occurring Skills and Capabilities

For the 6 months to 13 June 2024, Digital Analyst job roles required the following skills and capabilities in order of popularity. The figures indicate the absolute number co-occurrences and as a proportion of all permanent job ads featuring Digital Analyst in the job title.

1 112 (48.28%) Analytics
2 95 (40.95%) Agile
3 91 (39.22%) Mentoring
4 90 (38.79%) Visualisation
5 78 (33.62%) SQL
6 75 (32.33%) Decision-Making
7 73 (31.47%) Data Collection
7 73 (31.47%) BigQuery
8 72 (31.03%) Dashboard Development
9 70 (30.17%) Coaching
9 70 (30.17%) User Research
10 47 (20.26%) Digital Forensics
11 30 (12.93%) Social Skills
12 28 (12.07%) Marketing
13 26 (11.21%) Google
14 25 (10.78%) Google Analytics
15 20 (8.62%) Digital Marketing
15 20 (8.62%) ISO/IEC 17025
16 19 (8.19%) Digital Analytics
16 19 (8.19%) Degree
17 18 (7.76%) Adobe
17 18 (7.76%) Project Management
18 17 (7.33%) PRINCE2
18 17 (7.33%) Analytical Skills
18 17 (7.33%) Data Visualisation
19 16 (6.90%) Case Management
19 16 (6.90%) ISO 9001
20 15 (6.47%) Data Analysis
21 14 (6.03%) Web Analytics
21 14 (6.03%) Waterfall

Digital Analyst Skill Set
Co-occurring Skills and Capabilities by Category

The follow tables expand on the table above by listing co-occurrences grouped by category. The same employment type, locality and period is covered with up to 20 co-occurrences shown in each of the following categories:

Application Platforms
1 9 (3.88%) CMS
Applications
1 4 (1.72%) Trello
2 3 (1.29%) Microsoft Excel
3 2 (0.86%) Microsoft Office
Business Applications
1 1 (0.43%) Dynamics CRM
Cloud Services
1 25 (10.78%) Google Analytics
2 12 (5.17%) Google Tag Manager
3 9 (3.88%) Adobe Analytics
3 9 (3.88%) Power Platform
4 4 (1.72%) Canva
5 3 (1.29%) Contentsquare
5 3 (1.29%) Siteimprove
6 2 (0.86%) GCP
6 2 (0.86%) Google Data Studio
6 2 (0.86%) WhatsApp
7 1 (0.43%) AWS
7 1 (0.43%) Dynamics 365
7 1 (0.43%) Microsoft 365
Communications & Networking
1 1 (0.43%) SMS
Database & Business Intelligence
1 73 (31.47%) BigQuery
2 9 (3.88%) Power BI
2 9 (3.88%) Tableau
3 7 (3.02%) Looker
4 2 (0.86%) QlikView
4 2 (0.86%) Relational Database
5 1 (0.43%) Power Query
5 1 (0.43%) SQL Server Reporting Services
5 1 (0.43%) Tableau Desktop
Development Applications
1 4 (1.72%) JIRA
General
1 30 (12.93%) Social Skills
2 28 (12.07%) Marketing
3 17 (7.33%) Analytical Skills
4 13 (5.60%) Police
5 10 (4.31%) Retail
6 9 (3.88%) Local Government
7 7 (3.02%) Finance
8 6 (2.59%) Public Speaking
9 5 (2.16%) Legal
9 5 (2.16%) Presentation Skills
10 4 (1.72%) Law
10 4 (1.72%) Public Sector
11 3 (1.29%) Electronics
12 1 (0.43%) Aerospace
12 1 (0.43%) Banking
12 1 (0.43%) Inclusion and Diversity
Libraries, Frameworks & Software Standards
1 5 (2.16%) CSS
1 5 (2.16%) HTML
2 2 (0.86%) .NET
3 1 (0.43%) Pandas
Miscellaneous
1 9 (3.88%) Social Media
2 7 (3.02%) Product Ownership
3 2 (0.86%) Marketing Technology
3 2 (0.86%) Onboarding
4 1 (0.43%) Blog
4 1 (0.43%) CMDB
4 1 (0.43%) Digital Media
4 1 (0.43%) Life Science
4 1 (0.43%) Mobile App
4 1 (0.43%) PDA
4 1 (0.43%) Renewable Energy
4 1 (0.43%) Smart Energy
4 1 (0.43%) Video on Demand
4 1 (0.43%) Virtual Reality
Processes & Methodologies
1 112 (48.28%) Analytics
2 95 (40.95%) Agile
3 91 (39.22%) Mentoring
4 90 (38.79%) Visualisation
5 75 (32.33%) Decision-Making
6 73 (31.47%) Data Collection
7 72 (31.03%) Dashboard Development
8 70 (30.17%) Coaching
8 70 (30.17%) User Research
9 47 (20.26%) Digital Forensics
10 20 (8.62%) Digital Marketing
11 19 (8.19%) Digital Analytics
12 18 (7.76%) Project Management
13 17 (7.33%) Data Visualisation
13 17 (7.33%) PRINCE2
14 16 (6.90%) Case Management
15 15 (6.47%) Data Analysis
16 14 (6.03%) Forensic Analysis
16 14 (6.03%) Waterfall
16 14 (6.03%) Web Analytics
Programming Languages
1 78 (33.62%) SQL
2 4 (1.72%) Python
3 2 (0.86%) Data Analysis Expressions
3 2 (0.86%) JavaScript
4 1 (0.43%) R
Qualifications
1 19 (8.19%) Degree
2 9 (3.88%) Security Cleared
3 1 (0.43%) APMP
3 1 (0.43%) BPSS Clearance
Quality Assurance & Compliance
1 20 (8.62%) ISO/IEC 17025
2 16 (6.90%) ISO 9001
3 9 (3.88%) ISO/IEC 27001
4 8 (3.45%) Actionable Recommendations
5 2 (0.86%) QA
Systems Management
1 13 (5.60%) EnCase
Vendors
1 26 (11.21%) Google
2 18 (7.76%) Adobe
3 8 (3.45%) Cellebrite
4 5 (2.16%) Glassbox
5 3 (1.29%) Microsoft
6 2 (0.86%) Canon
6 2 (0.86%) TikTok
6 2 (0.86%) Xerox
7 1 (0.43%) Capita
7 1 (0.43%) Ensighten
7 1 (0.43%) Facebook
7 1 (0.43%) Hotjar
7 1 (0.43%) MicroStrategy
7 1 (0.43%) Salesforce
7 1 (0.43%) Snapchat
7 1 (0.43%) Splunk