Digital Analytics Jobs

Digital Analytics
UK

The following table provides summary statistics for permanent job vacancies with a requirement for Digital Analytics skills. Included is a benchmarking guide to the salaries offered in vacancies that have cited Digital Analytics over the 6 months to 3 June 2024 with a comparison to the same period in the previous 2 years.

6 months to
3 Jun 2024
Same period 2023 Same period 2022
Rank 845 680 1017
Rank change year-on-year -165 +337 -148
Permanent jobs citing Digital Analytics 57 272 250
As % of all permanent jobs advertised in the UK 0.054% 0.29% 0.15%
As % of the Processes & Methodologies category 0.065% 0.30% 0.15%
Number of salaries quoted 50 108 131
10th Percentile £30,000 £37,275 £33,000
25th Percentile £41,938 £40,938 £45,000
Median annual salary (50th Percentile) £54,750 £52,250 £50,000
Median % change year-on-year +4.78% +4.50% -9.09%
75th Percentile £63,750 £68,750 £57,000
90th Percentile £77,750 - £75,000
UK excluding London median annual salary £57,000 £52,000 £50,000
% change year-on-year +9.62% +4.00% +8.11%

All Process and Methodology Skills
UK

Digital Analytics is in the Processes and Methodologies category. The following table is for comparison with the above and provides summary statistics for all permanent job vacancies with a requirement for process or methodology skills.

Permanent vacancies with a requirement for process or methodology skills 88,012 90,290 162,948
As % of all permanent jobs advertised in the UK 83.51% 95.46% 95.93%
Number of salaries quoted 61,295 54,552 83,502
10th Percentile £29,250 £34,000 £33,500
25th Percentile £40,000 £45,000 £43,909
Median annual salary (50th Percentile) £55,000 £60,899 £60,000
Median % change year-on-year -9.69% +1.50% +9.09%
75th Percentile £72,500 £81,250 £80,000
90th Percentile £92,500 £100,000 £96,250
UK excluding London median annual salary £50,000 £55,000 £52,500
% change year-on-year -9.09% +4.76% +9.38%

Digital Analytics
Job Vacancy Trend

Job postings citing Digital Analytics as a proportion of all IT jobs advertised.

Job vacancy trend for Digital Analytics in the UK

Digital Analytics
Salary Trend

3-month moving average salary quoted in jobs citing Digital Analytics.

Salary trend for Digital Analytics in the UK

Digital Analytics
Salary Histogram

Salary distribution for jobs citing Digital Analytics over the 6 months to 3 June 2024.

Salary histogram for Digital Analytics in the UK

Digital Analytics
Top 13 Job Locations

The table below looks at the demand and provides a guide to the median salaries quoted in IT jobs citing Digital Analytics within the UK over the 6 months to 3 June 2024. The 'Rank Change' column provides an indication of the change in demand within each location based on the same 6 month period last year.

Location Rank Change
on Same Period
Last Year
Matching
Permanent
IT Job Ads
Median Salary
Past 6 Months
Median Salary
% Change
on Same Period
Last Year
Live
Jobs
England -127 56 £57,000 +9.62% 31
UK excluding London -189 38 £57,000 +9.62% 8
London +64 17 £45,000 -7.69% 18
Work from Home -120 16 £70,000 +34.62% 18
South West -18 12 £50,000 -23.49%
South East -4 10 £30,000 -45.45% 3
North of England -101 9 £62,500 +20.19% 4
North West -40 8 £62,500 +20.19% 4
Midlands -15 6 £62,500 +42.86% 1
West Midlands -1 5 £62,500 +66.67% 1
East of England -27 1 £70,000 +27.27%
Yorkshire -38 1 £40,000 -
East Midlands - 1 £52,500 -

Digital Analytics
Co-occurring Skills and Capabilities by Category

The follow tables expand on the table above by listing co-occurrences grouped by category. The same employment type, locality and period is covered with up to 20 co-occurrences shown in each of the following categories:

Application Platforms
1 1 (1.75%) SAS
Applications
1 1 (1.75%) Adobe Captivate
1 1 (1.75%) Microsoft Excel
1 1 (1.75%) Microsoft Office
Cloud Services
1 13 (22.81%) Adobe Analytics
1 13 (22.81%) Google Analytics
2 5 (8.77%) Power Platform
3 3 (5.26%) GCP
3 3 (5.26%) Google Data Studio
4 2 (3.51%) Google Tag Manager
5 1 (1.75%) Bloomreach
Database & Business Intelligence
1 7 (12.28%) Tableau
2 5 (8.77%) Looker
2 5 (8.77%) Power BI
3 3 (5.26%) BigQuery
4 1 (1.75%) Power Query
4 1 (1.75%) QlikView
Development Applications
1 3 (5.26%) Visual Website Optimizer
General
1 24 (42.11%) Marketing
2 20 (35.09%) Analytical Skills
3 15 (26.32%) Social Skills
4 5 (8.77%) Finance
4 5 (8.77%) Presentation Skills
5 3 (5.26%) Inclusion and Diversity
6 2 (3.51%) Banking
6 2 (3.51%) Law
6 2 (3.51%) Retail
7 1 (1.75%) Billing
7 1 (1.75%) Influencing Skills
7 1 (1.75%) Public Sector
7 1 (1.75%) Telecoms
7 1 (1.75%) Wearables
Job Titles
1 25 (43.86%) Analyst
2 19 (33.33%) Digital Analyst
3 15 (26.32%) Senior
4 13 (22.81%) Analytics Manager
5 12 (21.05%) Consultant
6 10 (17.54%) Digital Analytics Manager
6 10 (17.54%) Senior Consultant
7 7 (12.28%) Lead
8 5 (8.77%) Data Analyst
8 5 (8.77%) Web Analyst
9 4 (7.02%) Digital Executive
9 4 (7.02%) Implementation Analyst
9 4 (7.02%) Senior Analyst
9 4 (7.02%) Senior Data Analyst
9 4 (7.02%) Web Analytics Manager
9 4 (7.02%) Web Manager
10 3 (5.26%) Digital Analytics Analyst
10 3 (5.26%) SEO Analyst
10 3 (5.26%) SEO Manager
10 3 (5.26%) Web Analytics Analyst
Libraries, Frameworks & Software Standards
1 5 (8.77%) CSS
1 5 (8.77%) HTML
2 1 (1.75%) Pandas
Miscellaneous
1 4 (7.02%) Social Media
2 2 (3.51%) Mobile App
3 1 (1.75%) Digital Media
3 1 (1.75%) Self-Motivation
Processes & Methodologies
1 57 (100.00%) Analytics
2 21 (36.84%) A/B Testing
3 20 (35.09%) Conversion Rate Optimisation
4 16 (28.07%) Data Analysis
5 15 (26.32%) Agile
5 15 (26.32%) Digital Marketing
6 14 (24.56%) Customer Experience
6 14 (24.56%) Visualisation
7 13 (22.81%) Actionable Insight
7 13 (22.81%) Data Visualisation
8 11 (19.30%) SEO
9 10 (17.54%) Problem-Solving
10 8 (14.04%) Web Analytics
11 7 (12.28%) Business Intelligence
12 6 (10.53%) Decision-Making
12 6 (10.53%) Marketing Strategy
12 6 (10.53%) User Experience
13 5 (8.77%) Economics
13 5 (8.77%) Stakeholder Management
13 5 (8.77%) Statistics
Programming Languages
1 11 (19.30%) SQL
2 8 (14.04%) Python
3 4 (7.02%) JavaScript
4 1 (1.75%) Java
4 1 (1.75%) R
Qualifications
1 7 (12.28%) Degree
2 4 (7.02%) DV Cleared
2 4 (7.02%) Security Cleared
Quality Assurance & Compliance
1 6 (10.53%) Actionable Recommendations
2 2 (3.51%) Accessibility
3 1 (1.75%) QA
Vendors
1 16 (28.07%) Google
2 14 (24.56%) Adobe
3 5 (8.77%) Glassbox
3 5 (8.77%) Optimizely
4 2 (3.51%) Coremetrics
4 2 (3.51%) Facebook
4 2 (3.51%) IBM
4 2 (3.51%) Maxymiser
4 2 (3.51%) Medallia
4 2 (3.51%) Omniture
5 1 (1.75%) Ensighten
5 1 (1.75%) Instagram
5 1 (1.75%) Microsoft
5 1 (1.75%) Snapchat
5 1 (1.75%) Splunk