Digital Marketing Contracts in the North West

Digital Marketing
England > North West

The table below provides summary statistics for contract job vacancies advertised in the North West requiring Digital Marketing skills. It includes a benchmarking guide to the contractor rates offered in vacancies that cited Digital Marketing over the 6 months leading up to 13 November 2024, comparing them to the same period in the previous two years.

6 months to
13 Nov 2024
Same period 2023 Same period 2022
Rank 106 131 164
Rank change year-on-year +25 +33 -28
Contract jobs citing Digital Marketing 12 12 15
As % of all contract jobs advertised in the North West 0.50% 0.44% 0.38%
As % of the Processes & Methodologies category 0.60% 0.49% 0.43%
Number of daily rates quoted 6 11 14
10th Percentile £315 £375 £433
25th Percentile £481 £394 £466
Median daily rate (50th Percentile) £525 £675 £570
Median % change year-on-year -22.22% +18.42% -21.38%
75th Percentile £616 £738 £675
90th Percentile £638 - £764
England median daily rate £525 £520 £525
% change year-on-year +0.96% -0.95% -

All Process and Methodology Skills
North West

Digital Marketing falls under the Processes and Methodologies category. For comparison with the information above, the following table provides summary statistics for all contract job vacancies requiring process or methodology skills in the North West.

Contract vacancies with a requirement for process or methodology skills 1,997 2,425 3,517
As % of all contract IT jobs advertised in the North West 83.87% 88.57% 89.31%
Number of daily rates quoted 1,080 1,669 2,597
10th Percentile £294 £270 £281
25th Percentile £400 £400 £385
Median daily rate (50th Percentile) £475 £500 £495
Median % change year-on-year -5.00% +1.01% +10.00%
75th Percentile £575 £593 £588
90th Percentile £657 £675 £675
England median daily rate £525 £545 £550
% change year-on-year -3.67% -0.91% +4.76%
Number of hourly rates quoted 115 163 139
10th Percentile £16.35 £15.80 £10.20
25th Percentile £24.19 £17.88 £15.77
Median hourly rate £35.36 £35.00 £22.00
Median % change year-on-year +1.03% +59.09% +21.45%
75th Percentile £52.20 £46.18 £45.78
90th Percentile £70.90 £63.75 £69.48
England median hourly rate £36.00 £44.50 £35.00
% change year-on-year -19.10% +27.14% +70.65%

Digital Marketing
Job Vacancy Trend in the North West

Job postings citing Digital Marketing as a proportion of all IT jobs advertised in the North West.

Job vacancy trend for Digital Marketing in the North West

Digital Marketing
Contractor Daily Rate Trend in the North West

3-month moving average daily rate quoted in jobs citing Digital Marketing in the North West.

Daily rate trend for Digital Marketing in the North West

Digital Marketing
Daily Rate Histogram in the North West

Daily rate distribution for jobs citing Digital Marketing in the North West over the 6 months to 13 November 2024.

Daily rate histogram for Digital Marketing in the North West

Digital Marketing
Contractor Hourly Rate Trend in the North West

3-month moving average hourly rates quoted in jobs citing Digital Marketing in the North West.

Hourly rate trend for Digital Marketing in the North West

Digital Marketing
Contract Job Locations in the North West

The table below looks at the demand and provides a guide to the median contractor rates quoted in IT jobs citing Digital Marketing within the North West region over the 6 months to 13 November 2024. The 'Rank Change' column provides an indication of the change in demand within each location based on the same 6 month period last year.

Location Rank Change
on Same Period
Last Year
Matching
Contract
IT Job Ads
Median
Daily Rate
Past 6 Months
Median Daily Rate
% Change
on Same Period
Last Year
Live
Jobs
Manchester +17 6 £500 -25.93% 29
Merseyside - 5 £398 - 5
Cheshire - 1 £625 - 6
Digital Marketing
England

Digital Marketing
Co-occurring Skills and Capabilities in the North West by Category

The follow tables expand on the table above by listing co-occurrences grouped by category. The same employment type, locality and period is covered with up to 20 co-occurrences shown in each of the following categories:

Application Platforms
1 3 (25.00%) CMS
2 2 (16.67%) WordPress
3 1 (8.33%) Adobe Experience Manager
Cloud Services
1 2 (16.67%) AWS
1 2 (16.67%) Azure
1 2 (16.67%) GCP
1 2 (16.67%) Google Ads
1 2 (16.67%) Google Analytics
1 2 (16.67%) Google Data Studio
1 2 (16.67%) Google Tag Manager
1 2 (16.67%) Power Platform
2 1 (8.33%) OCI
Communications & Networking
1 2 (16.67%) Internet
Database & Business Intelligence
1 2 (16.67%) Power BI
1 2 (16.67%) Tableau
Development Applications
1 2 (16.67%) JIRA
1 2 (16.67%) Visual Website Optimizer
General
1 12 (100.00%) Marketing
2 8 (66.67%) Manufacturing
3 6 (50.00%) Electronics
3 6 (50.00%) Finance
3 6 (50.00%) Public Sector
3 6 (50.00%) Telecoms
4 3 (25.00%) Social Skills
5 1 (8.33%) Analytical Skills
5 1 (8.33%) Automotive
5 1 (8.33%) Legal
Job Titles
1 5 (41.67%) Architect
2 4 (33.33%) Business Architect
3 3 (25.00%) Analyst
3 3 (25.00%) Web Analyst
4 1 (8.33%) Cloud Consultant
4 1 (8.33%) Consultant
4 1 (8.33%) E-Commerce Analyst
4 1 (8.33%) E-Commerce Business Analyst
4 1 (8.33%) IT Support
4 1 (8.33%) IT Technician
4 1 (8.33%) Lead
4 1 (8.33%) Senior
4 1 (8.33%) Senior E-Commerce Manager
4 1 (8.33%) Senior Implementation Manager
4 1 (8.33%) Senior Manager
4 1 (8.33%) Senior Project Manager
4 1 (8.33%) Solutions Architect
4 1 (8.33%) Support Technician
4 1 (8.33%) Web Business Analyst
4 1 (8.33%) Web Manager
Libraries, Frameworks & Software Standards
1 1 (8.33%) AngularJS
1 1 (8.33%) ATL
1 1 (8.33%) CSS
1 1 (8.33%) HTML
Miscellaneous
1 2 (16.67%) Algorithms
2 1 (8.33%) Social Media
Operating Systems
1 1 (8.33%) Windows
1 1 (8.33%) Windows 10
Processes & Methodologies
1 8 (66.67%) Business Intelligence
2 6 (50.00%) Process Improvement
2 6 (50.00%) Programme Management
3 5 (41.67%) Requirements Gathering
4 4 (33.33%) Stakeholder Management
4 4 (33.33%) Target Operating Model
5 3 (25.00%) Analytics
5 3 (25.00%) CRM
5 3 (25.00%) E-Commerce
5 3 (25.00%) Problem-Solving
5 3 (25.00%) Project Planning
5 3 (25.00%) SEO
6 2 (16.67%) Actionable Insight
6 2 (16.67%) Data Privacy
6 2 (16.67%) Data-Driven Decision Making
6 2 (16.67%) Re-Platforming
6 2 (16.67%) SFIA
6 2 (16.67%) Stakeholder and Relationship Management
6 2 (16.67%) Tag Management
6 2 (16.67%) Workshop Facilitation
Programming Languages
1 1 (8.33%) JavaScript
Qualifications
1 2 (16.67%) SC Cleared
1 2 (16.67%) Security Cleared
2 1 (8.33%) Degree
Quality Assurance & Compliance
1 3 (25.00%) GDPR
2 2 (16.67%) California Consumer Privacy Act
2 2 (16.67%) Data Quality
3 1 (8.33%) SLA
Vendors
1 6 (50.00%) SAP
2 2 (16.67%) Adobe
2 2 (16.67%) Google
2 2 (16.67%) Optimizely
3 1 (8.33%) Dell
3 1 (8.33%) Oracle