Paid Search Job Trends in the East Midlands

Paid Search
England > East Midlands

The table below provides summary statistics and salary benchmarking for jobs advertised in the East Midlands requiring Paid Search skills. It covers vacancies from the 6 months leading up to 17 September 2025, with comparisons to the same periods in the previous two years.

6 months to
17 Sep 2025
Same period 2024 Same period 2023
Rank 141 174 -
Rank change year-on-year +33 - -
Permanent jobs citing Paid Search 3 1 0
As % of all permanent jobs advertised in the East Midlands 0.13% 0.025% -
As % of the Processes & Methodologies category 0.15% 0.033% -
Number of salaries quoted 3 1 0
10th Percentile - - -
25th Percentile £41,250 £32,500 -
Median annual salary (50th Percentile) £42,500 £35,000 -
Median % change year-on-year +21.43% - -
75th Percentile £43,750 £37,500 -
90th Percentile - - -
England median annual salary £33,000 £42,500 £51,250
% change year-on-year -22.35% -17.07% +33.12%

All Process and Methodology Skills
East Midlands

Paid Search falls under the Processes and Methodologies category. For comparison with the information above, the following table provides summary statistics for all permanent job vacancies requiring process or methodology skills in the East Midlands.

Permanent vacancies with a requirement for process or methodology skills 1,972 3,051 1,631
As % of all permanent jobs advertised in the East Midlands 85.11% 76.81% 93.74%
Number of salaries quoted 1,089 1,472 1,063
10th Percentile £26,250 £28,713 £26,750
25th Percentile £29,000 £35,000 £38,789
Median annual salary (50th Percentile) £41,000 £45,000 £52,500
Median % change year-on-year -8.89% -14.29% +5.00%
75th Percentile £57,500 £60,000 £65,000
90th Percentile £72,300 £72,500 £77,500
England median annual salary £55,000 £57,500 £62,000
% change year-on-year -4.35% -7.26% +3.33%

Paid Search
Job Vacancy Trend in the East Midlands

Job postings citing Paid Search as a proportion of all IT jobs advertised in the East Midlands.

Job vacancy trend for Paid Search in the East Midlands

Paid Search
Salary Trend in the East Midlands

Salary distribution trend for jobs in the East Midlands citing Paid Search.

Salary distribution trend for jobs in the East Midlands citing Paid Search

Paid Search
Job Locations in the East Midlands

The table below looks at the demand and provides a guide to the median salaries quoted in IT jobs citing Paid Search within the East Midlands region over the 6 months to 17 September 2025. The 'Rank Change' column provides an indication of the change in demand within each location based on the same 6 month period last year.

Location Rank Change
on Same Period
Last Year
Matching
Permanent
IT Job Ads
Median Salary
Past 6 Months
Median Salary
% Change
on Same Period
Last Year
Live
Jobs
Northamptonshire - 3 £42,500 - 1
Paid Search
England

Paid Search
Co-occurring Skills and Capabilities in the East Midlands by Category

The follow tables expand on the table above by listing co-occurrences grouped by category. The same employment type, locality and period is covered with up to 20 co-occurrences shown in each of the following categories:

Applications
1 1 (33.33%) Microsoft Excel
Business Applications
1 2 (66.67%) Shopify
Cloud Services
1 3 (100.00%) Google Ads
1 3 (100.00%) Google Tag Manager
2 2 (66.67%) Google Analytics
3 1 (33.33%) Microsoft Advertising
General
1 3 (100.00%) Analytical Skills
1 3 (100.00%) Marketing
2 2 (66.67%) Retail
3 1 (33.33%) Advertising
3 1 (33.33%) Law
Job Titles
1 2 (66.67%) Paid Search Manager
1 2 (66.67%) PPC Manager
1 2 (66.67%) Search Manager
2 1 (33.33%) PPC Executive
2 1 (33.33%) Senior
Processes & Methodologies
1 3 (100.00%) Digital Marketing
1 3 (100.00%) Pay per click
2 2 (66.67%) Agile
2 2 (66.67%) Analytics
2 2 (66.67%) Commercial Awareness
2 2 (66.67%) Creative Marketing
2 2 (66.67%) Data Privacy
2 2 (66.67%) Marketing Strategy
2 2 (66.67%) Problem-Solving
2 2 (66.67%) Time Management
3 1 (33.33%) Conversion Rate Optimisation
3 1 (33.33%) Data Visualisation
3 1 (33.33%) Data-Driven Decision Making
3 1 (33.33%) Performance Analysis
3 1 (33.33%) Performance Optimisation
3 1 (33.33%) Programmatic Advertising
3 1 (33.33%) Search Engine Marketing
3 1 (33.33%) Visualisation
3 1 (33.33%) Workload Management
Vendors
1 3 (100.00%) Google
1 3 (100.00%) Microsoft