Paid Search Job Trends in England

Paid Search
UK > England

The table below provides summary statistics and salary benchmarking for jobs advertised in England requiring Paid Search skills. It covers vacancies from the 6 months leading up to 19 September 2025, with comparisons to the same periods in the previous two years.

6 months to
19 Sep 2025
Same period 2024 Same period 2023
Rank 536 716 713
Rank change year-on-year +180 -3 +316
Permanent jobs citing Paid Search 108 35 10
As % of all permanent jobs advertised in England 0.25% 0.051% 0.018%
As % of the Processes & Methodologies category 0.28% 0.062% 0.020%
Number of salaries quoted 69 25 10
10th Percentile £27,000 £27,500 £24,750
25th Percentile £29,500 £32,750 £28,250
Median annual salary (50th Percentile) £33,000 £42,500 £51,250
Median % change year-on-year -22.35% -17.07% +33.12%
75th Percentile £43,750 £56,250 £81,250
90th Percentile £57,500 £62,500 £83,875
UK median annual salary £36,500 £42,500 £45,000
% change year-on-year -14.12% -5.56% +16.88%

All Process and Methodology Skills
England

Paid Search falls under the Processes and Methodologies category. For comparison with the information above, the following table provides summary statistics for all permanent job vacancies requiring process or methodology skills in England.

Permanent vacancies with a requirement for process or methodology skills 38,355 56,463 51,015
As % of all permanent jobs advertised in England 88.77% 81.70% 94.26%
Number of salaries quoted 22,070 32,099 38,363
10th Percentile £28,500 £32,000 £33,500
25th Percentile £37,500 £42,500 £45,250
Median annual salary (50th Percentile) £55,000 £57,500 £62,500
Median % change year-on-year -4.35% -8.00% +4.17%
75th Percentile £76,250 £77,500 £81,250
90th Percentile £97,500 £96,250 £100,000
UK median annual salary £55,000 £57,500 £60,000
% change year-on-year -4.35% -4.17% -

Paid Search
Job Vacancy Trend in England

Job postings citing Paid Search as a proportion of all IT jobs advertised in England.

Job vacancy trend for Paid Search in England

Paid Search
Salary Trend in England

Salary distribution trend for jobs in England citing Paid Search.

Salary distribution trend for jobs in England citing Paid Search

Paid Search
Salary Histogram in England

Salary distribution for jobs citing Paid Search in England over the 6 months to 19 September 2025.

Salary histogram for Paid Search in England

Paid Search
Job Locations in England

The table below looks at the demand and provides a guide to the median salaries quoted in IT jobs citing Paid Search within the England region over the 6 months to 19 September 2025. The 'Rank Change' column provides an indication of the change in demand within each location based on the same 6 month period last year.

Location Rank Change
on Same Period
Last Year
Matching
Permanent
IT Job Ads
Median Salary
Past 6 Months
Median Salary
% Change
on Same Period
Last Year
Live
Jobs
North of England +41 36 £33,250 -21.76% 13
London +96 27 £56,250 -19.64% 35
South East +63 22 £33,000 - 26
Yorkshire +30 20 £33,250 -21.76% 4
East of England - 17 £32,500 - 4
North West 0 15 £32,500 -29.73% 8
Midlands +54 4 £42,500 +21.43% 2
East Midlands +30 3 £42,500 +21.43% 1
South West +73 2 £36,750 -22.63% 2
West Midlands - 1 £52,500 - 1
North East - 1 - - 2
Paid Search
UK

Paid Search
Co-occurring Skills and Capabilities in England by Category

The follow tables expand on the table above by listing co-occurrences grouped by category. The same employment type, locality and period is covered with up to 20 co-occurrences shown in each of the following categories:

Application Platforms
1 2 (1.85%) Apache Spark
1 2 (1.85%) Luigi
2 1 (0.93%) Apache Airflow
Applications
1 12 (11.11%) Microsoft Excel
2 1 (0.93%) Spreadsheet
Business Applications
1 4 (3.70%) Shopify
Cloud Services
1 54 (50.00%) Google Ads
2 38 (35.19%) Google Analytics
3 11 (10.19%) Google Tag Manager
4 10 (9.26%) Google Sheets
5 9 (8.33%) Microsoft Advertising
6 8 (7.41%) Facebook Ads
6 8 (7.41%) Google Data Studio
7 4 (3.70%) Amazon Ads
7 4 (3.70%) Figma
8 3 (2.78%) Google Docs
9 2 (1.85%) AWS
10 1 (0.93%) Amazon S3
10 1 (0.93%) GCP
Communications & Networking
1 3 (2.78%) Wireless
2 1 (0.93%) SMS
Database & Business Intelligence
1 9 (8.33%) Looker
2 2 (1.85%) Metadata
2 2 (1.85%) PostgreSQL
3 1 (0.93%) Apache Cassandra
3 1 (0.93%) Hadoop
3 1 (0.93%) NoSQL
General
1 74 (68.52%) Marketing
2 46 (42.59%) Advertising
3 43 (39.81%) Analytical Skills
4 41 (37.96%) Social Skills
5 23 (21.30%) Organisational Skills
6 22 (20.37%) Retail
7 12 (11.11%) Finance
8 9 (8.33%) Presentation Skills
9 6 (5.56%) Brand Awareness
10 5 (4.63%) Games
11 3 (2.78%) Electronics
11 3 (2.78%) French Language
11 3 (2.78%) German Language
12 2 (1.85%) Dutch Language
12 2 (1.85%) Inclusion and Diversity
12 2 (1.85%) Italian Language
12 2 (1.85%) Swedish Language
13 1 (0.93%) Law
13 1 (0.93%) Spanish Language
Job Titles
1 23 (21.30%) PPC Executive
2 20 (18.52%) Paid Search Manager
2 20 (18.52%) Search Manager
3 9 (8.33%) Account Manager
3 9 (8.33%) PPC Manager
4 8 (7.41%) Senior
5 7 (6.48%) Paid Search Executive
6 5 (4.63%) PPC Account Manager
7 4 (3.70%) Campaign Manager
7 4 (3.70%) Coordinator
7 4 (3.70%) Marketing Executive
7 4 (3.70%) Search Marketing Executive
8 2 (1.85%) Data Engineer
8 2 (1.85%) E-Commerce Executive
8 2 (1.85%) Senior Manager
9 1 (0.93%) Digital Performance Manager
9 1 (0.93%) Marketing Specialist
9 1 (0.93%) Paid Search Strategist
9 1 (0.93%) Senior Marketing Manager
9 1 (0.93%) Senior SEO Executive
Libraries, Frameworks & Software Standards
1 2 (1.85%) Kafka
2 1 (0.93%) Elastic Stack
2 1 (0.93%) RabbitMQ
Miscellaneous
1 18 (16.67%) Social Media
2 14 (12.96%) Digital Media
3 6 (5.56%) Self-Motivation
4 5 (4.63%) Analytical Mindset
4 5 (4.63%) Multi-touch
4 5 (4.63%) Social Network
4 5 (4.63%) Video on Demand
5 4 (3.70%) Algorithms
6 3 (2.78%) Graphic Design
7 2 (1.85%) Virtual Team
8 1 (0.93%) Data Structures
8 1 (0.93%) Distributed Computing
8 1 (0.93%) Distributed Systems
Processes & Methodologies
1 59 (54.63%) Digital Marketing
2 56 (51.85%) Analytics
2 56 (51.85%) Pay per click
3 34 (31.48%) SEO
4 29 (26.85%) E-Commerce
5 18 (16.67%) Actionable Insight
6 17 (15.74%) Budget Management
6 17 (15.74%) Competitor Analysis
7 14 (12.96%) Problem-Solving
8 13 (12.04%) Time Management
9 12 (11.11%) Mentoring
9 12 (11.11%) Web Analytics
10 11 (10.19%) Coaching
10 11 (10.19%) Collaborative Culture
10 11 (10.19%) Marketing Strategy
10 11 (10.19%) Thought Leadership
11 10 (9.26%) Campaign Management
11 10 (9.26%) Content Development
11 10 (9.26%) Multivariate Testing
11 10 (9.26%) Remarketing
Programming Languages
1 3 (2.78%) SQR
2 2 (1.85%) Java
2 2 (1.85%) Scala
3 1 (0.93%) Python
3 1 (0.93%) SQL
Qualifications
1 4 (3.70%) Degree
Quality Assurance & Compliance
1 10 (9.26%) QA
2 1 (0.93%) GMP
Systems Management
1 1 (0.93%) Ansible
1 1 (0.93%) Progress Chef
1 1 (0.93%) Puppet
Vendors
1 84 (77.78%) Google
2 25 (23.15%) Microsoft
3 24 (22.22%) TikTok
4 17 (15.74%) Facebook
5 13 (12.04%) YouTube
6 8 (7.41%) Adobe
7 5 (4.63%) Yahoo!
8 4 (3.70%) Instagram
9 3 (2.78%) HubSpot
9 3 (2.78%) Pinterest
9 3 (2.78%) Snapchat
9 3 (2.78%) Spotify
10 1 (0.93%) Ahrefs
10 1 (0.93%) Apple
10 1 (0.93%) Criteo
10 1 (0.93%) Screaming Frog