Paid Search Job Trends in England

Paid Search
UK > England

The table below provides summary statistics and salary benchmarking for jobs advertised in England requiring Paid Search skills. It covers permanent job vacancies from the 6 months leading up to 29 November 2025, with comparisons to the same periods in the previous two years.

6 months to
29 Nov 2025
Same period 2024 Same period 2023
Rank 549 694 671
Rank change year-on-year +145 -23 +268
Permanent jobs citing Paid Search 69 27 5
As % of all permanent jobs in England 0.15% 0.045% 0.011%
As % of the Processes & Methodologies category 0.17% 0.053% 0.012%
Number of salaries quoted 51 11 5
10th Percentile £29,500 £27,500 £25,750
25th Percentile £30,000 £32,625 £27,250
Median annual salary (50th Percentile) £36,500 £40,000 £32,500
Median % change year-on-year -8.75% +23.08% -35.00%
75th Percentile £43,750 £42,500 £38,750
90th Percentile £57,500 £43,750 -
UK median annual salary £37,500 £38,000 £32,500
% change year-on-year -1.32% +16.92% -27.78%

All Process and Methodology Skills
England

Paid Search falls under the Processes and Methodologies category. For comparison with the information above, the following table provides summary statistics for all permanent job vacancies requiring process or methodology skills in England.

Permanent vacancies with a requirement for process or methodology skills 39,773 50,774 42,841
As % of all permanent jobs advertised in England 84.63% 85.55% 93.64%
Number of salaries quoted 24,866 26,512 32,958
10th Percentile £28,250 £34,500 £32,500
25th Percentile £36,250 £45,000 £45,000
Median annual salary (50th Percentile) £55,000 £60,000 £60,000
Median % change year-on-year -8.33% - -3.04%
75th Percentile £75,000 £80,000 £81,250
90th Percentile £95,000 £100,000 £100,000
UK median annual salary £55,000 £60,000 £60,000
% change year-on-year -8.33% - -

Paid Search
Job Vacancy Trend in England

Historical trend showing the proportion of permanent IT job postings citing Paid Search relative to all permanent IT jobs advertised in England.

Paid Search job vacancy trend in England

Paid Search
Salary Trend in England

Salary distribution trend for jobs in England citing Paid Search.

Salary distribution trend for jobs in England citing Paid Search

Paid Search
Salary Histogram in England

Salary distribution for jobs citing Paid Search in England over the 6 months to 29 November 2025.

Salary histogram for Paid Search in England

Paid Search
Job Locations in England

The table below looks at the demand and provides a guide to the median salaries quoted in IT jobs citing Paid Search within the England region over the 6 months to 29 November 2025. The 'Rank Change' column provides an indication of the change in demand within each location based on the same 6 month period last year.

Location Rank Change
on Same Period
Last Year
Matching
Permanent
IT Job Ads
Median Salary
Past 6 Months
Median Salary
% Change
on Same Period
Last Year
Live
Jobs
North of England +68 25 £36,500 -8.75% 1
Yorkshire - 18 £30,000 -
South East +57 14 £33,000 - 7
London +77 13 £70,000 -2.44% 7
East of England - 13 £32,500 -
North West +53 6 £40,000 - 1
Midlands +57 3 £42,500 +6.25%
East Midlands +28 3 £42,500 +21.43%
North East - 1 - -
South West - 1 £38,500 -
Paid Search
UK

Paid Search
Co-Occurring Skills & Capabilities in England by Category

The following tables expand on the one above by listing co-occurrences grouped by category. They cover the same employment type, locality and period, with up to 20 co-occurrences shown in each category:

Application Platforms
1 2 (2.90%) Apache Spark
1 2 (2.90%) Luigi
2 1 (1.45%) Apache Airflow
2 1 (1.45%) WordPress
Applications
1 8 (11.59%) Microsoft Excel
2 1 (1.45%) Spreadsheet
Business Applications
1 4 (5.80%) Shopify
Cloud Services
1 31 (44.93%) Google Ads
2 20 (28.99%) Google Analytics
3 12 (17.39%) Google Tag Manager
4 9 (13.04%) Microsoft Advertising
5 5 (7.25%) Google Data Studio
5 5 (7.25%) Google Sheets
6 4 (5.80%) Figma
7 3 (4.35%) Amazon Ads
8 2 (2.90%) AWS
9 1 (1.45%) Amazon S3
9 1 (1.45%) Facebook Ads
9 1 (1.45%) GCP
Communications & Networking
1 2 (2.90%) Wireless
Database & Business Intelligence
1 9 (13.04%) Looker
2 2 (2.90%) PostgreSQL
3 1 (1.45%) Apache Cassandra
3 1 (1.45%) Hadoop
3 1 (1.45%) NoSQL
General
1 41 (59.42%) Marketing
2 24 (34.78%) Advertising
2 24 (34.78%) Analytical Skills
3 18 (26.09%) Social Skills
4 12 (17.39%) Organisational Skills
5 9 (13.04%) Retail
6 6 (8.70%) Finance
7 4 (5.80%) Games
7 4 (5.80%) Presentation Skills
8 3 (4.35%) French Language
8 3 (4.35%) German Language
9 2 (2.90%) Dutch Language
9 2 (2.90%) Electronics
9 2 (2.90%) Italian Language
9 2 (2.90%) Swedish Language
10 1 (1.45%) Brand Awareness
10 1 (1.45%) Inclusion and Diversity
10 1 (1.45%) Law
10 1 (1.45%) Spanish Language
Job Titles
1 15 (21.74%) Paid Search Manager
1 15 (21.74%) Search Manager
2 11 (15.94%) PPC Executive
3 8 (11.59%) PPC Manager
4 7 (10.14%) Senior
5 6 (8.70%) Account Manager
5 6 (8.70%) Paid Search Executive
6 4 (5.80%) Marketing Executive
6 4 (5.80%) PPC Account Manager
6 4 (5.80%) Search Marketing Executive
7 3 (4.35%) Campaign Manager
7 3 (4.35%) Coordinator
8 2 (2.90%) Data Engineer
8 2 (2.90%) SEO Executive
9 1 (1.45%) Digital Executive
9 1 (1.45%) E-Commerce Executive
9 1 (1.45%) Marketing Specialist
9 1 (1.45%) Performance Specialist
9 1 (1.45%) Senior Digital Marketing Manager
9 1 (1.45%) Senior Marketing Manager
Libraries, Frameworks & Software Standards
1 2 (2.90%) Kafka
2 1 (1.45%) Elastic Stack
2 1 (1.45%) RabbitMQ
Miscellaneous
1 9 (13.04%) Social Media
2 6 (8.70%) Self-Motivation
3 5 (7.25%) Video on Demand
4 4 (5.80%) Algorithms
5 3 (4.35%) Digital Media
6 2 (2.90%) Analytical Mindset
7 1 (1.45%) Blog
7 1 (1.45%) Data Structures
7 1 (1.45%) Distributed Computing
7 1 (1.45%) Distributed Systems
7 1 (1.45%) Graphic Design
7 1 (1.45%) Virtual Team
Processes & Methodologies
1 38 (55.07%) Pay per click
2 35 (50.72%) Digital Marketing
3 30 (43.48%) SEO
4 28 (40.58%) Analytics
5 16 (23.19%) E-Commerce
6 13 (18.84%) Actionable Insight
7 11 (15.94%) Competitor Analysis
8 10 (14.49%) Collaborative Culture
9 9 (13.04%) Agile
9 9 (13.04%) Budget Management
9 9 (13.04%) Mentoring
10 7 (10.14%) Campaign Management
10 7 (10.14%) Problem-Solving
10 7 (10.14%) Thought Leadership
10 7 (10.14%) Time Management
11 6 (8.70%) Coaching
11 6 (8.70%) Marketing Strategy
12 5 (7.25%) B2C
12 5 (7.25%) Performance Analysis
12 5 (7.25%) Search Engine Marketing
Programming Languages
1 2 (2.90%) Java
1 2 (2.90%) Scala
2 1 (1.45%) Python
2 1 (1.45%) SQL
2 1 (1.45%) SQR
Qualifications
1 1 (1.45%) Degree
Quality Assurance & Compliance
1 6 (8.70%) QA
2 1 (1.45%) Actionable Recommendations
2 1 (1.45%) GMP
Systems Management
1 1 (1.45%) Ansible
1 1 (1.45%) Progress Chef
1 1 (1.45%) Puppet
Vendors
1 50 (72.46%) Google
2 18 (26.09%) Microsoft
3 11 (15.94%) TikTok
4 5 (7.25%) Facebook
4 5 (7.25%) YouTube
5 4 (5.80%) Adobe
6 3 (4.35%) HubSpot
7 2 (2.90%) Ahrefs
7 2 (2.90%) Screaming Frog
8 1 (1.45%) Apple
8 1 (1.45%) Criteo
8 1 (1.45%) Pinterest
8 1 (1.45%) Sitebulb
8 1 (1.45%) Snapchat