Paid Search Job Trends in England

Paid Search
UK > England

The table below provides summary statistics and salary benchmarking for jobs advertised in England requiring Paid Search skills. It covers permanent job vacancies from the 6 months leading up to 23 February 2026, with comparisons to the same periods in the previous two years.

6 months to
23 Feb 2026
Same period 2025 Same period 2024
Rank 613 619 738
Rank change year-on-year +6 +119 +181
Permanent jobs citing Paid Search 23 34 21
As % of all permanent jobs in England 0.038% 0.079% 0.031%
As % of the Processes & Methodologies category 0.048% 0.085% 0.036%
Number of salaries quoted 19 6 18
10th Percentile £29,700 £29,750 £29,925
25th Percentile £30,000 £32,313 £32,500
Median annual salary (50th Percentile) £36,000 £40,000 £37,500
Median % change year-on-year -10.00% +6.67% -25.00%
75th Percentile £51,000 £42,813 £43,563
90th Percentile £55,500 £50,625 £54,875
UK median annual salary £36,000 £39,000 £37,500
% change year-on-year -7.69% +4.00% -23.08%

All Process & Methodology Skills
England

Paid Search falls under the Processes and Methodologies category. For comparison with the information above, the following table provides summary statistics for all permanent job vacancies requiring process or methodology skills in England.

Permanent vacancies with a requirement for process or methodology skills 48,060 40,168 59,043
As % of all permanent jobs advertised in England 79.03% 92.78% 88.19%
Number of salaries quoted 29,483 20,051 46,662
10th Percentile £29,000 £34,250 £29,750
25th Percentile £38,750 £46,250 £40,250
Median annual salary (50th Percentile) £55,000 £62,500 £55,000
Median % change year-on-year -12.00% +13.64% -12.00%
75th Percentile £77,500 £82,500 £75,000
90th Percentile £97,500 £102,500 £95,000
UK median annual salary £55,000 £60,000 £55,000
% change year-on-year -8.33% +9.09% -12.00%

Paid Search
Job Vacancy Trend in England

Historical trend showing the proportion of permanent IT job postings citing Paid Search relative to all permanent IT jobs advertised in England.

Paid Search job vacancy trend in England

Paid Search
Salary Trend in England

Salary distribution trend for jobs in England citing Paid Search.

Salary distribution trend for jobs in England citing Paid Search

Paid Search
Salary Histogram in England

Salary distribution for jobs citing Paid Search in England over the 6 months to 23 February 2026.

Salary histogram for Paid Search in England

Paid Search
Job Locations in England

The table below looks at the demand and provides a guide to the median salaries quoted in IT jobs citing Paid Search within the England region over the 6 months to 23 February 2026. The 'Rank Change' column provides an indication of the change in demand within each location based on the same 6 month period last year.

Location Rank Change
on Same Period
Last Year
Matching
Permanent
IT Job Ads
Median Salary
Past 6 Months
Median Salary
% Change
on Same Period
Last Year
Live
Jobs
North of England -18 7 £35,750 -15.88% 2
London +27 5 £52,500 -4.55% 5
East of England +13 4 £35,000 -
South East -10 4 £32,500 +3.17% 4
North West +6 3 £40,000 -5.88% 2
Midlands +1 3 £46,500 +16.25% 2
Yorkshire -29 2 £42,500 -
East Midlands - 2 £46,500 - 1
North East - 2 £31,500 -
West Midlands +9 1 - - 1
Paid Search
UK

Paid Search
Co-Occurring Skills & Capabilities in England by Category

The following tables expand on the one above by listing co-occurrences grouped by category. They cover the same employment type, locality and period, with up to 20 co-occurrences shown in each category:

Application Platforms
1 4 (17.39%) WordPress
2 2 (8.70%) CMS
Applications
1 1 (4.35%) Microsoft Excel
Business Applications
1 1 (4.35%) Sprinklr
Cloud Services
1 7 (30.43%) Google Analytics
2 6 (26.09%) Google Ads
3 3 (13.04%) SaaS
4 2 (8.70%) Amazon Ads
4 2 (8.70%) Google Tag Manager
5 1 (4.35%) Microsoft Advertising
Communications & Networking
1 1 (4.35%) Wireless
Database & Business Intelligence
1 2 (8.70%) Looker
1 2 (8.70%) Metadata
General
1 17 (73.91%) Marketing
2 7 (30.43%) Social Skills
3 6 (26.09%) Advertising
3 6 (26.09%) Analytical Skills
4 2 (8.70%) Dutch Language
4 2 (8.70%) Finance
4 2 (8.70%) French Language
4 2 (8.70%) Games
4 2 (8.70%) German Language
4 2 (8.70%) Italian Language
4 2 (8.70%) Organisational Skills
4 2 (8.70%) Publishing
4 2 (8.70%) Swedish Language
5 1 (4.35%) Electronics
5 1 (4.35%) Inclusion and Diversity
Job Titles
1 3 (13.04%) Paid Search Manager
1 3 (13.04%) Search Manager
2 2 (8.70%) Coordinator
2 2 (8.70%) Marketing Executive
2 2 (8.70%) PPC Executive
3 1 (4.35%) Analyst
3 1 (4.35%) Business Analyst
3 1 (4.35%) Lead
3 1 (4.35%) Marketing Specialist
3 1 (4.35%) Paid Search Executive
3 1 (4.35%) Performance Specialist
3 1 (4.35%) SEO Executive
Miscellaneous
1 3 (13.04%) Blog
1 3 (13.04%) Social Media
2 2 (8.70%) Video on Demand
3 1 (4.35%) Analytical Mindset
3 1 (4.35%) Marketing Technology
3 1 (4.35%) Web Conferencing
Processes & Methodologies
1 13 (56.52%) Analytics
2 12 (52.17%) Digital Marketing
3 10 (43.48%) Pay per click
3 10 (43.48%) SEO
4 6 (26.09%) Actionable Insight
4 6 (26.09%) B2B
5 5 (21.74%) A/B Testing
5 5 (21.74%) Demand Generation
5 5 (21.74%) Performance Metrics
6 4 (17.39%) Competitor Analysis
6 4 (17.39%) Lead Generation
6 4 (17.39%) Multivariate Testing
7 3 (13.04%) Budget Management
7 3 (13.04%) Copywriting
7 3 (13.04%) E-Commerce
7 3 (13.04%) Link Building
7 3 (13.04%) Search Engine Marketing
8 2 (8.70%) Content Marketing
8 2 (8.70%) Creative Thinking
8 2 (8.70%) Product Marketing
Quality Assurance & Compliance
1 2 (8.70%) QA
2 1 (4.35%) Actionable Recommendations
Vendors
1 16 (69.57%) Google
2 5 (21.74%) Microsoft
3 3 (13.04%) Ahrefs
4 2 (8.70%) Salesforce
4 2 (8.70%) TikTok
5 1 (4.35%) Criteo
5 1 (4.35%) Hotjar
5 1 (4.35%) Marketo
5 1 (4.35%) Screaming Frog
5 1 (4.35%) Sitebulb
5 1 (4.35%) YouTube