Paid Search Job Trends in England
Paid Search
UK > England
The table below provides summary statistics and salary benchmarking for jobs advertised in England citing Paid Search skills. It covers permanent job vacancies from the 6 months leading up to 14 November 2026, with comparisons to the same periods in the previous two years.
| 6 months to 14 Nov 2026 |
Same period 2025 | Same period 2024 | |
|---|---|---|---|
| Rank | 670 | 549 | 691 |
| Rank change year-on-year | -121 | +142 | -6 |
| Permanent jobs citing Paid Search | 120 | 75 | 31 |
| As % of all permanent jobs in England | 0.11% | 0.16% | 0.051% |
| As % of the Processes & Methodologies category | 0.15% | 0.19% | 0.061% |
| Number of salaries quoted | 106 | 55 | 15 |
| 10th Percentile | £30,000 | £29,500 | £27,500 |
| 25th Percentile | £33,750 | £30,000 | £30,000 |
| Median annual salary (50th Percentile) | £44,000 | £36,500 | £40,000 |
| Median % change year-on-year | +20.55% | -8.75% | +6.67% |
| 75th Percentile | £55,625 | £43,750 | £42,500 |
| 90th Percentile | £75,000 | £66,500 | £43,250 |
| UK median annual salary | £45,000 | £37,500 | £40,000 |
| % change year-on-year | +20.00% | -6.25% | +6.67% |
All Process & Methodology Skills
England
Paid Search falls under the Processes and Methodologies category. For comparison with the information above, the following table provides summary statistics for all permanent job vacancies citing process or methodology skills in England.
| 6 months to 14 Nov 2026 |
Same period 2025 | Same period 2024 | |
|---|---|---|---|
| Permanent vacancies citing process or methodology skills | 80,173 | 39,764 | 50,780 |
| As % of all permanent jobs advertised in England | 74.09% | 86.35% | 83.39% |
| Number of salaries quoted | 54,425 | 24,288 | 26,528 |
| 10th Percentile | £31,250 | £28,250 | £34,358 |
| 25th Percentile | £42,000 | £36,250 | £45,000 |
| Median annual salary (50th Percentile) | £60,000 | £55,000 | £60,000 |
| Median % change year-on-year | +9.09% | -8.33% | - |
| 75th Percentile | £78,750 | £75,000 | £80,000 |
| 90th Percentile | £100,000 | £95,000 | £98,750 |
| UK median annual salary | £60,000 | £54,793 | £60,000 |
| % change year-on-year | +9.50% | -8.68% | - |
Paid Search Job Vacancy Trend in England
Historical trend showing the proportion of permanent IT job postings citing Paid Search relative to all permanent IT jobs advertised in England.
Paid Search Salary Trend in England
Salary distribution trend for jobs in England citing Paid Search.
Paid Search Salary Histogram in England
Salary distribution for jobs citing Paid Search in England over the 6 months to 14 November 2026.
Paid Search Job Locations in England
The table below looks at the demand and provides a guide to the median salaries quoted in IT jobs citing Paid Search within the England region over the 6 months to 14 November 2026. The 'Rank Change' column provides an indication of the change in demand within each location based on the same 6 month period last year.
| Location | Rank Change on Same Period Last Year |
Job Ads Past 6 Months |
Median Salary Past 6 Months |
Median Salary % Change on Same Period Last Year |
Live Jobs |
|---|---|---|---|---|---|
| London | -50 | 32 | £70,000 | - | 45 |
| South East | -56 | 32 | £45,000 | +36.36% | 3 |
| East of England | -51 | 17 | £37,500 | +15.38% | 2 |
| North of England | -113 | 16 | £45,000 | +23.29% | 8 |
| Midlands | -60 | 15 | £35,000 | -17.65% | 1 |
| North West | -72 | 11 | £45,000 | +12.50% | 5 |
| South West | -73 | 9 | £47,500 | +23.38% | |
| East Midlands | -43 | 8 | £41,500 | -2.35% | 1 |
| West Midlands | - | 7 | £32,000 | - | |
| North East | -64 | 5 | £37,500 | - | 1 |
| Paid Search UK |
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Paid Search Co-Occurring Skills & Capabilities in England by Category
The table below expands on the one above by listing co-occurrences one category at a time. It covers the same employment type, locality and period, with up to 20 co-occurrences in each category.
Processes & Methodologies
| Rank | Skill | Share | Job Ads |
|---|---|---|---|
| 1 | Pay per click | 55.0% | 66 |
| 2 | SEO | 48.3% | 58 |
| 3 | Analytics | 45.8% | 55 |
| 4 | Digital Marketing | 44.2% | 53 |
| 5 | AI | 35.0% | 42 |
| 6 | CRM | 28.3% | 34 |
| 7 | E-Commerce | 22.5% | 27 |
| 8 | Customer Acquisition | 19.2% | 23 |
| 8 | Marketing Strategy | 19.2% | 23 |
| 10 | Lead Generation | 18.3% | 22 |
| 11 | Commercial Awareness | 16.7% | 20 |
| 11 | Data Privacy | 16.7% | 20 |
| 13 | Campaign Management | 15.8% | 19 |
| 14 | Problem-Solving | 15.0% | 18 |
| 15 | Marketing Automation | 13.3% | 16 |
| 16 | Conversion Rate Optimisation | 12.5% | 15 |
| 17 | Collaborative Culture | 10.0% | 12 |
| 17 | Creative Thinking | 10.0% | 12 |
| 17 | Digital Strategy | 10.0% | 12 |
| 17 | Email Marketing | 10.0% | 12 |