Paid Search Job Trends in England

Paid Search
UK > England

The table below provides summary statistics and salary benchmarking for jobs advertised in England requiring Paid Search skills. It covers permanent job vacancies from the 6 months leading up to 24 July 2026, with comparisons to the same periods in the previous two years.

6 months to
24 Jul 2026
Same period 2025 Same period 2024
Rank 690 551 757
Rank change year-on-year -139 +206 +46
Permanent jobs citing Paid Search 39 96 44
As % of all permanent jobs in England 0.044% 0.22% 0.055%
As % of the Processes & Methodologies category 0.059% 0.25% 0.067%
Number of salaries quoted 35 53 38
10th Percentile £30,000 £27,000 £27,500
25th Percentile £33,750 £29,500 £31,500
Median annual salary (50th Percentile) £45,000 £33,000 £40,000
Median % change year-on-year +36.36% -17.50% -20.00%
75th Percentile £58,750 £43,750 £56,250
90th Percentile £142,500 £57,500 £62,500
UK median annual salary £43,750 £37,500 £40,000
% change year-on-year +16.67% -6.25% -15.79%

All Process & Methodology Skills
England

Paid Search falls under the Processes and Methodologies category. For comparison with the information above, the following table provides summary statistics for all permanent job vacancies requiring process or methodology skills in England.

Permanent vacancies with a requirement for process or methodology skills 65,772 38,931 65,266
As % of all permanent jobs advertised in England 73.80% 89.97% 81.95%
Number of salaries quoted 46,496 22,437 45,318
10th Percentile £31,037 £28,750 £30,000
25th Percentile £41,250 £38,500 £40,000
Median annual salary (50th Percentile) £60,000 £57,500 £55,000
Median % change year-on-year +4.35% +4.55% -12.00%
75th Percentile £80,000 £77,500 £75,000
90th Percentile £100,000 £100,000 £95,000
UK median annual salary £60,000 £55,000 £55,000
% change year-on-year +9.09% - -8.71%

Paid Search
Job Vacancy Trend in England

Historical trend showing the proportion of permanent IT job postings citing Paid Search relative to all permanent IT jobs advertised in England.

Paid Search job vacancy trend in England

Paid Search
Salary Trend in England

Salary distribution trend for jobs in England citing Paid Search.

Salary distribution trend for jobs in England citing Paid Search

Paid Search
Salary Histogram in England

Salary distribution for jobs citing Paid Search in England over the 6 months to 24 July 2026.

Salary histogram for Paid Search in England

Paid Search
Job Locations in England

The table below looks at the demand and provides a guide to the median salaries quoted in IT jobs citing Paid Search within the England region over the 6 months to 24 July 2026. The 'Rank Change' column provides an indication of the change in demand within each location based on the same 6 month period last year.

Location Rank Change
on Same Period
Last Year
Matching
Permanent
IT Job Ads
Median Salary
Past 6 Months
Median Salary
% Change
on Same Period
Last Year
Live
Jobs
East of England -16 12 £37,500 +15.38% 2
Midlands -30 11 £42,000 -20.00% 2
London -48 9 £140,000 +154.55% 9
West Midlands -29 6 £32,000 -39.05% 1
East Midlands -26 5 £46,500 +9.41% 1
North of England -59 5 £45,000 +36.36% 4
North West -17 3 £45,000 +55.17% 3
North East -46 2 £45,750 -
South East -37 1 £42,500 +28.79% 4
South West -59 1 £55,000 +57.14% 1
Paid Search
UK

Paid Search
Co-Occurring Skills & Capabilities in England by Category

The following tables expand on the one above by listing co-occurrences grouped by category. They cover the same employment type, locality and period, with up to 20 co-occurrences shown in each category:

Application Platforms
1 3 (7.69%) WordPress
2 2 (5.13%) CMS
Business Applications
1 1 (2.56%) Shopify
1 1 (2.56%) Sprinklr
Cloud Services
1 23 (58.97%) Google Ads
2 12 (30.77%) Google Analytics
3 4 (10.26%) Google Data Studio
3 4 (10.26%) Microsoft Advertising
3 4 (10.26%) SaaS
4 3 (7.69%) Meta Ads
5 1 (2.56%) GCP
Database & Business Intelligence
1 11 (28.21%) Metadata
2 2 (5.13%) Looker
3 1 (2.56%) BigQuery
General
1 37 (94.87%) Marketing
2 13 (33.33%) Analytical Skills
3 8 (20.51%) Social Skills
4 5 (12.82%) Advertising
5 1 (2.56%) Finance
5 1 (2.56%) Games
5 1 (2.56%) Inclusion and Diversity
5 1 (2.56%) Publishing
5 1 (2.56%) Retail
Job Titles
1 10 (25.64%) SEO Specialist
2 7 (17.95%) Senior
3 4 (10.26%) PPC Executive
4 3 (7.69%) Marketing Manager
4 3 (7.69%) PPC Manager
4 3 (7.69%) Senior Data Warehouse Specialist
4 3 (7.69%) Senior SEO Executive
4 3 (7.69%) Senior SEO Specialist
4 3 (7.69%) SEO Executive
5 2 (5.13%) IT Manager
5 2 (5.13%) Performance Manager
6 1 (2.56%) Analyst
6 1 (2.56%) Business Analyst
6 1 (2.56%) E-Commerce Manager
6 1 (2.56%) Head of Digital
6 1 (2.56%) Marketing Executive
6 1 (2.56%) Paid Search Manager
6 1 (2.56%) Search Manager
6 1 (2.56%) SEO Manager
Libraries, Frameworks & Software Standards
1 11 (28.21%) CSS
1 11 (28.21%) HTML
Miscellaneous
1 10 (25.64%) Algorithms
2 7 (17.95%) Analytical Mindset
3 6 (15.38%) Onboarding
4 3 (7.69%) Social Media
5 1 (2.56%) Blog
5 1 (2.56%) Marketing Technology
Processes & Methodologies
1 30 (76.92%) Analytics
2 26 (66.67%) Digital Marketing
3 20 (51.28%) Pay per click
4 19 (48.72%) SEO
5 14 (35.90%) B2B
6 12 (30.77%) AI
6 12 (30.77%) Link Building
7 11 (28.21%) E-Commerce
8 8 (20.51%) Actionable Insight
8 8 (20.51%) Copywriting
9 7 (17.95%) Continuous Improvement
9 7 (17.95%) Conversion Rate Optimisation
9 7 (17.95%) Digital Strategy
9 7 (17.95%) Online Marketing
10 6 (15.38%) Data Analytics
10 6 (15.38%) Demand Generation
11 4 (10.26%) Campaign Management
11 4 (10.26%) CRM
11 4 (10.26%) Data Visualisation
11 4 (10.26%) Visualisation
Programming Languages
1 1 (2.56%) SQL
Qualifications
1 1 (2.56%) Degree
Quality Assurance & Compliance
1 10 (25.64%) GDPR
2 1 (2.56%) QA
Vendors
1 28 (71.79%) Google
2 8 (20.51%) Microsoft
3 5 (12.82%) Hotjar
4 2 (5.13%) Ahrefs
4 2 (5.13%) Apple
4 2 (5.13%) Facebook
4 2 (5.13%) Instagram
5 1 (2.56%) HubSpot
5 1 (2.56%) Salesforce