Paid Search Job Trends in England

Paid Search
UK > England

The table below provides summary statistics and salary benchmarking for jobs advertised in England requiring Paid Search skills. It covers permanent job vacancies from the 6 months leading up to 21 August 2026, with comparisons to the same periods in the previous two years.

6 months to
21 Aug 2026
Same period 2025 Same period 2024
Rank 688 550 730
Rank change year-on-year -138 +180 +29
Permanent jobs citing Paid Search 60 104 35
As % of all permanent jobs in England 0.063% 0.24% 0.048%
As % of the Processes & Methodologies category 0.086% 0.27% 0.059%
Number of salaries quoted 55 64 30
10th Percentile £30,500 £27,000 £27,500
25th Percentile £33,750 £29,500 £31,750
Median annual salary (50th Percentile) £41,500 £33,000 £41,250
Median % change year-on-year +25.76% -20.00% -19.51%
75th Percentile £53,125 £43,750 £56,250
90th Percentile £114,000 £68,000 £62,500
UK median annual salary £41,500 £37,500 £41,250
% change year-on-year +10.67% -9.09% -8.33%

All Process & Methodology Skills
England

Paid Search falls under the Processes and Methodologies category. For comparison with the information above, the following table provides summary statistics for all permanent job vacancies requiring process or methodology skills in England.

Permanent vacancies with a requirement for process or methodology skills 70,019 38,976 58,865
As % of all permanent jobs advertised in England 73.51% 89.20% 81.10%
Number of salaries quoted 49,558 22,475 37,906
10th Percentile £31,250 £28,500 £31,250
25th Percentile £42,000 £37,500 £41,250
Median annual salary (50th Percentile) £60,000 £55,000 £55,500
Median % change year-on-year +9.09% -0.90% -11.20%
75th Percentile £80,000 £76,250 £75,000
90th Percentile £100,000 £97,500 £95,000
UK median annual salary £60,000 £55,000 £55,000
% change year-on-year +9.09% - -8.71%

Paid Search
Job Vacancy Trend in England

Historical trend showing the proportion of permanent IT job postings citing Paid Search relative to all permanent IT jobs advertised in England.

Paid Search job vacancy trend in England

Paid Search
Salary Trend in England

Salary distribution trend for jobs in England citing Paid Search.

Salary distribution trend for jobs in England citing Paid Search

Paid Search
Salary Histogram in England

Salary distribution for jobs citing Paid Search in England over the 6 months to 21 August 2026.

Salary histogram for Paid Search in England

Paid Search
Job Locations in England

The table below looks at the demand and provides a guide to the median salaries quoted in IT jobs citing Paid Search within the England region over the 6 months to 21 August 2026. The 'Rank Change' column provides an indication of the change in demand within each location based on the same 6 month period last year.

Location Rank Change
on Same Period
Last Year
Matching
Permanent
IT Job Ads
Median Salary
Past 6 Months
Median Salary
% Change
on Same Period
Last Year
Live
Jobs
Midlands -31 15 £35,000 -33.33% 5
South East -41 15 £45,000 +36.36% 18
East of England -19 13 £37,500 +15.38% 3
London -78 9 £140,000 +107.41% 17
East Midlands -17 8 £41,500 -2.35% 4
West Midlands -29 7 £32,000 -39.05% 1
North of England -68 6 £45,000 +36.36% 10
North West -31 4 £45,000 +55.17% 7
North East -53 2 £48,750 - 1
South West -68 2 £55,000 +49.66% 5
Paid Search
UK

Paid Search
Co-Occurring Skills & Capabilities in England by Category

The following tables expand on the one above by listing co-occurrences grouped by category. They cover the same employment type, locality and period, with up to 20 co-occurrences shown in each category:

Application Platforms
1 6 (10.00%) WordPress
2 5 (8.33%) CMS
Applications
1 1 (1.67%) Elementor
Business Applications
1 9 (15.00%) Shopify
Cloud Services
1 39 (65.00%) Google Ads
2 23 (38.33%) Google Analytics
3 7 (11.67%) Google Tag Manager
3 7 (11.67%) Meta Ads
4 6 (10.00%) Microsoft Advertising
5 4 (6.67%) Google Data Studio
6 2 (3.33%) SaaS
7 1 (1.67%) Amazon Ads
7 1 (1.67%) Anthropic Claude
7 1 (1.67%) ChatGPT
7 1 (1.67%) GCP
7 1 (1.67%) Google Workspace
7 1 (1.67%) MailChimp
Database & Business Intelligence
1 11 (18.33%) Metadata
2 3 (5.00%) Looker
3 1 (1.67%) BigQuery
General
1 50 (83.33%) Marketing
2 24 (40.00%) Analytical Skills
3 11 (18.33%) Retail
4 9 (15.00%) Advertising
4 9 (15.00%) Social Skills
5 3 (5.00%) Organisational Skills
6 2 (3.33%) Finance
7 1 (1.67%) Legal
7 1 (1.67%) Public Sector
Job Titles
1 11 (18.33%) Paid Search Manager
1 11 (18.33%) Search Manager
1 11 (18.33%) SEO Specialist
2 10 (16.67%) Senior
3 6 (10.00%) PPC Manager
4 5 (8.33%) Performance Manager
5 4 (6.67%) Marketing Executive
5 4 (6.67%) Paid Search Specialist
5 4 (6.67%) PPC Executive
5 4 (6.67%) Senior Data Warehouse Specialist
5 4 (6.67%) Senior SEO Executive
5 4 (6.67%) Senior SEO Specialist
5 4 (6.67%) SEO Executive
6 3 (5.00%) Marketing Manager
7 2 (3.33%) Digital Executive
7 2 (3.33%) Digital Performance Manager
7 2 (3.33%) E-Commerce Manager
7 2 (3.33%) IT Manager
7 2 (3.33%) Lead
8 1 (1.67%) Head of Digital
Libraries, Frameworks & Software Standards
1 12 (20.00%) CSS
1 12 (20.00%) HTML
Miscellaneous
1 11 (18.33%) Algorithms
2 8 (13.33%) Analytical Mindset
2 8 (13.33%) Social Media
3 6 (10.00%) Onboarding
4 2 (3.33%) Marketing Technology
5 1 (1.67%) Blog
5 1 (1.67%) Self-Motivation
Processes & Methodologies
1 40 (66.67%) Analytics
2 36 (60.00%) Digital Marketing
2 36 (60.00%) Pay per click
3 27 (45.00%) SEO
4 19 (31.67%) AI
5 16 (26.67%) E-Commerce
6 15 (25.00%) CRM
7 12 (20.00%) B2B
7 12 (20.00%) Campaign Management
7 12 (20.00%) Link Building
7 12 (20.00%) Marketing Strategy
8 11 (18.33%) Conversion Rate Optimisation
9 10 (16.67%) Copywriting
9 10 (16.67%) Creative Thinking
10 9 (15.00%) Actionable Insight
10 9 (15.00%) Commercial Awareness
11 8 (13.33%) Collaborative Culture
11 8 (13.33%) Data Privacy
11 8 (13.33%) Problem-Solving
11 8 (13.33%) Roadmaps
Programming Languages
1 1 (1.67%) SQL
Qualifications
1 6 (10.00%) Degree
Quality Assurance & Compliance
1 13 (21.67%) GDPR
2 1 (1.67%) Accessibility
2 1 (1.67%) Actionable Recommendations
2 1 (1.67%) Data Quality
2 1 (1.67%) ISO 9001
2 1 (1.67%) ISO/IEC 27001
2 1 (1.67%) ISO/IEC 42001
Vendors
1 44 (73.33%) Google
2 18 (30.00%) Microsoft
3 11 (18.33%) YouTube
4 6 (10.00%) Facebook
4 6 (10.00%) Instagram
5 4 (6.67%) Hotjar
6 3 (5.00%) Ahrefs
6 3 (5.00%) HubSpot
7 2 (3.33%) Apple
8 1 (1.67%) Marketo
8 1 (1.67%) TikTok