Paid Search Job Trends in England

Paid Search
UK > England

The table below provides summary statistics and salary benchmarking for jobs advertised in England requiring Paid Search skills. It covers permanent job vacancies from the 6 months leading up to 17 March 2026, with comparisons to the same periods in the previous two years.

6 months to
17 Mar 2026
Same period 2025 Same period 2024
Rank 632 591 763
Rank change year-on-year -41 +172 +155
Permanent jobs citing Paid Search 17 37 27
As % of all permanent jobs in England 0.026% 0.096% 0.036%
As % of the Processes & Methodologies category 0.033% 0.10% 0.042%
Number of salaries quoted 13 14 23
10th Percentile £30,000 £30,275 £27,300
25th Percentile £44,750 £31,500 £31,500
Median annual salary (50th Percentile) £50,000 £41,250 £37,500
Median % change year-on-year +21.21% +10.00% -25.00%
75th Percentile £72,500 £57,500 £43,375
90th Percentile £142,500 - £56,750
UK median annual salary £50,000 £45,820 £37,000
% change year-on-year +9.12% +23.84% -22.11%

All Process & Methodology Skills
England

Paid Search falls under the Processes and Methodologies category. For comparison with the information above, the following table provides summary statistics for all permanent job vacancies requiring process or methodology skills in England.

Permanent vacancies with a requirement for process or methodology skills 51,528 36,093 64,989
As % of all permanent jobs advertised in England 77.90% 93.54% 87.05%
Number of salaries quoted 31,904 20,307 50,751
10th Percentile £30,000 £32,000 £29,010
25th Percentile £40,000 £45,000 £40,000
Median annual salary (50th Percentile) £55,000 £60,000 £55,000
Median % change year-on-year -8.33% +9.09% -12.00%
75th Percentile £77,500 £81,250 £75,000
90th Percentile £97,500 £102,500 £95,000
UK median annual salary £55,000 £60,000 £55,000
% change year-on-year -8.33% +9.09% -11.41%

Paid Search
Job Vacancy Trend in England

Historical trend showing the proportion of permanent IT job postings citing Paid Search relative to all permanent IT jobs advertised in England.

Paid Search job vacancy trend in England

Paid Search
Salary Trend in England

Salary distribution trend for jobs in England citing Paid Search.

Salary distribution trend for jobs in England citing Paid Search

Paid Search
Salary Histogram in England

Salary distribution for jobs citing Paid Search in England over the 6 months to 17 March 2026.

Salary histogram for Paid Search in England

Paid Search
Job Locations in England

The table below looks at the demand and provides a guide to the median salaries quoted in IT jobs citing Paid Search within the England region over the 6 months to 17 March 2026. The 'Rank Change' column provides an indication of the change in demand within each location based on the same 6 month period last year.

Location Rank Change
on Same Period
Last Year
Matching
Permanent
IT Job Ads
Median Salary
Past 6 Months
Median Salary
% Change
on Same Period
Last Year
Live
Jobs
London +9 7 £105,000 +90.91% 2
Midlands -18 4 £46,500 -11.43% 1
East Midlands -31 3 £46,500 -15.45% 1
North of England -36 3 £31,500 -4.55% 4
East of England -11 2 £50,000 - 3
North East - 2 £31,500 -
West Midlands +8 1 - -
North West -15 1 - - 4
South East -24 1 £32,000 +1.59% 1
Paid Search
UK

Paid Search
Co-Occurring Skills & Capabilities in England by Category

The following tables expand on the one above by listing co-occurrences grouped by category. They cover the same employment type, locality and period, with up to 20 co-occurrences shown in each category:

Application Platforms
1 4 (23.53%) WordPress
2 2 (11.76%) CMS
Business Applications
1 1 (5.88%) Sprinklr
Cloud Services
1 6 (35.29%) Google Analytics
2 4 (23.53%) SaaS
3 3 (17.65%) Google Ads
4 1 (5.88%) Google Tag Manager
Database & Business Intelligence
1 2 (11.76%) Metadata
2 1 (5.88%) Looker
General
1 16 (94.12%) Marketing
2 6 (35.29%) Analytical Skills
3 5 (29.41%) Social Skills
4 2 (11.76%) Advertising
4 2 (11.76%) Finance
4 2 (11.76%) Games
4 2 (11.76%) Publishing
5 1 (5.88%) Inclusion and Diversity
Job Titles
1 2 (11.76%) Marketing Executive
2 1 (5.88%) Analyst
2 1 (5.88%) Business Analyst
2 1 (5.88%) Lead
2 1 (5.88%) SEO Executive
Miscellaneous
1 3 (17.65%) Blog
1 3 (17.65%) Onboarding
2 2 (11.76%) Social Media
3 1 (5.88%) Marketing Technology
3 1 (5.88%) Web Conferencing
Processes & Methodologies
1 15 (88.24%) Analytics
2 11 (64.71%) Digital Marketing
3 10 (58.82%) B2B
4 7 (41.18%) Demand Generation
4 7 (41.18%) SEO
5 6 (35.29%) Actionable Insight
6 4 (23.53%) A/B Testing
6 4 (23.53%) Lead Generation
7 3 (17.65%) Budget Management
7 3 (17.65%) Continuous Improvement
7 3 (17.65%) CRM
7 3 (17.65%) Data Analytics
7 3 (17.65%) Digital Strategy
7 3 (17.65%) Link Building
7 3 (17.65%) Marketing Automation
7 3 (17.65%) Pay per click
7 3 (17.65%) Performance Metrics
7 3 (17.65%) Product Marketing
8 2 (11.76%) AI
8 2 (11.76%) Competitor Analysis
Programming Languages
1 1 (5.88%) SQL
Quality Assurance & Compliance
1 1 (5.88%) Actionable Recommendations
1 1 (5.88%) QA
Vendors
1 9 (52.94%) Google
2 4 (23.53%) Microsoft
3 3 (17.65%) Ahrefs
4 2 (11.76%) Salesforce
5 1 (5.88%) Hotjar
5 1 (5.88%) HubSpot
5 1 (5.88%) Marketo
5 1 (5.88%) Screaming Frog
5 1 (5.88%) Sitebulb
5 1 (5.88%) TikTok
5 1 (5.88%) YouTube