Paid Search Job Trends in England

Paid Search
UK > England

The table below provides summary statistics and salary benchmarking for jobs advertised in England requiring Paid Search skills. It covers permanent job vacancies from the 6 months leading up to 29 April 2026, with comparisons to the same periods in the previous two years.

6 months to
29 Apr 2026
Same period 2025 Same period 2024
Rank 644 566 775
Rank change year-on-year -78 +209 +129
Permanent jobs citing Paid Search 29 57 37
As % of all permanent jobs in England 0.036% 0.15% 0.045%
As % of the Processes & Methodologies category 0.049% 0.16% 0.052%
Number of salaries quoted 24 25 33
10th Percentile £33,750 £25,000 £31,500
25th Percentile £39,375 £29,500 £32,500
Median annual salary (50th Percentile) £51,250 £33,000 £42,500
Median % change year-on-year +55.30% -22.35% -10.53%
75th Percentile £90,000 £56,250 £56,250
90th Percentile £142,500 £57,500 £62,150
UK median annual salary £51,250 £40,000 £42,500
% change year-on-year +28.13% -5.88% -8.11%

All Process & Methodology Skills
England

Paid Search falls under the Processes and Methodologies category. For comparison with the information above, the following table provides summary statistics for all permanent job vacancies requiring process or methodology skills in England.

Permanent vacancies with a requirement for process or methodology skills 59,771 35,248 71,159
As % of all permanent jobs advertised in England 74.96% 93.04% 85.59%
Number of salaries quoted 37,816 20,543 53,619
10th Percentile £30,000 £31,000 £29,000
25th Percentile £40,000 £42,500 £39,750
Median annual salary (50th Percentile) £59,773 £60,000 £55,000
Median % change year-on-year -0.38% +9.09% -12.00%
75th Percentile £80,000 £80,000 £73,750
90th Percentile £100,000 £102,500 £93,750
UK median annual salary £57,500 £60,000 £55,000
% change year-on-year -4.17% +9.09% -10.57%

Paid Search
Job Vacancy Trend in England

Historical trend showing the proportion of permanent IT job postings citing Paid Search relative to all permanent IT jobs advertised in England.

Paid Search job vacancy trend in England

Paid Search
Salary Trend in England

Salary distribution trend for jobs in England citing Paid Search.

Salary distribution trend for jobs in England citing Paid Search

Paid Search
Salary Histogram in England

Salary distribution for jobs citing Paid Search in England over the 6 months to 29 April 2026.

Salary histogram for Paid Search in England

Paid Search
Job Locations in England

The table below looks at the demand and provides a guide to the median salaries quoted in IT jobs citing Paid Search within the England region over the 6 months to 29 April 2026. The 'Rank Change' column provides an indication of the change in demand within each location based on the same 6 month period last year.

Location Rank Change
on Same Period
Last Year
Matching
Permanent
IT Job Ads
Median Salary
Past 6 Months
Median Salary
% Change
on Same Period
Last Year
Live
Jobs
London -26 11 £140,000 +154.55% 5
East of England -13 7 £37,500 -
Midlands -32 6 £46,500 -11.43% 4
East Midlands -46 5 £46,500 -15.45% 2
North of England -58 4 £31,500 +8.62% 2
North West -37 2 £45,000 +80.00% 1
North East - 2 £31,500 -
West Midlands -32 1 - - 2
South East -46 1 £42,500 +30.77%
Paid Search
UK

Paid Search
Co-Occurring Skills & Capabilities in England by Category

The following tables expand on the one above by listing co-occurrences grouped by category. They cover the same employment type, locality and period, with up to 20 co-occurrences shown in each category:

Application Platforms
1 4 (13.79%) WordPress
2 3 (10.34%) CMS
Business Applications
1 1 (3.45%) Sprinklr
Cloud Services
1 10 (34.48%) Google Ads
2 9 (31.03%) Google Analytics
3 4 (13.79%) SaaS
Database & Business Intelligence
1 6 (20.69%) Metadata
2 2 (6.90%) Looker
General
1 26 (89.66%) Marketing
2 8 (27.59%) Analytical Skills
3 5 (17.24%) Social Skills
4 4 (13.79%) Advertising
5 2 (6.90%) Finance
5 2 (6.90%) Games
5 2 (6.90%) Publishing
6 1 (3.45%) Inclusion and Diversity
Job Titles
1 4 (13.79%) SEO Specialist
2 2 (6.90%) IT Manager
2 2 (6.90%) Marketing Executive
2 2 (6.90%) Marketing Manager
2 2 (6.90%) PPC Manager
3 1 (3.45%) Analyst
3 1 (3.45%) Business Analyst
3 1 (3.45%) Head of Digital
3 1 (3.45%) Lead
3 1 (3.45%) SEO Manager
Libraries, Frameworks & Software Standards
1 5 (17.24%) CSS
1 5 (17.24%) HTML
Miscellaneous
1 6 (20.69%) Onboarding
2 4 (13.79%) Algorithms
2 4 (13.79%) Social Media
3 3 (10.34%) Blog
4 2 (6.90%) Analytical Mindset
5 1 (3.45%) Marketing Technology
5 1 (3.45%) Web Conferencing
Processes & Methodologies
1 22 (75.86%) Analytics
2 20 (68.97%) Digital Marketing
3 15 (51.72%) SEO
4 14 (48.28%) B2B
5 9 (31.03%) Pay per click
6 8 (27.59%) Actionable Insight
6 8 (27.59%) Link Building
7 7 (24.14%) AI
7 7 (24.14%) Demand Generation
7 7 (24.14%) Digital Strategy
8 6 (20.69%) Continuous Improvement
8 6 (20.69%) Copywriting
8 6 (20.69%) Data Analytics
9 4 (13.79%) A/B Testing
9 4 (13.79%) CRM
9 4 (13.79%) E-Commerce
9 4 (13.79%) Lead Generation
9 4 (13.79%) Online Marketing
10 3 (10.34%) Budget Management
10 3 (10.34%) Product Marketing
Programming Languages
1 1 (3.45%) SQL
Quality Assurance & Compliance
1 4 (13.79%) GDPR
2 1 (3.45%) QA
Vendors
1 18 (62.07%) Google
2 5 (17.24%) Microsoft
3 4 (13.79%) Ahrefs
4 2 (6.90%) Apple
4 2 (6.90%) Facebook
4 2 (6.90%) Instagram
4 2 (6.90%) Salesforce
5 1 (3.45%) Hotjar
5 1 (3.45%) HubSpot
5 1 (3.45%) Marketo
5 1 (3.45%) Screaming Frog
5 1 (3.45%) Sitebulb
5 1 (3.45%) TikTok
5 1 (3.45%) YouTube