Paid Search Job Trends in England

Paid Search
UK > England

The table below provides summary statistics and salary benchmarking for jobs advertised in England requiring Paid Search skills. It covers permanent job vacancies from the 6 months leading up to 25 January 2026, with comparisons to the same periods in the previous two years.

6 months to
25 Jan 2026
Same period 2025 Same period 2024
Rank 582 650 721
Rank change year-on-year +68 +71 +223
Permanent jobs citing Paid Search 35 27 15
As % of all permanent jobs in England 0.063% 0.057% 0.025%
As % of the Processes & Methodologies category 0.079% 0.062% 0.028%
Number of salaries quoted 31 3 13
10th Percentile £29,750 - £31,700
25th Percentile £30,000 - £32,500
Median annual salary (50th Percentile) £36,500 £40,000 £37,500
Median % change year-on-year -8.75% +6.67% -25.00%
75th Percentile £41,250 £41,875 £43,750
90th Percentile £57,500 £43,000 £56,750
UK median annual salary £36,500 £40,000 £37,500
% change year-on-year -8.75% +6.67% -25.00%

All Process & Methodology Skills
England

Paid Search falls under the Processes and Methodologies category. For comparison with the information above, the following table provides summary statistics for all permanent job vacancies requiring process or methodology skills in England.

Permanent vacancies with a requirement for process or methodology skills 44,347 43,406 52,679
As % of all permanent jobs advertised in England 80.38% 91.29% 88.76%
Number of salaries quoted 26,763 21,088 41,504
10th Percentile £28,750 £35,000 £30,500
25th Percentile £38,250 £46,250 £41,250
Median annual salary (50th Percentile) £55,000 £60,000 £57,500
Median % change year-on-year -8.33% +4.35% -8.00%
75th Percentile £76,250 £81,250 £77,500
90th Percentile £97,500 £102,500 £96,539
UK median annual salary £55,000 £60,000 £57,500
% change year-on-year -8.33% +4.35% -8.00%

Paid Search
Job Vacancy Trend in England

Historical trend showing the proportion of permanent IT job postings citing Paid Search relative to all permanent IT jobs advertised in England.

Paid Search job vacancy trend in England

Paid Search
Salary Trend in England

Salary distribution trend for jobs in England citing Paid Search.

Salary distribution trend for jobs in England citing Paid Search

Paid Search
Salary Histogram in England

Salary distribution for jobs citing Paid Search in England over the 6 months to 25 January 2026.

Salary histogram for Paid Search in England

Paid Search
Job Locations in England

The table below looks at the demand and provides a guide to the median salaries quoted in IT jobs citing Paid Search within the England region over the 6 months to 25 January 2026. The 'Rank Change' column provides an indication of the change in demand within each location based on the same 6 month period last year.

Location Rank Change
on Same Period
Last Year
Matching
Permanent
IT Job Ads
Median Salary
Past 6 Months
Median Salary
% Change
on Same Period
Last Year
Live
Jobs
North of England +17 16 £36,500 -14.12% 4
Yorkshire - 11 £30,000 -
South East +24 8 £33,000 - 6
London +39 6 £70,000 - 9
North West +14 4 £40,000 -5.88% 4
East of England - 4 £33,750 -
South West - 1 £38,500 -
North East - 1 £31,500 -
Paid Search
UK

Paid Search
Co-Occurring Skills & Capabilities in England by Category

The following tables expand on the one above by listing co-occurrences grouped by category. They cover the same employment type, locality and period, with up to 20 co-occurrences shown in each category:

Application Platforms
1 2 (5.71%) Apache Spark
1 2 (5.71%) Luigi
1 2 (5.71%) WordPress
2 1 (2.86%) Apache Airflow
2 1 (2.86%) CMS
Applications
1 2 (5.71%) Microsoft Excel
2 1 (2.86%) Spreadsheet
Cloud Services
1 14 (40.00%) Google Ads
2 7 (20.00%) Google Analytics
3 4 (11.43%) Microsoft Advertising
4 3 (8.57%) Google Tag Manager
5 2 (5.71%) Amazon Ads
5 2 (5.71%) AWS
5 2 (5.71%) Figma
6 1 (2.86%) Amazon S3
6 1 (2.86%) GCP
6 1 (2.86%) Google Data Studio
6 1 (2.86%) Google Sheets
6 1 (2.86%) SaaS
Communications & Networking
1 1 (2.86%) Wireless
Database & Business Intelligence
1 6 (17.14%) Looker
2 2 (5.71%) PostgreSQL
3 1 (2.86%) Apache Cassandra
3 1 (2.86%) Hadoop
3 1 (2.86%) Metadata
3 1 (2.86%) NoSQL
General
1 15 (42.86%) Marketing
2 12 (34.29%) Advertising
3 8 (22.86%) Analytical Skills
4 5 (14.29%) Social Skills
5 4 (11.43%) Organisational Skills
6 2 (5.71%) Dutch Language
6 2 (5.71%) Finance
6 2 (5.71%) French Language
6 2 (5.71%) German Language
6 2 (5.71%) Italian Language
6 2 (5.71%) Swedish Language
7 1 (2.86%) Brand Awareness
7 1 (2.86%) Electronics
7 1 (2.86%) Games
7 1 (2.86%) Publishing
Job Titles
1 7 (20.00%) Paid Search Manager
1 7 (20.00%) Search Manager
2 3 (8.57%) Paid Search Executive
3 2 (5.71%) Account Manager
3 2 (5.71%) Coordinator
3 2 (5.71%) Data Engineer
3 2 (5.71%) PPC Account Manager
3 2 (5.71%) PPC Executive
3 2 (5.71%) PPC Manager
3 2 (5.71%) Senior
4 1 (2.86%) Lead
4 1 (2.86%) Marketing Executive
4 1 (2.86%) Marketing Specialist
4 1 (2.86%) Performance Specialist
4 1 (2.86%) SEO Executive
Libraries, Frameworks & Software Standards
1 2 (5.71%) Kafka
2 1 (2.86%) Elastic Stack
2 1 (2.86%) RabbitMQ
Miscellaneous
1 4 (11.43%) Social Media
2 3 (8.57%) Video on Demand
3 2 (5.71%) Algorithms
3 2 (5.71%) Analytical Mindset
3 2 (5.71%) Blog
3 2 (5.71%) Self-Motivation
4 1 (2.86%) Data Structures
4 1 (2.86%) Distributed Computing
4 1 (2.86%) Distributed Systems
4 1 (2.86%) Web Conferencing
Processes & Methodologies
1 17 (48.57%) Pay per click
2 15 (42.86%) SEO
3 10 (28.57%) Analytics
3 10 (28.57%) Digital Marketing
4 7 (20.00%) E-Commerce
5 6 (17.14%) Actionable Insight
6 5 (14.29%) Agile
6 5 (14.29%) Mentoring
6 5 (14.29%) Performance Metrics
7 4 (11.43%) A/B Testing
7 4 (11.43%) AI
7 4 (11.43%) Budget Management
7 4 (11.43%) Competitor Analysis
8 3 (8.57%) Multivariate Testing
8 3 (8.57%) Search Engine Marketing
9 2 (5.71%) B2B
9 2 (5.71%) Copywriting
9 2 (5.71%) Link Building
9 2 (5.71%) Test Strategy
9 2 (5.71%) Web Analytics
Programming Languages
1 2 (5.71%) Java
1 2 (5.71%) Scala
2 1 (2.86%) Python
2 1 (2.86%) SQL
Quality Assurance & Compliance
1 3 (8.57%) QA
2 1 (2.86%) Actionable Recommendations
2 1 (2.86%) GMP
Systems Management
1 1 (2.86%) Ansible
1 1 (2.86%) Progress Chef
1 1 (2.86%) Puppet
Vendors
1 26 (74.29%) Google
2 9 (25.71%) Microsoft
3 4 (11.43%) TikTok
4 3 (8.57%) Facebook
4 3 (8.57%) YouTube
5 2 (5.71%) Ahrefs
6 1 (2.86%) Criteo
6 1 (2.86%) HubSpot
6 1 (2.86%) Marketo
6 1 (2.86%) Salesforce
6 1 (2.86%) Screaming Frog
6 1 (2.86%) Sitebulb