Paid Search Job Trends in England

Paid Search
UK > England

The table below provides summary statistics and salary benchmarking for jobs advertised in England requiring Paid Search skills. It covers permanent job vacancies from the 6 months leading up to 4 September 2026, with comparisons to the same periods in the previous two years.

6 months to
4 Sep 2026
Same period 2025 Same period 2024
Rank 670 530 718
Rank change year-on-year -140 +188 +15
Permanent jobs citing Paid Search 71 111 32
As % of all permanent jobs in England 0.073% 0.26% 0.046%
As % of the Processes & Methodologies category 0.099% 0.29% 0.057%
Number of salaries quoted 64 71 26
10th Percentile £32,000 £27,000 £27,500
25th Percentile £33,750 £30,000 £32,750
Median annual salary (50th Percentile) £41,500 £33,000 £42,500
Median % change year-on-year +25.76% -22.35% -5.56%
75th Percentile £47,500 £43,750 £56,250
90th Percentile £69,000 £57,500 £62,500
UK median annual salary £41,500 £36,500 £42,500
% change year-on-year +13.70% -14.12% +3.03%

All Process & Methodology Skills
England

Paid Search falls under the Processes and Methodologies category. For comparison with the information above, the following table provides summary statistics for all permanent job vacancies requiring process or methodology skills in England.

Permanent vacancies with a requirement for process or methodology skills 71,441 38,014 56,565
As % of all permanent jobs advertised in England 73.31% 88.54% 81.05%
Number of salaries quoted 50,865 21,889 34,478
10th Percentile £31,250 £28,500 £31,250
25th Percentile £42,500 £37,000 £41,254
Median annual salary (50th Percentile) £60,000 £55,000 £57,500
Median % change year-on-year +9.09% -4.35% -8.00%
75th Percentile £80,000 £76,250 £76,250
90th Percentile £100,000 £97,500 £95,000
UK median annual salary £60,000 £55,000 £57,500
% change year-on-year +9.09% -4.35% -4.17%

Paid Search
Job Vacancy Trend in England

Historical trend showing the proportion of permanent IT job postings citing Paid Search relative to all permanent IT jobs advertised in England.

Paid Search job vacancy trend in England

Paid Search
Salary Trend in England

Salary distribution trend for jobs in England citing Paid Search.

Salary distribution trend for jobs in England citing Paid Search

Paid Search
Salary Histogram in England

Salary distribution for jobs citing Paid Search in England over the 6 months to 4 September 2026.

Salary histogram for Paid Search in England

Paid Search
Job Locations in England

The table below looks at the demand and provides a guide to the median salaries quoted in IT jobs citing Paid Search within the England region over the 6 months to 4 September 2026. The 'Rank Change' column provides an indication of the change in demand within each location based on the same 6 month period last year.

Location Rank Change
on Same Period
Last Year
Matching
Permanent
IT Job Ads
Median Salary
Past 6 Months
Median Salary
% Change
on Same Period
Last Year
Live
Jobs
South East -42 22 £45,000 +36.36% 13
Midlands -27 15 £35,000 -17.65% 3
East of England -28 13 £37,500 +15.38% 6
London -69 11 £75,000 +11.11% 60
East Midlands -29 8 £41,500 -2.35% 2
North of England -87 8 £45,000 +36.36% 17
West Midlands -22 7 £32,000 -39.05% 1
North West -31 4 £45,000 +36.36% 8
North East -59 4 £37,500 -
South West -73 2 £55,000 +49.66% 4
Paid Search
UK

Paid Search
Co-Occurring Skills & Capabilities in England by Category

The following tables expand on the one above by listing co-occurrences grouped by category. They cover the same employment type, locality and period, with up to 20 co-occurrences shown in each category:

Application Platforms
1 6 (8.45%) WordPress
2 5 (7.04%) CMS
Applications
1 1 (1.41%) Elementor
Business Applications
1 12 (16.90%) Shopify
Cloud Services
1 49 (69.01%) Google Ads
2 29 (40.85%) Google Analytics
3 12 (16.90%) Google Tag Manager
3 12 (16.90%) Meta Ads
4 6 (8.45%) Microsoft Advertising
5 4 (5.63%) Google Data Studio
6 3 (4.23%) Amazon Ads
7 2 (2.82%) SaaS
8 1 (1.41%) Anthropic Claude
8 1 (1.41%) ChatGPT
8 1 (1.41%) GCP
8 1 (1.41%) Google Workspace
8 1 (1.41%) MailChimp
Communications & Networking
1 1 (1.41%) SMS
Database & Business Intelligence
1 11 (15.49%) Metadata
2 4 (5.63%) Looker
3 1 (1.41%) BigQuery
General
1 55 (77.46%) Marketing
2 31 (43.66%) Analytical Skills
3 19 (26.76%) Retail
4 15 (21.13%) Social Skills
5 12 (16.90%) Advertising
6 3 (4.23%) Organisational Skills
7 2 (2.82%) Finance
8 1 (1.41%) Legal
8 1 (1.41%) Presentation Skills
8 1 (1.41%) Public Sector
Job Titles
1 15 (21.13%) Paid Search Manager
1 15 (21.13%) Search Manager
2 11 (15.49%) SEO Specialist
3 10 (14.08%) Senior
4 9 (12.68%) PPC Manager
5 6 (8.45%) Paid Search Specialist
6 5 (7.04%) Performance Manager
7 4 (5.63%) Lead
7 4 (5.63%) Marketing Executive
7 4 (5.63%) PPC Executive
7 4 (5.63%) Senior Data Warehouse Specialist
7 4 (5.63%) Senior SEO Executive
7 4 (5.63%) Senior SEO Specialist
7 4 (5.63%) SEO Executive
8 3 (4.23%) E-Commerce Manager
8 3 (4.23%) Marketing Manager
9 2 (2.82%) Digital Executive
9 2 (2.82%) Digital Media Specialist
9 2 (2.82%) Digital Performance Manager
9 2 (2.82%) IT Manager
Libraries, Frameworks & Software Standards
1 12 (16.90%) CSS
1 12 (16.90%) HTML
Miscellaneous
1 11 (15.49%) Algorithms
2 9 (12.68%) Analytical Mindset
3 8 (11.27%) Social Media
4 4 (5.63%) Onboarding
5 2 (2.82%) Marketing Technology
6 1 (1.41%) Blog
6 1 (1.41%) Digital Media
6 1 (1.41%) Self-Motivation
Processes & Methodologies
1 45 (63.38%) Analytics
1 45 (63.38%) Pay per click
2 40 (56.34%) Digital Marketing
3 31 (43.66%) SEO
4 22 (30.99%) E-Commerce
5 21 (29.58%) AI
6 18 (25.35%) Marketing Strategy
7 17 (23.94%) CRM
8 14 (19.72%) Campaign Management
8 14 (19.72%) Commercial Awareness
9 13 (18.31%) Data Privacy
9 13 (18.31%) Problem-Solving
10 12 (16.90%) Conversion Rate Optimisation
10 12 (16.90%) Creative Thinking
10 12 (16.90%) Link Building
11 10 (14.08%) Actionable Insight
11 10 (14.08%) B2B
11 10 (14.08%) Collaborative Culture
11 10 (14.08%) Copywriting
11 10 (14.08%) Roadmaps
Programming Languages
1 1 (1.41%) SQL
Qualifications
1 6 (8.45%) Degree
Quality Assurance & Compliance
1 13 (18.31%) GDPR
2 1 (1.41%) Accessibility
2 1 (1.41%) Actionable Recommendations
2 1 (1.41%) Data Quality
2 1 (1.41%) ISO 9001
2 1 (1.41%) ISO/IEC 27001
2 1 (1.41%) ISO/IEC 42001
Systems Management
1 1 (1.41%) AppManager
Vendors
1 56 (78.87%) Google
2 28 (39.44%) Microsoft
3 14 (19.72%) YouTube
4 6 (8.45%) Facebook
4 6 (8.45%) Instagram
5 4 (5.63%) Ahrefs
5 4 (5.63%) Hotjar
5 4 (5.63%) TikTok
6 3 (4.23%) HubSpot
6 3 (4.23%) Pinterest
7 2 (2.82%) Apple
8 1 (1.41%) Marketo