Paid Search Job Trends in England

Paid Search
UK > England

The table below provides summary statistics and salary benchmarking for jobs advertised in England requiring Paid Search skills. It covers permanent job vacancies from the 6 months leading up to 5 November 2025, with comparisons to the same periods in the previous two years.

6 months to
5 Nov 2025
Same period 2024 Same period 2023
Rank 531 698 689
Rank change year-on-year +167 -9 +317
Permanent jobs citing Paid Search 84 29 10
As % of all permanent jobs in England 0.19% 0.048% 0.021%
As % of the Processes & Methodologies category 0.22% 0.057% 0.023%
Number of salaries quoted 57 14 10
10th Percentile £29,500 £27,500 £27,000
25th Percentile £30,000 £28,750 £32,500
Median annual salary (50th Percentile) £36,000 £37,500 £41,250
Median % change year-on-year -4.00% -9.09% -17.50%
75th Percentile £43,750 £42,500 £75,625
90th Percentile £63,500 £43,375 £83,875
UK median annual salary £36,500 £37,500 £37,500
% change year-on-year -2.67% - -16.67%

All Process and Methodology Skills
England

Paid Search falls under the Processes and Methodologies category. For comparison with the information above, the following table provides summary statistics for all permanent job vacancies requiring process or methodology skills in England.

Permanent vacancies with a requirement for process or methodology skills 37,755 50,464 44,293
As % of all permanent jobs advertised in England 87.01% 83.00% 93.79%
Number of salaries quoted 23,331 26,513 33,966
10th Percentile £28,250 £34,000 £32,500
25th Percentile £36,250 £45,000 £45,000
Median annual salary (50th Percentile) £55,000 £60,000 £60,000
Median % change year-on-year -8.33% - -
75th Percentile £75,000 £80,000 £80,627
90th Percentile £95,000 £98,750 £100,000
UK median annual salary £54,250 £60,000 £60,000
% change year-on-year -9.58% - -

Paid Search
Job Vacancy Trend in England

Historical trend showing the proportion of permanent IT job postings citing Paid Search relative to all permanent IT jobs advertised in England.

Paid Search job vacancy trend in England

Paid Search
Salary Trend in England

Salary distribution trend for jobs in England citing Paid Search.

Salary distribution trend for jobs in England citing Paid Search

Paid Search
Salary Histogram in England

Salary distribution for jobs citing Paid Search in England over the 6 months to 5 November 2025.

Salary histogram for Paid Search in England

Paid Search
Job Locations in England

The table below looks at the demand and provides a guide to the median salaries quoted in IT jobs citing Paid Search within the England region over the 6 months to 5 November 2025. The 'Rank Change' column provides an indication of the change in demand within each location based on the same 6 month period last year.

Location Rank Change
on Same Period
Last Year
Matching
Permanent
IT Job Ads
Median Salary
Past 6 Months
Median Salary
% Change
on Same Period
Last Year
Live
Jobs
North of England +26 31 £36,500 -8.75% 6
Yorkshire - 19 £30,000 -
South East +57 17 £33,000 - 26
London +65 16 £70,000 -2.44% 42
East of England - 16 £32,500 -
North West +23 11 £40,000 - 5
Midlands +53 3 £42,500 +13.33% 1
East Midlands +19 3 £42,500 +21.43% 1
North East - 1 - - 1
South West - 1 £38,500 - 3
Paid Search
UK

Paid Search
Co-Occurring Skills & Capabilities in England by Category

The following tables expand on the one above by listing co-occurrences grouped by category. They cover the same employment type, locality and period, with up to 20 co-occurrences shown in each category:

Application Platforms
1 2 (2.38%) Apache Spark
1 2 (2.38%) Luigi
2 1 (1.19%) Apache Airflow
2 1 (1.19%) WordPress
Applications
1 9 (10.71%) Microsoft Excel
2 1 (1.19%) Spreadsheet
Business Applications
1 4 (4.76%) Shopify
Cloud Services
1 37 (44.05%) Google Ads
2 27 (32.14%) Google Analytics
3 12 (14.29%) Google Tag Manager
4 9 (10.71%) Microsoft Advertising
5 7 (8.33%) Google Sheets
6 6 (7.14%) Google Data Studio
7 4 (4.76%) Amazon Ads
7 4 (4.76%) Figma
8 3 (3.57%) Facebook Ads
9 2 (2.38%) AWS
10 1 (1.19%) Amazon S3
10 1 (1.19%) GCP
10 1 (1.19%) Google Docs
Communications & Networking
1 3 (3.57%) Wireless
Database & Business Intelligence
1 10 (11.90%) Looker
2 2 (2.38%) PostgreSQL
3 1 (1.19%) Apache Cassandra
3 1 (1.19%) Hadoop
3 1 (1.19%) NoSQL
General
1 52 (61.90%) Marketing
2 31 (36.90%) Advertising
3 30 (35.71%) Analytical Skills
4 28 (33.33%) Social Skills
5 15 (17.86%) Organisational Skills
6 14 (16.67%) Retail
7 7 (8.33%) Finance
8 5 (5.95%) Presentation Skills
9 4 (4.76%) Games
10 3 (3.57%) Electronics
10 3 (3.57%) French Language
10 3 (3.57%) German Language
11 2 (2.38%) Dutch Language
11 2 (2.38%) Inclusion and Diversity
11 2 (2.38%) Italian Language
11 2 (2.38%) Swedish Language
12 1 (1.19%) Brand Awareness
12 1 (1.19%) Law
12 1 (1.19%) Spanish Language
Job Titles
1 17 (20.24%) PPC Executive
2 16 (19.05%) Paid Search Manager
2 16 (19.05%) Search Manager
3 8 (9.52%) Account Manager
3 8 (9.52%) PPC Manager
3 8 (9.52%) Senior
4 7 (8.33%) Paid Search Executive
5 4 (4.76%) Campaign Manager
5 4 (4.76%) Coordinator
5 4 (4.76%) Marketing Executive
5 4 (4.76%) PPC Account Manager
5 4 (4.76%) Search Marketing Executive
6 2 (2.38%) Data Engineer
6 2 (2.38%) E-Commerce Executive
6 2 (2.38%) Senior Manager
6 2 (2.38%) SEO Executive
7 1 (1.19%) Lead
7 1 (1.19%) Marketing Manager
7 1 (1.19%) Marketing Specialist
7 1 (1.19%) Paid Search Strategist
Libraries, Frameworks & Software Standards
1 2 (2.38%) Kafka
2 1 (1.19%) Elastic Stack
2 1 (1.19%) RabbitMQ
Miscellaneous
1 13 (15.48%) Social Media
2 6 (7.14%) Self-Motivation
3 5 (5.95%) Digital Media
3 5 (5.95%) Video on Demand
4 4 (4.76%) Algorithms
5 2 (2.38%) Analytical Mindset
5 2 (2.38%) Virtual Team
6 1 (1.19%) Blog
6 1 (1.19%) Data Structures
6 1 (1.19%) Distributed Computing
6 1 (1.19%) Distributed Systems
6 1 (1.19%) Graphic Design
6 1 (1.19%) Social Network
Processes & Methodologies
1 46 (54.76%) Pay per click
2 45 (53.57%) Digital Marketing
3 37 (44.05%) Analytics
4 34 (40.48%) SEO
5 22 (26.19%) E-Commerce
6 14 (16.67%) Actionable Insight
7 13 (15.48%) Competitor Analysis
8 12 (14.29%) Mentoring
9 11 (13.10%) Collaborative Culture
10 10 (11.90%) Budget Management
10 10 (11.90%) Problem-Solving
11 9 (10.71%) Agile
11 9 (10.71%) Campaign Management
11 9 (10.71%) Time Management
12 8 (9.52%) Coaching
12 8 (9.52%) Marketing Strategy
12 8 (9.52%) Thought Leadership
13 7 (8.33%) Project Management
14 6 (7.14%) Data Analysis
14 6 (7.14%) Web Analytics
Programming Languages
1 2 (2.38%) Java
1 2 (2.38%) Scala
2 1 (1.19%) Python
2 1 (1.19%) SQL
2 1 (1.19%) SQR
Qualifications
1 1 (1.19%) Degree
Quality Assurance & Compliance
1 7 (8.33%) QA
2 1 (1.19%) Actionable Recommendations
2 1 (1.19%) GMP
Systems Management
1 1 (1.19%) Ansible
1 1 (1.19%) Progress Chef
1 1 (1.19%) Puppet
Vendors
1 60 (71.43%) Google
2 21 (25.00%) Microsoft
3 15 (17.86%) TikTok
4 8 (9.52%) Facebook
4 8 (9.52%) YouTube
5 5 (5.95%) Adobe
6 3 (3.57%) HubSpot
7 2 (2.38%) Ahrefs
7 2 (2.38%) Instagram
7 2 (2.38%) Screaming Frog
8 1 (1.19%) Apple
8 1 (1.19%) Criteo
8 1 (1.19%) Pinterest
8 1 (1.19%) Sitebulb
8 1 (1.19%) Snapchat
8 1 (1.19%) Spotify