Paid Search Job Trends in England

Paid Search
UK > England

The table below provides summary statistics and salary benchmarking for jobs advertised in England requiring Paid Search skills. It covers permanent job vacancies from the 6 months leading up to 19 November 2025, with comparisons to the same periods in the previous two years.

6 months to
19 Nov 2025
Same period 2024 Same period 2023
Rank 537 693 675
Rank change year-on-year +156 -18 +293
Permanent jobs citing Paid Search 75 29 7
As % of all permanent jobs in England 0.16% 0.048% 0.015%
As % of the Processes & Methodologies category 0.19% 0.058% 0.016%
Number of salaries quoted 55 13 7
10th Percentile £29,500 £27,500 £26,250
25th Percentile £30,000 £32,500 £29,250
Median annual salary (50th Percentile) £36,500 £40,000 £37,500
Median % change year-on-year -8.75% +6.67% -25.00%
75th Percentile £43,750 £42,500 £41,875
90th Percentile £66,500 £43,500 £50,500
UK median annual salary £37,500 £40,000 £35,000
% change year-on-year -6.25% +14.29% -30.00%

All Process and Methodology Skills
England

Paid Search falls under the Processes and Methodologies category. For comparison with the information above, the following table provides summary statistics for all permanent job vacancies requiring process or methodology skills in England.

Permanent vacancies with a requirement for process or methodology skills 39,473 50,431 43,664
As % of all permanent jobs advertised in England 85.87% 83.90% 93.69%
Number of salaries quoted 24,443 26,092 33,423
10th Percentile £28,250 £35,000 £32,500
25th Percentile £36,250 £45,000 £45,000
Median annual salary (50th Percentile) £55,000 £60,000 £60,000
Median % change year-on-year -8.33% - -1.64%
75th Percentile £75,000 £80,000 £81,250
90th Percentile £95,000 £100,000 £100,000
UK median annual salary £55,000 £60,000 £60,000
% change year-on-year -8.33% - -

Paid Search
Job Vacancy Trend in England

Historical trend showing the proportion of permanent IT job postings citing Paid Search relative to all permanent IT jobs advertised in England.

Paid Search job vacancy trend in England

Paid Search
Salary Trend in England

Salary distribution trend for jobs in England citing Paid Search.

Salary distribution trend for jobs in England citing Paid Search

Paid Search
Salary Histogram in England

Salary distribution for jobs citing Paid Search in England over the 6 months to 19 November 2025.

Salary histogram for Paid Search in England

Paid Search
Job Locations in England

The table below looks at the demand and provides a guide to the median salaries quoted in IT jobs citing Paid Search within the England region over the 6 months to 19 November 2025. The 'Rank Change' column provides an indication of the change in demand within each location based on the same 6 month period last year.

Location Rank Change
on Same Period
Last Year
Matching
Permanent
IT Job Ads
Median Salary
Past 6 Months
Median Salary
% Change
on Same Period
Last Year
Live
Jobs
North of England +67 25 £36,500 -8.75% 6
Yorkshire - 18 £30,000 -
South East +46 16 £33,000 - 5
London +72 15 £70,000 -2.44% 15
East of England - 15 £32,500 -
North West +24 6 £40,000 - 5
Midlands +55 3 £42,500 +6.25%
East Midlands +27 3 £42,500 +21.43%
North East - 1 - - 1
South West - 1 £38,500 - 1
Paid Search
UK

Paid Search
Co-Occurring Skills & Capabilities in England by Category

The following tables expand on the one above by listing co-occurrences grouped by category. They cover the same employment type, locality and period, with up to 20 co-occurrences shown in each category:

Application Platforms
1 2 (2.67%) Apache Spark
1 2 (2.67%) Luigi
2 1 (1.33%) Apache Airflow
2 1 (1.33%) WordPress
Applications
1 8 (10.67%) Microsoft Excel
2 1 (1.33%) Spreadsheet
Business Applications
1 4 (5.33%) Shopify
Cloud Services
1 34 (45.33%) Google Ads
2 22 (29.33%) Google Analytics
3 12 (16.00%) Google Tag Manager
4 9 (12.00%) Microsoft Advertising
5 5 (6.67%) Google Data Studio
5 5 (6.67%) Google Sheets
6 4 (5.33%) Amazon Ads
6 4 (5.33%) Figma
7 2 (2.67%) AWS
7 2 (2.67%) Facebook Ads
8 1 (1.33%) Amazon S3
8 1 (1.33%) GCP
Communications & Networking
1 3 (4.00%) Wireless
Database & Business Intelligence
1 10 (13.33%) Looker
2 2 (2.67%) PostgreSQL
3 1 (1.33%) Apache Cassandra
3 1 (1.33%) Hadoop
3 1 (1.33%) NoSQL
General
1 46 (61.33%) Marketing
2 26 (34.67%) Advertising
2 26 (34.67%) Analytical Skills
3 22 (29.33%) Social Skills
4 13 (17.33%) Organisational Skills
5 10 (13.33%) Retail
6 7 (9.33%) Finance
7 4 (5.33%) Games
7 4 (5.33%) Presentation Skills
8 3 (4.00%) Electronics
8 3 (4.00%) French Language
8 3 (4.00%) German Language
9 2 (2.67%) Dutch Language
9 2 (2.67%) Inclusion and Diversity
9 2 (2.67%) Italian Language
9 2 (2.67%) Swedish Language
10 1 (1.33%) Brand Awareness
10 1 (1.33%) Law
10 1 (1.33%) Spanish Language
Job Titles
1 16 (21.33%) Paid Search Manager
1 16 (21.33%) Search Manager
2 14 (18.67%) PPC Executive
3 8 (10.67%) PPC Manager
4 7 (9.33%) Account Manager
4 7 (9.33%) Senior
5 6 (8.00%) Paid Search Executive
6 4 (5.33%) Campaign Manager
6 4 (5.33%) Coordinator
6 4 (5.33%) Marketing Executive
6 4 (5.33%) PPC Account Manager
6 4 (5.33%) Search Marketing Executive
7 2 (2.67%) Data Engineer
7 2 (2.67%) E-Commerce Executive
7 2 (2.67%) SEO Executive
8 1 (1.33%) Digital Executive
8 1 (1.33%) Marketing Specialist
8 1 (1.33%) Performance Specialist
8 1 (1.33%) Senior Digital Marketing Manager
8 1 (1.33%) Senior Marketing Manager
Libraries, Frameworks & Software Standards
1 2 (2.67%) Kafka
2 1 (1.33%) Elastic Stack
2 1 (1.33%) RabbitMQ
Miscellaneous
1 9 (12.00%) Social Media
2 6 (8.00%) Self-Motivation
3 5 (6.67%) Video on Demand
4 4 (5.33%) Algorithms
4 4 (5.33%) Digital Media
5 2 (2.67%) Analytical Mindset
5 2 (2.67%) Virtual Team
6 1 (1.33%) Blog
6 1 (1.33%) Data Structures
6 1 (1.33%) Distributed Computing
6 1 (1.33%) Distributed Systems
6 1 (1.33%) Graphic Design
Processes & Methodologies
1 42 (56.00%) Pay per click
2 39 (52.00%) Digital Marketing
3 32 (42.67%) SEO
4 31 (41.33%) Analytics
5 18 (24.00%) E-Commerce
6 14 (18.67%) Actionable Insight
7 12 (16.00%) Competitor Analysis
8 11 (14.67%) Collaborative Culture
9 10 (13.33%) Mentoring
10 9 (12.00%) Agile
10 9 (12.00%) Budget Management
10 9 (12.00%) Campaign Management
11 8 (10.67%) Coaching
11 8 (10.67%) Thought Leadership
11 8 (10.67%) Time Management
12 7 (9.33%) Problem-Solving
12 7 (9.33%) Project Management
13 6 (8.00%) Marketing Strategy
13 6 (8.00%) Search Engine Marketing
14 5 (6.67%) Continuous Improvement
Programming Languages
1 2 (2.67%) Java
1 2 (2.67%) Scala
2 1 (1.33%) Python
2 1 (1.33%) SQL
2 1 (1.33%) SQR
Qualifications
1 1 (1.33%) Degree
Quality Assurance & Compliance
1 7 (9.33%) QA
2 1 (1.33%) Actionable Recommendations
2 1 (1.33%) GMP
Systems Management
1 1 (1.33%) Ansible
1 1 (1.33%) Progress Chef
1 1 (1.33%) Puppet
Vendors
1 54 (72.00%) Google
2 18 (24.00%) Microsoft
3 13 (17.33%) TikTok
4 6 (8.00%) Facebook
5 5 (6.67%) Adobe
5 5 (6.67%) YouTube
6 3 (4.00%) HubSpot
7 2 (2.67%) Ahrefs
7 2 (2.67%) Screaming Frog
8 1 (1.33%) Apple
8 1 (1.33%) Criteo
8 1 (1.33%) Pinterest
8 1 (1.33%) Sitebulb
8 1 (1.33%) Snapchat