Paid Search Job Trends in England

Paid Search
UK > England

The table below provides summary statistics and salary benchmarking for jobs advertised in England requiring Paid Search skills. It covers permanent job vacancies from the 6 months leading up to 2 March 2026, with comparisons to the same periods in the previous two years.

6 months to
2 Mar 2026
Same period 2025 Same period 2024
Rank 607 608 731
Rank change year-on-year +1 +123 +215
Permanent jobs citing Paid Search 17 37 25
As % of all permanent jobs in England 0.027% 0.089% 0.036%
As % of the Processes & Methodologies category 0.035% 0.095% 0.041%
Number of salaries quoted 14 10 21
10th Percentile £29,575 £29,750 £26,250
25th Percentile £30,063 £33,625 £31,500
Median annual salary (50th Percentile) £46,500 £41,250 £37,500
Median % change year-on-year +12.73% +10.00% -25.00%
75th Percentile £53,750 £57,500 £43,750
90th Percentile £67,250 - £57,500
UK median annual salary £46,500 £40,000 £37,500
% change year-on-year +16.25% +6.67% -21.05%

All Process & Methodology Skills
England

Paid Search falls under the Processes and Methodologies category. For comparison with the information above, the following table provides summary statistics for all permanent job vacancies requiring process or methodology skills in England.

Permanent vacancies with a requirement for process or methodology skills 48,744 38,824 60,949
As % of all permanent jobs advertised in England 78.62% 93.20% 87.81%
Number of salaries quoted 29,892 19,866 47,964
10th Percentile £29,250 £33,000 £29,750
25th Percentile £39,625 £46,250 £40,000
Median annual salary (50th Percentile) £55,000 £62,500 £55,000
Median % change year-on-year -12.00% +13.64% -12.00%
75th Percentile £77,500 £82,500 £75,000
90th Percentile £97,500 £103,750 £95,000
UK median annual salary £55,000 £60,000 £55,000
% change year-on-year -8.33% +9.09% -12.00%

Paid Search
Job Vacancy Trend in England

Historical trend showing the proportion of permanent IT job postings citing Paid Search relative to all permanent IT jobs advertised in England.

Paid Search job vacancy trend in England

Paid Search
Salary Trend in England

Salary distribution trend for jobs in England citing Paid Search.

Salary distribution trend for jobs in England citing Paid Search

Paid Search
Salary Histogram in England

Salary distribution for jobs citing Paid Search in England over the 6 months to 2 March 2026.

Salary histogram for Paid Search in England

Paid Search
Job Locations in England

The table below looks at the demand and provides a guide to the median salaries quoted in IT jobs citing Paid Search within the England region over the 6 months to 2 March 2026. The 'Rank Change' column provides an indication of the change in demand within each location based on the same 6 month period last year.

Location Rank Change
on Same Period
Last Year
Matching
Permanent
IT Job Ads
Median Salary
Past 6 Months
Median Salary
% Change
on Same Period
Last Year
Live
Jobs
London +32 5 £61,250 +11.36% 5
Midlands -5 4 £46,500 -2.11% 1
South East -22 3 £33,000 +4.76% 2
North of England -22 3 £31,500 -16.56% 1
East Midlands -27 3 £46,500 -15.45%
East of England +3 2 £50,000 -
North East - 2 £31,500 -
West Midlands +4 1 - - 1
North West -2 1 £40,000 +5.96% 1
Paid Search
UK

Paid Search
Co-Occurring Skills & Capabilities in England by Category

The following tables expand on the one above by listing co-occurrences grouped by category. They cover the same employment type, locality and period, with up to 20 co-occurrences shown in each category:

Application Platforms
1 4 (23.53%) WordPress
2 2 (11.76%) CMS
Business Applications
1 1 (5.88%) Sprinklr
Cloud Services
1 6 (35.29%) Google Analytics
2 3 (17.65%) Google Ads
2 3 (17.65%) SaaS
3 1 (5.88%) Google Tag Manager
Database & Business Intelligence
1 2 (11.76%) Metadata
2 1 (5.88%) Looker
General
1 15 (88.24%) Marketing
2 7 (41.18%) Social Skills
3 5 (29.41%) Analytical Skills
4 2 (11.76%) Advertising
4 2 (11.76%) Games
4 2 (11.76%) Organisational Skills
4 2 (11.76%) Publishing
5 1 (5.88%) Finance
5 1 (5.88%) Inclusion and Diversity
Job Titles
1 2 (11.76%) Marketing Executive
1 2 (11.76%) PPC Executive
2 1 (5.88%) Analyst
2 1 (5.88%) Business Analyst
2 1 (5.88%) Lead
2 1 (5.88%) Paid Search Manager
2 1 (5.88%) Search Manager
2 1 (5.88%) SEO Executive
Miscellaneous
1 3 (17.65%) Blog
2 2 (11.76%) Social Media
3 1 (5.88%) Marketing Technology
3 1 (5.88%) Onboarding
3 1 (5.88%) Video on Demand
3 1 (5.88%) Web Conferencing
Processes & Methodologies
1 14 (82.35%) Analytics
2 11 (64.71%) Digital Marketing
3 7 (41.18%) B2B
4 6 (35.29%) Demand Generation
4 6 (35.29%) SEO
5 5 (29.41%) Pay per click
6 4 (23.53%) A/B Testing
6 4 (23.53%) Actionable Insight
6 4 (23.53%) Competitor Analysis
6 4 (23.53%) Lead Generation
6 4 (23.53%) Multivariate Testing
7 3 (17.65%) Budget Management
7 3 (17.65%) CRM
7 3 (17.65%) Link Building
7 3 (17.65%) Performance Metrics
8 2 (11.76%) Content Development
8 2 (11.76%) Copywriting
8 2 (11.76%) Marketing Automation
8 2 (11.76%) Product Marketing
8 2 (11.76%) Web Analytics
Quality Assurance & Compliance
1 1 (5.88%) Actionable Recommendations
1 1 (5.88%) QA
Vendors
1 11 (64.71%) Google
2 4 (23.53%) Microsoft
3 3 (17.65%) Ahrefs
4 2 (11.76%) Salesforce
5 1 (5.88%) Hotjar
5 1 (5.88%) Marketo
5 1 (5.88%) Screaming Frog
5 1 (5.88%) Sitebulb
5 1 (5.88%) TikTok
5 1 (5.88%) YouTube