Paid Search Job Trends in England

Paid Search
UK > England

The table below provides summary statistics and salary benchmarking for jobs advertised in England requiring Paid Search skills. It covers permanent job vacancies from the 6 months leading up to 19 September 2026, with comparisons to the same periods in the previous two years.

6 months to
19 Sep 2026
Same period 2025 Same period 2024
Rank 676 536 716
Rank change year-on-year -140 +180 -3
Permanent jobs citing Paid Search 93 108 35
As % of all permanent jobs in England 0.091% 0.25% 0.051%
As % of the Processes & Methodologies category 0.12% 0.28% 0.062%
Number of salaries quoted 84 69 25
10th Percentile £33,750 £27,000 £27,500
25th Percentile £36,250 £29,500 £32,750
Median annual salary (50th Percentile) £45,000 £33,000 £42,500
Median % change year-on-year +36.36% -22.35% -17.07%
75th Percentile £56,563 £43,750 £56,250
90th Percentile £75,000 £57,500 £62,500
UK median annual salary £45,000 £36,500 £42,500
% change year-on-year +23.29% -14.12% -5.56%

All Process & Methodology Skills
England

Paid Search falls under the Processes and Methodologies category. For comparison with the information above, the following table provides summary statistics for all permanent job vacancies requiring process or methodology skills in England.

Permanent vacancies with a requirement for process or methodology skills 75,166 38,365 56,474
As % of all permanent jobs advertised in England 73.42% 88.79% 81.71%
Number of salaries quoted 53,189 22,080 32,110
10th Percentile £31,250 £28,500 £32,000
25th Percentile £42,215 £37,500 £42,500
Median annual salary (50th Percentile) £60,000 £55,000 £57,500
Median % change year-on-year +9.09% -4.35% -8.00%
75th Percentile £80,000 £76,250 £77,500
90th Percentile £100,000 £97,500 £96,250
UK median annual salary £60,000 £55,000 £57,500
% change year-on-year +9.09% -4.35% -4.17%

Paid Search
Job Vacancy Trend in England

Historical trend showing the proportion of permanent IT job postings citing Paid Search relative to all permanent IT jobs advertised in England.

Paid Search job vacancy trend in England

Paid Search
Salary Trend in England

Salary distribution trend for jobs in England citing Paid Search.

Salary distribution trend for jobs in England citing Paid Search

Paid Search
Salary Histogram in England

Salary distribution for jobs citing Paid Search in England over the 6 months to 19 September 2026.

Salary histogram for Paid Search in England

Paid Search
Job Locations in England

The table below looks at the demand and provides a guide to the median salaries quoted in IT jobs citing Paid Search within the England region over the 6 months to 19 September 2026. The 'Rank Change' column provides an indication of the change in demand within each location based on the same 6 month period last year.

Location Rank Change
on Same Period
Last Year
Matching
Permanent
IT Job Ads
Median Salary
Past 6 Months
Median Salary
% Change
on Same Period
Last Year
Live
Jobs
South East -42 28 £45,000 +36.36% 12
London -79 18 £75,000 +33.33% 72
Midlands -34 17 £37,500 -11.76%
East of England -29 14 £37,500 +15.38% 6
East Midlands -29 10 £41,500 -2.35%
North of England -96 10 £45,000 +35.34% 15
West Midlands -39 7 £32,000 -39.05%
North West -27 6 £52,500 +61.54% 11
South West -71 6 £47,500 +29.25% 3
North East -65 4 £37,500 - 1
Paid Search
UK

Paid Search
Co-Occurring Skills & Capabilities in England by Category

The following tables expand on the one above by listing co-occurrences grouped by category. They cover the same employment type, locality and period, with up to 20 co-occurrences shown in each category:

Application Platforms
1 6 (6.45%) WordPress
2 5 (5.38%) CMS
Applications
1 1 (1.08%) Adobe Creative Suite
1 1 (1.08%) Elementor
1 1 (1.08%) InDesign
Business Applications
1 12 (12.90%) Shopify
Cloud Services
1 62 (66.67%) Google Ads
2 35 (37.63%) Google Analytics
3 17 (18.28%) Google Tag Manager
3 17 (18.28%) Meta Ads
4 10 (10.75%) Microsoft Advertising
5 5 (5.38%) Anthropic Claude
5 5 (5.38%) ChatGPT
6 4 (4.30%) Google Data Studio
7 3 (3.23%) Amazon Ads
8 2 (2.15%) Facebook Ads
8 2 (2.15%) SaaS
9 1 (1.08%) GCP
9 1 (1.08%) Google Workspace
9 1 (1.08%) MailChimp
Communications & Networking
1 1 (1.08%) SMS
Database & Business Intelligence
1 12 (12.90%) Metadata
2 7 (7.53%) Looker
3 1 (1.08%) BigQuery
Development Applications
1 1 (1.08%) Visual Website Optimizer
General
1 70 (75.27%) Marketing
2 39 (41.94%) Analytical Skills
3 25 (26.88%) Retail
4 22 (23.66%) Social Skills
5 20 (21.51%) Advertising
6 3 (3.23%) Finance
6 3 (3.23%) Organisational Skills
7 1 (1.08%) Brand Awareness
7 1 (1.08%) Legal
7 1 (1.08%) Presentation Skills
7 1 (1.08%) Public Sector
7 1 (1.08%) Telecoms
Job Titles
1 18 (19.35%) Paid Search Manager
1 18 (19.35%) Search Manager
2 12 (12.90%) Senior
2 12 (12.90%) SEO Specialist
3 11 (11.83%) Marketing Manager
3 11 (11.83%) Performance Manager
4 9 (9.68%) PPC Manager
5 8 (8.60%) Paid Search Specialist
6 6 (6.45%) Lead
7 5 (5.38%) Digital Media Specialist
7 5 (5.38%) Senior Data Warehouse Specialist
7 5 (5.38%) Senior SEO Executive
7 5 (5.38%) Senior SEO Specialist
7 5 (5.38%) SEO Executive
8 4 (4.30%) Applications Manager
8 4 (4.30%) Marketing Executive
8 4 (4.30%) PPC Executive
9 3 (3.23%) E-Commerce Manager
10 2 (2.15%) Digital Executive
10 2 (2.15%) Digital Performance Manager
Libraries, Frameworks & Software Standards
1 14 (15.05%) CSS
1 14 (15.05%) HTML
2 1 (1.08%) DOM
Miscellaneous
1 13 (13.98%) Analytical Mindset
2 12 (12.90%) Algorithms
3 9 (9.68%) Social Media
4 6 (6.45%) Self-Motivation
5 3 (3.23%) Digital Media
5 3 (3.23%) Onboarding
6 2 (2.15%) Marketing Technology
6 2 (2.15%) Web Conferencing
7 1 (1.08%) Blog
7 1 (1.08%) Multi-touch
Processes & Methodologies
1 56 (60.22%) Pay per click
2 51 (54.84%) Analytics
3 46 (49.46%) Digital Marketing
4 44 (47.31%) SEO
5 27 (29.03%) AI
6 26 (27.96%) E-Commerce
7 25 (26.88%) CRM
8 23 (24.73%) Marketing Strategy
9 20 (21.51%) Data Privacy
10 19 (20.43%) Commercial Awareness
11 17 (18.28%) Campaign Management
11 17 (18.28%) Problem-Solving
12 13 (13.98%) Conversion Rate Optimisation
12 13 (13.98%) Link Building
13 12 (12.90%) Actionable Insight
13 12 (12.90%) Creative Thinking
13 12 (12.90%) Lead Generation
14 11 (11.83%) Collaborative Culture
14 11 (11.83%) Customer Acquisition
14 11 (11.83%) Roadmaps
Programming Languages
1 1 (1.08%) JavaScript
Qualifications
1 7 (7.53%) Degree
Quality Assurance & Compliance
1 14 (15.05%) GDPR
2 1 (1.08%) Accessibility
2 1 (1.08%) Actionable Recommendations
2 1 (1.08%) Data Quality
2 1 (1.08%) ISO 9001
2 1 (1.08%) ISO/IEC 27001
2 1 (1.08%) ISO/IEC 42001
Systems Management
1 4 (4.30%) AppManager
Vendors
1 72 (77.42%) Google
2 42 (45.16%) Microsoft
3 17 (18.28%) YouTube
4 12 (12.90%) TikTok
5 8 (8.60%) Facebook
5 8 (8.60%) HubSpot
5 8 (8.60%) Instagram
6 6 (6.45%) Pinterest
7 4 (4.30%) Ahrefs
7 4 (4.30%) Hotjar
8 2 (2.15%) Apple
9 1 (1.08%) Adobe
9 1 (1.08%) Marketo
9 1 (1.08%) Optimizely
9 1 (1.08%) Sage
9 1 (1.08%) Salesforce