Paid Search Job Trends in England

Paid Search
UK > England

The table below provides summary statistics and salary benchmarking for jobs advertised in England requiring Paid Search skills. It covers permanent job vacancies from the 6 months leading up to 3 October 2026, with comparisons to the same periods in the previous two years.

6 months to
3 Oct 2026
Same period 2025 Same period 2024
Rank 659 547 729
Rank change year-on-year -112 +182 -17
Permanent jobs citing Paid Search 107 102 27
As % of all permanent jobs in England 0.10% 0.24% 0.041%
As % of the Processes & Methodologies category 0.14% 0.26% 0.049%
Number of salaries quoted 94 67 17
10th Percentile £32,500 £27,000 £27,500
25th Percentile £34,063 £29,500 £32,500
Median annual salary (50th Percentile) £42,750 £33,000 £40,000
Median % change year-on-year +29.55% -17.50% -30.43%
75th Percentile £50,000 £43,125 £56,250
90th Percentile £75,000 £57,500 £67,500
UK median annual salary £45,000 £36,500 £40,000
% change year-on-year +23.29% -8.75% -21.95%

All Process & Methodology Skills
England

Paid Search falls under the Processes and Methodologies category. For comparison with the information above, the following table provides summary statistics for all permanent job vacancies requiring process or methodology skills in England.

Permanent vacancies with a requirement for process or methodology skills 76,481 38,519 54,833
As % of all permanent jobs advertised in England 73.55% 89.12% 82.39%
Number of salaries quoted 53,828 21,783 29,723
10th Percentile £31,250 £28,500 £32,500
25th Percentile £42,000 £36,532 £42,608
Median annual salary (50th Percentile) £60,000 £55,000 £60,000
Median % change year-on-year +9.09% -8.33% -2.44%
75th Percentile £80,000 £76,250 £78,750
90th Percentile £100,000 £97,500 £97,500
UK median annual salary £60,000 £55,000 £58,700
% change year-on-year +9.09% -6.30% -2.17%

Paid Search
Job Vacancy Trend in England

Historical trend showing the proportion of permanent IT job postings citing Paid Search relative to all permanent IT jobs advertised in England.

Paid Search job vacancy trend in England

Paid Search
Salary Trend in England

Salary distribution trend for jobs in England citing Paid Search.

Salary distribution trend for jobs in England citing Paid Search

Paid Search
Salary Histogram in England

Salary distribution for jobs citing Paid Search in England over the 6 months to 3 October 2026.

Salary histogram for Paid Search in England

Paid Search
Job Locations in England

The table below looks at the demand and provides a guide to the median salaries quoted in IT jobs citing Paid Search within the England region over the 6 months to 3 October 2026. The 'Rank Change' column provides an indication of the change in demand within each location based on the same 6 month period last year.

Location Rank Change
on Same Period
Last Year
Matching
Permanent
IT Job Ads
Median Salary
Past 6 Months
Median Salary
% Change
on Same Period
Last Year
Live
Jobs
South East -39 31 £45,000 +36.36% 27
London -64 23 £75,000 +33.33% 95
East of England -41 16 £37,500 +15.38% 9
Midlands -36 15 £35,000 -17.65% 4
North of England -83 14 £45,000 +35.34% 26
North West -39 9 £45,000 +38.46% 14
South West -67 9 £47,500 +23.38% 5
East Midlands -33 8 £41,500 -2.35% 1
West Midlands - 7 £32,000 - 3
North East -58 5 £37,500 - 3
Paid Search
UK

Paid Search
Co-Occurring Skills & Capabilities in England by Category

The following tables expand on the one above by listing co-occurrences grouped by category. They cover the same employment type, locality and period, with up to 20 co-occurrences shown in each category:

Application Platforms
1 8 (7.48%) WordPress
2 4 (3.74%) CMS
Applications
1 2 (1.87%) Adobe Creative Suite
1 2 (1.87%) InDesign
2 1 (0.93%) Elementor
Business Applications
1 12 (11.21%) Shopify
Cloud Services
1 72 (67.29%) Google Ads
2 38 (35.51%) Google Analytics
3 24 (22.43%) Google Tag Manager
4 21 (19.63%) Meta Ads
5 10 (9.35%) Microsoft Advertising
6 5 (4.67%) Anthropic Claude
6 5 (4.67%) ChatGPT
7 4 (3.74%) Amazon Ads
7 4 (3.74%) Google Data Studio
8 3 (2.80%) Facebook Ads
8 3 (2.80%) SaaS
9 1 (0.93%) GCP
9 1 (0.93%) Google Workspace
9 1 (0.93%) MailChimp
Communications & Networking
1 1 (0.93%) SMS
Database & Business Intelligence
1 13 (12.15%) Metadata
2 9 (8.41%) Looker
3 1 (0.93%) BigQuery
Development Applications
1 1 (0.93%) Visual Website Optimizer
General
1 82 (76.64%) Marketing
2 48 (44.86%) Analytical Skills
3 26 (24.30%) Social Skills
4 25 (23.36%) Advertising
4 25 (23.36%) Retail
5 5 (4.67%) Organisational Skills
6 4 (3.74%) Finance
7 2 (1.87%) Brand Awareness
7 2 (1.87%) Telecoms
8 1 (0.93%) Inclusion and Diversity
8 1 (0.93%) Legal
8 1 (0.93%) Presentation Skills
8 1 (0.93%) Public Sector
Job Titles
1 20 (18.69%) Paid Search Manager
1 20 (18.69%) Search Manager
2 16 (14.95%) Marketing Manager
2 16 (14.95%) Senior
3 14 (13.08%) Performance Manager
4 13 (12.15%) SEO Specialist
5 9 (8.41%) PPC Manager
6 8 (7.48%) Lead
6 8 (7.48%) Paid Search Specialist
7 7 (6.54%) Senior Data Warehouse Specialist
7 7 (6.54%) Senior SEO Executive
7 7 (6.54%) Senior SEO Specialist
7 7 (6.54%) SEO Executive
8 6 (5.61%) Applications Manager
9 5 (4.67%) Digital Media Specialist
9 5 (4.67%) Marketing Executive
10 4 (3.74%) PPC Executive
11 3 (2.80%) Digital Executive
11 3 (2.80%) E-Commerce Manager
11 3 (2.80%) Senior Manager
Libraries, Frameworks & Software Standards
1 14 (13.08%) CSS
1 14 (13.08%) HTML
2 1 (0.93%) DOM
Miscellaneous
1 16 (14.95%) Analytical Mindset
2 13 (12.15%) Algorithms
3 12 (11.21%) Social Media
4 7 (6.54%) Self-Motivation
5 4 (3.74%) Digital Media
5 4 (3.74%) Web Conferencing
6 3 (2.80%) Blog
7 2 (1.87%) Graphic Design
7 2 (1.87%) Marketing Technology
7 2 (1.87%) Photography
8 1 (0.93%) Multi-touch
8 1 (0.93%) Onboarding
Processes & Methodologies
1 62 (57.94%) Pay per click
2 53 (49.53%) SEO
3 52 (48.60%) Analytics
4 50 (46.73%) Digital Marketing
5 33 (30.84%) AI
6 31 (28.97%) CRM
7 25 (23.36%) E-Commerce
8 22 (20.56%) Marketing Strategy
9 20 (18.69%) Commercial Awareness
9 20 (18.69%) Data Privacy
10 19 (17.76%) Campaign Management
11 18 (16.82%) Lead Generation
12 17 (15.89%) Customer Acquisition
12 17 (15.89%) Problem-Solving
13 14 (13.08%) Conversion Rate Optimisation
14 13 (12.15%) Link Building
14 13 (12.15%) Marketing Automation
15 12 (11.21%) Collaborative Culture
15 12 (11.21%) Creative Thinking
16 11 (10.28%) Digital Strategy
Programming Languages
1 1 (0.93%) JavaScript
Qualifications
1 9 (8.41%) Degree
Quality Assurance & Compliance
1 15 (14.02%) GDPR
2 1 (0.93%) Accessibility
2 1 (0.93%) Actionable Recommendations
2 1 (0.93%) Data Quality
2 1 (0.93%) ISO 9001
2 1 (0.93%) ISO/IEC 27001
2 1 (0.93%) ISO/IEC 42001
Systems Management
1 6 (5.61%) AppManager
Vendors
1 82 (76.64%) Google
2 50 (46.73%) Microsoft
3 18 (16.82%) YouTube
4 16 (14.95%) TikTok
5 10 (9.35%) HubSpot
6 7 (6.54%) Facebook
6 7 (6.54%) Instagram
7 6 (5.61%) Pinterest
8 4 (3.74%) Hotjar
9 3 (2.80%) Ahrefs
10 2 (1.87%) Adobe
10 2 (1.87%) Sage
10 2 (1.87%) Salesforce
11 1 (0.93%) Marketo
11 1 (0.93%) Optimizely