Paid Search Job Trends in England

Paid Search
UK > England

The table below provides summary statistics and salary benchmarking for jobs advertised in England requiring Paid Search skills. It covers permanent job vacancies from the 6 months leading up to 7 August 2026, with comparisons to the same periods in the previous two years.

6 months to
7 Aug 2026
Same period 2025 Same period 2024
Rank 685 546 736
Rank change year-on-year -139 +190 +29
Permanent jobs citing Paid Search 49 98 35
As % of all permanent jobs in England 0.053% 0.22% 0.048%
As % of the Processes & Methodologies category 0.071% 0.25% 0.059%
Number of salaries quoted 44 58 30
10th Percentile £30,000 £27,000 £27,500
25th Percentile £33,750 £29,500 £31,750
Median annual salary (50th Percentile) £43,750 £33,000 £41,250
Median % change year-on-year +32.58% -20.00% -8.33%
75th Percentile £60,625 £43,750 £56,250
90th Percentile £142,500 £57,500 £62,500
UK median annual salary £42,500 £36,500 £41,250
% change year-on-year +16.44% -11.52% -

All Process & Methodology Skills
England

Paid Search falls under the Processes and Methodologies category. For comparison with the information above, the following table provides summary statistics for all permanent job vacancies requiring process or methodology skills in England.

Permanent vacancies with a requirement for process or methodology skills 68,721 39,007 59,047
As % of all permanent jobs advertised in England 73.81% 89.54% 81.26%
Number of salaries quoted 48,509 22,580 39,212
10th Percentile £31,250 £28,500 £31,132
25th Percentile £41,250 £37,500 £41,250
Median annual salary (50th Percentile) £60,000 £55,000 £55,000
Median % change year-on-year +9.09% - -12.00%
75th Percentile £80,000 £77,500 £75,000
90th Percentile £100,000 £98,474 £95,000
UK median annual salary £60,000 £55,000 £55,000
% change year-on-year +9.09% - -8.71%

Paid Search
Job Vacancy Trend in England

Historical trend showing the proportion of permanent IT job postings citing Paid Search relative to all permanent IT jobs advertised in England.

Paid Search job vacancy trend in England

Paid Search
Salary Trend in England

Salary distribution trend for jobs in England citing Paid Search.

Salary distribution trend for jobs in England citing Paid Search

Paid Search
Salary Histogram in England

Salary distribution for jobs citing Paid Search in England over the 6 months to 7 August 2026.

Salary histogram for Paid Search in England

Paid Search
Job Locations in England

The table below looks at the demand and provides a guide to the median salaries quoted in IT jobs citing Paid Search within the England region over the 6 months to 7 August 2026. The 'Rank Change' column provides an indication of the change in demand within each location based on the same 6 month period last year.

Location Rank Change
on Same Period
Last Year
Matching
Permanent
IT Job Ads
Median Salary
Past 6 Months
Median Salary
% Change
on Same Period
Last Year
Live
Jobs
Midlands -27 14 £37,500 -28.57% 5
East of England -29 14 £37,500 +15.38% 2
London -49 9 £140,000 +154.55% 17
East Midlands -25 7 £46,500 +9.41% 4
West Midlands -27 7 £32,000 -39.05% 1
South East -36 6 £43,750 +32.58% 11
North of England -74 5 £45,000 +36.36% 12
North West -20 4 £45,000 +55.17% 8
North East -52 1 £60,000 - 1
South West -63 1 £55,000 +57.14% 3
Paid Search
UK

Paid Search
Co-Occurring Skills & Capabilities in England by Category

The following tables expand on the one above by listing co-occurrences grouped by category. They cover the same employment type, locality and period, with up to 20 co-occurrences shown in each category:

Application Platforms
1 7 (14.29%) WordPress
2 5 (10.20%) CMS
Applications
1 1 (2.04%) Elementor
Business Applications
1 3 (6.12%) Shopify
2 1 (2.04%) Sprinklr
Cloud Services
1 29 (59.18%) Google Ads
2 17 (34.69%) Google Analytics
3 5 (10.20%) Meta Ads
4 4 (8.16%) Google Data Studio
4 4 (8.16%) Microsoft Advertising
5 2 (4.08%) SaaS
6 1 (2.04%) GCP
6 1 (2.04%) Google Tag Manager
6 1 (2.04%) Google Workspace
6 1 (2.04%) MailChimp
Database & Business Intelligence
1 11 (22.45%) Metadata
2 3 (6.12%) Looker
3 1 (2.04%) BigQuery
General
1 46 (93.88%) Marketing
2 17 (34.69%) Analytical Skills
3 7 (14.29%) Advertising
3 7 (14.29%) Social Skills
4 4 (8.16%) Retail
5 3 (6.12%) Organisational Skills
6 2 (4.08%) Finance
7 1 (2.04%) Inclusion and Diversity
7 1 (2.04%) Legal
7 1 (2.04%) Public Sector
Job Titles
1 11 (22.45%) SEO Specialist
2 10 (20.41%) Senior
3 4 (8.16%) Marketing Executive
3 4 (8.16%) Performance Manager
3 4 (8.16%) PPC Executive
3 4 (8.16%) PPC Manager
3 4 (8.16%) Senior Data Warehouse Specialist
3 4 (8.16%) Senior SEO Executive
3 4 (8.16%) Senior SEO Specialist
3 4 (8.16%) SEO Executive
4 3 (6.12%) Marketing Manager
5 2 (4.08%) Digital Executive
5 2 (4.08%) Digital Performance Manager
5 2 (4.08%) E-Commerce Manager
5 2 (4.08%) IT Manager
5 2 (4.08%) Paid Search Manager
5 2 (4.08%) Search Manager
6 1 (2.04%) Head of Digital
6 1 (2.04%) Paid Search Specialist
6 1 (2.04%) Senior Digital Marketing Executive
Libraries, Frameworks & Software Standards
1 12 (24.49%) CSS
1 12 (24.49%) HTML
Miscellaneous
1 11 (22.45%) Algorithms
2 8 (16.33%) Analytical Mindset
3 7 (14.29%) Social Media
4 6 (12.24%) Onboarding
5 3 (6.12%) Marketing Technology
6 1 (2.04%) Blog
6 1 (2.04%) Self-Motivation
Processes & Methodologies
1 36 (73.47%) Analytics
2 31 (63.27%) Digital Marketing
3 26 (53.06%) SEO
4 25 (51.02%) Pay per click
5 18 (36.73%) AI
6 15 (30.61%) E-Commerce
7 14 (28.57%) B2B
8 12 (24.49%) Link Building
9 11 (22.45%) Conversion Rate Optimisation
10 10 (20.41%) Copywriting
10 10 (20.41%) CRM
11 8 (16.33%) Actionable Insight
12 7 (14.29%) Continuous Improvement
12 7 (14.29%) Digital Strategy
12 7 (14.29%) Online Marketing
13 6 (12.24%) A/B Testing
13 6 (12.24%) Data Analytics
13 6 (12.24%) Decision-Making
13 6 (12.24%) Marketing Strategy
14 5 (10.20%) Demand Generation
Programming Languages
1 1 (2.04%) SQL
Qualifications
1 5 (10.20%) Degree
Quality Assurance & Compliance
1 13 (26.53%) GDPR
2 1 (2.04%) Accessibility
2 1 (2.04%) Actionable Recommendations
2 1 (2.04%) Data Quality
2 1 (2.04%) ISO 9001
2 1 (2.04%) ISO/IEC 27001
2 1 (2.04%) ISO/IEC 42001
2 1 (2.04%) QA
Vendors
1 34 (69.39%) Google
2 9 (18.37%) Microsoft
3 5 (10.20%) Hotjar
4 4 (8.16%) Facebook
4 4 (8.16%) Instagram
5 3 (6.12%) Ahrefs
5 3 (6.12%) YouTube
6 2 (4.08%) Apple
6 2 (4.08%) HubSpot
7 1 (2.04%) Marketo
7 1 (2.04%) Salesforce