Paid Search Job Trends in England

Paid Search
UK > England

The table below provides summary statistics and salary benchmarking for jobs advertised in England requiring Paid Search skills. It covers permanent job vacancies from the 6 months leading up to 5 December 2025, with comparisons to the same periods in the previous two years.

6 months to
5 Dec 2025
Same period 2024 Same period 2023
Rank 546 688 662
Rank change year-on-year +142 -26 +276
Permanent jobs citing Paid Search 64 25 7
As % of all permanent jobs in England 0.13% 0.044% 0.016%
As % of the Processes & Methodologies category 0.16% 0.051% 0.017%
Number of salaries quoted 50 9 7
10th Percentile £29,500 £31,500 £29,650
25th Percentile £30,000 £32,750 £31,875
Median annual salary (50th Percentile) £36,500 £40,000 £35,000
Median % change year-on-year -8.75% +14.29% -26.32%
75th Percentile £43,750 £42,500 £38,750
90th Percentile £59,000 £58,000 £46,250
UK median annual salary £37,500 £38,000 £35,000
% change year-on-year -1.32% +8.57% -22.22%

All Process and Methodology Skills
England

Paid Search falls under the Processes and Methodologies category. For comparison with the information above, the following table provides summary statistics for all permanent job vacancies requiring process or methodology skills in England.

Permanent vacancies with a requirement for process or methodology skills 40,777 49,219 41,856
As % of all permanent jobs advertised in England 84.17% 86.79% 93.60%
Number of salaries quoted 25,092 25,637 32,297
10th Percentile £28,250 £35,000 £32,500
25th Percentile £36,250 £45,000 £45,000
Median annual salary (50th Percentile) £55,000 £60,000 £60,000
Median % change year-on-year -8.33% - -4.00%
75th Percentile £75,000 £80,000 £81,250
90th Percentile £95,000 £100,000 £100,000
UK median annual salary £55,000 £60,000 £60,000
% change year-on-year -8.33% - -

Paid Search
Job Vacancy Trend in England

Historical trend showing the proportion of permanent IT job postings citing Paid Search relative to all permanent IT jobs advertised in England.

Paid Search job vacancy trend in England

Paid Search
Salary Trend in England

Salary distribution trend for jobs in England citing Paid Search.

Salary distribution trend for jobs in England citing Paid Search

Paid Search
Salary Histogram in England

Salary distribution for jobs citing Paid Search in England over the 6 months to 5 December 2025.

Salary histogram for Paid Search in England

Paid Search
Job Locations in England

The table below looks at the demand and provides a guide to the median salaries quoted in IT jobs citing Paid Search within the England region over the 6 months to 5 December 2025. The 'Rank Change' column provides an indication of the change in demand within each location based on the same 6 month period last year.

Location Rank Change
on Same Period
Last Year
Matching
Permanent
IT Job Ads
Median Salary
Past 6 Months
Median Salary
% Change
on Same Period
Last Year
Live
Jobs
North of England +61 25 £36,500 -8.75% 2
Yorkshire - 18 £30,000 -
South East +48 14 £33,000 - 10
East of England - 11 £33,750 -
London +75 10 £70,000 -2.44% 7
North West +43 6 £40,000 - 2
Midlands +46 3 £42,500 +6.25%
East Midlands +10 3 £42,500 +21.43%
North East - 1 - -
South West - 1 £38,500 - 1
Paid Search
UK

Paid Search
Co-Occurring Skills & Capabilities in England by Category

The following tables expand on the one above by listing co-occurrences grouped by category. They cover the same employment type, locality and period, with up to 20 co-occurrences shown in each category:

Application Platforms
1 2 (3.13%) Apache Spark
1 2 (3.13%) Luigi
2 1 (1.56%) Apache Airflow
2 1 (1.56%) WordPress
Applications
1 7 (10.94%) Microsoft Excel
2 1 (1.56%) Spreadsheet
Business Applications
1 4 (6.25%) Shopify
Cloud Services
1 29 (45.31%) Google Ads
2 19 (29.69%) Google Analytics
3 11 (17.19%) Google Tag Manager
4 8 (12.50%) Microsoft Advertising
5 4 (6.25%) Figma
5 4 (6.25%) Google Data Studio
5 4 (6.25%) Google Sheets
6 2 (3.13%) Amazon Ads
6 2 (3.13%) AWS
7 1 (1.56%) Amazon S3
7 1 (1.56%) GCP
Communications & Networking
1 1 (1.56%) Wireless
Database & Business Intelligence
1 9 (14.06%) Looker
2 2 (3.13%) PostgreSQL
3 1 (1.56%) Apache Cassandra
3 1 (1.56%) Hadoop
3 1 (1.56%) NoSQL
General
1 38 (59.38%) Marketing
2 23 (35.94%) Advertising
2 23 (35.94%) Analytical Skills
3 15 (23.44%) Social Skills
4 11 (17.19%) Organisational Skills
5 7 (10.94%) Retail
6 4 (6.25%) Finance
7 3 (4.69%) French Language
7 3 (4.69%) Games
7 3 (4.69%) German Language
7 3 (4.69%) Presentation Skills
8 2 (3.13%) Dutch Language
8 2 (3.13%) Italian Language
8 2 (3.13%) Swedish Language
9 1 (1.56%) Brand Awareness
9 1 (1.56%) Electronics
9 1 (1.56%) Law
9 1 (1.56%) Spanish Language
Job Titles
1 14 (21.88%) Paid Search Manager
1 14 (21.88%) Search Manager
2 10 (15.63%) PPC Executive
3 8 (12.50%) PPC Manager
4 7 (10.94%) Senior
5 6 (9.38%) Paid Search Executive
6 5 (7.81%) Account Manager
7 4 (6.25%) PPC Account Manager
8 3 (4.69%) Marketing Executive
8 3 (4.69%) Search Marketing Executive
9 2 (3.13%) Coordinator
9 2 (3.13%) Data Engineer
9 2 (3.13%) SEO Executive
10 1 (1.56%) Digital Executive
10 1 (1.56%) E-Commerce Executive
10 1 (1.56%) Marketing Specialist
10 1 (1.56%) Paid Search Strategist
10 1 (1.56%) Performance Specialist
10 1 (1.56%) Senior Digital Marketing Manager
10 1 (1.56%) Senior Marketing Manager
Libraries, Frameworks & Software Standards
1 2 (3.13%) Kafka
2 1 (1.56%) Elastic Stack
2 1 (1.56%) RabbitMQ
Miscellaneous
1 9 (14.06%) Social Media
2 6 (9.38%) Self-Motivation
3 5 (7.81%) Video on Demand
4 4 (6.25%) Algorithms
5 2 (3.13%) Analytical Mindset
6 1 (1.56%) Blog
6 1 (1.56%) Data Structures
6 1 (1.56%) Digital Media
6 1 (1.56%) Distributed Computing
6 1 (1.56%) Distributed Systems
6 1 (1.56%) Graphic Design
Processes & Methodologies
1 35 (54.69%) Pay per click
2 32 (50.00%) Digital Marketing
3 28 (43.75%) SEO
4 27 (42.19%) Analytics
5 14 (21.88%) E-Commerce
6 11 (17.19%) Actionable Insight
7 10 (15.63%) Competitor Analysis
8 9 (14.06%) Agile
8 9 (14.06%) Budget Management
8 9 (14.06%) Collaborative Culture
8 9 (14.06%) Mentoring
9 7 (10.94%) Problem-Solving
10 6 (9.38%) Marketing Strategy
11 5 (7.81%) B2C
11 5 (7.81%) Performance Analysis
11 5 (7.81%) Thought Leadership
11 5 (7.81%) Time Management
12 4 (6.25%) Commercial Awareness
12 4 (6.25%) Multivariate Testing
12 4 (6.25%) Search Engine Marketing
Programming Languages
1 2 (3.13%) Java
1 2 (3.13%) Scala
2 1 (1.56%) Python
2 1 (1.56%) SQL
2 1 (1.56%) SQR
Qualifications
1 1 (1.56%) Degree
Quality Assurance & Compliance
1 4 (6.25%) QA
2 1 (1.56%) Actionable Recommendations
2 1 (1.56%) GMP
Systems Management
1 1 (1.56%) Ansible
1 1 (1.56%) Progress Chef
1 1 (1.56%) Puppet
Vendors
1 48 (75.00%) Google
2 17 (26.56%) Microsoft
3 9 (14.06%) TikTok
4 5 (7.81%) YouTube
5 4 (6.25%) Facebook
6 3 (4.69%) HubSpot
7 2 (3.13%) Adobe
7 2 (3.13%) Ahrefs
7 2 (3.13%) Screaming Frog
8 1 (1.56%) Apple
8 1 (1.56%) Criteo
8 1 (1.56%) Pinterest
8 1 (1.56%) Sitebulb
8 1 (1.56%) Snapchat