Digital Analytics
UK

The following table provides summary statistics for permanent job vacancies with a requirement for Digital Analytics skills. Included is a benchmarking guide to the salaries offered in vacancies that have cited Digital Analytics over the 6 months to 26 May 2024 with a comparison to the same period in the previous 2 years.

6 months to
26 May 2024
Same period 2023 Same period 2022
Rank 856 702 1020
Rank change year-on-year -154 +318 -163
Permanent jobs citing Digital Analytics 55 276 233
As % of all permanent jobs advertised in the UK 0.054% 0.28% 0.14%
As % of the Processes & Methodologies category 0.064% 0.29% 0.15%
Number of salaries quoted 49 114 128
10th Percentile £30,000 £36,975 £32,475
25th Percentile £41,500 £41,250 £46,875
Median annual salary (50th Percentile) £52,500 £52,000 £50,000
Median % change year-on-year +0.96% +4.00% -9.09%
75th Percentile £63,750 £67,393 £57,000
90th Percentile £78,000 £68,750 £74,125
UK excluding London median annual salary £57,000 £52,000 £50,750
% change year-on-year +9.62% +2.46% +25.31%

All Process and Methodology Skills
UK

Digital Analytics is in the Processes and Methodologies category. The following table is for comparison with the above and provides summary statistics for all permanent job vacancies with a requirement for process or methodology skills.

Permanent vacancies with a requirement for process or methodology skills 85,989 93,723 157,646
As % of all permanent jobs advertised in the UK 84.40% 95.55% 95.87%
Number of salaries quoted 60,364 55,437 82,675
10th Percentile £29,250 £34,000 £33,500
25th Percentile £40,000 £45,000 £43,750
Median annual salary (50th Percentile) £55,000 £61,000 £60,000
Median % change year-on-year -9.84% +1.67% +9.09%
75th Percentile £72,500 £81,250 £80,000
90th Percentile £92,500 £100,000 £96,250
UK excluding London median annual salary £50,000 £55,000 £52,500
% change year-on-year -9.09% +4.76% +9.38%

Digital Analytics
Job Vacancy Trend

Job postings citing Digital Analytics as a proportion of all IT jobs advertised.

Job vacancy trend for Digital Analytics in the UK

Digital Analytics
Salary Trend

3-month moving average salary quoted in jobs citing Digital Analytics.

Salary trend for Digital Analytics in the UK

Digital Analytics
Salary Histogram

Salary distribution for jobs citing Digital Analytics over the 6 months to 26 May 2024.

Salary histogram for Digital Analytics in the UK

Digital Analytics
Top 13 Job Locations

The table below looks at the demand and provides a guide to the median salaries quoted in IT jobs citing Digital Analytics within the UK over the 6 months to 26 May 2024. The 'Rank Change' column provides an indication of the change in demand within each location based on the same 6 month period last year.

Location Rank Change
on Same Period
Last Year
Matching
Permanent
IT Job Ads
Median Salary
Past 6 Months
Median Salary
% Change
on Same Period
Last Year
Live
Jobs
England -142 54 £54,750 +5.29% 38
UK excluding London -176 37 £57,000 +9.62% 18
Work from Home -107 16 £60,000 +15.38% 23
London +72 15 £45,000 -10.00% 19
South West -7 12 £50,000 -23.49%
South East -16 10 £30,000 -45.45% 9
North of England -90 8 £62,500 +20.19% 8
North West -23 7 £62,500 +20.19% 7
Midlands -6 6 £62,500 +42.86%
West Midlands +17 5 £62,500 +66.67%
East of England -6 1 £70,000 +27.27% 1
Yorkshire -29 1 £40,000 - 1
East Midlands - 1 £52,500 -

Digital Analytics
Co-occurring Skills and Capabilities by Category

The follow tables expand on the table above by listing co-occurrences grouped by category. The same employment type, locality and period is covered with up to 20 co-occurrences shown in each of the following categories:

Application Platforms
1 1 (1.82%) SAS
Applications
1 1 (1.82%) Adobe Captivate
1 1 (1.82%) Microsoft Office
Cloud Services
1 14 (25.45%) Google Analytics
2 12 (21.82%) Adobe Analytics
3 5 (9.09%) Power Platform
4 4 (7.27%) GCP
5 2 (3.64%) Google Data Studio
5 2 (3.64%) Google Tag Manager
6 1 (1.82%) Bloomreach
Database & Business Intelligence
1 7 (12.73%) Tableau
2 5 (9.09%) Looker
2 5 (9.09%) Power BI
3 4 (7.27%) BigQuery
4 2 (3.64%) Power Query
4 2 (3.64%) QlikView
Development Applications
1 3 (5.45%) Visual Website Optimizer
General
1 21 (38.18%) Marketing
2 18 (32.73%) Analytical Skills
3 14 (25.45%) Social Skills
4 5 (9.09%) Presentation Skills
5 4 (7.27%) Finance
5 4 (7.27%) Inclusion and Diversity
6 2 (3.64%) Law
6 2 (3.64%) Public Sector
6 2 (3.64%) Retail
7 1 (1.82%) Banking
7 1 (1.82%) Billing
7 1 (1.82%) Influencing Skills
7 1 (1.82%) Telecoms
7 1 (1.82%) Wearables
Job Titles
1 24 (43.64%) Analyst
2 19 (34.55%) Digital Analyst
3 15 (27.27%) Senior
4 12 (21.82%) Analytics Manager
4 12 (21.82%) Consultant
5 10 (18.18%) Digital Analytics Manager
5 10 (18.18%) Senior Consultant
6 7 (12.73%) Lead
7 5 (9.09%) Web Analyst
8 4 (7.27%) Data Analyst
8 4 (7.27%) Digital Executive
8 4 (7.27%) Senior Analyst
8 4 (7.27%) Senior Data Analyst
8 4 (7.27%) Web Analytics Manager
8 4 (7.27%) Web Manager
9 3 (5.45%) Digital Analytics Analyst
9 3 (5.45%) Implementation Analyst
9 3 (5.45%) SEO Analyst
9 3 (5.45%) SEO Manager
9 3 (5.45%) Web Analytics Analyst
Libraries, Frameworks & Software Standards
1 4 (7.27%) CSS
1 4 (7.27%) HTML
2 2 (3.64%) Pandas
Miscellaneous
1 2 (3.64%) Social Media
2 1 (1.82%) Digital Media
2 1 (1.82%) Mobile App
2 1 (1.82%) Self-Motivation
Processes & Methodologies
1 55 (100.00%) Analytics
2 22 (40.00%) A/B Testing
3 20 (36.36%) Conversion Rate Optimisation
4 14 (25.45%) Agile
4 14 (25.45%) Customer Experience
4 14 (25.45%) Digital Marketing
5 13 (23.64%) Data Analysis
6 12 (21.82%) Visualisation
7 11 (20.00%) Actionable Insight
7 11 (20.00%) Data Visualisation
8 10 (18.18%) Problem-Solving
8 10 (18.18%) SEO
9 7 (12.73%) Web Analytics
10 6 (10.91%) Business Intelligence
10 6 (10.91%) Marketing Strategy
11 5 (9.09%) Economics
11 5 (9.09%) Mathematics
11 5 (9.09%) Stakeholder Management
11 5 (9.09%) Statistics
11 5 (9.09%) User Experience
Programming Languages
1 10 (18.18%) SQL
2 8 (14.55%) Python
3 3 (5.45%) JavaScript
4 2 (3.64%) R
5 1 (1.82%) Java
Qualifications
1 7 (12.73%) Degree
2 4 (7.27%) DV Cleared
2 4 (7.27%) Security Cleared
Quality Assurance & Compliance
1 5 (9.09%) Actionable Recommendations
2 2 (3.64%) Accessibility
3 1 (1.82%) QA
Vendors
1 16 (29.09%) Google
2 13 (23.64%) Adobe
3 5 (9.09%) Glassbox
3 5 (9.09%) Optimizely
4 2 (3.64%) Coremetrics
4 2 (3.64%) Facebook
4 2 (3.64%) IBM
4 2 (3.64%) Maxymiser
4 2 (3.64%) Medallia
4 2 (3.64%) Omniture
4 2 (3.64%) Splunk
5 1 (1.82%) Ensighten
5 1 (1.82%) Instagram
5 1 (1.82%) Snapchat