Digital Marketing
UK

The following table provides summary statistics for permanent job vacancies with a requirement for Digital Marketing skills. Included is a benchmarking guide to the salaries offered in vacancies that have cited Digital Marketing over the 6 months to 10 May 2024 with a comparison to the same period in the previous 2 years.

6 months to
10 May 2024
Same period 2023 Same period 2022
Rank 340 434 333
Rank change year-on-year +94 -101 -105
Permanent jobs citing Digital Marketing 836 726 1,825
As % of all permanent jobs advertised in the UK 0.84% 0.72% 1.16%
As % of the Processes & Methodologies category 0.98% 0.75% 1.21%
Number of salaries quoted 497 498 1,021
10th Percentile £26,250 £28,750 £26,750
25th Percentile £31,250 £38,750 £37,500
Median annual salary (50th Percentile) £41,500 £50,000 £50,000
Median % change year-on-year -17.00% - -7.41%
75th Percentile £57,500 £68,750 £65,000
90th Percentile £73,750 £86,625 £86,250
UK excluding London median annual salary £35,000 £45,000 £45,000
% change year-on-year -22.22% - -5.26%

All Process and Methodology Skills
UK

Digital Marketing is in the Processes and Methodologies category. The following table is for comparison with the above and provides summary statistics for all permanent job vacancies with a requirement for process or methodology skills.

Permanent vacancies with a requirement for process or methodology skills 84,917 96,578 150,488
As % of all permanent jobs advertised in the UK 85.59% 95.61% 95.67%
Number of salaries quoted 59,883 56,844 82,330
10th Percentile £29,008 £34,000 £33,515
25th Percentile £40,000 £45,000 £43,750
Median annual salary (50th Percentile) £55,000 £61,190 £60,000
Median % change year-on-year -10.12% +1.98% +9.09%
75th Percentile £72,500 £81,250 £80,000
90th Percentile £92,500 £100,000 £96,250
UK excluding London median annual salary £50,000 £55,000 £52,500
% change year-on-year -9.09% +4.76% +9.38%

Digital Marketing
Job Vacancy Trend

Job postings citing Digital Marketing as a proportion of all IT jobs advertised.

Job vacancy trend for Digital Marketing in the UK

Digital Marketing
Salary Trend

3-month moving average salary quoted in jobs citing Digital Marketing.

Salary trend for Digital Marketing in the UK

Digital Marketing
Salary Histogram

Salary distribution for jobs citing Digital Marketing over the 6 months to 10 May 2024.

Salary histogram for Digital Marketing in the UK

Digital Marketing
Top 17 Job Locations

The table below looks at the demand and provides a guide to the median salaries quoted in IT jobs citing Digital Marketing within the UK over the 6 months to 10 May 2024. The 'Rank Change' column provides an indication of the change in demand within each location based on the same 6 month period last year.

Location Rank Change
on Same Period
Last Year
Matching
Permanent
IT Job Ads
Median Salary
Past 6 Months
Median Salary
% Change
on Same Period
Last Year
Live
Jobs
England +103 768 £42,500 -19.05% 500
UK excluding London +78 538 £35,000 -22.22% 321
Work from Home +135 449 £45,000 -15.49% 312
London +108 262 £55,000 -12.00% 186
South East +72 232 £35,000 -22.22% 66
North of England +128 112 £42,500 +6.25% 106
Midlands +41 89 £35,000 -15.15% 74
North West +65 77 £45,000 +5.88% 60
West Midlands +30 53 £35,000 -26.32% 39
South West -76 41 £38,750 -18.42% 23
East Midlands +11 36 £35,000 -10.26% 35
Yorkshire +105 33 £41,500 +40.68% 40
Northern Ireland - 27 £35,000 - 2
Scotland -86 19 £50,000 +25.00% 17
East of England +14 14 £35,000 -41.67% 40
Wales +5 4 £36,000 -31.43% 4
North East -5 2 £43,750 -16.67% 7

Digital Marketing
Co-occurring Skills and Capabilities by Category

The follow tables expand on the table above by listing co-occurrences grouped by category. The same employment type, locality and period is covered with up to 20 co-occurrences shown in each of the following categories:

Application Platforms
1 60 (7.18%) CMS
2 51 (6.10%) WordPress
3 34 (4.07%) SharePoint
4 10 (1.20%) Microsoft Exchange
5 9 (1.08%) Drupal
6 8 (0.96%) Joomla!
6 8 (0.96%) Umbraco
7 7 (0.84%) Apache Spark
8 6 (0.72%) Apache
8 6 (0.72%) nginx
9 4 (0.48%) Confluence
9 4 (0.48%) IIS
10 2 (0.24%) Kentico
11 1 (0.12%) Adobe Experience Manager
11 1 (0.12%) EPiServer
11 1 (0.12%) SAS
Applications
1 46 (5.50%) Microsoft Excel
2 44 (5.26%) Microsoft Office
3 26 (3.11%) Microsoft PowerPoint
4 22 (2.63%) Photoshop
5 18 (2.15%) Adobe Illustrator
6 13 (1.56%) Adobe Creative Suite
7 10 (1.20%) InDesign
8 9 (1.08%) Adobe After Effects
9 8 (0.96%) Trello
10 6 (0.72%) OrCAD
11 5 (0.60%) InfoPath
12 4 (0.48%) Doxygen
12 4 (0.48%) Spreadsheet
13 3 (0.36%) Adobe XD
13 3 (0.36%) Blender
13 3 (0.36%) CINEMA 4D
13 3 (0.36%) Sketch
14 2 (0.24%) Adobe Premiere
14 2 (0.24%) FileZilla
14 2 (0.24%) Fusion 360
Business Applications
1 20 (2.39%) Shopify
2 17 (2.03%) Magento
3 7 (0.84%) Dynamics CRM
4 5 (0.60%) Payment Gateway
5 3 (0.36%) Sage 200
5 3 (0.36%) SAP CX
6 2 (0.24%) Salesforce CRM
7 1 (0.12%) SAP CRM
7 1 (0.12%) SAP ERP
Cloud Services
1 79 (9.45%) Google Analytics
2 41 (4.90%) Power Platform
3 40 (4.78%) Azure
4 36 (4.31%) AWS
5 32 (3.83%) Microsoft 365
6 28 (3.35%) Google Ads
7 23 (2.75%) Figma
8 21 (2.51%) SaaS
9 13 (1.56%) Azure DevOps
9 13 (1.56%) Canva
10 12 (1.44%) GCP
10 12 (1.44%) GitHub
11 11 (1.32%) Cloud Computing
12 10 (1.20%) Power Automate
13 9 (1.08%) Adobe Creative Cloud
14 8 (0.96%) OneDrive
15 7 (0.84%) Adobe Analytics
15 7 (0.84%) MailChimp
15 7 (0.84%) PaaS
16 6 (0.72%) Entra ID
Communications & Networking
1 184 (22.01%) Broadband
2 18 (2.15%) HTTP
3 15 (1.79%) MQTT
4 14 (1.67%) DNS
5 10 (1.20%) Modbus
5 10 (1.20%) Wireless
6 8 (0.96%) LTE
6 8 (0.96%) TCP/IP
7 7 (0.84%) Bluetooth
7 7 (0.84%) Ethernet
7 7 (0.84%) FTP
7 7 (0.84%) Intranet
7 7 (0.84%) Wi-Fi
8 6 (0.72%) 3G
8 6 (0.72%) 4G
8 6 (0.72%) GPRS
8 6 (0.72%) LoRaWAN
8 6 (0.72%) Network Security
9 4 (0.48%) RS-485
10 3 (0.36%) Internet
Database & Business Intelligence
1 41 (4.90%) Power BI
2 22 (2.63%) PostgreSQL
2 22 (2.63%) Tableau
3 12 (1.44%) Looker
4 9 (1.08%) MongoDB
5 7 (0.84%) SQLite
6 6 (0.72%) Data Lake
6 6 (0.72%) GIS
6 6 (0.72%) Redis
7 5 (0.60%) Amazon Aurora
7 5 (0.60%) Amazon Redshift
7 5 (0.60%) Hadoop
7 5 (0.60%) MySQL
7 5 (0.60%) Relational Database
7 5 (0.60%) SQL Server
8 4 (0.48%) BigQuery
9 3 (0.36%) Big Data
10 2 (0.24%) Data Warehouse
10 2 (0.24%) Metadata
11 1 (0.12%) Jackrabbit
Development Applications
1 34 (4.07%) Git
2 28 (3.35%) JIRA
3 17 (2.03%) Visual Studio
4 15 (1.79%) Subversion
5 11 (1.32%) Eclipse
6 10 (1.20%) Jenkins
7 5 (0.60%) Maven
8 4 (0.48%) Bitbucket
8 4 (0.48%) GitLab
9 2 (0.24%) CircleCI
9 2 (0.24%) LabVIEW
9 2 (0.24%) Selenium
9 2 (0.24%) Visual Studio Code
9 2 (0.24%) WebDriver
10 1 (0.12%) Dreamweaver
10 1 (0.12%) TeamCity
10 1 (0.12%) webpack
General
1 836 (100.00%) Marketing
2 240 (28.71%) Finance
3 231 (27.63%) Advertising
4 219 (26.20%) Social Skills
5 190 (22.73%) Telecoms
6 177 (21.17%) Manufacturing
6 177 (21.17%) Public Sector
7 174 (20.81%) Electronics
8 119 (14.23%) Analytical Skills
9 59 (7.06%) Retail
10 57 (6.82%) Organisational Skills
11 35 (4.19%) Brand Awareness
12 26 (3.11%) Publishing
13 25 (2.99%) French Language
14 23 (2.75%) Presentation Skills
15 20 (2.39%) Inclusion and Diversity
16 14 (1.67%) Law
17 13 (1.56%) Legal
18 12 (1.44%) Games
19 8 (0.96%) Banking
Job Titles
1 214 (25.60%) Lead
2 77 (9.21%) Developer
3 56 (6.70%) Analyst
4 51 (6.10%) Senior
5 35 (4.19%) Project Manager
6 30 (3.59%) Designer
7 29 (3.47%) Support Engineer
8 27 (3.23%) Digital Project Manager
9 25 (2.99%) Digital Executive
9 25 (2.99%) Electronics Engineer
10 24 (2.87%) Marketing Manager
11 23 (2.75%) Software Engineer
12 20 (2.39%) Junior
12 20 (2.39%) Web Manager
13 19 (2.27%) Embedded Engineer
13 19 (2.27%) Web Developer
14 18 (2.15%) Consultant
14 18 (2.15%) Digital Analyst
15 17 (2.03%) Customer Support Engineer
15 17 (2.03%) Data Analyst
Libraries, Frameworks & Software Standards
1 95 (11.36%) HTML
2 81 (9.69%) CSS
3 26 (3.11%) React
4 24 (2.87%) .NET
5 23 (2.75%) AngularJS
6 18 (2.15%) Flask
7 14 (1.67%) Laravel
8 13 (1.56%) Django
9 11 (1.32%) HTML5
9 11 (1.32%) Svelte
9 11 (1.32%) Vue
10 10 (1.20%) ASP.NET
10 10 (1.20%) Tailwind CSS
11 9 (1.08%) .NET Framework
11 9 (1.08%) HTML5 Canvas
12 8 (0.96%) Node.js
13 7 (0.84%) jQuery
13 7 (0.84%) Qt
14 6 (0.72%) RESTful
14 6 (0.72%) WCF
Miscellaneous
1 194 (23.21%) Marketing Technology
2 130 (15.55%) Social Media
3 29 (3.47%) Blog
4 24 (2.87%) Graphic Design
5 22 (2.63%) Algorithms
5 22 (2.63%) IoT
6 21 (2.51%) Product Ownership
7 19 (2.27%) Self-Motivation
8 16 (1.91%) Embedded Systems
9 12 (1.44%) FPGA
9 12 (1.44%) Mobile App
10 11 (1.32%) Digital Media
10 11 (1.32%) Photography
11 10 (1.20%) Management Information System
11 10 (1.20%) NHS
11 10 (1.20%) Onboarding
11 10 (1.20%) Video Editing
12 9 (1.08%) Arduino
12 9 (1.08%) FMCG
12 9 (1.08%) VHDL
Operating Systems
1 53 (6.34%) Linux
2 45 (5.38%) Windows
3 4 (0.48%) VMS
4 3 (0.36%) Embedded Linux
4 3 (0.36%) Windows Server
5 2 (0.24%) Android
5 2 (0.24%) Apple iOS
6 1 (0.12%) Windows 10
Processes & Methodologies
1 369 (44.14%) Analytics
2 202 (24.16%) Business Intelligence
3 193 (23.09%) Matrix Organization
4 192 (22.97%) Process Improvement
5 189 (22.61%) Data Strategy
6 187 (22.37%) Data Collection
7 185 (22.13%) Business Case
7 185 (22.13%) Use Case
8 184 (22.01%) Regulatory Change
9 174 (20.81%) Programme Management
10 130 (15.55%) SEO
11 109 (13.04%) Problem-Solving
12 99 (11.84%) Project Management
13 97 (11.60%) E-Commerce
14 96 (11.48%) User Experience
15 83 (9.93%) Customer Experience
16 81 (9.69%) Marketing Strategy
17 78 (9.33%) CRM
18 67 (8.01%) Software Engineering
19 66 (7.89%) B2B
Programming Languages
1 78 (9.33%) JavaScript
2 75 (8.97%) SQL
3 70 (8.37%) Python
4 61 (7.30%) C
5 42 (5.02%) PHP
6 39 (4.67%) C++
7 38 (4.55%) C#
8 20 (2.39%) TypeScript
9 18 (2.15%) Java
10 16 (1.91%) Embedded C
10 16 (1.91%) PowerShell
11 9 (1.08%) R
12 8 (0.96%) Bash
12 8 (0.96%) Embedded C++
12 8 (0.96%) Go
13 6 (0.72%) MATLAB
14 5 (0.60%) Assembly Language
14 5 (0.60%) T-SQL
15 4 (0.48%) Bicep
15 4 (0.48%) VBA
Qualifications
1 186 (22.25%) Degree
2 23 (2.75%) Computer Science Degree
3 14 (1.67%) Master's Degree
4 4 (0.48%) CISSP
4 4 (0.48%) DBS Check
4 4 (0.48%) MBA
5 3 (0.36%) Azure Certification
5 3 (0.36%) Microsoft Certification
5 3 (0.36%) PMI Certification
6 2 (0.24%) AWS Certification
6 2 (0.24%) BPSS Clearance
6 2 (0.24%) HND
6 2 (0.24%) PRINCE2 Certification
6 2 (0.24%) Security Cleared
7 1 (0.12%) CIPD
7 1 (0.12%) HNC
7 1 (0.12%) MCSA
7 1 (0.12%) SC Cleared
7 1 (0.12%) VMware Certified Professional (VCP)
Quality Assurance & Compliance
1 29 (3.47%) QA
2 17 (2.03%) Accessibility
3 12 (1.44%) Actionable Recommendations
4 7 (0.84%) Data Quality
4 7 (0.84%) GDPR
5 4 (0.48%) IEC 61131
5 4 (0.48%) JTAG
6 2 (0.24%) ISO 26262
6 2 (0.24%) ISO 9001
6 2 (0.24%) MISRA
6 2 (0.24%) PMO
7 1 (0.12%) ISO 9000
7 1 (0.12%) ISO/IEC 27001
7 1 (0.12%) ISO/IEC 27002 (supersedes ISO/IEC 17799)
7 1 (0.12%) ISO/IEC 27005
7 1 (0.12%) SLA
System Software
1 35 (4.19%) Firmware
2 13 (1.56%) Embedded Firmware
3 12 (1.44%) Docker
4 3 (0.36%) NFS
4 3 (0.36%) VMware Infrastructure
5 2 (0.24%) Active Directory
5 2 (0.24%) Hyper-V
6 1 (0.12%) Virtual Machines
6 1 (0.12%) VMware NSX
6 1 (0.12%) vSphere
Systems Management
1 12 (1.44%) Terraform
2 4 (0.48%) Active Directory Federation Services
3 2 (0.24%) Argo
3 2 (0.24%) Kubernetes
4 1 (0.12%) Microsoft Intune
4 1 (0.12%) SCCM
4 1 (0.12%) systemd
4 1 (0.12%) Systems Management Server (SMS)
4 1 (0.12%) vCenter Server
4 1 (0.12%) vRealize
Vendors
1 178 (21.29%) SAP
2 113 (13.52%) Google
3 105 (12.56%) Microsoft
4 54 (6.46%) Adobe
5 21 (2.51%) Facebook
6 19 (2.27%) Instagram
7 16 (1.91%) Salesforce
8 15 (1.79%) TikTok
9 13 (1.56%) Ahrefs
10 11 (1.32%) EMC
11 10 (1.20%) Twitter
12 9 (1.08%) HubSpot
13 7 (0.84%) NVIDIA
13 7 (0.84%) WooCommerce
13 7 (0.84%) YouTube
14 5 (0.60%) Glassbox
14 5 (0.60%) Screaming Frog
15 4 (0.48%) dotdigital
15 4 (0.48%) Pinterest
15 4 (0.48%) Snapchat