Customer Relationship Management (CRM)
UK

The following table provides summary statistics for permanent job vacancies with a requirement for CRM skills. Included is a benchmarking guide to the salaries offered in vacancies that have cited CRM over the 6 months to 10 May 2024 with a comparison to the same period in the previous 2 years.

6 months to
10 May 2024
Same period 2023 Same period 2022
Rank 81 108 158
Rank change year-on-year +27 +50 -33
Permanent jobs citing CRM 3,236 3,137 4,165
As % of all permanent jobs advertised in the UK 3.26% 3.11% 2.65%
As % of the Processes & Methodologies category 3.81% 3.25% 2.77%
Number of salaries quoted 2,401 1,985 2,654
10th Percentile £26,250 £35,500 £31,250
25th Percentile £35,000 £45,000 £41,250
Median annual salary (50th Percentile) £50,000 £57,500 £55,000
Median % change year-on-year -13.04% +4.55% +4.76%
75th Percentile £67,500 £77,500 £72,500
90th Percentile £83,250 £95,000 £90,000
UK excluding London median annual salary £47,500 £52,500 £50,000
% change year-on-year -9.52% +5.00% +11.11%

All Process and Methodology Skills
UK

CRM is in the Processes and Methodologies category. The following table is for comparison with the above and provides summary statistics for all permanent job vacancies with a requirement for process or methodology skills.

Permanent vacancies with a requirement for process or methodology skills 84,917 96,578 150,488
As % of all permanent jobs advertised in the UK 85.59% 95.61% 95.67%
Number of salaries quoted 59,883 56,844 82,330
10th Percentile £29,008 £34,000 £33,515
25th Percentile £40,000 £45,000 £43,750
Median annual salary (50th Percentile) £55,000 £61,190 £60,000
Median % change year-on-year -10.12% +1.98% +9.09%
75th Percentile £72,500 £81,250 £80,000
90th Percentile £92,500 £100,000 £96,250
UK excluding London median annual salary £50,000 £55,000 £52,500
% change year-on-year -9.09% +4.76% +9.38%

CRM
Job Vacancy Trend

Job postings citing CRM as a proportion of all IT jobs advertised.

Job vacancy trend for CRM in the UK

CRM
Salary Trend

3-month moving average salary quoted in jobs citing CRM.

Salary trend for CRM in the UK

CRM
Salary Histogram

Salary distribution for jobs citing CRM over the 6 months to 10 May 2024.

Salary histogram for CRM in the UK

CRM
Top 18 Job Locations

The table below looks at the demand and provides a guide to the median salaries quoted in IT jobs citing CRM within the UK over the 6 months to 10 May 2024. The 'Rank Change' column provides an indication of the change in demand within each location based on the same 6 month period last year.

Location Rank Change
on Same Period
Last Year
Matching
Permanent
IT Job Ads
Median Salary
Past 6 Months
Median Salary
% Change
on Same Period
Last Year
Live
Jobs
England +33 2,885 £50,000 -13.04% 1,233
UK excluding London +39 2,157 £47,500 -9.52% 859
Work from Home +14 1,325 £54,048 -6.00% 570
London +22 865 £60,000 -7.69% 392
South East +19 615 £47,500 -5.00% 243
North of England +50 537 £47,500 -10.38% 224
Midlands +55 429 £40,060 -15.66% 175
North West +47 320 £47,500 -13.64% 124
West Midlands +62 308 £40,060 -13.38% 96
East of England +46 208 £47,500 -17.39% 76
South West +2 200 £50,000 - 101
Yorkshire +34 166 £46,500 -7.00% 76
Scotland -10 133 £50,000 -14.69% 36
East Midlands +36 119 £37,500 -20.21% 76
North East +37 54 £57,500 +30.68% 27
Wales -5 30 £57,500 +21.05% 32
Northern Ireland -1 7 £57,500 -10.16% 10
Channel Islands - 4 £67,500 - 1

CRM
Co-occurring Skills and Capabilities by Category

The follow tables expand on the table above by listing co-occurrences grouped by category. The same employment type, locality and period is covered with up to 20 co-occurrences shown in each of the following categories:

Application Platforms
1 213 (6.58%) SharePoint
2 125 (3.86%) CMS
3 63 (1.95%) Microsoft Exchange
4 56 (1.73%) IIS
5 49 (1.51%) Umbraco
6 47 (1.45%) Kentico
7 41 (1.27%) Headless CMS
8 38 (1.17%) Sitecore CMS
9 35 (1.08%) WordPress
10 22 (0.68%) Confluence
11 12 (0.37%) SAS
12 10 (0.31%) Oracle Workflow
13 9 (0.28%) Apache Spark
14 7 (0.22%) Appian
14 7 (0.22%) BizTalk Server
15 5 (0.15%) nginx
16 4 (0.12%) Apache
16 4 (0.12%) Blackberry Enterprise Server
17 3 (0.093%) Drupal
17 3 (0.093%) Smallworld
Applications
1 292 (9.02%) Microsoft Office
2 232 (7.17%) Microsoft Excel
3 72 (2.22%) Microsoft PowerPoint
4 35 (1.08%) Spreadsheet
5 34 (1.05%) MS Visio
6 18 (0.56%) Trello
7 16 (0.49%) Microsoft Project
8 10 (0.31%) Photoshop
9 4 (0.12%) Adobe Creative Suite
10 3 (0.093%) AutoCAD
10 3 (0.093%) Chatbot
10 3 (0.093%) SPSS
11 2 (0.062%) InDesign
12 1 (0.031%) Camtasia
12 1 (0.031%) Notion
Business Applications
1 830 (25.65%) Dynamics CRM
2 144 (4.45%) Salesforce CRM
3 45 (1.39%) Dynamics NAV
4 40 (1.24%) Siebel CRM
5 39 (1.21%) NetSuite
6 25 (0.77%) Dynamics AX
7 20 (0.62%) PlanetPress Connect
8 19 (0.59%) SAP CRM
9 16 (0.49%) SAP S/4HANA
10 15 (0.46%) Adobe Campaign
10 15 (0.46%) Raiser’s Edge
11 14 (0.43%) Sage 200
11 14 (0.43%) Shopify
12 12 (0.37%) NEC Housing
13 11 (0.34%) SAP CX
14 10 (0.31%) Dynamics GP
14 10 (0.31%) SAP SD
15 8 (0.25%) Sage 50
16 7 (0.22%) Magento
16 7 (0.22%) SAP ERP
Cloud Services
1 740 (22.87%) Azure
2 621 (19.19%) Dynamics 365
3 574 (17.74%) Power Platform
4 238 (7.35%) Entra ID
5 221 (6.83%) Power Automate
6 210 (6.49%) Microsoft 365
7 206 (6.37%) PowerApps
8 152 (4.70%) Azure DevOps
9 120 (3.71%) SaaS
10 114 (3.52%) AWS
11 43 (1.33%) Google Analytics
12 41 (1.27%) Kontent
13 40 (1.24%) Serverless
14 38 (1.17%) Salesforce Service Cloud
15 34 (1.05%) GCP
16 29 (0.90%) Azure Logic Apps
17 21 (0.65%) Azure Functions
18 20 (0.62%) OneDrive
19 19 (0.59%) WhatsApp
19 19 (0.59%) Zapier
Communications & Networking
1 218 (6.74%) Broadband
2 210 (6.49%) 5G
3 38 (1.17%) LAN
3 38 (1.17%) WAN
4 36 (1.11%) FTP
5 31 (0.96%) Wireless
6 26 (0.80%) HTTP
6 26 (0.80%) VoIP
7 24 (0.74%) Unified Communications
8 22 (0.68%) DNS
9 21 (0.65%) TCP/IP
10 19 (0.59%) Intranet
10 19 (0.59%) SMS
11 16 (0.49%) SAN
12 15 (0.46%) Remote Desktop
13 13 (0.40%) DHCP
13 13 (0.40%) Network Security
14 11 (0.34%) Firewall
15 10 (0.31%) Wi-Fi
16 9 (0.28%) Internet
Database & Business Intelligence
1 307 (9.49%) Power BI
2 222 (6.86%) SQL Server
3 77 (2.38%) Power Query
4 70 (2.16%) Data Warehouse
4 70 (2.16%) MySQL
5 65 (2.01%) SQL Server Reporting Services
6 56 (1.73%) SQL Server Integration Services
7 39 (1.21%) Data Lake
8 36 (1.11%) Tableau
9 32 (0.99%) Oracle BI EE
9 32 (0.99%) Siebel EIM
10 26 (0.80%) NoSQL
11 22 (0.68%) Relational Database
12 21 (0.65%) GIS
13 19 (0.59%) Azure SQL Database
14 18 (0.56%) PostgreSQL
15 16 (0.49%) Crystal Reports
16 13 (0.40%) DynamoDB
17 12 (0.37%) Big Data
18 11 (0.34%) SQL Server Analysis Services
Development Applications
1 134 (4.14%) JIRA
2 77 (2.38%) Git
3 35 (1.08%) Visual Studio
4 34 (1.05%) SQL Server Management Studio (SSMS)
5 18 (0.56%) Team Foundation Server
6 13 (0.40%) GitLab
7 7 (0.22%) Oracle APEX
8 6 (0.19%) Eclipse
9 4 (0.12%) ESLint
9 4 (0.12%) IntelliJ
9 4 (0.12%) TeamCity
10 3 (0.093%) Jenkins
10 3 (0.093%) NUnit
10 3 (0.093%) SpecFlow
11 2 (0.062%) Bitbucket
11 2 (0.062%) Hudson
11 2 (0.062%) MSTest
11 2 (0.062%) Oracle Forms
11 2 (0.062%) Postman
12 1 (0.031%) Grunt
General
1 1,023 (31.61%) Social Skills
2 645 (19.93%) Finance
3 624 (19.28%) Analytical Skills
4 571 (17.65%) Marketing
5 312 (9.64%) Inclusion and Diversity
6 196 (6.06%) Retail
7 151 (4.67%) Law
8 143 (4.42%) Public Sector
9 125 (3.86%) Manufacturing
10 124 (3.83%) Presentation Skills
11 117 (3.62%) Organisational Skills
12 96 (2.97%) Telecoms
13 92 (2.84%) Legal
14 48 (1.48%) Influencing Skills
15 44 (1.36%) Billing
16 41 (1.27%) Back Office
17 40 (1.24%) Publishing
18 36 (1.11%) Brand Awareness
19 33 (1.02%) Aerospace
20 32 (0.99%) Banking
Job Titles
1 507 (15.67%) Developer
2 492 (15.20%) Senior
3 333 (10.29%) Analyst
4 228 (7.05%) Business Manager
5 218 (6.74%) Consultant
6 212 (6.55%) Technical Specialist
7 210 (6.49%) Linux Specialist
8 206 (6.37%) Development Manager
9 205 (6.33%) Architect
10 198 (6.12%) Lead
11 194 (6.00%) Business Development Manager
12 170 (5.25%) Project Manager
13 129 (3.99%) Senior Data Warehouse Specialist
13 129 (3.99%) Senior Developer
14 127 (3.92%) Senior Linux Specialist
14 127 (3.92%) Senior Technical Specialist
14 127 (3.92%) Senior Unix Technical Specialist
15 121 (3.74%) Solutions Architect
16 100 (3.09%) Dynamics 365 Developer
17 99 (3.06%) Dynamics 365 Consultant
Libraries, Frameworks & Software Standards
1 279 (8.62%) .NET
2 202 (6.24%) HTML
3 176 (5.44%) CSS
4 94 (2.90%) .NET Core
4 94 (2.90%) .NET Framework
5 89 (2.75%) React
6 82 (2.53%) Web Services
7 74 (2.29%) ASP.NET
8 69 (2.13%) REST
9 65 (2.01%) XML
10 56 (1.73%) JSON
11 54 (1.67%) RESTful
12 51 (1.58%) ASP.NET MVC
13 49 (1.51%) jQuery
14 46 (1.42%) Laravel
15 39 (1.21%) Next.js
16 37 (1.14%) Lightning Web Components
16 37 (1.14%) Vue
17 36 (1.11%) HTML5 Canvas
18 33 (1.02%) LAMP
Miscellaneous
1 306 (9.46%) Social Media
2 234 (7.23%) Self-Motivation
3 195 (6.03%) Management Information System
4 119 (3.68%) Driving Licence
5 112 (3.46%) Product Ownership
6 92 (2.84%) Enterprise Software
7 60 (1.85%) Onboarding
8 48 (1.48%) Low-Code
9 44 (1.36%) Mobile App
9 44 (1.36%) Replication
10 29 (0.90%) Virtual Team
11 25 (0.77%) Greenfield Project
11 25 (0.77%) Legacy Systems
12 23 (0.71%) Marketing Technology
12 23 (0.71%) Team-Oriented Environment
13 20 (0.62%) Housing Association
14 19 (0.59%) FMCG
14 19 (0.59%) NHS
14 19 (0.59%) Renewable Energy
15 18 (0.56%) Foreign Exchange (FX)
Operating Systems
1 254 (7.85%) Linux
2 212 (6.55%) Ubuntu
3 139 (4.30%) Windows
4 46 (1.42%) Windows Server
5 32 (0.99%) Windows 10
6 16 (0.49%) Android
7 12 (0.37%) Windows 7
8 9 (0.28%) Windows Phone
9 7 (0.22%) Apple iOS
10 6 (0.19%) Windows Server 2012
10 6 (0.19%) Windows Server 2019
11 5 (0.15%) Mac OS
12 4 (0.12%) Windows Server 2016
13 3 (0.093%) Unix
13 3 (0.093%) Windows Server 2008
14 2 (0.062%) AIX
14 2 (0.062%) Oracle Linux
Processes & Methodologies
1 605 (18.70%) Agile
2 561 (17.34%) Problem-Solving
3 456 (14.09%) Customer Service
4 423 (13.07%) ERP
5 396 (12.24%) Project Management
6 359 (11.09%) Business Intelligence
7 343 (10.60%) Business Development
8 315 (9.73%) Artificial Intelligence
9 297 (9.18%) Cybersecurity
10 292 (9.02%) DevOps
11 286 (8.84%) IT Strategy
12 240 (7.42%) Technology Strategy
13 221 (6.83%) Continuous Improvement
14 214 (6.61%) Analytics
15 206 (6.37%) Roadmaps
16 197 (6.09%) Project Delivery
17 187 (5.78%) B2B
18 186 (5.75%) Stakeholder Management
19 167 (5.16%) Decision-Making
20 165 (5.10%) Scrum
Programming Languages
1 479 (14.80%) SQL
2 315 (9.73%) JavaScript
3 296 (9.15%) C#
4 216 (6.67%) Bash
5 93 (2.87%) Python
6 84 (2.60%) PHP
7 78 (2.41%) T-SQL
8 64 (1.98%) Java
9 42 (1.30%) Apex Code
10 38 (1.17%) PowerShell
11 32 (0.99%) PL/SQL
12 27 (0.83%) R
13 26 (0.80%) C
14 25 (0.77%) TypeScript
15 13 (0.40%) VB.NET
16 10 (0.31%) Kotlin
17 8 (0.25%) Data Analysis Expressions
18 7 (0.22%) SOQL
19 5 (0.15%) Formula Language
20 4 (0.12%) ABAP
Qualifications
1 521 (16.10%) Degree
2 90 (2.78%) Computer Science Degree
3 70 (2.16%) Security Cleared
4 59 (1.82%) SC Cleared
5 50 (1.55%) Microsoft Certification
6 39 (1.21%) DBS Check
7 19 (0.59%) PMI Certification
8 16 (0.49%) PRINCE2 Practitioner
9 14 (0.43%) HND
10 13 (0.40%) APMP
10 13 (0.40%) Master's Degree
11 12 (0.37%) PMP
12 11 (0.34%) ITIL Certification
13 9 (0.28%) Azure Certification
13 9 (0.28%) BPSS Clearance
14 8 (0.25%) MCSE
15 7 (0.22%) Postgraduate
16 6 (0.19%) Cisco Certification
16 6 (0.19%) HNC
16 6 (0.19%) SAP Certification
Quality Assurance & Compliance
1 120 (3.71%) QA
2 107 (3.31%) SLA
3 91 (2.81%) GDPR
4 52 (1.61%) Data Quality
5 44 (1.36%) Accessibility
6 31 (0.96%) PMO
7 24 (0.74%) ISO/IEC 27001
8 22 (0.68%) ISO 9001
9 13 (0.40%) Cyber Essentials
10 8 (0.25%) Actionable Recommendations
11 6 (0.19%) PCI DSS
12 4 (0.12%) COBIT
12 4 (0.12%) PSD2
13 3 (0.093%) ISO 14001
13 3 (0.093%) PMBOK
14 2 (0.062%) Disclosure Scotland
14 2 (0.062%) ISO 9000
14 2 (0.062%) NIST
15 1 (0.031%) GRC
15 1 (0.031%) ISO/IEC 17025
System Software
1 302 (9.33%) Active Directory
2 24 (0.74%) VMware Infrastructure
3 15 (0.46%) Docker
4 11 (0.34%) Hyper-V
5 9 (0.28%) Terminal Services
6 8 (0.25%) Firmware
7 7 (0.22%) vSphere
8 5 (0.15%) Virtual Machines
9 4 (0.12%) VMware ESXi
10 3 (0.093%) Virtual Servers
11 1 (0.031%) XenApp
Systems Management
1 220 (6.80%) Microsoft Intune
2 210 (6.49%) Jamf Pro
3 9 (0.28%) Active Directory Federation Services
3 9 (0.28%) AirWatch
4 6 (0.19%) CloudHub
4 6 (0.19%) Kubernetes
4 6 (0.19%) Systems Management Server (SMS)
5 5 (0.15%) Autotask
5 5 (0.15%) Rancher
6 4 (0.12%) Cacti
7 3 (0.093%) Galera Cluster
7 3 (0.093%) Single Sign-On
7 3 (0.093%) vCenter Server
8 2 (0.062%) CASB
8 2 (0.062%) PaperCut
8 2 (0.062%) Terraform
9 1 (0.031%) Core Impact
9 1 (0.031%) Microsoft Clustering
9 1 (0.031%) Oracle Identity Management
9 1 (0.031%) SafeCom
Vendors
1 1,390 (42.95%) Microsoft
2 437 (13.50%) Salesforce
3 210 (6.49%) CyberArk
3 210 (6.49%) Tanium
4 174 (5.38%) SAP
5 106 (3.28%) Oracle
6 87 (2.69%) Google
7 51 (1.58%) Adobe
7 51 (1.58%) HubSpot
8 42 (1.30%) Siebel
8 42 (1.30%) Sitecore
9 37 (1.14%) Cisco
9 37 (1.14%) Optimizely
9 37 (1.14%) Sage
10 29 (0.90%) VMware
11 25 (0.77%) IFS
12 24 (0.74%) Facebook
13 21 (0.65%) Databricks
14 20 (0.62%) FNZ
14 20 (0.62%) Fortinet