Marketing Manager
UK

The median Marketing Manager salary in the UK is £52,500 per year according to job vacancies posted during the 6 months to 20 May 2024.

The first table below provides salary benchmarking and summary statistics including a comparison to same period in the previous 2 years.

6 months to
20 May 2024
Same period 2023 Same period 2022
Rank 815 847 1085
Rank change year-on-year +32 +238 -323
Permanent jobs requiring a Marketing Manager 69 128 157
As % of all permanent jobs advertised in the UK 0.069% 0.13% 0.096%
As % of the Job Titles category 0.073% 0.14% 0.10%
Number of salaries quoted 53 88 112
10th Percentile £30,000 £35,575 £38,000
25th Percentile £36,500 £40,375 £46,250
Median annual salary (50th Percentile) £52,500 £52,500 £52,500
Median % change year-on-year - - +5.00%
75th Percentile £63,750 £66,938 £67,500
90th Percentile £70,000 £86,625 £81,250
UK excluding London median annual salary £46,250 £40,000 £50,000
% change year-on-year +15.63% -20.00% +12.36%

All Permanent IT Job Vacancies
UK

The following table is for comparison with the above and includes summary statistics for all permanent IT job vacancies. Most job vacancies include a discernible job title that can be normalized. As such, the figures in the second row provide an indication of the number of permanent jobs in our overall sample.

Permanent vacancies in the UK with a recognized job title 94,627 91,047 156,403
% of permanent jobs with a recognized job title 94.71% 91.54% 96.08%
Number of salaries quoted 67,562 57,571 85,106
10th Percentile £28,500 £32,500 £32,500
25th Percentile £38,500 £45,000 £42,500
Median annual salary (50th Percentile) £52,500 £60,000 £60,000
Median % change year-on-year -12.50% - +9.09%
75th Percentile £70,750 £80,000 £78,750
90th Percentile £90,000 £100,000 £95,000
UK excluding London median annual salary £50,000 £53,000 £50,000
% change year-on-year -5.66% +6.00% +5.26%

Marketing Manager
Job Vacancy Trend

Job postings that featured Marketing Manager in the job title as a proportion of all IT jobs advertised.

Job vacancy trend for Marketing Manager in the UK

Marketing Manager
Salary Trend

3-month moving average salary quoted in jobs citing Marketing Manager.

Salary trend for Marketing Manager in the UK

Marketing Manager
Salary Histogram

Salary distribution for jobs citing Marketing Manager over the 6 months to 20 May 2024.

Salary histogram for Marketing Manager in the UK

Marketing Manager
Top 13 Job Locations

The table below looks at the demand and provides a guide to the median salaries quoted in IT jobs citing Marketing Manager within the UK over the 6 months to 20 May 2024. The 'Rank Change' column provides an indication of the change in demand within each location based on the same 6 month period last year.

Location Rank Change
on Same Period
Last Year
Matching
Permanent
IT Job Ads
Median Salary
Past 6 Months
Median Salary
% Change
on Same Period
Last Year
Live
Jobs
England +32 62 £52,500 -4.55% 101
UK excluding London -13 45 £46,250 +15.63% 65
Work from Home +60 23 £42,500 -14.14% 50
London +55 16 £55,000 -13.73% 53
South West -14 15 £30,000 -33.33% 7
South East +6 12 £62,500 +52.44% 27
Midlands - 9 £85,000 - 5
North of England +35 8 £45,000 +28.57% 18
North West -4 6 £45,000 +28.57% 8
East Midlands - 5 £85,000 - 2
West Midlands - 4 - - 3
Yorkshire - 2 - - 6
East of England -3 1 £47,500 +26.67% 5

Marketing Manager Skill Set
Top 30 Co-occurring Skills and Capabilities

For the 6 months to 20 May 2024, Marketing Manager job roles required the following skills and capabilities in order of popularity. The figures indicate the absolute number co-occurrences and as a proportion of all permanent job ads featuring Marketing Manager in the job title.

1 69 (100.00%) Marketing
2 31 (44.93%) Marketing Strategy
3 23 (33.33%) Digital Marketing
4 16 (23.19%) Social Media
5 15 (21.74%) B2B
6 14 (20.29%) CRM
6 14 (20.29%) Analytics
7 12 (17.39%) Project Management
8 10 (14.49%) Product Marketing
8 10 (14.49%) Analytical Skills
9 9 (13.04%) Lead Generation
9 9 (13.04%) Customer Experience
10 8 (11.59%) Social Skills
10 8 (11.59%) Brand Awareness
10 8 (11.59%) Microsoft Excel
10 8 (11.59%) Business Development
11 7 (10.14%) Retail
11 7 (10.14%) Microsoft
11 7 (10.14%) SEO
11 7 (10.14%) Fintech
11 7 (10.14%) Collaborative Working
11 7 (10.14%) Roadmaps
12 6 (8.70%) Accessibility
12 6 (8.70%) Regtech
12 6 (8.70%) Network Marketing
12 6 (8.70%) Coaching
12 6 (8.70%) Google
13 5 (7.25%) Creative Marketing
13 5 (7.25%) Finance
13 5 (7.25%) Advertising

Marketing Manager Skill Set
Co-occurring Skills and Capabilities by Category

The follow tables expand on the table above by listing co-occurrences grouped by category. The same employment type, locality and period is covered with up to 20 co-occurrences shown in each of the following categories:

Application Platforms
1 2 (2.90%) CMS
Applications
1 8 (11.59%) Microsoft Excel
2 1 (1.45%) Adobe Creative Suite
2 1 (1.45%) Adobe Illustrator
2 1 (1.45%) Microsoft Office
2 1 (1.45%) Microsoft PowerPoint
2 1 (1.45%) Photoshop
Business Applications
1 1 (1.45%) Dynamics CRM
Cloud Services
1 4 (5.80%) Google Analytics
2 3 (4.35%) Google Ads
3 2 (2.90%) Facebook Ads
3 2 (2.90%) Google Tag Manager
3 2 (2.90%) SaaS
4 1 (1.45%) Asana
4 1 (1.45%) Basecamp
4 1 (1.45%) Dynamics 365
4 1 (1.45%) Microsoft Advertising
4 1 (1.45%) Power Automate
4 1 (1.45%) Power Platform
4 1 (1.45%) Smartsheet
Database & Business Intelligence
1 5 (7.25%) Tableau
2 1 (1.45%) Power BI
2 1 (1.45%) Relational Database
Development Applications
1 1 (1.45%) JIRA
General
1 69 (100.00%) Marketing
2 10 (14.49%) Analytical Skills
3 8 (11.59%) Brand Awareness
3 8 (11.59%) Social Skills
4 7 (10.14%) Retail
5 5 (7.25%) Advertising
5 5 (7.25%) Finance
6 2 (2.90%) Inclusion and Diversity
6 2 (2.90%) Organisational Skills
6 2 (2.90%) Pharmaceutical
6 2 (2.90%) Telecoms
7 1 (1.45%) Electronics
7 1 (1.45%) Manufacturing
7 1 (1.45%) Presentation Skills
7 1 (1.45%) Public Sector
Libraries, Frameworks & Software Standards
1 2 (2.90%) HTML
2 1 (1.45%) .NET
2 1 (1.45%) CSS
Miscellaneous
1 16 (23.19%) Social Media
2 5 (7.25%) Onboarding
2 5 (7.25%) Self-Motivation
3 4 (5.80%) Media Streaming
4 2 (2.90%) Algorithms
5 1 (1.45%) Blog
5 1 (1.45%) Marketing Technology
5 1 (1.45%) Photography
5 1 (1.45%) Product Ownership
5 1 (1.45%) Tandem
5 1 (1.45%) Video Editing
Operating Systems
1 1 (1.45%) Android
1 1 (1.45%) Apple iOS
Processes & Methodologies
1 31 (44.93%) Marketing Strategy
2 23 (33.33%) Digital Marketing
3 15 (21.74%) B2B
4 14 (20.29%) Analytics
4 14 (20.29%) CRM
5 12 (17.39%) Project Management
6 10 (14.49%) Product Marketing
7 9 (13.04%) Customer Experience
7 9 (13.04%) Lead Generation
8 8 (11.59%) Business Development
9 7 (10.14%) Collaborative Working
9 7 (10.14%) Fintech
9 7 (10.14%) Roadmaps
9 7 (10.14%) SEO
10 6 (8.70%) Coaching
10 6 (8.70%) Network Marketing
10 6 (8.70%) Regtech
11 5 (7.25%) Continuous Improvement
11 5 (7.25%) Creative Marketing
11 5 (7.25%) Stakeholder Engagement
Programming Languages
1 1 (1.45%) JavaScript
1 1 (1.45%) SQL
Qualifications
1 2 (2.90%) Degree
Quality Assurance & Compliance
1 6 (8.70%) Accessibility
2 1 (1.45%) GDPR
2 1 (1.45%) QA
Vendors
1 7 (10.14%) Microsoft
2 6 (8.70%) Google
3 5 (7.25%) ATG
3 5 (7.25%) TikTok
4 3 (4.35%) Facebook
4 3 (4.35%) Instagram
5 2 (2.90%) Pinterest
6 1 (1.45%) Adobe
6 1 (1.45%) HubSpot
6 1 (1.45%) SAP
6 1 (1.45%) Twitter
6 1 (1.45%) YouTube