Digital Marketing Jobs

Digital Marketing
UK

The following table provides summary statistics for permanent job vacancies with a requirement for Digital Marketing skills. Included is a benchmarking guide to the salaries offered in vacancies that have cited Digital Marketing over the 6 months to 6 June 2024 with a comparison to the same period in the previous 2 years.

6 months to
6 Jun 2024
Same period 2023 Same period 2022
Rank 338 428 337
Rank change year-on-year +90 -91 -113
Permanent jobs citing Digital Marketing 846 698 2,056
As % of all permanent jobs advertised in the UK 0.79% 0.74% 1.20%
As % of the Processes & Methodologies category 0.95% 0.78% 1.25%
Number of salaries quoted 495 486 1,021
10th Percentile £26,250 £28,625 £26,250
25th Percentile £30,375 £38,000 £37,500
Median annual salary (50th Percentile) £40,000 £50,000 £50,000
Median % change year-on-year -20.00% - -9.09%
75th Percentile £56,250 £67,500 £65,000
90th Percentile £73,750 £85,000 £90,000
UK excluding London median annual salary £35,000 £45,000 £45,000
% change year-on-year -22.22% - -

All Process and Methodology Skills
UK

Digital Marketing is in the Processes and Methodologies category. The following table is for comparison with the above and provides summary statistics for all permanent job vacancies with a requirement for process or methodology skills.

Permanent vacancies with a requirement for process or methodology skills 89,168 89,599 164,158
As % of all permanent jobs advertised in the UK 83.34% 95.45% 95.91%
Number of salaries quoted 61,788 54,096 83,725
10th Percentile £29,500 £34,000 £33,500
25th Percentile £40,000 £45,000 £43,750
Median annual salary (50th Percentile) £55,000 £60,800 £60,000
Median % change year-on-year -9.54% +1.33% +9.09%
75th Percentile £72,500 £81,250 £80,000
90th Percentile £92,500 £100,000 £96,250
UK excluding London median annual salary £50,000 £55,000 £52,500
% change year-on-year -9.09% +4.76% +9.38%

Digital Marketing
Job Vacancy Trend

Job postings citing Digital Marketing as a proportion of all IT jobs advertised.

Job vacancy trend for Digital Marketing in the UK

Digital Marketing
Salary Trend

3-month moving average salary quoted in jobs citing Digital Marketing.

Salary trend for Digital Marketing in the UK

Digital Marketing
Salary Histogram

Salary distribution for jobs citing Digital Marketing over the 6 months to 6 June 2024.

Salary histogram for Digital Marketing in the UK

Digital Marketing
Top 17 Job Locations

The table below looks at the demand and provides a guide to the median salaries quoted in IT jobs citing Digital Marketing within the UK over the 6 months to 6 June 2024. The 'Rank Change' column provides an indication of the change in demand within each location based on the same 6 month period last year.

Location Rank Change
on Same Period
Last Year
Matching
Permanent
IT Job Ads
Median Salary
Past 6 Months
Median Salary
% Change
on Same Period
Last Year
Live
Jobs
England +86 776 £40,000 -23.81% 525
UK excluding London +70 565 £35,000 -22.22% 355
Work from Home +129 445 £42,500 -19.05% 295
London +79 246 £55,000 -12.00% 186
South East +57 236 £35,000 -22.22% 75
North of England +105 125 £41,500 -7.78% 116
Midlands +47 94 £35,000 -17.65% 69
North West +56 85 £42,500 -5.56% 67
West Midlands +5 55 £35,000 -30.00% 29
South West -88 41 £47,500 - 35
East Midlands +7 39 £35,000 -10.26% 42
Yorkshire +87 37 £41,500 -2.35% 38
Northern Ireland - 26 £35,000 - 5
Scotland -102 21 £50,000 +25.00% 15
East of England -11 18 £35,000 -10.26% 45
Wales +8 4 £36,000 -31.43% 7
North East -15 3 £30,000 -42.86% 13

Digital Marketing
Co-occurring Skills and Capabilities by Category

The follow tables expand on the table above by listing co-occurrences grouped by category. The same employment type, locality and period is covered with up to 20 co-occurrences shown in each of the following categories:

Application Platforms
1 63 (7.45%) CMS
2 57 (6.74%) WordPress
3 30 (3.55%) SharePoint
4 11 (1.30%) Umbraco
5 9 (1.06%) Drupal
6 8 (0.95%) Apache Spark
6 8 (0.95%) Joomla!
6 8 (0.95%) Microsoft Exchange
7 6 (0.71%) Apache
7 6 (0.71%) nginx
8 4 (0.47%) Confluence
9 2 (0.24%) IIS
9 2 (0.24%) Kentico
10 1 (0.12%) SAS
Applications
1 51 (6.03%) Microsoft Excel
2 43 (5.08%) Microsoft Office
3 25 (2.96%) Microsoft PowerPoint
4 20 (2.36%) Photoshop
5 17 (2.01%) Adobe Illustrator
6 12 (1.42%) Adobe Creative Suite
7 10 (1.18%) InDesign
8 9 (1.06%) Adobe After Effects
9 8 (0.95%) Trello
10 6 (0.71%) OrCAD
11 5 (0.59%) InfoPath
12 4 (0.47%) Doxygen
12 4 (0.47%) Spreadsheet
13 3 (0.35%) Adobe XD
13 3 (0.35%) Blender
13 3 (0.35%) CapCut
13 3 (0.35%) CINEMA 4D
13 3 (0.35%) Sketch
14 2 (0.24%) FileZilla
14 2 (0.24%) Fusion 360
Business Applications
1 22 (2.60%) Shopify
2 19 (2.25%) Magento
3 6 (0.71%) Dynamics CRM
4 5 (0.59%) Payment Gateway
5 3 (0.35%) Sage 200
5 3 (0.35%) SAP CX
6 2 (0.24%) Adobe Campaign
6 2 (0.24%) Salesforce CRM
7 1 (0.12%) Infor M3
7 1 (0.12%) SAP CRM
Cloud Services
1 79 (9.34%) Google Analytics
2 39 (4.61%) Power Platform
3 36 (4.26%) Azure
4 34 (4.02%) Google Ads
5 33 (3.90%) AWS
6 30 (3.55%) Microsoft 365
7 21 (2.48%) SaaS
8 18 (2.13%) Figma
9 13 (1.54%) Canva
10 12 (1.42%) Azure DevOps
10 12 (1.42%) GitHub
11 11 (1.30%) GCP
12 9 (1.06%) Adobe Analytics
13 8 (0.95%) Adobe Creative Cloud
13 8 (0.95%) Google Tag Manager
13 8 (0.95%) OneDrive
13 8 (0.95%) Power Automate
14 7 (0.83%) Cloud Computing
14 7 (0.83%) Facebook Ads
14 7 (0.83%) MailChimp
Communications & Networking
1 184 (21.75%) Broadband
2 16 (1.89%) HTTP
3 13 (1.54%) DNS
3 13 (1.54%) MQTT
4 12 (1.42%) Modbus
4 12 (1.42%) Wireless
5 9 (1.06%) LTE
6 8 (0.95%) 3G
6 8 (0.95%) GPRS
7 7 (0.83%) Bluetooth
7 7 (0.83%) Ethernet
7 7 (0.83%) FTP
7 7 (0.83%) Intranet
7 7 (0.83%) TCP/IP
7 7 (0.83%) Wi-Fi
8 6 (0.71%) 4G
9 5 (0.59%) LoRaWAN
9 5 (0.59%) Network Security
10 4 (0.47%) RS-485
11 2 (0.24%) 5G
Database & Business Intelligence
1 39 (4.61%) Power BI
2 22 (2.60%) PostgreSQL
3 21 (2.48%) Tableau
4 12 (1.42%) Looker
5 10 (1.18%) MongoDB
6 7 (0.83%) MySQL
6 7 (0.83%) SQLite
7 6 (0.71%) GIS
7 6 (0.71%) Hadoop
7 6 (0.71%) Redis
7 6 (0.71%) SQL Server
8 5 (0.59%) BigQuery
8 5 (0.59%) Data Lake
8 5 (0.59%) Relational Database
9 4 (0.47%) Amazon Aurora
9 4 (0.47%) Amazon Redshift
10 3 (0.35%) Big Data
11 2 (0.24%) Data Warehouse
11 2 (0.24%) Metadata
12 1 (0.12%) Power Query
Development Applications
1 34 (4.02%) Git
2 30 (3.55%) JIRA
3 17 (2.01%) Visual Studio
4 14 (1.65%) Subversion
5 11 (1.30%) Eclipse
6 9 (1.06%) Jenkins
7 5 (0.59%) Maven
8 4 (0.47%) Bitbucket
8 4 (0.47%) GitLab
9 2 (0.24%) CircleCI
9 2 (0.24%) LabVIEW
9 2 (0.24%) Selenium
9 2 (0.24%) Visual Studio Code
9 2 (0.24%) webpack
10 1 (0.12%) Cypress.io
10 1 (0.12%) Postman
10 1 (0.12%) Rational DOORS
10 1 (0.12%) REST Assured
10 1 (0.12%) Serenity BDD
10 1 (0.12%) WebDriver
General
1 846 (100.00%) Marketing
2 235 (27.78%) Advertising
3 227 (26.83%) Finance
4 215 (25.41%) Social Skills
5 182 (21.51%) Telecoms
6 168 (19.86%) Manufacturing
6 168 (19.86%) Public Sector
7 165 (19.50%) Electronics
8 119 (14.07%) Analytical Skills
9 60 (7.09%) Organisational Skills
9 60 (7.09%) Retail
10 35 (4.14%) Brand Awareness
11 27 (3.19%) French Language
11 27 (3.19%) Publishing
12 22 (2.60%) Presentation Skills
13 20 (2.36%) Inclusion and Diversity
14 15 (1.77%) Law
14 15 (1.77%) Legal
15 10 (1.18%) Games
16 8 (0.95%) Banking
Job Titles
1 213 (25.18%) Lead
2 89 (10.52%) Developer
3 63 (7.45%) Analyst
4 51 (6.03%) Senior
5 34 (4.02%) Project Manager
6 28 (3.31%) Digital Executive
7 27 (3.19%) Digital Project Manager
8 26 (3.07%) Support Engineer
9 25 (2.96%) Designer
9 25 (2.96%) Electronics Engineer
10 23 (2.72%) Web Developer
11 22 (2.60%) Consultant
11 22 (2.60%) Software Engineer
12 20 (2.36%) Digital Analyst
12 20 (2.36%) Junior
12 20 (2.36%) Marketing Manager
13 18 (2.13%) Data Analyst
13 18 (2.13%) PHP Developer
13 18 (2.13%) Web Analyst
14 17 (2.01%) Embedded Engineer
Libraries, Frameworks & Software Standards
1 101 (11.94%) HTML
2 82 (9.69%) CSS
3 27 (3.19%) .NET
3 27 (3.19%) React
4 24 (2.84%) AngularJS
5 17 (2.01%) Laravel
6 16 (1.89%) Flask
7 14 (1.65%) Vue
8 12 (1.42%) ASP.NET
8 12 (1.42%) Django
8 12 (1.42%) HTML5
9 11 (1.30%) Svelte
9 11 (1.30%) Tailwind CSS
10 9 (1.06%) .NET Framework
11 8 (0.95%) jQuery
11 8 (0.95%) Node.js
12 7 (0.83%) HTML5 Canvas
12 7 (0.83%) Qt
13 6 (0.71%) WCF
13 6 (0.71%) Web Services
Miscellaneous
1 196 (23.17%) Marketing Technology
2 131 (15.48%) Social Media
3 28 (3.31%) Blog
4 25 (2.96%) Algorithms
5 23 (2.72%) Graphic Design
6 22 (2.60%) IoT
7 19 (2.25%) Product Ownership
8 18 (2.13%) Self-Motivation
9 16 (1.89%) Embedded Systems
10 13 (1.54%) Mobile App
11 12 (1.42%) FPGA
11 12 (1.42%) Management Information System
11 12 (1.42%) NHS
12 11 (1.30%) Onboarding
12 11 (1.30%) Photography
13 10 (1.18%) Digital Media
14 9 (1.06%) Arduino
14 9 (1.06%) FMCG
14 9 (1.06%) VHDL
14 9 (1.06%) Video Editing
Operating Systems
1 51 (6.03%) Linux
2 41 (4.85%) Windows
3 4 (0.47%) Embedded Linux
3 4 (0.47%) VMS
4 2 (0.24%) Android
4 2 (0.24%) Apple iOS
4 2 (0.24%) Windows Server
5 1 (0.12%) Windows 10
Processes & Methodologies
1 371 (43.85%) Analytics
2 193 (22.81%) Matrix Organization
3 190 (22.46%) Business Intelligence
4 189 (22.34%) Process Improvement
5 188 (22.22%) Data Strategy
6 186 (21.99%) Data Collection
7 185 (21.87%) Use Case
8 184 (21.75%) Business Case
8 184 (21.75%) Regulatory Change
9 165 (19.50%) Programme Management
10 134 (15.84%) SEO
11 108 (12.77%) Problem-Solving
12 103 (12.17%) E-Commerce
13 97 (11.47%) Project Management
14 93 (10.99%) User Experience
15 83 (9.81%) Customer Experience
15 83 (9.81%) Marketing Strategy
16 77 (9.10%) CRM
17 68 (8.04%) B2B
18 66 (7.80%) Pay per click
Programming Languages
1 85 (10.05%) JavaScript
2 74 (8.75%) SQL
3 63 (7.45%) Python
4 58 (6.86%) C
5 48 (5.67%) PHP
6 38 (4.49%) C++
7 33 (3.90%) C#
8 18 (2.13%) Java
8 18 (2.13%) TypeScript
9 16 (1.89%) Embedded C
10 12 (1.42%) PowerShell
11 10 (1.18%) R
12 8 (0.95%) Bash
12 8 (0.95%) Embedded C++
12 8 (0.95%) Go
13 6 (0.71%) MATLAB
14 5 (0.59%) Assembly Language
14 5 (0.59%) T-SQL
15 4 (0.47%) Bicep
15 4 (0.47%) VBA
Qualifications
1 170 (20.09%) Degree
2 21 (2.48%) Computer Science Degree
3 13 (1.54%) Master's Degree
4 5 (0.59%) DBS Check
4 5 (0.59%) Security Cleared
5 4 (0.47%) CISSP
5 4 (0.47%) MBA
6 3 (0.35%) Microsoft Certification
6 3 (0.35%) PMI Certification
7 2 (0.24%) AWS Certification
7 2 (0.24%) BPSS Clearance
7 2 (0.24%) CIPD
7 2 (0.24%) HND
7 2 (0.24%) PRINCE2 Certification
7 2 (0.24%) SC Cleared
8 1 (0.12%) HNC
8 1 (0.12%) MCSA
8 1 (0.12%) Numerate Degree
Quality Assurance & Compliance
1 28 (3.31%) QA
2 18 (2.13%) Accessibility
3 12 (1.42%) Actionable Recommendations
4 8 (0.95%) GDPR
5 6 (0.71%) Data Quality
6 5 (0.59%) JTAG
7 4 (0.47%) IEC 61131
8 3 (0.35%) ISO/IEC 27001
8 3 (0.35%) ISO/IEC 27002 (supersedes ISO/IEC 17799)
8 3 (0.35%) ISO/IEC 27005
9 2 (0.24%) ISO 9001
9 2 (0.24%) SLA
10 1 (0.12%) ISO 26262
10 1 (0.12%) ISO 9000
10 1 (0.12%) MISRA
10 1 (0.12%) PMO
System Software
1 34 (4.02%) Firmware
2 13 (1.54%) Embedded Firmware
3 12 (1.42%) Docker
4 2 (0.24%) NFS
5 1 (0.12%) Active Directory
5 1 (0.12%) Hyper-V
5 1 (0.12%) VMware Infrastructure
5 1 (0.12%) vSphere
Systems Management
1 12 (1.42%) Terraform
2 2 (0.24%) Active Directory Federation Services
2 2 (0.24%) Argo
2 2 (0.24%) Kubernetes
3 1 (0.12%) Microsoft Intune
3 1 (0.12%) SCCM
3 1 (0.12%) systemd
3 1 (0.12%) vRealize
Vendors
1 168 (19.86%) SAP
2 124 (14.66%) Google
3 101 (11.94%) Microsoft
4 50 (5.91%) Adobe
5 26 (3.07%) Facebook
6 18 (2.13%) Instagram
7 16 (1.89%) Ahrefs
8 15 (1.77%) Salesforce
8 15 (1.77%) TikTok
9 11 (1.30%) EMC
10 10 (1.18%) Twitter
11 8 (0.95%) HubSpot
11 8 (0.95%) Screaming Frog
11 8 (0.95%) WooCommerce
12 7 (0.83%) YouTube
13 6 (0.71%) NVIDIA
14 5 (0.59%) Glassbox
15 4 (0.47%) dotdigital
15 4 (0.47%) Pinterest
15 4 (0.47%) Snapchat