Copywriting Contracts

Copywriting
UK

The table below provides summary statistics for contract job vacancies requiring Copywriting skills. It includes a benchmarking guide to the contractor rates offered in vacancies that cited Copywriting over the 6 months leading up to 12 June 2024, comparing them to the same period in the previous two years.

6 months to
12 Jun 2024
Same period 2023 Same period 2022
Rank 536 649 772
Rank change year-on-year +113 +123 -81
Contract jobs citing Copywriting 48 48 76
As % of all contract jobs advertised in the UK 0.11% 0.086% 0.087%
As % of the Processes & Methodologies category 0.13% 0.096% 0.096%
Number of daily rates quoted 28 24 45
10th Percentile £311 £285 £215
25th Percentile £350 £306 £320
Median daily rate (50th Percentile) £375 £338 £435
Median % change year-on-year +11.11% -22.41% +24.29%
75th Percentile £456 £466 £490
90th Percentile £517 £545 £550
UK excluding London median daily rate £375 £475 £190
% change year-on-year -21.05% +150.00% -32.14%
Number of hourly rates quoted 1 6 4
10th Percentile - £19.25 -
25th Percentile £16.72 £21.00 £10.50
Median hourly rate £17.47 £23.50 £24.25
Median % change year-on-year -25.66% -3.09% +5.23%
75th Percentile £18.22 £27.50 £39.06
90th Percentile - £31.06 £39.63
UK excluding London median hourly rate £17.47 £22.00 £11.00
% change year-on-year -20.59% +100.00% -

All Process and Methodology Skills
UK

Copywriting falls under the Processes and Methodologies category. For comparison with the information above, the following table provides summary statistics for all contract job vacancies requiring process or methodology skills.

Contract vacancies with a requirement for process or methodology skills 37,178 49,770 79,013
As % of all contract IT jobs advertised in the UK 85.13% 89.61% 90.64%
Number of daily rates quoted 23,737 34,458 55,587
10th Percentile £300 £325 £350
25th Percentile £413 £438 £436
Median daily rate (50th Percentile) £525 £550 £538
Median % change year-on-year -4.55% +2.33% +7.50%
75th Percentile £638 £650 £650
90th Percentile £750 £750 £743
UK excluding London median daily rate £500 £500 £490
% change year-on-year - +2.04% +8.89%
Number of hourly rates quoted 2,579 1,678 1,852
10th Percentile £12.75 £10.96 £12.50
25th Percentile £16.00 £15.75 £15.90
Median hourly rate £37.00 £35.65 £26.00
Median % change year-on-year +3.79% +37.12% +13.04%
75th Percentile £61.28 £65.00 £50.15
90th Percentile £72.50 £75.00 £65.25
UK excluding London median hourly rate £38.12 £34.90 £21.00
% change year-on-year +9.23% +66.18% -

Copywriting
Job Vacancy Trend

Job postings citing Copywriting as a proportion of all IT jobs advertised.

Job vacancy trend for Copywriting in the UK

Copywriting
Contractor Daily Rate Trend

3-month moving average daily rate quoted in jobs citing Copywriting.

Daily rate trend for Copywriting in the UK

Copywriting
Daily Rate Histogram

Daily rate distribution for jobs citing Copywriting over the 6 months to 12 June 2024.

Daily rate histogram for Copywriting in the UK

Copywriting
Contractor Hourly Rate Trend

3-month moving average hourly rates quoted in jobs citing Copywriting.

Hourly rate trend for Copywriting in the UK

Copywriting
Top 10 Contract Locations

The table below looks at the demand and provides a guide to the median contractor rates quoted in IT jobs citing Copywriting within the UK over the 6 months to 12 June 2024. The 'Rank Change' column provides an indication of the change in demand within each location based on the same 6 month period last year.

Location Rank Change
on Same Period
Last Year
Matching
Contract
IT Job Ads
Median
Daily Rate
Past 6 Months
Median Daily Rate
% Change
on Same Period
Last Year
Live
Jobs
England +81 35 £400 +24.03% 85
London +81 23 £400 +24.03% 25
Work from Home +124 22 £400 -3.03% 51
UK excluding London +31 22 £375 -21.05% 63
Scotland +56 12 £375 -29.25% 2
Midlands - 7 £375 - 11
West Midlands - 6 £378 - 4
East of England +5 2 £313 - 10
South East +6 1 - - 14
East Midlands - 1 £375 - 7

Copywriting
Co-occurring Skills and Capabilities by Category

The follow tables expand on the table above by listing co-occurrences grouped by category. The same employment type, locality and period is covered with up to 20 co-occurrences shown in each of the following categories:

Application Platforms
1 11 (22.92%) SharePoint
2 9 (18.75%) CMS
3 2 (4.17%) Drupal
3 2 (4.17%) Umbraco
4 1 (2.08%) WordPress
Applications
1 10 (20.83%) Photoshop
2 4 (8.33%) Adobe Creative Suite
3 3 (6.25%) Microsoft Office
4 2 (4.17%) Microsoft Excel
4 2 (4.17%) Microsoft PowerPoint
5 1 (2.08%) Adobe Captivate
5 1 (2.08%) Adobe Premiere
Business Applications
1 2 (4.17%) WebTrends
2 1 (2.08%) Eloqua
2 1 (2.08%) Salesforce CRM
Cloud Services
1 14 (29.17%) Canva
2 10 (20.83%) Microsoft 365
2 10 (20.83%) Slack
3 5 (10.42%) Figma
3 5 (10.42%) Google Analytics
4 1 (2.08%) Adobe Creative Cloud
4 1 (2.08%) Smartsheet
4 1 (2.08%) Sprout Social
4 1 (2.08%) Yammer
Communications & Networking
1 8 (16.67%) Intranet
2 2 (4.17%) HTTP
3 1 (2.08%) SMS
Development Applications
1 2 (4.17%) JIRA
1 2 (4.17%) Visual Website Optimizer
2 1 (2.08%) Axure RP
General
1 18 (37.50%) Marketing
2 15 (31.25%) Social Skills
3 12 (25.00%) Organisational Skills
4 8 (16.67%) Influencing Skills
5 6 (12.50%) Public Sector
5 6 (12.50%) Publishing
6 4 (8.33%) Advertising
6 4 (8.33%) Finance
7 3 (6.25%) Analytical Skills
7 3 (6.25%) Retail
8 2 (4.17%) Banking
8 2 (4.17%) French Language
8 2 (4.17%) German Language
8 2 (4.17%) Retail Banking
8 2 (4.17%) Telecoms
9 1 (2.08%) Brand Awareness
9 1 (2.08%) Legal
9 1 (2.08%) Multimedia
9 1 (2.08%) Pharmaceutical
Job Titles
1 9 (18.75%) Content Manager
2 8 (16.67%) Copywriter
2 8 (16.67%) Designer
3 7 (14.58%) Communications Manager
4 5 (10.42%) IT Manager
5 4 (8.33%) Marketing Manager
6 3 (6.25%) Communications Specialist
6 3 (6.25%) Content Designer
6 3 (6.25%) Strategy Manager
6 3 (6.25%) UX Designer
7 2 (4.17%) Digital Communications Manager
7 2 (4.17%) Optimisation Engineer
7 2 (4.17%) Product Designer
7 2 (4.17%) SEO Specialist
7 2 (4.17%) Social Media Manager
7 2 (4.17%) UI Designer
7 2 (4.17%) UI/UX Designer
8 1 (2.08%) Content Editor
8 1 (2.08%) CRM Manager
8 1 (2.08%) Marketing Campaign Manager
Libraries, Frameworks & Software Standards
1 3 (6.25%) CSS
1 3 (6.25%) HTML
2 2 (4.17%) Ajax
2 2 (4.17%) DOM
2 2 (4.17%) JSON
Miscellaneous
1 12 (25.00%) Video Editing
2 11 (22.92%) Social Media
3 4 (8.33%) Handset
3 4 (8.33%) Management Information System
3 4 (8.33%) Onboarding
4 3 (6.25%) Graphic Design
5 2 (4.17%) Blog
5 2 (4.17%) Mobile App
5 2 (4.17%) Self-Motivation
6 1 (2.08%) Data Protection Act
6 1 (2.08%) Life Science
6 1 (2.08%) Photography
6 1 (2.08%) Podcast
6 1 (2.08%) Product Ownership
Processes & Methodologies
1 12 (25.00%) Project Management
2 11 (22.92%) Stakeholder Management
3 10 (20.83%) Analytics
3 10 (20.83%) SEO
3 10 (20.83%) User Experience
4 9 (18.75%) Content Management
5 8 (16.67%) Wireframes
6 7 (14.58%) UX Design
7 6 (12.50%) Infographics
8 5 (10.42%) Campaign Management
8 5 (10.42%) Channel Management
8 5 (10.42%) Continuous Improvement
9 4 (8.33%) B2B
9 4 (8.33%) Content Strategy
9 4 (8.33%) Customer Experience
9 4 (8.33%) Logistics
9 4 (8.33%) Problem-Solving
9 4 (8.33%) Thought Leadership
9 4 (8.33%) User Research
10 3 (6.25%) B2G
Programming Languages
1 2 (4.17%) JavaScript
Qualifications
1 9 (18.75%) Degree
2 5 (10.42%) Security Cleared
3 2 (4.17%) BPSS Clearance
3 2 (4.17%) Master's Degree
3 2 (4.17%) MBA
4 1 (2.08%) SC Cleared
Quality Assurance & Compliance
1 2 (4.17%) Accessibility
1 2 (4.17%) PMO
1 2 (4.17%) QA
2 1 (2.08%) Disclosure Scotland
Vendors
1 8 (16.67%) Adobe
2 6 (12.50%) Google
3 4 (8.33%) Microsoft
3 4 (8.33%) Salesforce
4 3 (6.25%) Marketo
5 2 (4.17%) Instagram
5 2 (4.17%) Maxymiser
5 2 (4.17%) Optimizely
5 2 (4.17%) Oracle
5 2 (4.17%) Twitter
6 1 (2.08%) Pardot