Marketing Contracts

Marketing
UK

The table below looks at the prevalence of the term Marketing in contract job vacancies. Included is a benchmarking guide to the contractor rates offered in vacancies that have cited Marketing over the 6 months to 9 May 2024 with a comparison to the same period over the previous 2 years.

6 months to
9 May 2024
Same period 2023 Same period 2022
Rank 78 113 107
Rank change year-on-year +35 -6 -27
Contract jobs citing Marketing 1,195 1,297 2,229
As % of all contract jobs advertised in the UK 2.78% 2.24% 2.55%
As % of the General category 4.78% 3.82% 4.54%
Number of daily rates quoted 706 886 1,557
10th Percentile £216 £250 £313
25th Percentile £334 £400 £420
Median daily rate (50th Percentile) £471 £525 £525
Median % change year-on-year -10.24% - +10.53%
75th Percentile £613 £638 £638
90th Percentile £771 £725 £738
UK excluding London median daily rate £500 £515 £488
% change year-on-year -2.91% +5.64% +2.63%
Number of hourly rates quoted 77 38 43
10th Percentile £13.42 £22.02 £20.15
25th Percentile £18.67 £25.31 £28.38
Median hourly rate £34.00 £36.50 £37.50
Median % change year-on-year -6.85% -2.67% +25.79%
75th Percentile £46.50 £52.56 £52.75
90th Percentile £68.75 £63.75 £63.75
UK excluding London median hourly rate £21.10 £42.50 £31.85
% change year-on-year -50.35% +33.44% +34.50%

All General Skills
UK

Marketing is in the General Skills category. The following table is for comparison with the above and provides summary statistics for all contract job vacancies with a requirement for common skills.

Contract vacancies with a requirement for common skills 24,981 33,919 49,055
As % of all contract IT jobs advertised in the UK 58.02% 58.48% 56.23%
Number of daily rates quoted 15,767 23,530 34,017
10th Percentile £275 £313 £320
25th Percentile £413 £440 £425
Median daily rate (50th Percentile) £525 £550 £538
Median % change year-on-year -4.55% +2.33% +7.50%
75th Percentile £650 £675 £650
90th Percentile £770 £775 £750
UK excluding London median daily rate £496 £500 £475
% change year-on-year -0.80% +5.26% +10.47%
Number of hourly rates quoted 1,939 1,040 1,403
10th Percentile £12.77 £13.41 £12.50
25th Percentile £15.48 £17.72 £15.00
Median hourly rate £30.00 £32.60 £22.00
Median % change year-on-year -7.96% +48.16% -2.22%
75th Percentile £52.50 £61.25 £47.25
90th Percentile £65.35 £72.50 £58.75
UK excluding London median hourly rate £28.42 £28.16 £18.70
% change year-on-year +0.92% +50.59% -4.10%

Marketing
Job Vacancy Trend

Job postings citing Marketing as a proportion of all IT jobs advertised.

Job vacancy trend for Marketing in the UK

Marketing
Contractor Daily Rate Trend

3-month moving average daily rate quoted in jobs citing Marketing.

Daily rate trend for Marketing in the UK

Marketing
Daily Rate Histogram

Daily rate distribution for jobs citing Marketing over the 6 months to 9 May 2024.

Daily rate histogram for Marketing in the UK

Marketing
Contractor Hourly Rate Trend

3-month moving average hourly rates quoted in jobs citing Marketing.

Hourly rate trend for Marketing in the UK

Marketing
Hourly Rate Histogram

Hourly rate distribution of jobs citing Marketing over the 6 months to 9 May 2024.

Hourly rate histogram for Marketing in the UK

Marketing
Top 17 Contract Locations

The table below looks at the demand and provides a guide to the median contractor rates quoted in IT jobs citing Marketing within the UK over the 6 months to 9 May 2024. The 'Rank Change' column provides an indication of the change in demand within each location based on the same 6 month period last year.

Location Rank Change
on Same Period
Last Year
Matching
Contract
IT Job Ads
Median
Daily Rate
Past 6 Months
Median Daily Rate
% Change
on Same Period
Last Year
Live
Jobs
England +31 1,095 £465 -11.43% 2,384
London +44 607 £450 -12.20% 963
UK excluding London +26 459 £500 -2.91% 1,457
Work from Home +40 406 £500 -3.85% 1,206
South East +8 177 £424 -0.29% 352
South West -20 81 £625 +4.17% 165
North of England +44 71 £500 - 457
East of England +27 55 £375 -28.57% 133
Midlands +10 41 £475 -7.32% 273
North West +22 38 £500 +3.09% 277
West Midlands +5 29 £500 -4.76% 164
Yorkshire +23 26 £450 -14.29% 145
Scotland +43 14 £500 -2.44% 75
Wales +30 12 £600 +108.70% 26
East Midlands +16 11 £375 -3.23% 109
Northern Ireland - 8 - - 10
North East +16 5 £533 - 37

Marketing
Co-occurring Skills and Capabilities by Category

The follow tables expand on the table above by listing co-occurrences grouped by category. The same employment type, locality and period is covered with up to 20 co-occurrences shown in each of the following categories:

Application Platforms
1 56 (4.69%) SharePoint
2 50 (4.18%) CMS
3 19 (1.59%) Confluence
4 14 (1.17%) Microsoft Exchange
5 10 (0.84%) Adobe Experience Manager
5 10 (0.84%) Apache Spark
6 7 (0.59%) Drupal
6 7 (0.59%) SAS
7 4 (0.33%) Headless CMS
7 4 (0.33%) Sitecore CMS
8 3 (0.25%) Apache
8 3 (0.25%) Skype for Business
8 3 (0.25%) Umbraco
9 2 (0.17%) Anypoint
9 2 (0.17%) EPiServer
9 2 (0.17%) OpenStack
9 2 (0.17%) WordPress
10 1 (0.084%) Apache Airflow
10 1 (0.084%) Exchange Server 2007
10 1 (0.084%) nginx
Applications
1 57 (4.77%) Microsoft Excel
2 51 (4.27%) Microsoft Office
3 42 (3.51%) Microsoft PowerPoint
4 37 (3.10%) Photoshop
5 26 (2.18%) Adobe Illustrator
6 21 (1.76%) Adobe After Effects
7 17 (1.42%) Adobe Premiere
8 16 (1.34%) Adobe Creative Suite
9 14 (1.17%) MS Visio
10 13 (1.09%) InDesign
11 12 (1.00%) Acrobat
12 10 (0.84%) Microsoft Project
13 7 (0.59%) CINEMA 4D
14 2 (0.17%) Spreadsheet
14 2 (0.17%) Trello
15 1 (0.084%) AutoCAD
15 1 (0.084%) Final Cut Pro
15 1 (0.084%) InfoPath
15 1 (0.084%) InVision
15 1 (0.084%) SPSS
Business Applications
1 55 (4.60%) Dynamics CRM
2 25 (2.09%) Shopify
3 15 (1.26%) Salesforce CRM
4 12 (1.00%) Adobe Campaign
5 10 (0.84%) Sparx Enterprise Architect
6 6 (0.50%) Unica
6 6 (0.50%) Workfront
7 5 (0.42%) Eloqua
8 4 (0.33%) FastStats
9 2 (0.17%) Magento
9 2 (0.17%) SAP ERP
9 2 (0.17%) SAP HCM
9 2 (0.17%) SAP HR
9 2 (0.17%) SAP Payroll
9 2 (0.17%) SAP PLM
10 1 (0.084%) Dynamics AX
10 1 (0.084%) OpenCart
10 1 (0.084%) SAP S/4HANA
10 1 (0.084%) Sprinklr
Cloud Services
1 141 (11.80%) Azure
2 96 (8.03%) Power Platform
3 65 (5.44%) Dynamics 365
4 57 (4.77%) AWS
5 50 (4.18%) Microsoft 365
6 44 (3.68%) SaaS
7 28 (2.34%) Azure DevOps
7 28 (2.34%) Google Analytics
8 27 (2.26%) GCP
9 26 (2.18%) Figma
10 22 (1.84%) BigCommerce
10 22 (1.84%) PaaS
11 15 (1.26%) Azure Data Factory
11 15 (1.26%) Cloud Computing
11 15 (1.26%) Power Automate
12 14 (1.17%) Salesforce Sales Cloud
12 14 (1.17%) Serverless
13 13 (1.09%) IaaS
13 13 (1.09%) PowerApps
14 12 (1.00%) Adobe Creative Cloud
Communications & Networking
1 15 (1.26%) Firewall
2 12 (1.00%) Internet
3 11 (0.92%) FTP
4 10 (0.84%) VPN
4 10 (0.84%) Wireless
5 9 (0.75%) HTTP
6 8 (0.67%) 3G
6 8 (0.67%) 4G
6 8 (0.67%) Network Security
6 8 (0.67%) TCP/IP
7 7 (0.59%) SMS
8 6 (0.50%) 5G
8 6 (0.50%) DNS
8 6 (0.50%) Intranet
9 5 (0.42%) Cisco ISE
9 5 (0.42%) LAN
9 5 (0.42%) WAN
9 5 (0.42%) Wi-Fi
10 4 (0.33%) SSH
11 3 (0.25%) VoIP
Database & Business Intelligence
1 72 (6.03%) Power BI
2 34 (2.85%) Metadata
2 34 (2.85%) Tableau
3 27 (2.26%) SQL Server
4 26 (2.18%) NoSQL
5 22 (1.84%) Data Vault
6 15 (1.26%) Metadata Repository
7 11 (0.92%) Data Lake
7 11 (0.92%) Data Warehouse
7 11 (0.92%) Relational Database
8 10 (0.84%) Looker
8 10 (0.84%) PostgreSQL
9 9 (0.75%) Electronic Patient Records
10 8 (0.67%) Big Data
10 8 (0.67%) BigQuery
11 7 (0.59%) MongoDB
11 7 (0.59%) MySQL
11 7 (0.59%) SQL Server Integration Services
12 6 (0.50%) Azure SQL Database
12 6 (0.50%) Ingres
Development Applications
1 51 (4.27%) JIRA
2 28 (2.34%) Git
3 14 (1.17%) Jenkins
4 11 (0.92%) ERwin
5 8 (0.67%) Postman
6 7 (0.59%) Dreamweaver
6 7 (0.59%) git-flow
6 7 (0.59%) Rational DOORS
6 7 (0.59%) Visual Studio
7 6 (0.50%) GitLab
8 5 (0.42%) Maven
9 4 (0.33%) Cypress.io
9 4 (0.33%) Visual Studio Code
10 3 (0.25%) NUnit
11 2 (0.17%) gulp
11 2 (0.17%) SQL Server Management Studio (SSMS)
11 2 (0.17%) webpack
12 1 (0.084%) GoCD
12 1 (0.084%) Sonatype Nexus
12 1 (0.084%) Visual Website Optimizer
General
1 458 (38.33%) Finance
2 403 (33.72%) Social Skills
3 330 (27.62%) Telecoms
4 325 (27.20%) Manufacturing
5 323 (27.03%) Public Sector
6 311 (26.03%) Electronics
7 150 (12.55%) Analytical Skills
8 127 (10.63%) Retail
9 51 (4.27%) Advertising
9 51 (4.27%) Presentation Skills
10 48 (4.02%) Legal
11 34 (2.85%) Organisational Skills
12 33 (2.76%) Influencing Skills
13 30 (2.51%) German Language
14 22 (1.84%) French Language
14 22 (1.84%) Publishing
15 21 (1.76%) Games
16 20 (1.67%) Law
17 19 (1.59%) Inclusion and Diversity
18 17 (1.42%) Banking
Job Titles
1 114 (9.54%) Analyst
2 108 (9.04%) Architect
3 102 (8.54%) Senior
4 97 (8.12%) Lead
5 86 (7.20%) Developer
5 86 (7.20%) Project Manager
6 83 (6.95%) Consultant
7 60 (5.02%) Designer
8 48 (4.02%) Marketing Manager
9 46 (3.85%) Support Engineer
10 43 (3.60%) Business Analyst
11 40 (3.35%) Data Architect
12 31 (2.59%) Dynamics 365 Consultant
12 31 (2.59%) Salesforce Developer
13 29 (2.43%) Azure Engineer
14 27 (2.26%) Solutions Architect
15 25 (2.09%) Senior Manager
16 23 (1.92%) Business Manager
17 21 (1.76%) Change Manager
17 21 (1.76%) Product Manager
Libraries, Frameworks & Software Standards
1 68 (5.69%) HTML
2 67 (5.61%) CSS
3 31 (2.59%) React
4 26 (2.18%) Node.js
5 19 (1.59%) .NET
6 18 (1.51%) JSON
6 18 (1.51%) VML
6 18 (1.51%) Web Services
7 16 (1.34%) Lightning Web Components
8 14 (1.17%) jQuery
8 14 (1.17%) Sass
9 13 (1.09%) XML
10 12 (1.00%) AngularJS
10 12 (1.00%) HTML5
11 10 (0.84%) NestJS
11 10 (0.84%) PySpark
11 10 (0.84%) REST
11 10 (0.84%) RESTful
12 9 (0.75%) Express.js
12 9 (0.75%) Redux
Miscellaneous
1 73 (6.11%) Social Media
2 55 (4.60%) Product Ownership
3 47 (3.93%) NHS
4 37 (3.10%) Management Information System
4 37 (3.10%) Marketing Technology
5 34 (2.85%) Data Protection Act
6 29 (2.43%) Onboarding
7 24 (2.01%) Self-Motivation
8 21 (1.76%) Reference Data
9 19 (1.59%) FMCG
10 17 (1.42%) Data Centre
11 16 (1.34%) Animation
12 15 (1.26%) Digital Media
12 15 (1.26%) Graphic Design
12 15 (1.26%) Photography
13 14 (1.17%) Enterprise Software
13 14 (1.17%) Mobile App
14 13 (1.09%) Legacy Systems
15 11 (0.92%) Greenfield Project
15 11 (0.92%) Motion Graphics
Operating Systems
1 77 (6.44%) Windows
2 31 (2.59%) Linux
3 25 (2.09%) Windows 10
4 15 (1.26%) Unix
5 8 (0.67%) Windows Server
6 5 (0.42%) Windows 7
7 3 (0.25%) Mac OS X
8 2 (0.17%) Mac OS
9 1 (0.084%) Android
9 1 (0.084%) Apple iOS
9 1 (0.084%) Windows Server 2008
9 1 (0.084%) Windows Server 2012
Processes & Methodologies
1 400 (33.47%) Digital Marketing
2 368 (30.79%) Business Intelligence
3 324 (27.11%) Programme Management
4 200 (16.74%) Problem-Solving
5 187 (15.65%) Agile
6 169 (14.14%) Project Management
7 154 (12.89%) CRM
8 148 (12.38%) Analytics
9 120 (10.04%) Stakeholder Management
10 98 (8.20%) User Experience
11 85 (7.11%) Data Modelling
12 83 (6.95%) Customer Experience
13 81 (6.78%) Continuous Improvement
14 78 (6.53%) Customer Service
15 75 (6.28%) B2B
15 75 (6.28%) Roadmaps
16 71 (5.94%) Decision-Making
16 71 (5.94%) E-Commerce
17 62 (5.19%) DevOps
18 60 (5.02%) Time Management
Programming Languages
1 115 (9.62%) SQL
2 85 (7.11%) JavaScript
3 83 (6.95%) Python
4 38 (3.18%) TypeScript
5 25 (2.09%) Java
6 22 (1.84%) C#
6 22 (1.84%) PowerShell
7 14 (1.17%) Apex Code
8 13 (1.09%) R
9 8 (0.67%) Kusto Query Language
9 8 (0.67%) T-SQL
10 5 (0.42%) Bash
10 5 (0.42%) Data Analysis Expressions
10 5 (0.42%) Go
10 5 (0.42%) PHP
10 5 (0.42%) Scala
11 4 (0.33%) SOQL
12 3 (0.25%) MATLAB
13 1 (0.084%) C++
13 1 (0.084%) VBA
Qualifications
1 189 (15.82%) Degree
2 123 (10.29%) Security Cleared
3 88 (7.36%) SC Cleared
4 42 (3.51%) Master's Degree
5 40 (3.35%) DV Cleared
6 25 (2.09%) PMP
7 20 (1.67%) PMI Certification
8 18 (1.51%) Computer Science Degree
9 16 (1.34%) Microsoft Certification
10 14 (1.17%) Cisco Certification
11 10 (0.84%) PhD
12 9 (0.75%) AWS Certification
12 9 (0.75%) MBA
13 8 (0.67%) CISSP
13 8 (0.67%) ITIL Certification
14 7 (0.59%) MCSE
15 6 (0.50%) Azure Certification
15 6 (0.50%) CCNA
15 6 (0.50%) ISEB
16 5 (0.42%) CESG Certified Professional
Quality Assurance & Compliance
1 48 (4.02%) GDPR
2 41 (3.43%) QA
3 36 (3.01%) Accessibility
4 29 (2.43%) PMO
5 26 (2.18%) Data Quality
6 25 (2.09%) SLA
7 10 (0.84%) PCI DSS
8 8 (0.67%) HL7
9 5 (0.42%) ISO/IEC 27001
9 5 (0.42%) JSP 440
9 5 (0.42%) RMADS
10 4 (0.33%) Actionable Recommendations
10 4 (0.33%) NIST
11 1 (0.084%) Disclosure Scotland
11 1 (0.084%) ISO 9000
11 1 (0.084%) P3O
System Software
1 32 (2.68%) Active Directory
2 11 (0.92%) Docker
3 8 (0.67%) NFS
3 8 (0.67%) VMware Infrastructure
4 6 (0.50%) Hyper-V
5 4 (0.33%) HDFS
6 3 (0.25%) Firmware
6 3 (0.25%) Virtual Machines
7 2 (0.17%) VMware ESXi
7 2 (0.17%) VMware NSX
7 2 (0.17%) vSphere
Systems Management
1 15 (1.26%) Terraform
2 8 (0.67%) Microsoft Intune
3 7 (0.59%) Kubernetes
4 6 (0.50%) Puppet
5 5 (0.42%) Progress Chef
6 4 (0.33%) Active Directory Federation Services
6 4 (0.33%) Ansible
7 2 (0.17%) CA Service Virtualization
7 2 (0.17%) Dell DRAC
7 2 (0.17%) Grafana
7 2 (0.17%) Nessus
7 2 (0.17%) SCCM
7 2 (0.17%) vCenter Server
8 1 (0.084%) AirWatch
8 1 (0.084%) AppManager
8 1 (0.084%) EMC NetWorker
8 1 (0.084%) Salt
8 1 (0.084%) SCOM
8 1 (0.084%) systemd
8 1 (0.084%) Systems Management Server (SMS)
Vendors
1 338 (28.28%) SAP
2 210 (17.57%) Microsoft
3 109 (9.12%) Salesforce
4 107 (8.95%) Adobe
5 51 (4.27%) Google
6 36 (3.01%) Salesforce Marketing Cloud
7 24 (2.01%) Dell
8 23 (1.92%) Sitecore
9 21 (1.76%) Cisco
9 21 (1.76%) Sparx
10 20 (1.67%) Facebook
11 18 (1.51%) Databricks
12 16 (1.34%) Marketo
12 16 (1.34%) Pardot
13 15 (1.26%) Optimizely
14 14 (1.17%) Instagram
14 14 (1.17%) Twitter
15 13 (1.09%) Oracle
15 13 (1.09%) ServiceNow
16 12 (1.00%) Intel