Google Tag Manager Contracts

Google Tag Manager
UK

The table below provides summary statistics for contract job vacancies requiring Google Tag Manager skills. It includes a benchmarking guide to the contractor rates offered in vacancies that cited Google Tag Manager over the 6 months leading up to 12 June 2024, comparing them to the same period in the previous two years.

6 months to
12 Jun 2024
Same period 2023 Same period 2022
Rank 567 663 800
Rank change year-on-year +96 +137 -94
Contract jobs citing Google Tag Manager 17 34 48
As % of all contract jobs advertised in the UK 0.039% 0.061% 0.055%
As % of the Cloud Services category 0.12% 0.17% 0.14%
Number of daily rates quoted 9 30 31
10th Percentile £362 £247 £325
25th Percentile £413 £381 £406
Median daily rate (50th Percentile) £425 £463 £500
Median % change year-on-year -8.11% -7.50% +25.00%
75th Percentile £530 £519 £534
90th Percentile £575 £550 £638
UK excluding London median daily rate £425 £413 £475
% change year-on-year +3.03% -13.16% +30.58%

All Cloud Skills
UK

Google Tag Manager falls under the Cloud Services category. For comparison with the information above, the following table provides summary statistics for all contract job vacancies requiring cloud computing skills.

Contract vacancies with a requirement for cloud computing skills 14,152 20,251 33,472
As % of all contract IT jobs advertised in the UK 32.40% 36.46% 38.40%
Number of daily rates quoted 9,986 14,657 24,479
10th Percentile £300 £325 £350
25th Percentile £413 £450 £450
Median daily rate (50th Percentile) £525 £550 £550
Median % change year-on-year -4.55% - +10.00%
75th Percentile £634 £650 £650
90th Percentile £738 £750 £738
UK excluding London median daily rate £490 £500 £500
% change year-on-year -2.00% - +8.11%
Number of hourly rates quoted 356 327 381
10th Percentile £14.00 £15.25 £13.89
25th Percentile £16.06 £20.00 £15.33
Median hourly rate £21.50 £36.00 £22.00
Median % change year-on-year -40.28% +63.64% +2.33%
75th Percentile £43.75 £69.75 £53.75
90th Percentile £70.00 £78.48 £69.38
UK excluding London median hourly rate £20.00 £27.35 £19.09
% change year-on-year -26.87% +43.27% -4.55%

Google Tag Manager
Job Vacancy Trend

Job postings citing Google Tag Manager as a proportion of all IT jobs advertised.

Job vacancy trend for Google Tag Manager in the UK

Google Tag Manager
Contractor Daily Rate Trend

3-month moving average daily rate quoted in jobs citing Google Tag Manager.

Daily rate trend for Google Tag Manager in the UK

Google Tag Manager
Daily Rate Histogram

Daily rate distribution for jobs citing Google Tag Manager over the 6 months to 12 June 2024.

Daily rate histogram for Google Tag Manager in the UK

Google Tag Manager
Contractor Hourly Rate Trend

3-month moving average hourly rates quoted in jobs citing Google Tag Manager.

Hourly rate trend for Google Tag Manager in the UK

Google Tag Manager
Top 11 Contract Locations

The table below looks at the demand and provides a guide to the median contractor rates quoted in IT jobs citing Google Tag Manager within the UK over the 6 months to 12 June 2024. The 'Rank Change' column provides an indication of the change in demand within each location based on the same 6 month period last year.

Location Rank Change
on Same Period
Last Year
Matching
Contract
IT Job Ads
Median
Daily Rate
Past 6 Months
Median Daily Rate
% Change
on Same Period
Last Year
Live
Jobs
England +79 14 £463 - 40
UK excluding London +32 9 £425 +3.03% 23
Work from Home +101 6 £463 +2.78% 25
London +73 6 £515 +5.64% 17
North West +17 4 £425 +6.25% 6
North of England +16 4 £425 +6.25% 9
South West - 2 £538 - 2
South East +15 1 £500 -13.04% 9
Midlands - 1 - - 2
West Midlands - 1 - -
Scotland - 1 £162 -

Google Tag Manager
Co-occurring Skills and Capabilities by Category

The follow tables expand on the table above by listing co-occurrences grouped by category. The same employment type, locality and period is covered with up to 20 co-occurrences shown in each of the following categories:

Application Platforms
1 2 (11.76%) Confluence
2 1 (5.88%) Adobe Experience Manager
2 1 (5.88%) CMS
Applications
1 3 (17.65%) Microsoft Excel
2 2 (11.76%) Trello
3 1 (5.88%) Adobe Illustrator
3 1 (5.88%) Photoshop
Business Applications
1 2 (11.76%) Shopify
2 1 (5.88%) Adobe Campaign
2 1 (5.88%) Magento
2 1 (5.88%) WebTrends
Cloud Services
1 14 (82.35%) Google Analytics
2 7 (41.18%) GCP
2 7 (41.18%) Power Platform
3 3 (17.65%) Adobe Analytics
3 3 (17.65%) Azure
4 2 (11.76%) Azure Cosmos DB
4 2 (11.76%) BigCommerce
4 2 (11.76%) GitHub
4 2 (11.76%) Google Data Studio
4 2 (11.76%) Google Sheets
4 2 (11.76%) PaaS
5 1 (5.88%) AppsFlyer
5 1 (5.88%) Bloomreach
5 1 (5.88%) Contentsquare
5 1 (5.88%) Google Ads
5 1 (5.88%) SAP Commerce Cloud
Database & Business Intelligence
1 7 (41.18%) Power BI
2 5 (29.41%) BigQuery
3 4 (23.53%) Tableau
4 3 (17.65%) Looker
5 2 (11.76%) Azure SQL Database
5 2 (11.76%) Power Query
6 1 (5.88%) Big Data
6 1 (5.88%) MySQL
Development Applications
1 2 (11.76%) JIRA
1 2 (11.76%) Visual Studio
2 1 (5.88%) Visual Website Optimizer
General
1 10 (58.82%) Marketing
2 6 (35.29%) Public Sector
3 5 (29.41%) Social Skills
4 4 (23.53%) Analytical Skills
5 3 (17.65%) Finance
6 2 (11.76%) Retail
Job Titles
1 11 (64.71%) Analyst
2 5 (29.41%) Performance Analyst
3 4 (23.53%) Senior
3 4 (23.53%) Senior Analyst
4 3 (17.65%) Data Analyst
4 3 (17.65%) Digital Analyst
4 3 (17.65%) Senior Performance Analyst
5 1 (5.88%) Analytics Consultant
5 1 (5.88%) Consultant
5 1 (5.88%) Content Coordinator
5 1 (5.88%) Digital Analytics Analyst
5 1 (5.88%) Google Analytics Analyst
5 1 (5.88%) Google Analytics Expert
5 1 (5.88%) Implementation Consultant
5 1 (5.88%) Magento Developer
5 1 (5.88%) Product Owner
5 1 (5.88%) Senior Digital Analyst
5 1 (5.88%) Senior Technical Analyst
5 1 (5.88%) Technical Analyst
5 1 (5.88%) Technical Product Owner
Libraries, Frameworks & Software Standards
1 2 (11.76%) CSS
1 2 (11.76%) HTML
1 2 (11.76%) JSON
2 1 (5.88%) VML
Miscellaneous
1 4 (23.53%) Product Ownership
2 2 (11.76%) Social Media
3 1 (5.88%) Data Protection Act
3 1 (5.88%) Marketing Technology
Operating Systems
1 1 (5.88%) Linux
1 1 (5.88%) Unix
Processes & Methodologies
1 16 (94.12%) Analytics
2 11 (64.71%) Agile
3 6 (35.29%) Business Intelligence
4 5 (29.41%) Dashboard Development
4 5 (29.41%) Data Visualisation
4 5 (29.41%) Digital Analytics
4 5 (29.41%) E-Commerce
4 5 (29.41%) Visualisation
5 4 (23.53%) Actionable Insight
5 4 (23.53%) Data Collection
5 4 (23.53%) Decision-Making
5 4 (23.53%) User Experience
5 4 (23.53%) Web Analytics
6 3 (17.65%) Cost Reduction
6 3 (17.65%) CRM
6 3 (17.65%) Digital Marketing
6 3 (17.65%) Personalization
6 3 (17.65%) Problem-Solving
6 3 (17.65%) Roadmaps
6 3 (17.65%) Tag Management
Programming Languages
1 9 (52.94%) SQL
2 4 (23.53%) JavaScript
2 4 (23.53%) Python
3 1 (5.88%) PHP
3 1 (5.88%) R
Qualifications
1 2 (11.76%) BPSS Clearance
1 2 (11.76%) Degree
2 1 (5.88%) Computer Science Degree
Quality Assurance & Compliance
1 1 (5.88%) Accessibility
Vendors
1 17 (100.00%) Google
2 6 (35.29%) Adobe
3 5 (29.41%) Salesforce
4 3 (17.65%) Optimizely
5 2 (11.76%) Microsoft
5 2 (11.76%) SAP
5 2 (11.76%) Sitecore
6 1 (5.88%) Dell
6 1 (5.88%) Intel
6 1 (5.88%) Kenna
6 1 (5.88%) Tealium