Advertising
UK
The table below looks at the prevalence of the term Advertising in permanent job vacancies. Included is a benchmarking guide to the salaries offered in vacancies that have cited Advertising over the 6 months to 9 June 2024 with a comparison to the same period over the previous 2 years.
| 6 months to 9 Jun 2024 |
Same period 2023 | Same period 2022 | |
|---|---|---|---|
| Rank | 289 | 443 | 192 |
| Rank change year-on-year | +154 | -251 | +88 |
| Permanent jobs citing Advertising | 1,033 | 668 | 3,645 |
| As % of all permanent jobs advertised in the UK | 0.95% | 0.72% | 2.12% |
| As % of the General category | 1.66% | 1.06% | 3.25% |
| Number of salaries quoted | 696 | 557 | 1,435 |
| 10th Percentile | £23,875 | £27,000 | £31,250 |
| 25th Percentile | £32,500 | £38,750 | £42,563 |
| Median annual salary (50th Percentile) | £48,250 | £52,500 | £55,500 |
| Median % change year-on-year | -8.10% | -5.41% | +0.91% |
| 75th Percentile | £67,500 | £71,250 | £76,250 |
| 90th Percentile | £82,500 | £90,500 | £90,550 |
| UK excluding London median annual salary | £42,500 | £45,000 | £45,000 |
| % change year-on-year | -5.56% | - | -3.23% |
All General Skills
UK
Advertising is in the General Skills category. The following table is for comparison with the above and provides summary statistics for all permanent job vacancies with a requirement for common skills.
| Permanent vacancies with a requirement for common skills | 62,409 | 62,826 | 112,259 |
| As % of all permanent jobs advertised in the UK | 57.55% | 67.49% | 65.31% |
| Number of salaries quoted | 40,598 | 35,177 | 52,328 |
| 10th Percentile | £27,500 | £32,250 | £32,500 |
| 25th Percentile | £36,250 | £42,874 | £42,500 |
| Median annual salary (50th Percentile) | £52,500 | £60,000 | £60,000 |
| Median % change year-on-year | -12.50% | - | +9.09% |
| 75th Percentile | £71,250 | £81,250 | £80,000 |
| 90th Percentile | £92,500 | £102,500 | £97,500 |
| UK excluding London median annual salary | £47,500 | £52,500 | £50,000 |
| % change year-on-year | -9.52% | +5.00% | +5.26% |
Advertising
Job Vacancy Trend
Job postings citing Advertising as a proportion of all IT jobs advertised.
Advertising
Salary Trend
3-month moving average salary quoted in jobs citing Advertising.
Advertising
Salary Histogram
Salary distribution for jobs citing Advertising over the 6 months to 9 June 2024.
Advertising
Top 16 Job Locations
The table below looks at the demand and provides a guide to the median salaries quoted in IT jobs citing Advertising within the UK over the 6 months to 9 June 2024. The 'Rank Change' column provides an indication of the change in demand within each location based on the same 6 month period last year.
| Location | Rank Change on Same Period Last Year |
Matching Permanent IT Job Ads |
Median Salary Past 6 Months |
Median Salary % Change on Same Period Last Year |
Live Jobs |
|---|---|---|---|---|---|
| England | +168 | 989 | £48,250 | -12.27% | 705 |
| UK excluding London | +129 | 570 | £42,500 | -5.56% | 446 |
| Work from Home | +135 | 555 | £47,500 | -13.45% | 301 |
| London | +97 | 436 | £65,000 | +8.33% | 293 |
| South East | +103 | 219 | £49,000 | +8.89% | 105 |
| North of England | +120 | 135 | £42,500 | -26.09% | 108 |
| North West | +66 | 102 | £41,750 | -33.20% | 75 |
| South West | +24 | 89 | £35,000 | -5.41% | 79 |
| Midlands | +23 | 71 | £40,000 | -20.00% | 87 |
| West Midlands | +20 | 40 | £40,000 | -31.03% | 50 |
| East Midlands | -10 | 30 | £35,000 | +9.38% | 37 |
| East of England | -6 | 29 | £43,500 | +58.18% | 45 |
| Yorkshire | +74 | 21 | £36,067 | -24.77% | 28 |
| Scotland | -50 | 14 | £32,500 | -40.91% | 19 |
| Wales | -40 | 13 | £39,000 | - | 20 |
| North East | - | 12 | £42,500 | - | 8 |
Advertising
Co-occurring Skills and Capabilities by Category
The follow tables expand on the table above by listing co-occurrences grouped by category. The same employment type, locality and period is covered with up to 20 co-occurrences shown in each of the following categories:
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