Marketing Technology Contracts

Marketing Technology (Martech)
UK

The table below looks at the prevalence of the term Marketing Technology in contract job vacancies. Included is a benchmarking guide to the contractor rates offered in vacancies that have cited Marketing Technology over the 6 months to 20 May 2024 with a comparison to the same period over the previous 2 years.

6 months to
20 May 2024
Same period 2023 Same period 2022
Rank 539 645 822
Rank change year-on-year +106 +177 -155
Contract jobs citing Marketing Technology 40 49 41
As % of all contract jobs advertised in the UK 0.094% 0.086% 0.046%
As % of the Miscellaneous category 0.31% 0.26% 0.14%
Number of daily rates quoted 18 26 33
10th Percentile £386 £425 £465
25th Percentile £463 £450 £475
Median daily rate (50th Percentile) £548 £475 £575
Median % change year-on-year +15.26% -17.39% +17.95%
75th Percentile £773 £716 £638
90th Percentile £811 £738 £749
UK excluding London median daily rate £500 £450 £475
% change year-on-year +11.11% -5.26% +5.56%
Number of hourly rates quoted 0 5 0
Median hourly rate - £35.00 -
UK excluding London median hourly rate - £35.00 -

All Generic Skills
UK

Marketing Technology is in the General and Transferable Skills category. The following table is for comparison with the above and provides summary statistics for all contract job vacancies with a requirement for generic IT skills.

Contract vacancies with a requirement for generic IT skills 12,902 19,052 29,287
As % of all contract IT jobs advertised in the UK 30.33% 33.27% 33.16%
Number of daily rates quoted 8,318 13,115 20,490
10th Percentile £267 £313 £313
25th Percentile £413 £450 £438
Median daily rate (50th Percentile) £540 £550 £550
Median % change year-on-year -1.82% - +10.00%
75th Percentile £663 £680 £660
90th Percentile £800 £800 £763
UK excluding London median daily rate £500 £500 £475
% change year-on-year - +5.26% +8.57%
Number of hourly rates quoted 897 626 721
10th Percentile £12.25 £9.80 £14.25
25th Percentile £15.17 £10.63 £17.00
Median hourly rate £31.50 £22.26 £27.00
Median % change year-on-year +41.54% -17.57% +3.85%
75th Percentile £61.30 £62.25 £50.00
90th Percentile £70.00 £75.00 £65.76
UK excluding London median hourly rate £30.00 £22.00 £21.00
% change year-on-year +36.36% +4.76% -10.83%

Marketing Technology
Job Vacancy Trend

Job postings citing Marketing Technology as a proportion of all IT jobs advertised.

Job vacancy trend for Marketing Technology in the UK

Marketing Technology
Contractor Daily Rate Trend

3-month moving average daily rate quoted in jobs citing Marketing Technology.

Daily rate trend for Marketing Technology in the UK

Marketing Technology
Daily Rate Histogram

Daily rate distribution for jobs citing Marketing Technology over the 6 months to 20 May 2024.

Daily rate histogram for Marketing Technology in the UK

Marketing Technology
Contractor Hourly Rate Trend

3-month moving average hourly rates quoted in jobs citing Marketing Technology.

Hourly rate trend for Marketing Technology in the UK

Marketing Technology
Top 6 Contract Locations

The table below looks at the demand and provides a guide to the median contractor rates quoted in IT jobs citing Marketing Technology within the UK over the 6 months to 20 May 2024. The 'Rank Change' column provides an indication of the change in demand within each location based on the same 6 month period last year.

Location Rank Change
on Same Period
Last Year
Matching
Contract
IT Job Ads
Median
Daily Rate
Past 6 Months
Median Daily Rate
% Change
on Same Period
Last Year
Live
Jobs
England +113 36 £548 +15.26% 95
London +101 28 £725 +52.63% 77
Work from Home +104 20 £513 +7.89% 87
UK excluding London +49 6 £500 +11.11% 31
South East +20 3 £500 -11.11% 16
East of England +13 3 - - 5

Marketing Technology
Co-occurring Skills and Capabilities by Category

The follow tables expand on the table above by listing co-occurrences grouped by category. The same employment type, locality and period is covered with up to 20 co-occurrences shown in each of the following categories:

Application Platforms
1 4 (10.00%) CMS
2 2 (5.00%) Confluence
2 2 (5.00%) SharePoint
3 1 (2.50%) Camunda
Applications
1 5 (12.50%) Microsoft Excel
2 4 (10.00%) Microsoft PowerPoint
3 3 (7.50%) Microsoft Office
Business Applications
1 7 (17.50%) Dynamics CRM
2 2 (5.00%) Adobe Campaign
2 2 (5.00%) Unica
3 1 (2.50%) Dynamics AX
3 1 (2.50%) Salesforce CRM
3 1 (2.50%) Workfront
Cloud Services
1 10 (25.00%) Power Platform
2 9 (22.50%) GCP
3 8 (20.00%) Google Analytics
4 7 (17.50%) Adobe Analytics
4 7 (17.50%) AWS
4 7 (17.50%) Dynamics 365
5 5 (12.50%) Azure
6 2 (5.00%) Contentful
6 2 (5.00%) SaaS
7 1 (2.50%) Amazon SageMaker
7 1 (2.50%) Contentsquare
7 1 (2.50%) GitHub
7 1 (2.50%) PowerApps
Database & Business Intelligence
1 9 (22.50%) Power BI
2 7 (17.50%) Tableau
3 5 (12.50%) BigQuery
3 5 (12.50%) Looker
4 2 (5.00%) Big Data
5 1 (2.50%) NoSQL
5 1 (2.50%) PostgreSQL
5 1 (2.50%) Relational Database
Development Applications
1 5 (12.50%) Postman
2 4 (10.00%) Jenkins
3 3 (7.50%) JIRA
General
1 36 (90.00%) Marketing
2 19 (47.50%) Social Skills
3 9 (22.50%) Retail
4 6 (15.00%) Advertising
5 5 (12.50%) Analytical Skills
5 5 (12.50%) Finance
6 4 (10.00%) Banking
6 4 (10.00%) Pharmaceutical
7 2 (5.00%) Legal
7 2 (5.00%) Organisational Skills
8 1 (2.50%) Games
8 1 (2.50%) Publishing
Job Titles
1 8 (20.00%) Consultant
2 6 (15.00%) Architect
3 5 (12.50%) Lead
3 5 (12.50%) Marketing Consultant
4 4 (10.00%) Data Strategist
4 4 (10.00%) Senior
5 3 (7.50%) Dynamics 365 Consultant
5 3 (7.50%) Technical Architect
6 2 (5.00%) Analyst
6 2 (5.00%) Data Architect
6 2 (5.00%) Developer
6 2 (5.00%) Digital Strategist
6 2 (5.00%) Digital Strategy Consultant
6 2 (5.00%) E-Commerce Manager
6 2 (5.00%) Marketing Manager
6 2 (5.00%) Microsoft Consultant
6 2 (5.00%) Project Manager
6 2 (5.00%) Sales Consultant
6 2 (5.00%) Senior Consultant
6 2 (5.00%) Strategy Consultant
Libraries, Frameworks & Software Standards
1 10 (25.00%) CSS
1 10 (25.00%) HTML
2 7 (17.50%) Node.js
3 5 (12.50%) DOM
3 5 (12.50%) jQuery
3 5 (12.50%) JSON
3 5 (12.50%) Swagger
4 2 (5.00%) NestJS
4 2 (5.00%) RESTful
5 1 (2.50%) .NET
5 1 (2.50%) J2EE
5 1 (2.50%) Lightning Web Components
5 1 (2.50%) PySpark
5 1 (2.50%) Quarkus
5 1 (2.50%) React
5 1 (2.50%) REST
5 1 (2.50%) Visualforce
Miscellaneous
1 5 (12.50%) Management Information System
2 4 (10.00%) Algorithms
3 3 (7.50%) Data Structures
3 3 (7.50%) Distributed Systems
4 2 (5.00%) Product Ownership
5 1 (2.50%) Digital Media
5 1 (2.50%) FMCG
5 1 (2.50%) Taxonomies
Processes & Methodologies
1 20 (50.00%) CRM
2 15 (37.50%) Analytics
3 10 (25.00%) Business Intelligence
4 8 (20.00%) Agile
4 8 (20.00%) Data Collection
4 8 (20.00%) Web Analytics
5 7 (17.50%) Computer Science
5 7 (17.50%) Data Ingestion
5 7 (17.50%) E-Commerce
5 7 (17.50%) Personalization
6 6 (15.00%) Continuous Improvement
6 6 (15.00%) Digital Strategy
6 6 (15.00%) Machine Learning
6 6 (15.00%) Marketing Automation
6 6 (15.00%) Problem-Solving
6 6 (15.00%) Roadmaps
7 5 (12.50%) Customer Service
7 5 (12.50%) Digital Analytics
7 5 (12.50%) Event-Driven
7 5 (12.50%) Tag Management
Programming Languages
1 9 (22.50%) JavaScript
1 9 (22.50%) Python
2 5 (12.50%) SQL
3 4 (10.00%) Java
4 3 (7.50%) TypeScript
5 2 (5.00%) Scala
6 1 (2.50%) Apex Code
6 1 (2.50%) Data Analysis Expressions
6 1 (2.50%) Go
6 1 (2.50%) Kotlin
6 1 (2.50%) R
Qualifications
1 6 (15.00%) Degree
2 4 (10.00%) Computer Science Degree
2 4 (10.00%) Master's Degree
3 1 (2.50%) PMP
Quality Assurance & Compliance
1 6 (15.00%) QA
2 3 (7.50%) GDPR
3 2 (5.00%) Data Quality
System Software
1 1 (2.50%) Docker
Systems Management
1 1 (2.50%) Kubernetes
1 1 (2.50%) Terraform
Vendors
1 10 (25.00%) Adobe
2 9 (22.50%) Microsoft
3 8 (20.00%) Google
4 5 (12.50%) Ensighten
4 5 (12.50%) Monetate
4 5 (12.50%) Omniture
4 5 (12.50%) Optimizely
4 5 (12.50%) Tealium
5 3 (7.50%) Databricks
5 3 (7.50%) MuleSoft
5 3 (7.50%) Salesforce
6 2 (5.00%) Marketo
6 2 (5.00%) ServiceNow
7 1 (2.50%) Oracle
7 1 (2.50%) Salesforce Marketing Cloud
7 1 (2.50%) SAP
7 1 (2.50%) TikTok