Marketing
UK
The table below looks at the prevalence of the term Marketing in contract job vacancies. Included is a benchmarking guide to the contractor rates offered in vacancies that have cited Marketing over the 6 months to 13 May 2024 with a comparison to the same period over the previous 2 years.
| 6 months to 13 May 2024 |
Same period 2023 | Same period 2022 | |
|---|---|---|---|
| Rank | 77 | 113 | 106 |
| Rank change year-on-year | +36 | -7 | -28 |
| Contract jobs citing Marketing | 1,189 | 1,292 | 2,229 |
| As % of all contract jobs advertised in the UK | 2.78% | 2.22% | 2.53% |
| As % of the General category | 4.79% | 3.80% | 4.49% |
| Number of daily rates quoted | 701 | 884 | 1,541 |
| 10th Percentile | £220 | £238 | £313 |
| 25th Percentile | £338 | £400 | £417 |
| Median daily rate (50th Percentile) | £475 | £525 | £525 |
| Median % change year-on-year | -9.52% | - | +10.53% |
| 75th Percentile | £613 | £638 | £638 |
| 90th Percentile | £775 | £725 | £738 |
| UK excluding London median daily rate | £500 | £513 | £494 |
| % change year-on-year | -2.44% | +3.80% | +3.95% |
| Number of hourly rates quoted | 75 | 37 | 46 |
| 10th Percentile | £13.39 | £21.98 | £20.25 |
| 25th Percentile | £18.62 | £24.25 | £29.25 |
| Median hourly rate | £34.00 | £37.00 | £38.75 |
| Median % change year-on-year | -8.11% | -4.52% | +23.02% |
| 75th Percentile | £45.63 | £52.75 | £53.25 |
| 90th Percentile | £68.75 | £63.75 | £63.75 |
| UK excluding London median hourly rate | £21.10 | £60.00 | £31.85 |
| % change year-on-year | -64.83% | +88.38% | +1.11% |
All General Skills
UK
Marketing is in the General Skills category. The following table is for comparison with the above and provides summary statistics for all contract job vacancies with a requirement for common skills.
| Contract vacancies with a requirement for common skills | 24,809 | 34,034 | 49,680 |
| As % of all contract IT jobs advertised in the UK | 58.03% | 58.51% | 56.35% |
| Number of daily rates quoted | 15,642 | 23,589 | 34,466 |
| 10th Percentile | £275 | £313 | £320 |
| 25th Percentile | £413 | £440 | £425 |
| Median daily rate (50th Percentile) | £525 | £550 | £538 |
| Median % change year-on-year | -4.55% | +2.33% | +7.50% |
| 75th Percentile | £650 | £675 | £650 |
| 90th Percentile | £775 | £775 | £750 |
| UK excluding London median daily rate | £500 | £500 | £475 |
| % change year-on-year | - | +5.26% | +9.88% |
| Number of hourly rates quoted | 1,929 | 1,037 | 1,427 |
| 10th Percentile | £12.75 | £13.41 | £12.50 |
| 25th Percentile | £15.50 | £17.75 | £15.00 |
| Median hourly rate | £30.16 | £33.82 | £22.00 |
| Median % change year-on-year | -10.82% | +53.73% | -2.22% |
| 75th Percentile | £52.78 | £61.25 | £47.40 |
| 90th Percentile | £65.40 | £72.50 | £59.00 |
| UK excluding London median hourly rate | £28.50 | £29.00 | £19.00 |
| % change year-on-year | -1.72% | +52.63% | -5.00% |
Marketing
Job Vacancy Trend
Job postings citing Marketing as a proportion of all IT jobs advertised.
Marketing
Contractor Daily Rate Trend
3-month moving average daily rate quoted in jobs citing Marketing.
Marketing
Daily Rate Histogram
Daily rate distribution for jobs citing Marketing over the 6 months to 13 May 2024.
Marketing
Contractor Hourly Rate Trend
3-month moving average hourly rates quoted in jobs citing Marketing.
Marketing
Hourly Rate Histogram
Hourly rate distribution of jobs citing Marketing over the 6 months to 13 May 2024.
Marketing
Top 17 Contract Locations
The table below looks at the demand and provides a guide to the median contractor rates quoted in IT jobs citing Marketing within the UK over the 6 months to 13 May 2024. The 'Rank Change' column provides an indication of the change in demand within each location based on the same 6 month period last year.
| Location | Rank Change on Same Period Last Year |
Matching Contract IT Job Ads |
Median Daily Rate Past 6 Months |
Median Daily Rate % Change on Same Period Last Year |
Live Jobs |
|---|---|---|---|---|---|
| England | +36 | 1,089 | £475 | -9.52% | 2,506 |
| London | +46 | 601 | £450 | -12.20% | 1,048 |
| UK excluding London | +35 | 460 | £500 | -2.44% | 1,487 |
| Work from Home | +39 | 400 | £500 | -4.76% | 1,312 |
| South East | +7 | 178 | £425 | - | 369 |
| South West | -11 | 80 | £625 | +4.17% | 167 |
| North of England | +36 | 69 | £500 | - | 472 |
| East of England | +35 | 60 | £375 | -28.57% | 130 |
| Midlands | +8 | 39 | £475 | -5.00% | 273 |
| North West | +30 | 37 | £500 | +3.09% | 297 |
| West Midlands | +7 | 28 | £500 | -4.76% | 159 |
| Yorkshire | +24 | 26 | £450 | -14.29% | 145 |
| Scotland | +49 | 14 | £500 | -2.44% | 70 |
| Wales | +32 | 12 | £600 | +108.70% | 29 |
| East Midlands | +16 | 10 | £375 | +6.76% | 114 |
| Northern Ireland | - | 8 | - | - | 12 |
| North East | +16 | 5 | £533 | - | 32 |
Marketing
Co-occurring Skills and Capabilities by Category
The follow tables expand on the table above by listing co-occurrences grouped by category. The same employment type, locality and period is covered with up to 20 co-occurrences shown in each of the following categories:
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