Marketing
UK
The table below looks at the prevalence of the term Marketing in contract job vacancies. Included is a benchmarking guide to the contractor rates offered in vacancies that have cited Marketing over the 6 months to 20 May 2024 with a comparison to the same period over the previous 2 years.
| 6 months to 20 May 2024 |
Same period 2023 | Same period 2022 | |
|---|---|---|---|
| Rank | 77 | 117 | 108 |
| Rank change year-on-year | +40 | -9 | -26 |
| Contract jobs citing Marketing | 1,155 | 1,262 | 2,210 |
| As % of all contract jobs advertised in the UK | 2.72% | 2.20% | 2.50% |
| As % of the General category | 4.68% | 3.76% | 4.43% |
| Number of daily rates quoted | 665 | 851 | 1,525 |
| 10th Percentile | £219 | £238 | £313 |
| 25th Percentile | £325 | £400 | £419 |
| Median daily rate (50th Percentile) | £475 | £525 | £525 |
| Median % change year-on-year | -9.52% | - | +10.53% |
| 75th Percentile | £613 | £638 | £638 |
| 90th Percentile | £775 | £725 | £738 |
| UK excluding London median daily rate | £500 | £515 | £488 |
| % change year-on-year | -2.91% | +5.64% | +2.63% |
| Number of hourly rates quoted | 78 | 38 | 46 |
| 10th Percentile | £13.44 | £21.57 | £20.65 |
| 25th Percentile | £17.28 | £23.31 | £29.25 |
| Median hourly rate | £34.00 | £38.00 | £38.75 |
| Median % change year-on-year | -10.53% | -1.94% | +35.67% |
| 75th Percentile | £44.50 | £52.56 | £50.94 |
| 90th Percentile | £68.75 | £63.75 | £62.75 |
| UK excluding London median hourly rate | £21.10 | £60.00 | £31.85 |
| % change year-on-year | -64.83% | +88.38% | +67.63% |
All General Skills
UK
Marketing is in the General Skills category. The following table is for comparison with the above and provides summary statistics for all contract job vacancies with a requirement for common skills.
| Contract vacancies with a requirement for common skills | 24,681 | 33,520 | 49,936 |
| As % of all contract IT jobs advertised in the UK | 58.02% | 58.54% | 56.54% |
| Number of daily rates quoted | 15,587 | 23,230 | 34,613 |
| 10th Percentile | £275 | £313 | £320 |
| 25th Percentile | £413 | £443 | £425 |
| Median daily rate (50th Percentile) | £525 | £550 | £538 |
| Median % change year-on-year | -4.55% | +2.33% | +7.50% |
| 75th Percentile | £650 | £675 | £650 |
| 90th Percentile | £775 | £775 | £750 |
| UK excluding London median daily rate | £495 | £500 | £475 |
| % change year-on-year | -1.00% | +5.26% | +8.57% |
| Number of hourly rates quoted | 1,924 | 1,020 | 1,422 |
| 10th Percentile | £12.75 | £13.41 | £12.50 |
| 25th Percentile | £15.50 | £17.72 | £15.00 |
| Median hourly rate | £30.00 | £32.50 | £22.50 |
| Median % change year-on-year | -7.69% | +44.44% | - |
| 75th Percentile | £52.78 | £61.25 | £47.40 |
| 90th Percentile | £66.59 | £72.50 | £59.00 |
| UK excluding London median hourly rate | £28.25 | £29.00 | £19.00 |
| % change year-on-year | -2.59% | +52.63% | -3.52% |
Marketing
Job Vacancy Trend
Job postings citing Marketing as a proportion of all IT jobs advertised.
Marketing
Contractor Daily Rate Trend
3-month moving average daily rate quoted in jobs citing Marketing.
Marketing
Daily Rate Histogram
Daily rate distribution for jobs citing Marketing over the 6 months to 20 May 2024.
Marketing
Contractor Hourly Rate Trend
3-month moving average hourly rates quoted in jobs citing Marketing.
Marketing
Hourly Rate Histogram
Hourly rate distribution of jobs citing Marketing over the 6 months to 20 May 2024.
Marketing
Top 17 Contract Locations
The table below looks at the demand and provides a guide to the median contractor rates quoted in IT jobs citing Marketing within the UK over the 6 months to 20 May 2024. The 'Rank Change' column provides an indication of the change in demand within each location based on the same 6 month period last year.
| Location | Rank Change on Same Period Last Year |
Matching Contract IT Job Ads |
Median Daily Rate Past 6 Months |
Median Daily Rate % Change on Same Period Last Year |
Live Jobs |
|---|---|---|---|---|---|
| England | +30 | 1,058 | £465 | -11.43% | 3,115 |
| London | +47 | 585 | £450 | -13.46% | 1,483 |
| UK excluding London | +30 | 451 | £500 | -2.91% | 1,867 |
| Work from Home | +37 | 382 | £500 | -4.76% | 1,450 |
| South East | +5 | 175 | £423 | -3.43% | 609 |
| South West | -18 | 77 | £625 | +4.17% | 166 |
| North of England | +39 | 66 | £500 | - | 535 |
| East of England | +40 | 59 | £375 | -26.83% | 162 |
| Midlands | -4 | 39 | £475 | -9.52% | 290 |
| North West | +19 | 35 | £500 | +1.52% | 330 |
| West Midlands | +8 | 28 | £500 | -9.09% | 164 |
| Yorkshire | +21 | 25 | £450 | -14.29% | 165 |
| Scotland | +45 | 16 | £500 | -5.88% | 84 |
| Wales | +30 | 11 | £600 | +108.70% | 39 |
| East Midlands | +8 | 10 | £375 | -3.23% | 126 |
| Northern Ireland | - | 8 | - | - | 21 |
| North East | +16 | 5 | £533 | - | 44 |
Marketing
Co-occurring Skills and Capabilities by Category
The follow tables expand on the table above by listing co-occurrences grouped by category. The same employment type, locality and period is covered with up to 20 co-occurrences shown in each of the following categories:
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